Business in Russia Lance Erickson Assistant Director Center for Slavic and East European Studies Initial thoughts What is the first thing that comes to mind when talking about Russia? What are your first impressions of business practices in Russia? Center for Slavic and East European Studies US Department of Education funded Title VI NRC Provide support to all OSU students, faculty and programs Support all Ohio universities, businesses, communities FLAS Outreach Support Center for Slavic and East European Studies Oxley Hall 303 Career Services Job search, internships in-country, recruiter visits Conferences, discussion groups Cultural events Language maintenance and support Language tables, video library, lectures Personal background Russian and East European Institute, Indiana University (2005 - 2007) ~ top ranked program in US BA, Political Science, Russian & East European Studies, University of Illinois MA, Russian, East European and Eurasian Studies, University of Texas Languages studied: Spanish, French, German, Portuguese, Italian, Russian, Swedish, Ukrainian, Lithuanian Overseas work experience Sidvim and the Chicago Center (1997 – 1999, 2001 – 2005) Lived in Moscow, Russia; Kyiv, Ukraine; and Vilnius, Lithuania Traveled for business to… Russia: St. Pete, Kaliningrad, Chelyabinsk, Nizhny Novgorod, Ekaterinburg, Irkutsk, Vladivostok Ukraine: Lviv, Donetsk, Lugansk, Simferopol, Yalta Lithuania: Kaunas, Panevesys, Utena, Klaipeda Latvia: Riga Estonia: Tallinn Kazakhstan: Almaty, Astana, Karaganda Austria, Belgium, France, Germany, and Sweden Role within the company Manager of Faculty and Supplier Relations Marketing Support Manager Country Director – Ukraine Regional Marketing Manager Regional Marketing and Sales Manager Director – Ukraine and Baltic offices Sidvim / Chicago Center Private, Chicago-based Origins: Siemens India, Universal Healthcare Computers / Med Tech Conferences University of Chicago, Loyola University, Northwestern University, University of Illinois at Chicago Market entry Dental market overview Private vs. state-run Cosmetic demand Products available Educational contacts Training seminars Conferences Educational tours Initial business plan Strategy Courses Treatment Rented facilities Pricing Inventory Staffing Problems Establishing market Providing follow up Staffing Breaking old habits Clinical services Higher profit margin Client referrals Time spent working vs. teaching Bringing in product Success rate of difficult cases Need to establish clinic for continued growth Conferences International Need for new and expanded fields Increase network of contacts Promote opportunities to western vendors More competition on the market Pricing concerns Investment in clinic Build state-of-the-art clinic Combine with sales offices and training facility Materials purchased in US and shipped Key location Set trend for private clinics in the market Expenses and debt rose significantly Ever increasing competition Crash... Economy crashed in 1998 Business struggles Market empties State of the economy Bank defaults Consumer market Survival and Expansion Stayed in market Explored opportunities in Ukraine Moved into Ukraine, Baltics and Kazakhstan Moscow served entire region Strain on resources Conferences and Growth Moscow EAO Las Vegas Siberian Tour Logistical nightmare Kazakh Tour Headaches began… Trouble in the office Differing objectives Staff purge Client theft Start of gray market Renewed customer service Client visits, visits, and more visits New pricing structure Move to Ukraine / Lithuania Russia stabilized Young markets struggling Key clients Conference in Yalta Baltic market and EU entry Struggles Market competition Pricing issues Stock Moscow always as priority Expansion to India Changing regulations Move to Grushevskovo Corporate espionage and crime Orange Revolution Current situation CCAD Nobel Biocare Russia Russia Ukraine Baltics Kazakhstan India www.chicagocentre.com www.nobelbiocare.com Difficult business environment Office management Corruption and Blanket laws Customs Computer software Registration Company Employee Shift away from democracy History and insecurity Romanovs – Soviets – Yeltsin – Putin – Medvedev - ? Democracy vs. Kleptocracy WTO Life as an Expat in Russia Living conditions Expenses Travel Time difference Vacation time Tight-knit community Exciting political and business scenes Are business skills enough? Importance of language skills Communication is key Personal relationships Networking Importance of cultural knowledge Know your customers Understand the market History, politics, arts, literature… Regions vs. Moscow Why so much corruption? Why so much red tape? What can I do to prepare? EM course – amazing opportunity! Work with Experts you have available at Fisher and OSU Work closely with CIBER Learn the language Spend time in-country Attend cultural events at OSU Network with the local Russian community Study the culture Learn the language Learn the language! Questions? Contact CSEES at any time! Lance Erickson erickson.107@osu.edu Photos from CSEES, CIBER, CCAD, Nobel Biocare, and Microsoft Map from CIA