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Introduction to
Entrepreneurship 101
Presented by:
Tony Redpath , Allyson Hewitt & Jennifer R. White
MaRS Discovery District
30 September 2009
What is Entrepreneurship?
An Entrepreneur:
one who undertakes

A Social Entrepreneur:

Recognizes a social problem and uses
entrepreneurial principles to organize, create, and
manage a venture to make social change
Key Distinctions:

Business entrepreneur = profit and return & for profit
structure

Social entrepreneur = impact, profit & return & legal
structure
MaRS
Slide 3
What can MaRS do to help you …?
We can’t create entrepreneurs – that
desire is something that has to come
from you.
What we can do is to help give you the
tools that will help you harness and
direct your entrepreneurial drive.
Slide 4
MaRS
Who are we?
Dr.
Tony Redpath, Vice President Partner
Programs for MaRS (www.marsdd.com)
Jennifer
R. White, Social Entrepreneur in
Residence
Allyson
Hewitt, Director, Social
Entrepreneurship at MaRS
The
speakers
The
MaRS team
Slide 5
MaRS
Course Philosophy
 The
course will follow a logical path through
various topics relevant to starting a business
 The
course is aimed at two groups:
*science / engineering / medical researchers
either in a university or hospital lab or in the
private sector
*social entrepreneurs
 The
course will be of much greater value if you
have a business/social case ( idea?) in mind
Slide 6
MaRS
Three Threads
1) Lectures on specific topics (intellectual
property, marketing etc.)
2) Lectures from entrepreneurs telling
their story – “Lived It” Stories (tales
from the trenches)
3) The UpStart competition
Slide 7
MaRS
Course Outline
1. Introduction
2. Starting a business
3. Selling your products, your ideas,
yourself
4. Business management
5. Raising money
6. Building a team
7. The pitch
Slide 8
MaRS
Introduction
 Sept
 Oct
30th Introduction to the course
7th
“Lived It” lecture:
Harry Rosen
Founder of Harry Rosen Inc.
 Oct
14th
Different types of Entrepreneurship
 Oct
21st
Intro to technology commercialization
/ business creation
Slide 9
MaRS
Starting a business
 Oct
28th
Basic nuts and bolts of starting a
company
 Nov
4th
Building a Business Model
 Nov
11th
Negotiations
 Nov
18th “Lived It” lecture:
 Steve Croft & Mark Bachman
Better the World
Slide 10
MaRS
Selling your products, your
ideas, yourself
 Nov
25th
Product Development
 Dec
2nd
“Lived It” lecture:
Jed Emerson - Uhru Capital Management
 Dec
9th
Selling yourself –resume and
interview skills
 Dec
16th
Introduction to Marketing
break for the holiday season
Slide 11
MaRS
Selling your products, your
ideas, yourself … cont.
 Jan
6th
“Lived It” lecture:
 Michael McCain
President & CEO of Maple Leaf Foods
 Jan
20th
Basics of Marketing (1)
 Jan
20th
Basics of Marketing (2)
 Jan
27th
Use of Social Media
 NB
first stage of UpStart Competition
starts in January
Slide 12
MaRS
Business Management
 Feb
3rd
IP Management
 Feb
10th
Budgeting
 Feb
17th
Written tools for building a business
 Feb
24th
“Lived It” lecture: TBD
 NB
Selection of top 12 UpStart entrants
will be made by the end of February
Slide 13
MaRS
Raising Money
 Mar
3rd
Terms of investments
 Mar
10th
What do Investors Look for ?
 Mar
17th
“Lived It” lecture:
 Bill Young - Social Capital Partners
Slide 14
MaRS
Building a Team
 Mar
24th
Human resources management
 Mar
31st
The role of Boards, Advisory Panels,
Service Providers
 Apr
7th
Building Technology Teams / Building
Sales Teams
 Apr
14th
Generating Sales
 Apr
21st
Creating and Developing a
Sustainable Business
Slide 15
MaRS
The Pitch
 Apr
28th
Building a pitch for your idea
 May
5th
Up-Start competition
Slide 16
MaRS
Additional resources
 Many
speakers include references in their presentations,
which can be checked on the video of the lecture that
will be posted on the MaRS website
 MaRS
is about to launch a comprehensive package of
reference materials for entrepreneurs, ranging from
short articles on specific topics through to workbooks.
These will also be available on the MaRS website.
 Speakers
are often willing to engage one-on-one after
the lecture – if you wish to follow up with them, send an
email to the course email address:
entrepreneurship101@marsdd.com
Slide 18
MaRS
Links and online resources
 Videos
- http://vimeo.com/channels/ent101
 Presentations
 Blog
- http://www.slideshare.net/tag/ent101
– http://blog.marsdd.com
 Twitter
– Follow #ent101, http://twitter.com/marsdd
 Facebook
Group –
http://www.facebook.com/group.php?gid=5544862297
 Weekly
email – Register to get the email http://marsentrepreneurship101.eventbrite.com/
 Website
– http://www.marsdd.com/ent101
Slide 19
MaRS
Credit
 MaRS
is not a degree granting institution –
BUT in previous years we have had numerous
requests for Certificates of Participation
 This
year we will offer certificates to those who
have attended at least 21 of the 28 lectures
 You
will have to register your attendance –
either sign the attendance sheet in person at
the lecture, or online by viewing the posted
lecture and commenting on the video, signed
with your name.
Slide 20
MaRS