Mobile Business : Sales & Marketing

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Enabling Location Based Service Deployment for
Corporate and Consumer Mobile Applications
Presented by Dr. Henry Wong, Chief Operating Officer, SUNDAY WIN
10 Sept 2002
Agenda

Location Tracking Technology

Enabling LBS Deployment


ASP using Open Location API

Service Provision
Live Demo

Resource Tracking + Job Dispatch
Why Location Tracking ?
What’re Applications?
 Fleet Management
 Resource Tracking
 Job Dispatch
 Personal Safety
Location Tracking
Technology
What’s GPS (Global Positioning System) ?
Global Positioning System (GPS) is a satellite based
navigation system operated and maintained by the U.S.
Department of Defense.
A 2-D position calculation requires 3 satellites.
However, determination of position
using GPS satellites requires a clear
view of the sky. Tall buildings in dense
urban areas and terrain features such
as tunnels and multi-deck bridges can
block a GPS antenna's view of the sky.
What’s DR (Dead Reckoning) ?
Dead reckoning (DR) is the process of calculating a position using current
heading and speed to project from the last known position. This provides
position when GPS satellite signals are temporarily blocked.
Estimation by
- Speedometer
Distance Travel
- Heading Sensor
Direction Change
SIM Tracking

Java SIM Based

Work with GSM Handsets (Handy)

Cell Based

NMR Based (Network Measurement Report)
– Higher Accuracy: ~ 150m Urban, ~1.5km Rural

Location Reporting Mode

Control Center Location Enquiry

Regular Location Reporting
SIM Tracking Mechanism
SIM Tracking Mechanism - Cell ID Based
SIM Tracking Mechanism - NMR Based
- Neighbor Signal Strength
- Mobile Network Architecture
SIM Tracking Measurement - NMR Based
SIM + GPS Tracking (+ DR + Map Correction)

GPS Tracking

Intelligently Switch to GSM Positioning as no GPS
received

High Accuracy

Combination of both GSM & GPS

Integrated unit

Well Suited for vehicle and ship
GSM / GPS Marine Positioning System
Latitude, Longitude, Speed, Course
Integration with Digitized Map
SIM + GPS Tracking (+ DR + Map Correction)
GPS Satellite
GPS Satellite
GPS Satellite
SUNDAY GPS/GSM/SIM Module
Digital
Map
SUNDAY
GSM Network
SUNDAY
Location
Server
Control Center
Work Station
Comparison
SIM Track
GPS
SIM/GPS Hybrid
Cost
Low
Medium
Medium
Size
Small
Medium
Medium
Tracking
Personal
Vehicle
Vehicle
Accuracy
~150m Urban
~25m
~25m
~1.5km Rural
not reliable due
extend to GSM
to shadowing
coverage
in Urban
Enabling LBS Deployment for
Mobile Application
Deployment – (1) ASP integration using Open API
Open Location API
ASP
Fleet Management
SUNDAY
Location Server
SMSG
SMPP
Location
Estimation
Engine
ASP
Job Dispatch
Connector
HTTP
FTP
Location
DB
SMPP
SUNDAY
GIS Server
Regular Polling /
Real Time Query
- X,Y
- Time
- MSISDN
- Accuracy
Location Query
Location Result
MAP
DB
Deployment - (2) Service Provision at SUNDAY GIS Server
Map Interface
Demo
Resource Tracking + Job Dispatch
Service Scenario
Postmen on street
2 Send Jobs
to Nearby Workers
Control Center
A
1 Enter Job Order
Job Enter
B
C
on Map
Job Taken
3 Take Jobs
Job Done
4 Confirm Jobs
5 Job Done
C
Go to Customer Premise
Pick up Parcel
Thank You
henry.wong@corp.sunday.com
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