Bus 411
DAY 19
Agenda
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Molson Coors Case Study
Team work
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Send me your presentation at least 30 min prior to
class
All presentation will be uploaded to class slides
directory for further use and evaluation .
teams
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Team 1
 J. Harbison
 N. Lozier
 M. Martin
Team 2
 C. Brusig
 C. Pennine
 T. Nhundu
 J. Jalbert
Team 3
 K. Beaulieu
 M. Doucette
 D. Lemon
Timeline
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April 6
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April 10
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First round scores received & discussed
Team 1 Case Study Five Hershey Foods
Corporation
Case study team work
April 13 (Friday the 13th)
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Team 3 Case Study Four Molson Coors
Brewing Company
Case study team work
General Feed back on First Round Case
Studies
Team 2 Case Study Six Kellogg
Company
Case study team work
April 17
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Team 3 Case Study Seven Freddo (Ice
Cream Co.)
Case study team work
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April 20
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April 24
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Team 3 Case Study 21 USA Truck
Case study team work
Last 3 cases are student choice
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Team 2 Case Study 20 AirTran Airways
Case study team work
April 27
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Second round Scores received
Student choose Last Case
Team 1 Case Study 19 JetBlue Airlines
Case study team work
May1 and 4
Take home portion of Final exam
assigned
May 8
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in Class Final exam
Take home portion of final exam due
Bring Calculators
Case Presentation Analysis
Company:
Date:
Presenting Team Members:
Place comments after each rating.
Ratings (circle the appropriate numbers).
Poor
Below
Average
Average
Above
Average
Superior
1. Mission and Vision Statement
1
2
3
4
5
2. Thoroughness, accuracy, and depth of external
analysis
1
2
3
4
5
3. Thoroughness, accuracy, and depth of internal
analysis
1
2
3
4
5
4. Identification and evaluation of alternative strategies
using matrices
1
2
3
4
5
5. Quality, quantity, feasibility, and relevance of
recommendations
1
2
3
4
5
6. Justification and support for recommendations
1
2
3
4
5
1. Organization of presentation
1
2
3
4
5
2. Professionalism of presentation
1
2
3
4
5
3. Use of visuals and color
1
2
3
4
5
4. Communication skills of team
1
2
3
4
5
5. Use of time (40 min presentation)
1
2
3
4
5
6. Handling of questions (up to 10 minutes)
1
2
3
4
5
OVERALL EVALUATION:
1
2
3
4
5
CONTENT
DELIVERY
Numeric Score = 40 + (Avg * 12)
Peer Review for Case studies
In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below
average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like
on the bottom or back of this page. Fold this sheet when you complete the ratings below. If you receive a poor rating on this evaluation, your
final case average will be lowered one letter grade. A superior rating may add points to the final case average.
Put your name and your team members’ names in the spaces provided, one name at the top of each column.
Names:
Ratings:
On time for all group meetings:
Helped keep the group cohesive:
Number of useful ideas contributed:
Quantity of work done:
Quality of work done:
+
Add Total Scores Here:
+
+
+
General Feedback
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Redo the following
 Reread Chap 5, 6 & 9 and Part 5
Recommend strategies not actions
 Strategies are listed in Table 5-3 and Figure 5-3
 Actions are implementations of strategy
Get the Facts right
 DO the research
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Use and List Good sources
 Be consistent, Make sure all the data is from the same Time
frame
Don’t BS
If you say you are going to get back to me THEN GET BACK TO
ME!
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Research > 50% of the job
Format
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Identify Mission, Vision, Objectives,
Strategies
Develop New Vision and Mission
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Most are poor
CPM
EFE
Identify internal strengths and
weaknesses
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IFE
Financial ratios
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Analyze
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SWOT Matrix
SPACE
BCG
IE matrix
Grand Strategy Matrix
QSPM
Give advantage and disadvantages
of alternative strategies
Recommend
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Identify external opportunities and
threats
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Specify how strategies are to be
implemented and what results to
expect
Recommend specific annual
objectives (goal) and polices
Recommend procedures for
evaluation
Be Original – Take chances
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Strategies and long range
objectives
Show cost
But make sure it is realistic
Remember business rewards risk taking
Be ready for Cross-examination