Chapter 23
Coping with Change
1920-1929
Readings
• You must read the entire chapter and
prepare for reading check quizes.
– Pp. 697-706
– Pp. 706-723
– Pp. 723-726
2
A New Economic Order
3
Booming Business, Ailing
Agriculture
• Henry Ford
– 1927 Model A
– Fordism
• Assembly line
process
By 1930 100 corporations controlled
½ the US wealth.
4
Figure 23.1:
Economic
Expansion,
1920–1929
5
Passenger Cars
Registered in the United States, 1900–
1992
New Modes of Producing,
Managing, and Selling
• Advertisements
– Radio
– Billboards
– Newspaper
– Magazine
– $2 Billion
7
Literature
• Your Money’s Worth
• Consumer Research Bulletin
• The Man Nobody Knows
8
Struggling Labor Unions in a
Business Age
• Unions often smeared with “Communist”
label.
• Black excluded by most unions
9
Standpat Politics in a Decade of
Change
• Harding’s Cabinet
– Henry C. Wallace
– Charles Evans Hughes
– Andrew Mellon
– Herbert Hoover
– Harry Daugherty
– Albert Fall
– Charles Forbes
10
The Evolving Presidency: Scandals
and Public-Relations Manipulation
11
Teapot Dome
12
Calvin Coolidge
• Warren Harding
• “Silent Cal”
•
•
•
•
Wife, “What did the preacher preach on?”
Coolidge, “Sin”
Wife, “What did he say about sin?”
Coolidge, “He was against it!”
13
Silent “Cal”
• “The business of America
is business.”
14
Republican Policy Making in a Probusiness Era
• McNary-Haugen Bill
15
Independent Internationalism
• Washington Naval Arms Conference
16
Progressive Stirrings, Democratic
Party Divisions
• Sheppard-Towner Act (1921)
• Ku Klux Klan
• Alfred E. Smith
17
Mass Society, Mass Culture
18
Prohibition
Colonel L.B.
Musgrove,
Prohibition Party
Member
19
Cities, Cars, Consumer Goods
20
Map 23.1:
The Election
of 1928
21
Figure 23.2: The Urban and Rural
Population of the United States, 1900–
2000
22
Figure 23.4: The African-American Urban
Population, 1880–1960 (in millions)
Soaring Energy Consumption and
Environmental Threats
24
Mass-Produced Entertainment
25
Mass-Produced Entertainment,
continued…
26
Celebrity Culture
• Charles Lindbergh
27
Cultural Ferment and Creativity
28
The Jazz Age and Postwar Crisis of
Values
• Flappers
29
F. Scott Fitzgerald
30
The New Woman in the 1920’s
31
Alienated Writers
• H.L. Mencken
32
33