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Zach Borowski
WRA 110
Lehua Ledbetter
14 October 2012
Abstract
Marketing is an area that will always be constantly changing and evolving.
However, in the last two years the field of marketing has had a complete make
over. Marketing used to be just the “Simple Trade Era” back during the PreIndustrial Revolution. Then, in the 1860’s till 1920’s it was known as the
“Production Era.” Later in the 1920’s the era changed to the “Sales Era.” Between
the 1940’s and 1990’s two eras came about better known as the “Marketing
Department Era” and “Marketing Company Era.” Most of the marketing eras at
this point only lasted twenty years. Well in the 1990’s the “Relationship Marketing
Era” rose but that too only lasted twenty years. All the eras lead to what we have
now and are known as the “Social/Mobile Marketing Era” (White, MP). With all
the new smart phones and technology along with all the social networking as
changed the way marketers have to approach things. “In the past four years, it has
been identified by the members of the Marketing Science Institute (MSI) as the
highest-priority research topic in marketing” (Goldenburg, 561). A new “class” has
been born in the marketing field. Social networks are increasingly attracting the
attention of marketing scholars and practitioners. In today’s society it’s almost
impossible to avoid social media. As soon as marketers and advertisers caught on
to this they began advertising on these websites more then ever thought of. “Social
networks continues to grow in strength not just because they provide people with
the ability to connect quickly with each other but because of the following choices
they provide individuals in their interactions: whom to connect with, when to
connect and what to share” (Kumar, 4). The social media era is growing rapidly
but of course like all the others will eventually come to an end. However, this ear
is unique and unlike all the others in which it created a new “class.”
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Works Cited:
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(2010): 561-67. Print
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Kumar, V. "Regulated Social Media Marketing Offers Increased ROI." Marketing
Research. By Bala Sundaram. 2nd ed. Vol. 24. Chicago: American Marketing
Association, 2011. 4-7. Print. Summer2012.
Thompson, Tyler. Personal interview. 25 Oct. 2012.
Marion, Allison. "Marketing: Historical Perspectives." Encyclopedia of Business
and Finance. Ed. Allison McClintic Marion. Vol. 2. Gale Cengage, 2001.
eNotes.com. 29 Oct, 2012 <http://www.enotes.com/marketing-historicalperspectives-reference/>