Company Overview

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Absolute CME

Redefining Continuing Medical Education

- Hierarchical Content Analysis

- Instructional Strategy Formulation

- Definitive Medical Text and Assessments

- Performance Outcome Measurement

- Interactive Multimedia Programming

- Creative Graphics and Video Production

- Turnkey CME Enduring Materials

- Internet Marketing Services

Mission Statement

Providing memorable and instructionallyeffective educational programs for healthcare professionals, validated by quantitative measurement of educational outcomes and changes in clinical decision-making.

© 2005 Absolute CME. LLC

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The

Absolute CME

Difference

Unique Instructional Systems Design (ISD) Methodology

– Needs analysis and hierarchical task/content analysis

– Precisely designed content and assessment instruments

– Target audience analysis and learning strategy formulation

– Multimedia development for a total learning solution

• Speaker notes and PowerPoint slides for live events

• Definitive medical text and illustrations for print media

• Rich, engaging, highly interactive e-learning programs

• Video-based case simulations with clinical decision-making

• On-line CME certification and outcomes measurement

• Result: a sequence of memorable learning experiences with quantitative measurement and analysis of learning outcomes.

© 2005 Absolute CME. LLC

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Absolute CME vs.

Conventional CME

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© 2005 Absolute CME. LLC

The Absolute CME Difference

• Benefits to the Client

– Delivery of accurate, validated, evidence–based content with absolute fidelity to fair balance

– Precisely targeted and focused content analysis & design to maximize learning effectiveness

– Performance outcome measurement with quantitative analysis of changes to baseline metrics

• Benefits to the Learner

– Rich, engaging multimedia presentations and simulations engage and motivate learners

– Maximum user control and sophisticated interactive techniques deliver a customized learning experience

– On-going assessment and remediation ensures complete and accurate learning outcomes

© 2005 Absolute CME. LLC

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5 Levels of Outcome Measurement

OUTCOME LEVEL HOW IT IS MEASURED

1Participation and Learner

Acceptance

2Educational Outcomes

3Changes in Practice

4Impact on Patient

Outcomes

5Impact on Population

Outcomes and ROI

• CME Exam and Survey

Questionnaires

• Embedded Pre-Post

Testing and Surveys

• Clinical Simulations of

Typical Patient Profiles

• Insurance Claims and

Patient Records

• Assessment of Population

Health and Cost of Care

© 2005 Absolute CME. LLC

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Products and Services

• Self-directed interactive multimedia e-learning programs with broadcast-quality visuals and embedded outcomes measurement

Reflection™

Clinical Outcomes Simulator

• PDA-based e-learning modules

• Internet marketing services to attract learners

© 2005 Absolute CME. LLC

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Reflection

Clinical Outcomes Simulator

• Interactive simulations mirror the diagnostic and treatment phases of the actual clinical process:

- Review of H&P - Diagnostic Testing - Differential Diagnosis

- Treatment Strategy - Outcome and Follow-up - Review of Case

• Multiple case vignettes reflect typical patient profiles

• Actual clinical outcomes inferred by measurement and analysis of clinicians’ decision-making patterns

• Employs a “guided discovery” learning strategy with video-based feedback from faculty

• Functions both as an assessment instrument and a problem-based learning environment

© 2005 Absolute CME. LLC

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Client History

Abbott Laboratories

Actelion

Astellas Pharma US

Biogen Idec

Boston Scientific

Clinical Care Options

Bristol-Myers Squibb

Eli Lilly and Company

Harbor-UCLA Medical Center

Johnson & Johnson

Medtronic

Merck & Co

National Cancer Institute

Nitromed

Novartis

Organon USA

Pfizer sanofi-aventis

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© 2005 Absolute CME. LLC

Therapeutic Expertise

• Cardiology

• Cardiovascular Disease

• CNS: Depression, Sleep Disorder & MS

• Endocrinology

• Infectious Diseases/HIV

• Neurology

• Oncology

• Otolaryngology

• Pain Management

• Rheumatology

• Urology

• Wound Care

© 2005 Absolute CME. LLC

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Internet Marketing Services

• E-mail Invitations

• Online Press Releases

• Search Engine

– Optimization

– Directory submission

– Pay per click

• Links on Medical Websites

– Medical societies

– Disease states

– CME portals

• Effectiveness Metrics

© 2005 Absolute CME. LLC

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Strict Compliance Policy

• Absolute CME

is focused exclusively on accredited medical education.

• Absolute CME

is committed to fair balance and to strict compliance with OIG and

ACCME standards and guidelines.

© 2005 Absolute CME. LLC

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Management Team

• Stephen C. Fields

President and CEO

• Richard L. Currier, PhD

Executive Vice President

Instructional Design and Development

• Elyse M. Dussia, MD

Editorial Director (CEO, eMD Clinicals, Inc.)

• Bevan Erickson

Marketing Director

© 2005 Absolute CME. LLC

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A Unique Development Process Optimizes

Learning Effectiveness & Production Costs

Program Faculty and

Advisory Board

Instructional Designer and Content Manager

Target

Audience

Analysis

Hierarchical

Content

Analysis

Hierarchical

Competency

Analysis

Interactive Learning

Strategies and

Functional Specs

Definitive Medical

Text with Pre-Post

Assessments

Multimedia Scripts,

Storyboards, and

Composites

Media

Production

Medical Illustrations

Charts & Graphs

Streaming Audio

Streaming Video

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Print

Supplements

PowerPoint

Presentations

Interactive

E-learning

© 2005 Absolute CME. LLC

Advanced E-learning Program Design

LEARNER

LOG-IN

OPENING

SEQUENCE:

TITLE, FACULTY,

ACCREDITATION,

SPONSORSHIP, ETC.

MAIN MENU

INTERACTIVE TUTORIALS

Pre-test

Assessment

Tutorial 1

Pre-test

Assessment

Pre-test

Assessment

Apply for

CME credit

Certificate of

Completion

Tutorial 2

Tutorial 3, etc.

CME

POST-TEST

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REFERENCES &

WEB LINKS

FACULTY

INFORMATION &

ACCREDITATION

CASE 1

Clinical

Decisions

Video Feedback from Key Opinion

Leaders

CASE 2, etc.

Clinical

Decisions

Video Feedback from Key Opinion

Leaders

© 2005 Absolute CME. LLC

Curriculum Deployment with

Performance Outcome Measurement

Live Events with

Audience Response

Technology

Interactive E-learning with Case Study

Simulations

Survey Instruments

and Patient Data

Measurement of

Educational

Outcomes

Baseline

Assessment of

Clinical Practices

Data Storage in

Advanced Learning

Management System

Statistical Analysis of Quantitative Data

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Post-CME

Measurement of

Clinical Practices

Custom Reports

Outcomes

Measurements

© 2005 Absolute CME. LLC

Absolute CME

Visit us at www.absolutecme.com

© 2005 Absolute CME. LLC

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