COLLEGE OF BUSINESS & ECONOMICS
Principles for Responsible Management Education
SHARING INFORMATION ON PROGRESS REPORT
April 2009 to May 2011
CONTENTS
I.
Letter of Renewed Commitment
II.
UW-Whitewater College of Business and Economics
III.
3

Overview of the College
4

Vision / Mission
5

Strategic Objectives
6
The Principles for Responsible Management Education

Purpose / Values / Methods
o New / Revised Courses
8
9
o Integration of Core Courses
11
o New Emphasis and Minors
11
o Codes of Conduct
12
o Learning Communities
13
o Student Organizations
13
o 2009-2010 College Goals
15
o 2010 -2011 College Goals
16
o Timothy J. Hyland Hall
17

Research
19

Partnerships
22
o Kachel Center
22
o Whitewater University Technology Park
23
IV.
Future Perspectives / Key Objectives
24
V.
Support Sought
27
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University of Wisconsin-Whitewater College of Business & Economics
I. LETTER OF RENEWED COMMITMENT
On behalf of the College of Business
and Economics at the University of
Wisconsin-Whitewater, I am pleased to
present a report on our progress
toward the United Nation’s Principles
for Responsible Management Education
(PRME) from our sign up date in April
2008 to the present. This progress
report constitutes our renewed
commitment to the principles.
As evidenced by the College’s mission
and strategic objectives and goals, we
embrace responsible leadership in a
global business environment, and take
seriously our commitment to instill high
standards of professional conduct, and
promote a curriculum and co-curricular
activities to support the PRME agenda.
We are pleased to have the opportunity
engage with the principles of PRME as a
means of enhancing the decision
making and leadership abilities of our
students.
Christine Clements, Dean,
College of Business and Economics
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University of Wisconsin-Whitewater College of Business & Economics
II. COLLEGE OF BUSINESS & ECONOMICS
Overview
The University of Wisconsin- Whitewater's College of Business & Economics is
Wisconsin's Premier Business School on the Right-Sized Campus. We serve
approximately 3200 undergraduate and 800 graduate students on-campus and
online, awarding the Bachelor of Business Administration degree (BBA), the Master of
Business Administration degree (MBA), and the Master of Public Accountancy degree
(MPA). All programs are accredited by AACSB International—The Association to
Advance Collegiate Schools of Business. AACSB International accreditation is the
highest assurance of learning standards that a college of business can earn, with less
than 5% of business schools worldwide holding this distinction.
Using the AACSB definition, the College of Business has a team of 87 full-time faculty
and academic staff, and a total non-academic staff of 36. The faculty and academic
staff are a combination of academically and professionally qualified professionals who
are committed to quality classroom teaching and current research in their fields.
Our curriculum provides students with academic rigor, relevant learning lab and field
experiences, and the opportunity to pursue their degrees in several traditional areas
of business as well as the specialized area of entrepreneurship. With 13 different
undergraduate majors, students can choose many different career directions.
Similarly, the MBA degree offers several areas of emphasis. Our newly-launched
General Business completion program provides junior-level students the opportunity
to finish their BBA degrees entirely online or in a mix of online and face-to-face
classes. UW-W's Online MBA program has earned recognition and awards regionally,
nationally, and internationally from sources such as the European CEO, the Princeton
Review, GetEducated.com, Corporate Report Wisconsin, and GI Jobs.
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University of Wisconsin-Whitewater College of Business & Economics
Vision / Mission / Strategic Objectives
Vision Statement
Partnering with Wisconsin and the World
We envision being the center of an evolving learning community, reaching out to
provide opportunities for critical learning experiences on campus and throughout the
world. We foresee increasing participation of students and faculty in committed
partnerships with increasingly diverse stakeholders. We will foster relationships
among these stakeholders, encouraging pride and involvement and leading to
consistent strength in education and research in the business professions.
Mission Statement
The UW-Whitewater College of Business and Economics is an inclusive and
collaborative learning community dedicated to sharing values, knowledge and skills to
prepare current and future business professionals to compete successfully and
responsibly in a global business environment.
Our efforts to engage in high-quality instruction, research and professional activities
add value by:

providing an engaging environment for educating undergraduate and
graduate students that advances critical thinking, entrepreneurial leadership,
ethical behavior and an appreciation of diversity

developing and sustaining partnerships with key stakeholders that lead to mutually
beneficial opportunities for students, alumni, faculty, businesses and the regional
community

developing and retaining a high-quality faculty whose members strive for
excellence, are current in their fields and make scholarly contributions through
discipline-based, applied and pedagogical research.
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University of Wisconsin-Whitewater College of Business & Economics
College Strategic Objectives
Commitment to mission is evidenced in the work of the College. We utilize annual
strategic planning to align our goals and objectives with those of our mission and that
of the university. We also evaluate additional initiatives and day-to-day activities
against the strategic priorities of the College as defined by our mission. Strategic
management is part of the fabric of our College.
Programs and Learning
The College is committed to offering relevant and rigorous academic programs
integrated with applied learning experiences. We will offer our curriculum under the
guidance of academically and professionally qualified faculty, and make available to
our students an array of applied opportunities, including internships, and outreach
and consulting projects. We will maintain AACSB accreditation, the premier
accrediting agency for the highest quality business and management education
world-wide, which requires satisfaction of standards related to assurance of student
learning, faculty qualifications and continuous improvement.
Research and Professional Development
The College is dedicated to the support of sustained scholarship and ongoing
professional development. We believe an engaged and research active faculty is
essential to quality professional business education. Relevant to the mission of the
college and commitments to programs and learning objectives, we support a balanced
portfolio of scholarship across the categories of pedagogical, discipline-based and
contributions to practice.
Global Perspectives with Sensitivity to Multicultural and Diversity Issues
The College values diverse intellectual and cultural perspectives and strives to attract,
respect and retain a diverse student and faculty population. We will foster and sustain
a curriculum that is both global and intercultural in character, and promote programs
that enhance diversity in educational experiences and a supportive culture for diverse
perspectives and members.
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University of Wisconsin-Whitewater College of Business & Economics
Strategic Objectives (continued)
Regional Resource for Businesses, Not-for-Profits and Communities
The College embraces the Wisconsin Idea which states that the boundaries of the
university are the boundaries of the state, and further extends those boundaries to
the greater regional community beyond state borders. The business and economic
development needs of the region and the state and the professional development of
our faculty and students are closely integrated. We will serve as a valued educational
and economic resource to the regional community through strong outreach activities
and partnerships between the College and the business community.
Professional and Personal Integrity for Faculty, Staff and Students
The College is committed to the belief that business is a noble profession with a
tremendous capacity to "do good" in the world. We embrace the Principles for
Responsible Management Education as set forward by the United Nations Global
Compact. We will cultivate high standards of ethical and professional conduct among
our students, faculty and staff. We support an agenda which includes activities and
curriculum related to professional integrity, sustainable business, social
responsibility, globalization and social entrepreneurship.
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University of Wisconsin-Whitewater College of Business & Economics
III. THE PRINCIPLES IN ACTION
Purpose / Values / Method
Principle 1
Purpose: We will develop the capabilities of students to be future generators of
sustainable value for business and society at large and to work for an inclusive and
sustainable global economy.
Principle 2
Values: We will incorporate into our academic activities and curricula the values of
global social responsibility as portrayed in international initiatives such as the United
Nations Global Compact.
Principle 3
Method: We will create educational frameworks, materials, processes and
environments that enable effective learning experiences for responsible leadership.
Curriculum
The College of Business has a history of teaching responsible management and ethics,
largely through integration of such issues throughout the curriculum. One example is
our spring 2011 semester’s Entrepreneurial Marketing (EM) course:
The Entrepreneurial Marketing course had a special focus on green marketing. Students
were divided into groups and charged with the task of creating a non-profit
entrepreneurial organization. One group created a marketing plan for The Nature
Conservancy. Another group started a tradition on campus of working with the
Wisconsin Department of Natural Resources to clean up hiking trails. Another group
created, marketed and sold a snack product where all of the profits of this group were
donated to no-kill animal shelters.
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University of Wisconsin-Whitewater College of Business & Economics
Out of this class, a new campus organization was formed, The UW-Whitewater Outdoor
Club. The course instructor, Dennis Kopf, is the founding advisor for this group. The
group’s mission is to seek out and enjoy a variety of outdoor experiences and to develop
a greater appreciation of nature among the student body.
New / Revised Courses
The College has, over the past few years, revised and added a number of courses that
specifically address issues of sustainable business and global social responsibility.
Examples of these include:

MARKETING 490 GREEN & BLUE MARKETING – Blue and Green Marketing provides
students the opportunity to learn about the effective marketing of water and other
sustainability products/services. Students will learn about sustainability in the
business world, strategies and tactics for marketing blue and green product/services,
and will develop a marketing plan for a company launching these types of products
and services.

ACCOUNTING 496/696 SUSTAINABILITY & ENVIRONMENTAL ACCOUNTING - This
course is designed to provide students with a comprehensive exploration of
environmental issues at multiple levels and the effects of these issues on business,
communities, and consumers. In addition, this course will provide students with an
introduction and practical understanding of the broad paradigm of sustainability and
opportunity to explore how the ideas associated with sustainability, specifically the
connection between sustainable development and corporate and business strategy.
The course will provide an in-depth analysis of accounting for the natural environment;
e.g., water and other natural resources. Finally, readings, discussion and case analyses
cover current issues, such as financial reporting and disclosure, management decision
making and evaluation techniques, taxation, and the accounting profession’s role in
environmental, social, and sustainability issues.
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University of Wisconsin-Whitewater College of Business & Economics

ECON 471 NATURAL RESOURCE AND ENVIRONMENTAL ECONOMICS – This course
covers topics such as: markets and the efficient allocation of resources over time;
market failure- property rights, externalities, public goods; valuation of environmental
benefits and costs; economics of renewable and non-renewable natural resources land, water, fisheries, forests, energy, minerals; pollution abatement and
environmental protection; and global issues - population, climate change, tropical
deforestation, the oceans and atmosphere as global “commons”.

FNBSLW 455 CORPORATE GOVERNANCE AND ADMINISTRATIVE LAW - This course
examines how modern corporations are governed and to whom they are responsible.
The course explores business, financial, political, ethical, and legal issues affecting
systems by which corporations are directed and controlled. Students will examine the
nature of the corporation, the basic theory of the firm, the internal and external
architecture of corporate governance, the role of regulatory authorities, models of
corporate governance, principal-agent theory within the corporate context, as well as
corporate culture, corruption, management and board compensation, sustainability,
and conceptions of social responsibility. Although the central focus of the course is
U.S. corporate governance, systems used in other countries, and the trend toward
international convergence in corporate governance is also examined.

MANGEMNT 366 SOCIAL RESPONSIBILITY - This course will provide students with an
understanding of the relationship of organizations with their stakeholders (e.g.,
customers, employees, society, etc.) and provide both an exposure to and an
understanding of both ethical and unethical behavior. By investigating organizations
and their linkages with various environmental entities, students will have a better
appreciation of what produces socially responsible behavior so as to expedite socially
responsible actions and prevent irresponsible ones.

FNBSLW 440 WATER LAW - This course covers legal and policy issues related to the
allocation and protection of freshwater. Topics include the right to surface and ground
waters in eastern riparian & western prior appropriation systems, public rights in
water, federal and Indian water rights, resolving trans-boundary water conflicts, and
environmental law impacts on water rights. Particular attention is paid to Wisconsin
and Great Lakes region water law issues.
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University of Wisconsin-Whitewater College of Business & Economics
Integration of Core Courses
Integration of core courses has historically been encouraged in the College. In 2009,
the College discussed the integration by the inclusion of carbon emission topics.
Subsequent department reports revealed a wide variety of approaches for doing so,
including the preparation of a case addressing Kohl’s retail stores’ reduction of
greenhouse gas emissions for use in the Operations Management and Administrative
Policy courses; the Organizational Behavior course’s use of a videotaped interview of
experiences/ practices of Crave Brothers Dairy Farm; and the Marketing Principles
course’s focus on corporate image as a result of efforts to curb greenhouse gases.
Although formal integration of the core courses has been discontinued, the College
encourages faculty to incorporate issues related to water governance and water
security into their curriculum in light of the College’s new focus on water business.
New Emphasis and Minors
In fall 2009, a new Water Emphasis was added to the existing Integrated Science/
Business (ISB) Major. UW-Whitewater offers a unique major and emphasis that combines
students’ excitement about science with business management expertise, giving them
the skills and experience necessary to contribute to Wisconsin’s leadership in the
business of science and water. Students can complete the ISB major through either the
College of Business and Economics (BBA degree) or the College of Letters and Sciences
(BS degree).
In fall 2011, students admitted to the College of Business will have the opportunity to
pursue two new minors that were added to the curriculum due, in part, to our PRME
implementation plans. The two new minors are Water Business and International
Business. Students may pursue one or more of the College’s 13 different undergraduate
majors and also minor in one or both of these increasingly crucial business foci.
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University of Wisconsin-Whitewater College of Business & Economics
Codes of Conduct
Recognizing the following Core Values, the College expects students to subscribe to
the College’s Student Honor Code.
1. Commitment to the Pursuit of Knowledge and Understanding
2. Development of the Individual
3. Personal and Professional Integrity
4. Commitment to Serve
5. Commitment to Develop a Sense of Community, Respect for Diversity,
and Global Perspective
Student Honor Code
As members of the University of Wisconsin - Whitewater College of Business &
Economics community, we commit ourselves to act honestly, responsibly, and above
all, with honor and integrity in all areas of campus life. We are accountable for all
that we say and write. We are responsible for the academic integrity of our work. We
pledge that we will not misrepresent our work nor give or receive unauthorized aid.
We commit ourselves to behave in a manner that demonstrates concern for the
personal dignity, rights and freedoms of all members of the community. We are
respectful of college property and the property of others. We will not tolerate a lack
of respect for these values.
Faculty Honor Code
The UW-Whitewater College of Business and Economics recently adopted and
subscribes to the Statement on Professional Ethics developed by the American
Association of University Professors.
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University of Wisconsin-Whitewater College of Business & Economics
Learning Communities
The college offers two freshmen learning communities founded on social and
environmental responsibility, Conscious Capitalists (CCs) and Green Business is Good
Business (GB2). These communities provide classes tailored to incorporate
environmental and ethical concerns. The goal of the CCs is to encourage future
business leaders to become more aware of and informed about the connections
between business and environmental, social and governance (ESG) issues. The
students in the group explore the UN Global Compact’s Ten Principles and globally
responsible business practices in general. In GB2 the focus is on environmental
issues; students learn from bottom up how to reduce a carbon footprint, and why
‘going green' is both profitable for businesses and less painful than they think.
Student Organizations
More than 20 College student organizations help students round out their classroom
experiences and most include ethics and sustainability programming opportunities
throughout the year. The following two student organizations place a specific
emphasis on responsible management issues.

Business Ethics Student Association – The Business Ethics Student Association
(BESA) was created in the Fall of 2006 to promote ethics causes on campus.
Over the years, BESA has been involved in many business ethics related
activities such as work to support charitable causes, helping companies prepare
the Better Business Bureau Torch Award portfolio and holding the annual
Business Ethics week event.
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University of Wisconsin-Whitewater College of Business & Economics

Whitewater Water Council – The Student Water Council is an organization that
has been charged with spreading awareness of water issues at local, regional,
national and international levels, along with being a group that cultivates the
talent of its students and promotes an atmosphere where ideas and solutions to
water problems can flourish. The group’s goal is to increase understanding of
water quantity, quality and accessibility concerns and how these concerns affect
society and business.
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University of Wisconsin-Whitewater College of Business & Economics
2009-2010 College Goals
One of College’s 2009-2010 goals was to “sponsor a student/faculty/staff speaker
event with a focus on ethics/corporate governance.” The Business Ethics Student
Association held its annual Business Ethics week to coincide with Earth Week (April
19th-23rd, 2010). The Department of Management sponsored the event. The
College also sponsored the 2010 Whitewater Environmental Achievement Awards.
The awards were presented on Earth Day – April 22nd, 2010. The award ceremony
continued with an industry panel on sustainability and ethics.
Another of the College’s stated goals for the 2009-2010 school year was to “identify
and implement two PRME initiatives.” The following is a list of accomplishments
abstracted from the College’s 2009-2010 Annual Report, relevant to that goal.
Principle - Values: Conscious Capitalist Learning Community – used the UNGC
as the basis for the fall semester meetings and coursework.
Principle - Method: Core Integration – incorporating environmental/business
issue (carbon emissions) in core classes.
Principle - Research: Student undergraduate research, including ISBM-Water
Emphasis Senior Project on biofuels, and faculty research.
Principle - Partnership: Collaborative efforts with the Milwaukee Water Council
and the Regional Workforce Alliance of Southeastern Wisconsin through the
Freshmen for Freshwater initiative and Water Law class.
Principle – Dialogue: Savannah Project – interdisciplinary training project to
assist faculty and staff in including sustainability topics in their course
curricula.
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University of Wisconsin-Whitewater College of Business & Economics
2010-2011 College Goals
Eleven the College’s 2010-2011 goals are specifically relevant to implementation of
the PRME and listed below (as originally numbered).
Objectives
Goals
PRME
Principle
Programs and
Learning
2. Continue work on Water and Sustainability programs, focusing on
increasing cross-departmental capacity and curriculum
1, 2, 3
The Educator-Scholar
Community
3. Continue College brown-bag lunch series with expanded focus to
include programs in and outside the college and college programmatic
initiatives (e.g., water business, sustainability, CFA)
1, 2, 3, 6
4. Offer summer grants to support research in the areas of water
business and sustainable management
4
7. Engage the Deans Advisory Council in a multicultural/international
student initiative
1, 2, 3
8. Develop programming to increase faculty/staff capacity in Inclusive
Excellence
1, 2, 3
9. Develop ongoing program wherein multicultural and international
students share videos/PowerPoints/stories about themselves with CoBE
faculty, staff, students
1, 2, 3
10. Continue offering competitive research grants aimed at projects with
regional businesses
4, 5, 6
11. Plan and implement a second idea generation/fishbowl event
involving campus and industry constituencies
1, 2, 3,
5, 6
12. Develop program for and offer at least one Accelerate Whitewater
event
5, 6
14. Identify and present two student projects that tie into the EFMD
Global Initiatives project
1, 2, 3, 6
15. Continue to offer speaker events focused on ethics and/or corporate
governance
1, 2, 3,
5, 6
Diversity and Global
Perspectives
Regional Resource for
Businesses, Not-forProfits and
Communities
Professional and
Personal Integrity for
Faculty, Staff and
Students
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University of Wisconsin-Whitewater College of Business & Economics
Timothy J. Hyland Hall
The new College of Business and Economics building, Timothy J. Hyland Hall, is
designed to have a corporate look and feel. It features an innovation and business
development outreach center, an applied investment center that allows real and
simulated stock trading, a 400-seat auditorium and an executive boardroom.
Classrooms are equipped with the latest technology, demonstrating the college's
continued commitment to creating a "no-limits" learning environment for students.
The building project was completed in April 2010, and has been recognized as a
state model for building recycling efforts. The project was the winner of WasteCap’s
2007
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University of Wisconsin-Whitewater College of Business & Economics
Big Diverter Award in the demolition category for the highest recycling rate (98
percent) of demolition waste. Solar panels were added in spring 2011 and have
begun producing clean and sustainable energy from sunlight atop the building. The
renewable energy installation is expected to generate about 39,755 kilowatt hours
of electricity each year, roughly enough power to fuel the building’s trading room,
with its computers and electric ticker and lights, plus another computer lab in the
building, the home of the College of Business and Economics. The solar power
project reflects the College’s commitment to promoting a sustainable culture on
campus, and also reflects its goal of using sustainable technology to provide
research and learning opportunities for students.
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University of Wisconsin-Whitewater College of Business & Economics
Research
Principle 4
Research: We will engage in conceptual and empirical research that advances our
understanding about the role, dynamics, and impact of corporations in the creation of
sustainable social, environmental and economic value.
Each spring the College issues RFPs for applied research grants and one other annual
college priority. This year cross-college collaborative research grants were sought in
addition to the applied grants. Recommended and funded proposals for summer
2010 include:
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University of Wisconsin-Whitewater College of Business & Economics

Development and Assessment of a Green Map for Sustainable Business Growth
in the Whitewater Region, by faculty from Finance & Business Law and
Geography & Geology

Global Supply Chain Networks of the East India, by faculty from Management
and History

A Regional Examination of Evictions in Wisconsin, by faculty from Economics,
Sociology, Anthropology and Criminal Justice
The College is also strong supporter of faculty and student collaborative research.
Two recent examples of this include the following:

Elasticity of Water Demand - This research examines the elasticity of the
demand for water as well as the household characteristics that influence
consumer’s water usage. The main findings are twofold, first consumer
elasticity demanded for water is relatively inelastic, particularly for users who
consume larger amounts of water. Second, the characteristics of the house are
an important determinant of water consumption.

Flow of Materials - Students in the College’s Supply Chain Systems course
completed a project to study and document the flow of materials on campus
integrating the environmental sustainability metrics. The University will benefit
from the example of applying sustainability measurements and purchasing data
with supply chain management to baseline and then improve campus
sustainability in the materials arena. The hope is to better quantify
sustainability measures in a way that can then be applied to the other arenas
that affect the campus’ total CO2 footprint.
Recent research by faculty member Dennis Kopf is indicative of the College faculty’s
interest and expertise in topics related to responsible management:
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University of Wisconsin-Whitewater College of Business & Economics

Kopf, Boje, Torres (DOI 10.1007/s10551-011-0757-5), “The Good, the Bad,
and the Ugly: Dialogical Ethics and Market Information,” Journal of Business
Ethics. This article creates a new ethical framework and uses this framework to
analyze two of the greatest societal problems of this century, environmental
degradation and sweatshop labor.

Albinsson, Wolf, Kopf (2010), “Anti-consumption in East Germany: Consumer
Resistance to Hyperconsumption,” Journal of Consumer Behaviour. This article
appeared in a special issue of the Journal of Consumer Behaviour on
Sustainability and Anti-consumption. The editor of the special issue gave this
article the distinction of lead article in the special issue. The authors tracked
the material aspirations of East Germans before and after the collapse of the
Iron Curtain and found that material possessions had not necessarily improved
the quality of life for East Germans. In fact, many East Germans had feeling of
nostalgia for many of the old East German products and experienced a loss of
community after transitioning to a capitalist market structure.
Another member of the faculty, Sameer Prasad, has been focusing on applying
operational and informational models in creating a more just and environmentally
sustainable society. Over the last few years he has conducted field research and
created a body of knowledge to help micro-enterprise owners in third world countries
become more efficient producers/distributors in order to raise their standard of
living. Sameer has also been working closely with IIT-Delhi’s Center for Rural
Development in creating economic models that capture both the market value of
wood and carbon credits created through plantations used in the treatment of sewage
and sullage water. More recently, working with a group of undergraduate students he
has developed a similar model for bamboo fencing. Finally, he has been working with
another set of students in creating methodologies to ensure successful developmental
project implementation by NGOs in third world settings.
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University of Wisconsin-Whitewater College of Business & Economics
Recent examples of his publications and include the following:

2011 Mishra, S., Vasudevan, P, Prasad, S. Developing Economically and
Environmentally Sustainable Boundary Walls, Journal of Scientific and Industrial
Research.

2010 Prasad, S., Tata, J. Micro-Enterprise Supply Chain Management in
Developing Countries, Journal of Advances in Management Research, 7(1), 8–
31.

2009 Prasad, S., Tata, J. Micro-enterprise Quality, International Journal of
Quality & Reliability Management, 26(3), 234-246.
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University of Wisconsin-Whitewater College of Business & Economics
Partnerships
Principle 5
Partnership: We will interact with managers of business corporations to extend our
knowledge of their challenges in meeting social and environmental responsibilities
and to explore jointly effective approaches to meeting these challenges.
Principle 6
Dialogue: We will facilitate and support dialog and debate among educators, students,
business, government, consumers, media, civil society organizations and other
interested groups and stakeholders on critical issues related to global social
responsibility and sustainability.
The Kachel Center for Entrepreneurship and Business Development
In addition to the applied research activities outlined in the Research section of this
report, the College of Business & Economics emphasizes interactive business activities
for faculty and students. Many of these activities are accomplished through our
outreach programs which are housed in the Kachel Center of Entrepreneurship and
Business Development:

The Fiscal and Economic Research Center

The Global Business Resource Center

The Small Business Development Center

Wisconsin Innovation Service Center

Low Income Taxpayer Clinic

Volunteer Income Tax Assistance (VITA) Center
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University of Wisconsin-Whitewater College of Business & Economics
Whitewater University Technology Park
The mission of the Whitewater University Technology Park is to create and foster
durable businesses and jobs through a close alignment of the University of
Wisconsin-Whitewater’s research and educational competencies and the resources of
the City of Whitewater. The Park serves as a foundation for a diversified and robust
regional economy through the attraction of new residents, utilization of UWWhitewater faculty, staff and student expertise and the retention of alumni talent.
The grand opening of the Innovation Center, the first major building at the park,
takes place May 5, 2011. The Center will serve as a business incubator and
accelerator.
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University of Wisconsin-Whitewater College of Business & Economics
IV. FUTURE OBJECTIVES / KEY PERSPECTIVES
2011-2012 College Goals
The College recently agreed on goals for the 2011-2012 academic year. Six are
directly relevant to implementation of the PRME and listed below (as originally
numbered).
Goals
Objectives
The EducatorScholar
Community
Diversity and
Global
Perspectives
4. Increase faculty and student participation in undergraduate
research initiatives on and off campus.
PRME
Principle
4
5. Examine major/program curricula and co-curricular
experiences for inclusion of multicultural and diversity issues.
1, 2, 3
6. Enhance college efforts to recruit, matriculate and retain
multicultural students
1, 2, 3
Regional
Resource for
Businesses,
Not-for-Profits
and
Communities
7. Develop effective methods to communicate accomplishments
and activities in college outreach to college constituents and
stakeholders.
5, 6
8. Examine current approach to service learning (i.e., community
service hours requirement) for effectiveness and consider the
possibility of revision.
1, 2, 3, 5
Professional
and Personal
Integrity for
Faculty, Staff
and Students
9. Evaluate and determine the effectiveness of major/program
curricula and co-curricular experiences addressing professional
integrity, global citizenship and social responsibility
1, 2, 3, 5,
6
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University of Wisconsin-Whitewater College of Business & Economics
The Business of Water
Another focus of the College is the Business of Water. The University of WisconsinWhitewater and the Milwaukee 7 Water Council joined forces in 2009 to train students
to work in water-related industries. Starting in fall of that year, students in the
university's existing Integrated Science-Business Major (ISBM) were able to specialize
in water management -- a sequence that aims to give students a basic background in
the science and business of water.
In the ISBM program, students take a core of business courses and at least 32 credits
of science. They graduate with either a Bachelor of Science or a Bachelor of Business
Administration. The major was developed to train students to work on the business
side of science and technology companies.
The water resources concentration is the first formally structured track that students
in the ISBM major can take. As part of the new program, students will take a
delineated set of classes that includes business courses focused on environmental
economics and water law, as well as science courses such as aquatic biology and
water resources.
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University of Wisconsin-Whitewater College of Business & Economics
Water Business Minor
The Water Business Minor has been designed to provide business students with the
tools to gather and synthesize information from several disciplines, to formulate
socially, ecologically and economically rational alternatives to water quality, quantity
and availability issues, and to implement effectively a wide variety of water-based
programs and initiatives. The curriculum of this program is designed to meet the
needs of students who intend to pursue careers in water technology businesses,
public and private organizations that manage water and land resources, private
consulting companies that offer water management services, agencies that form or
implement water-related policies, new ventures providing products and services
pertaining to water and non-profit institutions that are interested in water resources.
As the largest (and best) business school in the State of Wisconsin, located less than
an hour from (1) the source of 20% of the world’s accessible surface freshwater, (2)
one of the world’s greatest freshwater technology hubs, and (3) a globally recognized
cooperative community of industrial, academic, not-for-profit and governmental
partners, we are in a strategically advantageous position to provide the highest
quality undergraduate water business education on the planet.
While an important and innovative program, the ISBM Water Emphasis does not allow
students to gain the business discipline specific education and expertise available in
the accounting, economics, finance, management and marketing majors. The Water
Business minor will allow such majors to specialize both in their chosen disciplines
and gain significant exposure to and experience with water issues.
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University of Wisconsin-Whitewater College of Business & Economics
V. Support Sought
The following are suggestions for ways College PRME initiatives might be
supported:

Make available best practices from other partners, perhaps by creating a
clearing house of opportunities and ideas accessible on the website

Make available grant opportunities to support faculty research and other
capacity building professional development

Make available scholarship opportunities for students to participate in
activities that advance the principles of PRME, including undergraduate
research, internships, international study, etc.
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University of Wisconsin-Whitewater College of Business & Economics