Confidential
DEMONSTRATION PLAN
ENERG d.o.o.
Investments in operating assets
Koper, 24.01.2013
TABLE OF CONTENTS
1
1.1
1.2
1.3
1.4
2
2.1
2.2
3
4
5
6
7
8
9
10
11
11.1
11.2
12
13
14
15
16
17
17.1
17.2
17.3
17.3.1
17.3.2
17.3.3
17.4
17.4.1
17.4.2
17.4.3
17.5
17.5.1
17.5.2
17.5.3
17.6
17.6.1
17.6.2
17.6.3
17.7
The description of the undertaking 3
Introduction of the management team
3
Short company presentation 4
The vision of the company 5
The company's mission
5
KEY PRODUCTS / SERVICES OF THE COMPANY
6
Respresso Drink
6
Distribution of Champagne Louis Roederer 8
BENEFITS OF THE RESPRESSO FUNCTIONAL DRINK
8
THE COMPANY REFERENCES 9
DEFENITION OF THE PROJECT 9
EFFICIENCY ASSESSMENT OF THE PROJECT 11
CAPITAL
11
THE MARKET ANALYSIS 12
THE COMPETITOR ANALYSIS 13
CUSTOMER SEGMENTATION 14
SALES
15
Sales on domestic market
15
Sales on foreign markets (on EU market and outside of EU)
15
SUPPLIERS 16
PLANED NEW JOBS
17
STOCKS
18
ACCOUNT RECEIVABLES
19
TRADE PAYABLES CUSTOMERS
19
THE FINANCIAL PART OF THE BISINESS PLAN
20
The economics of the past business 20
The projections of the future of business
21
The projection of incomes 21
Business incomes
21
Financial incomes
21
Extraordinary incomes
21
The projections of expenses 21
Operating expenses 21
The financing expenses
22
Extraordinary expanses
22
The financing of a long-term investing for growth 22
Total Investments costs
22
The closing of financial structure 22
The financing of counterfactual investing for growth
22
The assessment of the profit and loss account, net cash-flow and balance sheet
Profit 23
Net cash-flow and projection of the profit and loss account 23
The projection of the Balance sheet 23
The projection of the indicators
23
2
23
1 THE DESCRIPTION OF UNDERTAKING
1.1 Introduction of the management team
Company Energ d.o.o. is having a single managing authority with managing director
Klabjan Kostja. Company also have two procurators Klabjan Jordan and Klabjan
Brigita. Mr. Klabjan Kostja is in charge of coordination and business part of company,
the procurators are in charge of Financial, Technical and Logistic part of company.
Managing Director Klabjan Kostja has numerous experiences in import, selling and
distribution of different premium beverages. He led successful company which was
distributing premium wines, water, teas, distillates and cocktails additives (prestigious
brands like AriZona, Fiji, Louis Roederer and Patron spirits.)
Mrs.Marijana Stjepovič is employed in Energ d.o.o. In her previous career she
worked with Interdisciplinary teams, where she got a wide range of experience in the
field of Project Management. .
Name and
Surname
The Birth
Date
Employed in Energ
d.o.o. since
Kostja Klabjan
05.05.1982
08.11.2012
Marijana Stjepovič
17.06.1974
01.11.2012
Company Energ d.o.o. is cooperating with external consultant at the developing of
new projects. The most importnat are:





Tilen Žbona – design (An Academic painter, professor at Koper University and
lecturer on Academy of Design in Ljubljana
Patricija Randl – Professional Associate on the Healthy Food segment, ,
Commerce ( she is working on Master with subject that covering comparing
caffeine in cup of coffee and cup of Respresso Guarana)
Boris Kobej - Marketing (Assistant in Department of Psychology at the University
of Koper and the author of tutorial for Koper university for management)
Vlado Roksandič - distribution and marketing of Respresso for Slovenia, Croatia,
Serbia and Monte Negro (G3 long-time CEO, founder and co-owner of G3 in
Serbia and Montenegro)
Enej Sirk – Financial Advisor
3
Kostja Klabjan
The Head coordinator
Enej Sirk
Tilen Žbona
Boris Kobeja
Vlado
Roksandič
Patricija Randl
Marijana
Stjepovič
1.2 Short Company Presentation
Presentation and History of the Company
Name of the company:
Address:
Postal code and city:
City:
Phone:
Mobile:
Fax:
e-mail:
WEB:
Owners:
ENERG d.o.o.
Ferrarska ulica 10
6000 Koper - Capodistria
Koper
+386(0)5 6314132
+386(0)40 626 872
+386(0)5 625 7131
kostja.klabjan@respresso.si
http://www.respresso.si/
30 % - Klabjan Jordan
70 % - Energ d.o.o.
Klabjan Kostja
5663326000
SI80738192
G46.190 - non-specialised
distribution sale of various
products
2
CEO:
Registration number:
VAT number:
Activity code
The number of employees at 31.12.
previous year
The total turnover of the undertaking in the
previous year EUR (2011)
16.266
Account number:
SI56 1010 0002 9021 910
SI56 3300 0000 5201 713
Name of the Bank:
BANKA KOPER d.d.
HYPO BANK d.d.
Company Energ d.o.o. was established in the year 1992 with a purpose of importing
and distributing of the premium beverage brands in high price range. During
company development, we expand the offer, but very carefully choosing the selling
4
products. All items that were not competitive on market or not interesting were
excluded immediately from the offer.
The Company is giving theirs customers the best products and service. We are
building our visibility on the market with quick establishment of Distribution Net,
providing promotional material, offering help at promotional activities and consultancy
and also staff training.
Energ d.o.o. is very proud on our various ranges of selected wines, teas, distillates
and cocktail mixes. Our regular clients are all big supermarket chains, restaurants,
bars, clubs, also Exhibitions and Concert Organizers, Sport Events and a lot of other
events that take place.
In the beginning of the year 2012 we started thinking about developing our own
brand of drink, which would take place in range of Functional and healthy drink.
After good thinking and Preliminary market analysis of EU market our expert team start
working on development of the drink named Respresso.
Respresso is based on the South African red tea Rooibos (Aspalathus linearis) and
specially chosen herbs.
The preparation of Respresso will be the same as coffee preparation in all cafe,
hotels and restaurants; the only difference is different handle with non-return valve.
We can offer six different mixtures with specific flavours : Rooibos Classic, Rooibos
with Mint, Rooibos with Chamomile and pollen, Rooibos with Ginseng and Orange,
Rooibos with Guarana and Acai berries(Euterpe oleracea) and finally Rooibos with
Goji berries (Lycium barbarum). The advantage of Respresso drink is in extraordinary
antioxidant potential, which is at least four times higher than those which it has green
tea. Beside that all drinks are (with exception of Guarana and Acai ) completely free
of caffeine and Tein.
Company Energ d.o.o. sees business opportunity in producing and distributing of
Functional drink Respresso.
Functional drink Respresso do not contain caffeine, what makes it healthier from
coffee and tea, which has long-term negative effects on cardiovascular health.
1.3 The vision of the Company
The vision of Energ D.o.o. Company is to stay and develop leading position on the
development field of functional drinks. We are present for several years on the
Functional drinks segment and today we want to expand on the other field of
Functional Food.
In the next years company wants to substantiate the status as reliable and quality
partner, which successfully follows quick development of the market and offering
healthy and quality foodstuff.
5
1.4 The company's mission
The company wants to take over the role of the main distributor of the functional
drinks on the domestic and foreign markets.
The high status will be maintained with quality service. Comparing with the
competition we want to be visible also as generators of a new way of enjoying the
tea.
To our customer we will be partner, known from high quality, competitiveness and
sales activities. To our employees we are offering a pleasant working environment
with opportunity for personal and professional development.
2 KEY PRODUCTS / SERVICES OF THE COMPANY
Products and services of the company Energ d.o.o. are directed to the final customer
to whom we want to present »smart« food. Those are traditional foodstuff (teas,
water, etc...) enriched with natural active components (such as : herbal extracts,
omega-3 essential fatty acids, vitamins, minerals ...) they are organically processed
and free of artificial additives. With their functionality, they have long-term impact on
the health and well-being of the users, while they not significantly exceeding the
average price of non-functional products on the shelf.
At this time Company Energ d.o.o. is specialized on two market segments and those
two are development of the Functional and healthy drink Respresso and distribution
of Louis Roederer Champagne wines. Company sees the business opportunity
mostly in development and distribution of the functional drink which has similar
characteristic as coffee, with major difference that Respresso is also suitable for all
the people who do not drink coffee from different reasons.
2.1 Respresso Drink
Company Energ d.o.o developed, under our own brand, functional drink Respresso,
Base of every Respresso is mix of finely ground tips, granulated and powdered
rooibos (Aspalathus linearis).
It is creative drink, result of Slovenian knowledge and imagination. We can offer six different
mixtures with specific flavours : Rooibos Classic, Rooibos with Mint, Rooibos with Chamomile
and pollen, Rooibos with Ginseng and Orange, Rooibos with Guarana and Acai
berries(Euterpe oleracea) and finally Rooibos with Goji berries (Lycium barbarum).
For the sweetening we recommend Coconut sugar instead of white sugar or cane sugar his
glycemic index (GI), is just 35.
Ingredients are carefully chosen and mostly biologically produced. According to the
,so far performed, preliminary measurements of antioxidative potential they expect
that drinks are having a higher antioxidant value as green tea (by ORAC method).
6
We prepare it like coffee in different ways: espresso, macchiato, cappuccino, bianco, latte,
Americano and Americano ice
For every version, you can choose classical flavour as a basic mix of red tea rooibos
or mix which contains chosen super food.
Rooibos tea is not tea from tea tree, but a unique red tea, which is produced from oxidized
leaves of coniferous bush, legume family of plants from rooibos (africans, exiles. Róibos).
Aspalathus linearis, grown in the Cederberg region of South Africa.
Many scientists were investigating the beneficial effects of rooibos, so his beneficial effects on
humans are known. Especially surprising its high antioxidant content, which they take effect
against HIV-u (the virus causing AIDS), protect your brain from damage and prevent the
formation of tumors. Also ranked, among the few plant species, that reduces the risk of
developing cardiovascular disease. Complete absence of caffeine and low in tannins, these are
still two important advantages in comparison with real tea and coffee.
Advantages of Respresso drink are:
 Tea is having the same way of preparation as a coffee
 Tea has added healthy foodstuff and we drink it as coffee
 3/4 of World population do not drink coffee, all those people are potential
consumers of Respresso
Nutritionists recommend that we consume adequate amounts of the three basic types
of nutrients: proteins, carbohydrates and fats. With Respresso you can give your
body wellbeing because it allows daily intake of these nutrients, including vitamins
and minerals, which are located in selected super food.
All Respresso drinks can be offered in various ways (espresso, macchiato,
cappuccino, latte, bianco, americano and americano ice), as basic mix of rooibos or
from the mixture that we add superfood. Beside basic flavour Classic we can offer
you five more, very special flavours.
Classic
Basic flavour of all drinks is Classic which is combination of finely ground buds, granules and
powder of South African red tea, rooibos, therefore, without supplements. It is characterized by
intense red colour and delicate flavour, so it is not as bitter as the green and black tea.
The simplest drink, for someone the real one, is Respresso with Classic flavour. And
the others prefer Classic with milk (macchiato, cappuccino, bianco and latte), long
americano or cold americano ice.
Goji
Goji mix is made from finely ground buds, granules and powder of South African red rooibos
tea and finely ground dried Lycium barbarum (type of Goji from Himalayas) .That plant is in
past years known from media under English name goji .
Goji has strong antioxidant impact. Goji adds to the delicate taste of rooibos more intense
flavour, slightly bitter and slightly piquant notes of the white pepper. Because of intense flavour
it is suitable for use with milk, prepared as cappuccino, latte or a bianco. Especially it is good
sweetened with coconut sugar, which gave us in combination with milk a real gourmet treat
7
Guarana
Guarana is a mixture consisting of finely ground buds, granules and powder of South African
red rooibos tea and finely ground dried beans of guarana.
Due to the presence guaranin (caffeine) is an ideal alternative to energy drinks and of course a
healthy substitute for coffee, because it contains as much caffeine as one cup of coffee.
Guarana do not has characteristic taste, so therefor it is used for making energy
drinks. We use finely ground beans of Guarani without extracts.
Mint
Mint mix consists finely ground buds, granules and powder of South African red rooibos tea
and finely ground dried mint.
Mint calms, menthol in it gives us a fresh flavour. Mint aroma and flavour overcome even in
combination with rooibos. It is real treat for all mint lovers. It is very tasty in all preparations with
milk or without, even better with a little coconut sugar.
Ginseng with orange
Ginseng with orange is made up of finely ground buds, granules and powder of South African
red rooibos tea and finely ground ginseng and dried orange peel
Ginseng calms, relaxes the body and mind, so we recommend it at bedtime.
Interesting is the combination of ginseng roots with orange. Ginseng gives us spicy
flavour and orange flavour of fresh citrus. Even though they cover rooibos flavour, the
mixture of all three is very wonderful and very healthy
Chamomile with pollen
Chamomile with pollen is composed of finely ground buds, granules and powder of South
African red rooibos tea and dried chamomile flowers and freshly ground dry pollen.
This mix is real vitamin bomb. Its delicate flavour is based on rooibos, to which we
added a note of chamomile and honey pollen.
2.2 Distribution of Champagne Louis Roederer
Company is distributing different wines from the brand Champagne Louis Roederer.
3 BENEFITS OF THE FUNCTIONAL DRINK RESPRESSO
Many scientists were investigating the beneficial effects of rooibos, so his beneficial effects on
humans are known. Especially surprising it is high antioxidant content, which take effect
8
against HIV (the virus causing AIDS), protect your brain from damage and prevent the
formation of tumors. Also ranked, among the few plants species, that reduces the risk of
developing cardiovascular disease. Complete absence of caffeine and low in tein, these are
still two important advantages in comparison with real tea and coffee.
Needle-like rooibos leaves and also his tea contain important minerals. Calcium helps bones
to be harder and helps the nervous system to function properly. Sodium allows to our kidneys
correct regulation. Our muscles need magnesium, so a cup of this tea is very good after
recreation.
Rooibos also contains zinc, iron and vitamins A and E.
In none of the studies we did not find adverse effects, so we recommend it to all people of all
ages and with different issues. For example, pregnant women and mothers who are
breastfeeding, you can use tea from rooibos to replace the missing iron in the body in order to
avoid unnecessary problems.
Rooibos is useful for people under stress; it has a beneficial effect on the nervous system. It
is recommended for people who experience a mild depression, have headaches or cannot
sleep at night.
Because of this information, we believe that our biologically produced rooibos is
ideal substitute for coffee and all other non-alcoholic beverages.
Company Energ d.o.o. will start, in the next phase, with distribution of
machines for Respresso functional drink preparation for a home use
4 THE COMPANY REFERENCES
Company Energ d.o.o. was, with developed functional drink Respresso, also
nominated for The Best New functional drinks 2012 and for The Best New
ingredient concept. There were the most important global producers of drinks like
Nestle, Coca-Cola and Pepsi (The proof is attached to the tender applications).
Company Energ d.o.o. has already signed exclusive contracts for distribution on
different geographical areas :
-
10 Degrees C Limited: Grate Brittan
Extreme – intl: Middle East
Wine culture limited – Coffee culture Limited: Hong Kong, Macao,
Singapore, Indonesia and China
Novi kolektiv d.o.o.: For Slovenia, Croatia , Serbia and Monte Negro
Functional drink Respresso you can find in following restaurants and hotels :
- Hilton hotel in London
- Hilton hotel in v Dubai
- Well known sushi restaurant Nobu in London
- Restaurant Robertos in Dubai
- W Hotel Hong Kong (we are at the end of the closing the deal with one of the
best designers hotels in the World)
9
5 DEFENITION OF THE PROJECT / INVESTMENT
Recently, the company Energ d.o.o. put all its time and available financial resources
to the development activities, with the aim to put the functional drink Respresso as
quickly as possible to the market. The company's goal is to launch the functional
drink, that will have a beneficial effect on the human health and well-being.
Base of every Respresso drink is mixture of finely ground tips, granulated and powdered
rooibos.
To this classical base mix we can add super food, and get mix with a flavour. We prepare it on
classical coffee machine that we can find in any bars, restaurants... all we need is special
Respresso handle, that’s pressing the boiling water through mixture of rooibos. That is how all
components are soaked with water and we get wanted flavour. We can offer it in differently
shaped cups and glasses it all depends how we prepare it: Espresso, Macchiato, Cappuccino,
Bianco ,Americano ,Latte or Americano ice.
Different ways how to make Respresso
By analogy of coffee preparation, Respresso is also available in various forms (espresso,
macchiato, cappuccino, bianco, latte, Americano or Americano ice) and appropriate service (in
special cups or glasses). Following the descriptions of individual preparation and serving.
Espresso
Espresso is made from selected blends finely ground buds, granules and powders of aromatic
red rooibos tea, if desired with different flavour, and it is the primary form of Respresso. Serve
it in small cups. Because of similarities in the preparation and serving we recommended it to
those who like to drink espresso coffee.
Macchiato
That is espresso in which we add one spoon of foamy milk. We serve it in small cup and we
recommend it to those who like caffee macchiato.
Cappuccino
That is espresso prepared with hot milk and steamed-milk foam. We serve it in small cup
and we recommend it to those who like to drink cappuccino.
Bianco
That is espresso prepared with hot milk and steamed-milk foam. We serve it in large cup and
we recommend it to those who like to drink white coffee.
10
Latte
That is espresso prepared with cold and at the same time hot milk and steamed-milk foam on
the top. We serve it in a glass and we recommend it to those who like to drink caffe latte.
Americano
That is a very long espresso, so therefore not so much concentrate. We serve it large cup. We
recommend it to those who like to drink long coffee.
Americano ice
That is Americano that means very long espresso, but cold. We serve it in a glass with ice. We
recommend it to those who like to enjoy a bit of different tea, not hot, but pleasantly cold and
refreshing.
The investment scope
- Purchasing of machines for Respresso preparation (machines are
customized for Respresso preparation)
- Purchase of packaging for the home use machines
- Salaries of employees
- Working capital (purchase of raw materials for the production of
Respresso)
Company Energ d.o.o. will start, in the next phase, with distribution of
machines for Respresso functional drink preparation for a home use.
11
Please find below the proforma values of investments:
INVESTMENT
Purchasing of machines for Respresso
preparation (machines are customized for
Respresso preparation)
Salaries of employees
Salaries of employees
Working capital (purchase of raw materials for
the production of Respresso)
4.000
2.000
23.000
6.000
35.000
TOHETHER
6 EFFICIENCY ASSESSMENT OF THE PROJECT
Expected direct effects of the investment over the next four years after the investment are
(projection from 2013 to 2015):
- To increase the added per employee to 106 K in 2015
- An increase in sales revenue from 38 K to 1.7 million in 2015
- Increase in net profit from 3 K to 318 K in 2015
- Increase the number of employees for 4 persons.
Datum of the beginning (investment)
Datum of the end (investment)
April 2013
April 2014
7 CAPITAL
The company Energ d.o.o. was established with a minimum capital of € 8,763 in
1992.
The company throughout the entire period of operation was not paid profit.
The Allocation policy of profit is, already trough entire history of the company, based
on reinvestment in the investment, development and working capital (stocks).
This type of system will also continue in the future.
The intention is to follow the innovations in the market and competition and
technological improvement of the production structure.
12
8 THE MARKET ANALYSIS
We know that consumption of hot drinks is growing globally, and today that is the
world-known trend. The research conducted in 50 selected world countries found that
the global value sales of hot drinks in 2002 globally reached 53.3 billion U.S. dollars,
which is 1.3% more compared to the previous year. More noticeable was the
increase in quantity sale since its value was 16.3% higher than the year before.
Coffee remains the most important segment in the sale of hot drinks, which was as
high as 58.3% of total sales. Nevertheless, mainly due to inquiry , price competition
and growing interest in newer, healthier and decaffeinated beverages, such as fruit or
herbal teas, coffee sales, globally speaking, declined by 8.1 percentage. In the tea
segment the green tea is the one which is in the analysed period reached many as
21 percentage growth in sale. While, in the Asia-Pacific countries a well-established
for many years, the green tea has reached a good "position" in the countries of
Western Europe and North America, mainly because the people in these areas
considered it as "accessory", which offers a modern, new and healthier lifestyles
(World Market for Hot Drinks, 2004)
Country
India
China
Russia
Grate Brittan
Japan
Turkey
Pakistan
USA
Iran
Egypt
Poland
Australia
The rest of the
World
Together
Tea
consumption
in
percentages
23,00%
16,00%
6,00%
6,00%
5,00%
5,00%
4,00%
4,00%
3,00%
3,00%
1,00%
0,40%
23,60%
100,00%
In the period between 1996 and the 1998, the countries with the highest tea
consumption per capita were Ireland (3 kg pc), United Kingdom (2.5 kg pc), Turkey
(2.1 kg pc) and Iran (1.5 kg pc). Despite the fact that India is the country that
consumes, world speaking, absolute maximum of tea, its tea consumption per capita
was in the same period only 0.7 kilograms. Consumption per capita in the United
States was 0.3 kg, Australia and New Zealand 0.9 kg p.c. and 1.1 kilograms per
capita per year.
13
Consumption of hot drinks was in 2003 on a global scale, the largest in Australia and
European countries. Area of Eastern Europe with 121.7 litters of hot drinks per
person put it on fourth place in the world. Strongly after these countries are countries
of North America and Africa and eventually the rest of the world.
Analysis of the growth trends of hot beverages consumption in the same regions of
the world, showed that the growth of tea consumption in the area of Western Europe
in the analysed period stagnated. In countries in North, Central and South America
and southern parts of Africa even reached negative growth. The only part of the
world, which was in the analysed period, that reached a significant change in the
growth of hot beverages consumption, was region of Eastern Europe.
Also information from the research carried out by the drinks specialist - company
Zenith International, showed that Eastern European markets are those who will
probably show the most in the near future in the field of all kinds of drinks
Similarly, as is typical for the global market, was also in the European markets in last
few years, possible to detect a change in the structure of tea sales. Most consumers
of tea are in order to enjoy a healthier and tasty tea went from drinking black tea to
drinking of herbal and fruit tea, the consumption of which, during the period from
1997 to 2002 increased by nearly 50 percentages. Only green tea consumption was
in 2002, twenty times higher than in 1997 (Brits Tire of traditional tea - The world's
surprising tea and coffee lovers Revealed, 2003).
It is also interesting that in most countries, which are mostly poor or rich, we can see
the increasing interest and desire for healthy living and the associated to that is also
very important the diet. For this reason, are understandable also information,
showing that "Europeans" increasingly crave for various medicinal teas, which are
clearly been dominated by green tea, whose characteristic is that it is hunter of free
radicals that cause cancer and stroke , relieves sunburn, lowers blood pressure,
strengthens the immune system, relieves overabundance of stomach acid, protects
against formation of kidney stones, restores power after physical exertion, renews
youthful skin, raising the concentration, calms the spirit, etc..
In the years from 2002 to 2007 based on the forecast, the European market of hot
drinks should increase annually by 1.6 percent of average annual growth. From the
picture below (Picture 3) it is clear that the value of the market in 2002 was 22.9
billion U.S. dollars, which is expected to increase by 2007 to the value of 24.8 billion
U.S. dollars, which means the increase of 8.3 percent compared to 2002. Most
probably in the future growth will depend on the growth and development of the
Russian market with hot drinks (The Global Hot Drinks Market to 2007, 2003).
14
9 THE COMPETITOR ANALYSIS
Droga d.d. with their own brand of tea named "1001 Flower" is the leading provider of
teas on the Slovenian market, it is estimated that they have a 70 percent covered of
supermarket, and 60 percent market share of the restaurants and hotels. Their
biggest competitors in the retail shops are trademarks of Mercator, Spar and Tuš and
the Croatian brand Podravka and Franck.
There is no direct substitute drink for the coffee with the same method of preparation.
In the year 2009, was launched Red Espresso as the first Rooibos espresso.
Because of the difficult way of preparing in the restaurants was probably the biggest
reason that was not that well excepted on the global marketplace (it is only well
known only on domestic market of South Africa).
On the Italian market appearing some instant drinks such as coffee substitute. Since
we are talking about of instant drink we just know that is not healthy. Besides that,
these drinks are not working functionally to our body as they contain only aroma of
Ginseng.
Companies such as Starbucks offering drink to customers named Late Chai (tea to
which they add the milk). The analogy of preparing the drink is not the same as the
coffee, and beside that their way of preparing is appropriate as we know just for their
chain Starbucks.
10 CUSTOMER SEGMENTATION
We took the global market (mass market) and segmented it into the typical groups of
customers, to which we want to offer through their favourite sales channels the thing
they need (and for now they do not get it anywhere).
The analyses showed us that women 27 + who live in the bigger city canters, are the
main customers of the functional drink Respresso. For women 27 + it is characteristic
that their values coincide perfectly with the values which the company Energ d.o.o
offers with its line of functional drink Respresso (we get that facts from the analyses
that were done by test presentation and sale of functional drink Respresso in London
(Hilton Hotel).
At younger men the interest is lower, after 30 in this segment of customers we find
the growing interest for "health care" products. Because of the awareness and level
of education, this segment of customers is located primarily to the city centres.
Before mentioned the two segments of people can be joined in to the group of people
who have active biorhythm, they are aware of the importance of proper diet and
regular recreation for a healthy lifestyle. There is trends of communities of these
people are identified by the activity they regularly visit (recreation, aerobics, fitness,
marathon, dance ...)
Children up to 15 years of age are customer segment which have the biggest impact
of their parents. And if the parents belong to the groups of previously mentioned
customers, then they indirectly influence on their children, who do not have enough
15
knowledge and did not fully appreciate the importance of proper nutrition. Besides
that, young people need a lot more quality and rich diet during their development in
to an adult.
Company Energ d.o.o. sees the business opportunity also in fact that ¾ of population
do not drink coffee. Among them are:
 children,


elderly,
breastfeeding mothers


pregnant women
those who cannot enjoy the coffee because of health issues,

those who do not drink coffee because they are aware of negative effects of
coffee,

Those who don’t like coffee.
Functional drink Respresso can enjoy everyone.
11 SALES
Company Energ d.o.o. in the first years mostly took care of prestigious higher price
range hotels by supplying them with premium brands of. The second selling channel
was restaurants with high standards and their customers were ready to pay for
quality and well known products. Now at this point we put the most energy and
finances in to the promotion and public awareness campaign about our new product
Functional drink Respresso.
Company Energ d.o.o. will start, in the next phase, with distribution of
machines for Respresso functional drink preparation for a home use.
11.1 Sales on domestic market
Respresso is not just a tea. Respresso is drink which combine red tea rooibos with carefully
chosen super food.
The main element of Respresso is biologically grown South African red plant rooibos. Their
needle leafs, dried on sun and then powdered, is the base for all Respresso drinks. Other
components are carefully chosen super foods. We chose those which are making great taste
with rooibos and also making great combination that is functional for our body.
Company Energ d.o.o. do not have any agreement with customer in Slovenia, we
work based on the un formal agreement. The key customers in Slovenia are:
- Kavarna Sputnik
- Egoist
16
- AS
- Playa
- Solist
11.2 Sales on foreign markets (on EU market and outside of EU)
We already signed exclusive contracts for distribution of Respresso on several
geographic areas:
-
10 Degrees C Limited: Great Brittan
Extreme – intl: Middle East
Wine culture limited – Coffee culture Limited: Hong Kong, Macao,
Singapore, Indonesia and China
Novi kolektiv d.o.o.: For Slovenia, Croatia, Serbia and Monte Negro
At the end of the year 2012, you could order our product at the following places :
-
Hilton hotel in London
Recognized sushi restaurant NOBU in London
Hilton hotel in Dubai
Restaurant Robertos in Dubai
W Hotel Hong Kong (we are just about to close the deal with one of the
best designers hotels in the World)
Bohause Cafe
Intercontinental Hotel
Westin Hotel
The goal of the company Energ d.o.o. is that in the year 2013 get in to the most
prestigious Hotel chains like: Hilton, Starwood, Intercontinental Group, Holliday
Inn, Sheraton, Kempinski.
12 SUPPLIERS
Company Energ d.o.o. has signed long-term contracts with key suppliers on delivery
of key components of functional drink Respresso. That means in advance clearly
defined price of raw material, required quality, payment terms, ecological
acceptability of raw materials, procurement of materials, the responsible person at
the supplier office and delivery terms of the material. Choice of suppliers is based
primarily on quality, reliability, professionalism and responsiveness. All suppliers of
raw materials have to have the relevant EU organic certifications.
17
Company Energ d.o.o. requires suppliers provide regularly monitored production
process, responsiveness and flexibility respecting of agreements and continuous to
give us information on the latest production methods.
The main suppliers of raw materials are:
- Prove Brazil
- Dicaf Cafe
- Rooibos ltd
- Giuseppe Vechi
Company orders materials for the production of functional beverage Respresso in
different geographical areas where are the best climatic conditions for their growth:
- acai, gurana, orange - Brazil
- goji berry, ginseng - China
- Coconut sugar - Indonesia
- Pollen - Slovenia
- Chamomile and Mint - Serbia
- Rooibos – South Africa
All the raw materials in dry ground form come to Slovenia and then pods of Respresso are
filled in company Dicaf Cafe (Bra, Italy).
Coconut sugar is packed and filled in the Slovenia Company Troy d.o.o.
Purchasing Department provides:
- permanent and always on time supply of material,
- The establishment and maintenance of the correct business relationships with suppliers,
- To achieve the most favourable purchasing conditions and
- reduction of unit costs of purchased materials
13 PLANED NEW JOBS
In the company Energ d.o.o. we have, at the moment, two employees. Those are
Managing Director Mr. Klabjan Kostja and Office Manager Mrs. Marijana Stjepovič
The company plans to hire in 2013, an additional person who will be responsible for
new product development and marketing of functional drink Respresso. The
company plans to employ Master of biotech faculty or graduate agronomist.
In the following years, the company will employ according with planned increase in
sell. In the table below you can find schedule of envisaged employment and level of
education.
18
Number of planed new employees
2011
achieved
2012
planed
1. January
2. February
3. March
4. April
5. May
6. June
7. July
8. August
9. September
10. October
11. November
12. December
2014
planed
2015
planed
1
1
1
1
1
1
A. TOGETHER NOUMBER OF
EMPLOYEES ON THE 31.12.
B. AVARGE NUBER OF EMPLOYEES
BASED ON THE ANUAL WORKING
HOURS
Planned number of new employees at a
rate of professional education
I. Primary school
II. Lower Vocational (up to 2 years)
III. Lower Vocational (up to 3 years)
IV. Secondary school
V. High School
VI. Higher Professional School
VII.University degree
VII./2 Masters
VIII.PhD
NUMBER OF THE EMPLOYEES ON THE
31.12.
2013
planed
2011
status
2
3
4
6
0,92
2,33
3,25
4,92
2012
planed
2013
planed
2014
planed
2015
planed
1
1
1
1
1
4
6
1
2
3
14 STOCKS
Company Energ d.o.o. is aware that the stocks represent a significant part of their
assets, so it is crucial to have control over store management. At Energ d.o.o. the
average time of the stock is 45 days. The amount required to finance the stock will
continually grow in the accordance with the increase in sales volume. Company will
have at the end of 2015 for 108 thousand EUR stocks.
When optimizing the size of company stocks we have to consider a various factors:
- Reliability of suppliers
- Location of suppliers
19
- The cost of transport
- Size of orders
- Lifetime of ordered goods (expiration date )
The following table shows the amount of funds needed for financing stocks.
A.
AVERAGE TIME OF STOCKS
turnover in 2011 IN DAYS
B. AVERAGE TIME OF inventory
turnover in 2012 to 2015 in
the days
Stock level and the amount required
for the financing it in EUR
The turnover ratio of stocks in 2011
45
2011
achived
A. STOCK status on the day 31.12.
B. The required amount of resources
to fund stock for one year
The turnover ratio of stocks in the
years 2012 to 2015
8,11
2012
2015
2013
2014
planed
34
planed
12.488
planed
76.871
planed
108.077
4
1.540
9.477
13.325
15 ACCOUNT RECEIVABLES
Company Energ d.o.o. In 2012 began with the marketing of functional drink
Respresso. In the first phase we were primarily focused on the traditional markets
that a major consumer of tea (United Kingdom, Middle East, Asia). Sales on the
domestic market are directly to restaurants, hotels, pubs and restaurants. With
customers in the domestic market we do not have contracts, but we are operating
with order forms. Sales on foreign markets are done through distributors with which
were already signed contracts (contracts and other evidence you can find in the
annex of the tender).
The company is in the preparation of financial projections considered maximum
length of time Accounts receivable turnover ratio, which will be to 120 days (domestic
direct purchasers will pay in the relatively short periods, while distributors on foreign
markets will continue to have payment deadline up to 120 days).
In the table below you can see status of receivables and the amount of funds needed
for financing stocks.
20
Balance of receivables and the amount
required for financing in EUR
2011
2012
2013
2014
2015
achived
planed
planed
planed
planed
A. Balance of current receivables on
31.12.
17.359
12.636
80.691
415.054
581.432
B. REQUIRED AMOUNT OF RESOURCES
TO FINANCE RECEIVABLES IN YEAR
15.733
4.154
26.529
136.456
191.156
We already signed exclusive contracts for distribution of Respresso on several
geographic areas:
-
10 Degreees C Limited: Great Brittan
Extreme – intl: Middle East
Wine culture limited – Coffee culture Limited: Hong Kong, Macao,
Singapore, Indonesia and China
Novi kolektiv d.o.o.: For Slovenia, Croatia, Serbia and Monte Negro
16 TRADE PAYABLES CUSTOMERS
Company Energ d.o.o. has signed long-term contracts with key suppliers on delivery
of key components of functional drink Respresso. That means in advance clearly
defined price of raw material, required quality, payment terms, ecological
acceptability of raw materials, procurement of materials, the responsible person at
the supplier office and delivery terms of the material. Choice of suppliers is based
primarily on quality, reliability, professionalism and responsiveness. All suppliers of
raw materials have to have the relevant EU organic certifications.
Company Energ d.o.o. requires suppliers provide regularly monitored production
process, responsiveness and flexibility respecting of agreements and continuous to
give us information on the latest production methods.
The main suppliers of raw materials are:
- Prove Brazil
- Dicaf Cafe
- Rooibos ltd
- Giuseppe Vechi
In the table below you can see balance of liabilities and the necessary amount funds
to finance of supplies.
21
Balance of liabilities and value of
supplies financed from suppliers in
EUR
2011
2012
2013
2014
2015
achived
planed
planed
planed
planed
A. STATE OF Current trade payables
on 31.12.
3.677
703
36.439
215.157
306.468
B. VALUE OF SUPPLIES TO BE
FINANCED BY SUPPLIERS IN YEAR
1.087
173
8.985
53.052
75.568
17 THE FINANCIAL PART OF THE BISINESS PLAN
17.1 The economics of the past business
The volume and quality of assets is determined on the basis of the last balance sheet
statements.
Volume of assets from 2010 to 2011 increased from € 226 thousand € to 229 thousand €.
Company has available long-term assets at the end of 2011 of € 83 thousand. Long-term
assets of the company at the end of 2011 were representing in manufacturing equipment and
machines.
Current assets in 2010 amounted to € 140 thousand and were increased in 2011 to € 146
thousand. The structure of current assets in 2011 was representing mostly in short-term
investments and short-term receivables.
In the structure of liabilities is the largest share of total liabilities has at the end of 2011
represented the retained earnings from previous years as was € 181 thousand.
17.2 The projections of the future of business
Following is an explanation of the projections of future business investments of the
company realized through projections of revenues, expenses, and investment in the
fixed and current assets and other cash flow.
17.3 The projection of incomes
17.3.1
Business incomes
Company will in 2013 sold on the domestic market for around € 80 thousand €. The
company is planning continual growth in operating revenues on both the domestic
market and foreign markets. In 2013, the company actively start with the marketing of
functional drink Respresso. In 2013, the company will increase revenue volume,
especially with an increased sell on foreign markets (access to the hotels chains and
restaurants). In 2015 the company sales volume will be increased to 1,7 million €.
22
17.3.2
Financial incomes
The company is not planning the realization of revenue from the financing.
17.3.3
Extraordinary incomes
The company is not planning extraordinary income
17.4 The projections of expenses
17.4.1
Operating expenses
Operating expenses in 2013 will be € 241 thousand. Operating expenses will increase in 2015
up to 1.4 million €. The majority of operating expenses are related to the costs of raw materials.
We plan that the company Energ d.o.o. will have relatively low cost of services (we estimate
they will be between 46 and 366 thousand €).
The company is planning to employ at the end of 2013 one person. The Company will
according to management policy of the company in the initial period will pay the statutory
minimum wage. In period of these projections, the number of employees will increase to 6 until
2015,what will mean an increase of total labour costs based on working hours from initial € 23
thousand in 2012 to € 127 thousand in 2015.
17.4.2
The financing expenses
Due to the investment in the working capital the company will receive a loan from
Slovenian Enterprise Fund in the amount of 25,000 €. Interest charges will vary
between 400 € and 700 €
17.4.3
Extraordinary expanses
The company is not planning extraordinary expenses.
17.5 The financing of a long-term investing for growth
17.5.1
Total Investments costs
In 2013 company will plans to invest in working capital. The total investment is
estimated at € 35 thousand.
17.5.2
The closing of financial structure
23
In the table below you can see closing of financial structure.
The company will acquire investment funds from more resources. In 2013, the company will
have from the Slovenian corporate loan under € 25,000. The remaining assets the company
will provide from the financing from its own resources.
Successful realization of the project depends in the great way also from the performance of
company in the tender of Slovenian Enterprise Fund - P7 Microloan for micro and small
companies. From this address the company is planning in the year 2013 to receive 25
thousand € of return financial assets.
17.5.3
The financing of counterfactual investing for growth
At Energ d.o.o. we are planning to that the stock of materials and receivables will
increase in accordance with business growth. Obligations to suppliers in the years
from 2013 to 2015 according to the business volume will continually increase.
Balance of short-term liabilities at the end of 2013 will be up to € 36 thousand and at
the end of 2015 will be € 306 thousand.
17.6 The assessment of the profit and loss account, net cash-flow
and balance sheet
17.6.1
Profit
The company will realize in 2013 a profit of up to € 3 thousand, in the third year after
the investment the profit will come up to € 318 thousand
17.6.2
Net cash-flow and projection of the profit and loss account
Below we present explanation for the projected income statement and net cash flow of the
business (prospective statement of cash flows) for the period 2013-2015.
Projections show positive cash flow throughout the period, suggesting that the company will
not have liquidity problems. The balance of cash in the years 2013 - 2015 is ranged between
140 thousand € and 362 thousand €.
17.6.3
The projection of the Balance sheet
The volume and quality of assets is determined on the basis of the last balance sheet
statements. Based on the projections volume of assets at the end of 2013 will be 303
thousand €. The company's assets will increase in the coming years in accordance
with the Company's business and additional sources of funding and the end of 2015
is amounted to 1.1 million.
24
The company will dispose at the end 2013 with € 69 thousand and at the end of 2015 with 68
thousand €.
Current assets during the observation period will increase to by 233 thousand € in the year
2013 to the 1.0 million € in 2015.
On the equity and liabilities is clear that the capital of the company from 2013 will continually
increase. Amount of capital will be at the end of 2013 243 thousand € at the end of 2015 will
increase to 804 thousand €.
17.7 The projection of the indicators
The following table shows the performance indicators. Performance indicators show
company successful business (increasing profits, value added, value added per
employee).
Performance indicators point to a successful business. Throughout the studied period
the volume of revenue will increase. In line with the increasing scope of activities the
company is planning to employ additional staff. The number of employees will
increase in 2015 to 6
Successfully realized investment in the working capital, will be reflected in the
generated added value of the company. Added value in the company will increase
from 35 thousand € in 2011 to 525 thousand € in 2015.
A successful business will be reflected in the realized profits of the company. In our
company we plan that over the years we will realize profit.
n line with expected developments of profits indicators of company performance will
be changed as well.. Profitability of the company we monitor using the available
profitability of capital and return on assets (both indicators point to a successful
business).
All other indicators are improving, indicators of performance, financing indicators and
indicator of horizontal financial structure.
25
2012
planed
2
38.435
3.742
35.584
38.819
2013
planed
3
245.435
24.053
97.656
41.853
2014
planed
4
1.262.455
242.759
389.875
119.962
2015
planed
6
1.768.522
318.429
525.623
106.906
99,68
1,71
1,70
1,00
80,32
9,88
7,94
0,84
67,77
49,93
33,84
0,67
71,84
39,58
28,43
0,71
10. The share of revenues generated
outside of the European Union
0,22
1,77
4,46
4,14
11. The share of revenues generated
outside of the Republic of Slovenia
0,74
67,04
80,60
74,80
142.926
143.629
703
196.795
233.234
36.439
434.099
649.256
215.157
745.385
1.051.853
306.468
Operational indicators
1.
2.
3.
4.
5.
Number of employees
Net sales revenue in EUR
Net income (+) or loss (-) in EUR
The added value in EUR
Added value per employee
6.
7.
8.
9.
Level of financial safety
The return on capital
The return on assets
Long-term financial balance
12. The amount of net operating
capital
13. Current assets
14. Payables
2011
achived
16.266
1.949
4.610
94,04
0,90
0,85
0,91
132.581
146.258
13.677
26