Psycho Sell Quiz
10 Points Participation
1) The tape asks how much time during a typical TV movie is devoted to advertising. It answers:
A) 10%
B) 20%
C) 30%
D) 18%
2) The tape shows the first two seconds of a series of ads to illustrate techniques used to capture viewer
attention. To illustrate this point the video shows:
a) A dog barking at a noise
b) a frightened cat
c) a baby crying
d) a man surprised from behind
3) An ad that attempts to associate itself with the idea of success is shown. The ad is for:
A) coffee
B) a motorbike
C) the US Army
D) an insurance company
4) A brand manager asks an ad agency to create ads for her new soap. What is the name of this soap?
A) New Age
B) Soft Touch
C) Caress
D) Fresh Mint
5) The video tells of an experiment in which a guest lecturer gains which of these as his title increases in
prestige?
A)
B)
C)
D)
height
income
weight
intelligence
6) In the scenes at the ad agency, how many people are present in addition to the brand manager?
a)
one
b)
two
c)
three
d)
Four
7) One idea of the ad agency is to:
a) saturate daytime soaps with ads for the new brand
b) sell hope instead of soap
c) find one scientific reason why the new soap cleans better
d) use a blindfold test to convince consumers the new brand cleans better.
8) One of the ad agency people shows a product with two different brand names but notes the two are
identical except for color. What is the product?
A) toothpaste
B) soap
C) cold tablets
D) cereal
9) To illustrate how TV networks use market segmentation, the tape shows what types of products are advertised
during a movie that runs at the same time as
a) a soap opera
B) a competing movie
C) a game show
d) a football game.
10) Marketers use computerized databases to identify “clusters” of people based on common values and
preferences. One of those clusters mentioned in the video is
a) the thirtysomething age group
b) blue blood estates
c) high rise dwellers
d) minorities