New
American
University
2015 and Beyond
ASU Charter
ASU is a comprehensive public research
university, measured not by whom it
excludes, but by whom it includes and
how they succeed; advancing research
and discovery of public value; and
assuming fundamental responsibility for
the economic, social, cultural, and
overall health of the communities it
serves.
Design Aspirations
Eight design aspirations guide ASU’s
ongoing evolution as a New American
University. ASU integrates these
institutional objectives in innovative ways
to demonstrate excellence, access and
impact.
Design Aspirations
Leverage Our Place
ASU embraces its cultural,
socioeconomic and physical setting.
Enable Student Success
ASU is committed to the success of
each unique student.
Transform Society
ASU catalyzes social change by
being connected to social needs.
Fuse Intellectual Disciplines
ASU creates knowledge by
transcending academic disciplines..
Value Entrepreneurship
ASU uses its knowledge and
encourages innovation.
Be Socially Embedded
ASU connects with communities
through mutually beneficial
partnerships.
Conduct Use-Inspired Research
ASU research has purpose and
impact.
Engage Globally
ASU engages with people and issues
locally, nationally and internationally.
Mission & Goals
2015 — 2020
•Maintain the fundamental principle of accessibility to all students qualified
to study at a research university
•Maintain university accessibility to match Arizona’s socioeconomic
diversity
•Improve freshmen persistence to 90%
•Enhance university graduation rate to 75%-80% and 25,000 graduates
•Enhance quality while reducing the cost of a degree
•Enroll 100,000 online and distance education degree seeking students
•Enhance research competitiveness to more than $700 million in annual
research expenditures
•Attain national standing in academic quality for each college & school (top
5-10% for each college)
ASU Values Entrepreneurship
The defining constant of life is change. Our society and communities change.
Our knowledge and how we acquire it changes. Our relationship with one other
and with our environment changes. Anticipating, understanding and managing
change as a positive force are hallmarks of a 21st century institution. This is
why ASU values entrepreneurship and innovation (E+I). We want our faculty
and students to be creative problem-solvers and designers of solutions that
adapt and endure. At ASU, entrepreneurship is a mindset and a skillset. It is a
way of living characterized by endless learning and making big ideas happen.
E+I Team Values: E+I is a dynamic and fast-paced environment with a small
team of mission-driven colleagues. We value creative thinkers and proactive
doers who bring new ideas from any sector and apply it to the world of higher
education. We are action oriented. We are culture changers. We are
collaborative. We love working with people who are adaptable and can execute
with integrity at the highest level while having fun in the process.
E+I Team Mission: On campus, the E+I team supports the development of
entrepreneurial mindsets and skillsets by providing services to students and
faculty who want to scale their ideas. In the community, we support the
advancement of our entrepreneurial ecosystem.
2014/2015 success
8K+
Students reached in classes
120
658
Students mentored by E+I staff
592
$3.5M
$225K
$249K
External Funding raised by
Grant received to support programs
Grant received to support the
2014/ 2015 Edson Cohort
for women entrepreneurs (JPMorgan
Entrepreneurship Outreach
Chase / SBA)
Network (IMLS)
51
$175K
$620K
Student teams who participated in
Students who participated in Innovation
Students recruited to ASU
Grant received by JPMorgan
Grant received to support the
Open Pitch at ASU Launch Days
Challenges (75 majors represented)
through the Freshman Fellows program
Chase to support programs for women
Teaching Innovation Fellows
entrepreneurs
Program (Verizon Foundation)
ASU Office of Entrepreneurship + Innovation
E+I Freshman Fellows Program
E+I Freshman Fellows: Introduction
The E+I Freshman Fellows program is a collaboration between the Office of Entrepreneurship and
Innovation (E+I), ASU Enrollment Services, and select academic units.
The program is based on existing pre-med/pre-law recruitment and engagement models utilized by
universities nationwide.
Designed as a recruitment yield and talent development strategy, the program offers high aptitude
students a unique entrepreneurial fellowship experience in their freshman year.
In the program, Fellows are provided the opportunity to create connections with peers and university
leaders, engage in specialized instruction, and access to a $2M venture fund ($5k per student).
E+I Freshman Fellows: 15/16 Pilot
129+
84%
21.7%
Non-resident admits
with a CI Index of
129 or higher invited
of the FY15 pilot are
enrolled in
Barrett, the Honors
College
2014 capture rate
for this population of
first-time freshmen
E+I Freshman Fellows: 2015/2016 Pilot Student Profile
•
•
•
•
•
•
62 total applicants (15% of targeted student pop. submitted an application)
51 applicants enrolled in classes as of fall 2015
39 unique academic majors among four colleges
23 states represented
47 Freshman Fellows are also accepted into Barrett, the Honor’s College
Scholarships represented include: President, National Merit Finalist, National
Hispanic Finalist, National Achievement Finalist, and Academic Achievement
E+I Freshman Fellows: Beyond Recruitment
The E+I experience includes resources and experiences to advance their ASU
experience, including:
• Focused community development as an interdisciplinary student cohort
• Support of idea development and validation with a focus on innovation and
entrepreneurship
• Access to a Venture Fund that provides $1,000 in initial seed funding and
access to additional funds based on performance in ASU E+I competitions.
• Exclusive invitations to guest speakers, workshops, conferences,
and boot camps
• Support for applications to internal and external competitions (e.g. Innovation
Challenges, Edson, and CGI U)
E+I Freshman Fellows: Beyond Recruitment
The College/School experience allows E+I Freshman Fellows the ability to connect
to faculty, staff, and peers within their discipline.
The following academic units have committed to additional programmatic and support
services for the students in their college for the 2015/2016 Fellows cohort.
•
•
•
•
Fulton Schools of Engineering
College of Liberal Arts & Sciences
W. P. Carey School of Business
Herberger Institute for Design and the Arts
E+I Freshman Fellows: Timelines
2015/2016
Cohort
2016/2017
Cohort
February- Potential campus
visit(s) occur in coordination with
Enrollment Services during
Phoenix Startup Week
Weekly engagement opportunities
offered by E+I in Fall 2015
September 2015- E+I develops
communication strategy and
identifies target populations in
coordination with Enrollment
Services and academic partners
March- priority deadline for
Freshman Fellows applications
Monthly engagement opportunities
offered by E+I in Spring 2016
Ongoing engagement opportunities
offered by partnering academic units
during 2015/2016 school year;
primary focus of college engagement
is
Spring 2016
October- Freshman Fellows
application launched for
2016/2017 cohort
October- Appeal for targeted
populations sent, with supporting
online strategy
December- Secondary appeal for
target population; invitation for
campus visit
April- Follow up with all pending
applicants that have not yet paid
enrollment deposit
May- Final appeal for
participation from targeted
populations
June- Final application deadline
for targeted students
July- Final notification regarding
Freshman Fellow status
August- Welcome event to
congratulate new cohort
E+I Freshman Fellows: Future Growth
Reaching our goal:
500
E+I aims to welcome 500 E+I
Freshman Fellows to the
2016/2017 cohort.
Identify corporate and private sponsorship
for increased programmatic offerings (e.g.
Silicon Valley trip, seed funding,
entrepreneurs in residence)
Expand the relationship with Barrett, the
Honors College and add additional college
partners
Develop a peer-to-peer mentorship
program and engagement strategy for the
FY 15 pilot cohort
“I have been an entrepreneur since I was 10. As new scientific
technologies continue to surface, I want to be involved in both
researching and bringing those technologies to market. With my
ability to be innovative and communicate effectively I will be able to
create a stronger connection between entrepreneurship and science
and contribute to the ASU community.”
– Jacob, College of Liberal Arts & Sciences, and Barrett, the
Honors College class of 2019
Thank You
Garret Westlake, PhD
Associate Dean of Student Entrepreneurship
Office Entrepreneurship + Innovation