ECRM Analytics THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AD SUPPORT BY BRAND Top 20 Brands by Percent of Bottled Water Ad Blocks 30% 25% 25,6% 21,7% 20% 15,9% 15% 10% 5% 0% 3,5% 2,8% 2,3% 1,5% 1,4% 1,4% 1,3% 1,2% 0,8% 0,8% 0,8% 0,8% 0,7% 0,7% 0,7% 0,6% 0,6% Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 WEEKLY SHARE OF 52-WEEK AD SUPPORT Changes in ad volume of Nestle Waters NA. 3,0% 2,5% 2,0% 1,5% 1,0% 0,5% 0,0% Nestle Waters NA Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 RETAIL PROMOTIONS Top 10 Retailers Nestle Waters NA. 160 140 120 100 80 60 40 20 0 Nestle Waters NA Pepsi-Cola Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AD BLOCK EXCLUSIVITY Top Competitors In Bottle Water Sub-Category Manufacturer Number of Ad Percent of Ad Blocks Shared Last Blocks Shared Last 52 Weeks 52 Weeks 301.7 4.2% 511.4 9.5% 930.4 13.6% 162.7 50.6% Manufacturer’s Sharing Fewer Ad Blocks Manufacturer’s Sharing More Ad Blocks Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACE Top 10 Retailers Nestle Water NA. 2,5% 2,0% 1,5% 1,0% 0,5% 0,0% Nestle Waters NA Pepsi-Cola Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Contact Information Judy Farren 440-498-0500 x1138 jfarren@ecrm.marketgate.com John Allen 440-528-0412 jallen@ecrm.marketgate.com Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500