October 29, 2014
RE: VP, Corporate Consulting
Dear MiCa Sports:
My name is John Kennedy and I’ve taken the liberty of enclosing a brief overview of my
background for your consideration.
As you’ll see, I’m self-starter with a unique set of leadership-skills and extensive portfolio
specializing in a variety of disciplines including: Advertising & Media, Integrated
Corporate Partnerships & Sponsorship Sales, New Business Development,
Merchandising, Promotions and Management.
In particular, I’ve held a number of key-role positions throughout my career beginning
with:
1.) Reg. Ad Agency V.P., Dir. of Reg. Advertising & Sports Marketing for a major
package-goods retailer, Anheuser-Busch
2.) Sales Manager for NYC-based Sports Channel / Madison Square Garden Sports,
3.) E.V.P. Sales & Marketing for a Premium Merchandising and Promotion
Company: The Marketing Network,
4.) S.V.P. Associate Media Director, Sports Marketing for a New York / Los Angelesbased ad agency: Grey Advertising,
5.) Commissioner & Board of Directors, National Basketball League of Canada,
6.) Managing Director, Sales of The Humana Golf Challenge PGA Tour,
7.) Corporate Partnership Sales, The Tiger Woods Foundation – World Challenge,
8.) Vice President Jupiter Sports & Entertainment / St. Louis Cardinals – Miami
Marlins.
In this latter capacity, I directly oversee New Business Development, Strategic
Marketing, Advertising and Broadcast Rights Negotiations, Corporate Partnerships
Sales, along with Licensing, Merchandising and Promotional-driven programs.
As a consequence of nearly 20-plus years in all facets of the “Sports-business,” I
possess what I hope could be regarded as a number of assets on both a National and
International basis who would, presumably, be interested in accessing your products and
services.
Assuming your interest in speaking further, I’m available for a conversation at your
convenience. I can be reached directly either at: (310) 463-3478 or by return E-mail at:
jwkennedy1@aol.com to set-up an agreeable day and time for a call.
In the interim, thank you so very much for your time and I’ll look forward to speaking with
you soon.
Cordially,
John W. Kennedy
JWK/jk
John W. Kennedy
2111 Mathews Ave., Suite C
Redondo Beach, CA 90278
Phone: (310) 463-3478 U.S.
E-Mail: jwkennedy1@aol.com
2013 – Present: Vice President Corporate Partnerships & Sponsorship Sales
on behalf of Jupiter Sports & Entertainment, which is co-owned by The St.
Louis Cardinals & Miami Marlins of Major League Baseball and includes
Roger Dean Stadium as well as four Minor League Baseball teams playing
in The Florida State and Gulf Coast Leagues.
Primary responsibilities are to oversee Revenue Development in respect to
assets directly associated with the stadium as well as all associated teams
through the sale of Corporate Partnerships and Strategic Sponsorships.
2012 – 2013: Managing Director of Corporate Partnerships & Sponsorship
Sales on behalf of “The Humana Challenge, in association with The William
J. Clinton Foundation,” which supports all Desert Classic Charities. Directly
responsible for the development and sales of Strategic Sponsorships,
Corporate Partnerships and New Business Development associated with
the third Event on The PGA TOUR.
2011 – 2012: Commissioner, National Basketball League of Canada: Direct
Management Oversight of NBL League Operations, Strategic Marketing,
League Sponsorships & Corporate Partnership-Sales, New Business
Development, Licensing/Merchandising, Promotions, Officials and League
Expansion.
2011 – Present: Member of The Board of Directors, Windsor Express of The
National Basketball League of Canada.
2001 – 2011: Principal: J. Kennedy and Associates: A Sports and
Entertainment Sponsorship, New Business Development, Consultant, Event
and Promotion Sales & Marketing company.
Clients and Assignments:
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Golf: The Tiger Woods Foundation – World Challenge, The
European, London and Asian PGA Tours, Singapore: Official North
American Partnership Sales Representative,
Player Representation: Newport Sports Management Inc., NHL
Player Sponsorships & Endorsements,
Continued
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Soccer: Futbol Liga Mexicana, Los Angeles, The Premier Soccer
League of Mexico U.S. Development of Corporate
Cable/Broadcast Partnerships Sponsors,
PGA Player Sponsor & Endorsement Sale: Gaylord Sports Sport’s
Marketing, Scottsdale, AZ,
IEF International Equestrian Federation, Louisville, KY, Corporate
Partnership Sales,
Pro Hockey League, Boston, MA, American Hockey League
Corporate Sponsor and Partnership Sales.
Cable Television, Magna Entertainment Corp., Los Angeles &
Toronto / HRTV (NBC, ESPN and Cable Broadcast of Major Horse
Racing-Events Including “The Preakness, Breeders Cup, Sunshine
Million, Florida Derby and Santa Anita Cup),
Broadcast & Cable Television, Skyview Satellite Networks, Phoenix,
AZ: Professional and NCAA Television & Radio Network Broadcasts
Sponsorship Sales,
International Broadcast TV, Asian PGA TOUR, Parallel Media Asia,
Hong Kong: The European / Asian PGA Tour Series & The Tour de Las
Americas South American Professional Golf Event & TV Sponsorships,
U.S Sales Representative,
Auto Racing, Laguna Sequa Raceway, Laguna Sequa, CA:
Consultant, Corporate Sponsorship Sales
Broadcast Television, The John Wooden Classic CBS – TV, Los
Angeles, CA & New York, NY: Sponsorship Sales,
Broadcast Television, The Mountain West and WAC Football and
Basketball Conferences, Sault Lake City, UT, Western U.S. Regional
Sales,
Broadcast TV & Radio, The L. A. Lakers and Phoenix Sun, The
Oakland Raiders and San Diego Chargers Sponsorship Sales,
Broadcast Television, “The XFL,” New York, NY & Greenwich, CT
Consultant, TV Negotiations & Sponsorship Sales.
Sales Volume: $11.0M+ In Total Revenue
1999 – 2001 GREY ADVERTISING New York and Los Angeles
Sen. Vice President, Associate Media Director:
Project Manager in the Planning, Development & Negotiations of
Strategic Sports-Media partnerships with special emphasis in Sports-andEvent-Marketing. Budget: $242.0mm
Continued
1997 - 1999 THE MARKETING NETWORK, LOS ANGELES
Executive Vice President, Sales & Strategic Marketing:
Senior Manager of Sales and Fulfillment, with oversight of Annual Budgets,
Sales Projections & P&L. Sales for 1997 exceeded $3.5mm.
1992 – 1997 SPORTS CHANNEL / Madison Square Garden, NEW YORK
Senior Account Manager:
Key Account Sponsorship Sales, Sports Channel/Madison Square Garden
Cable including: MLB NY Yankees & NY Mets, NHL NY Rangers, NY Islanders
& NJ Devils, NBA NY Knicks & NJ Nets. Sales, 1995: $1.6mm.
1982 - 1992 D’ARCY MASIUS BENTON & BOWLES (DMB&B) ADVERTISING, St.
Louis / LOS ANGELES
Vice President, Director of Regional Advertising and Sports-Marketing
Anheuser Busch (Client).
Responsibilities: Strategic Planning, Tactical Implementation, Creative and
Media Negotiations & Placement. Staff Management oversight of Six (6)
Account Executives and Two (2) Support Staff.
Annual budget(s): $38.0mm.
EDUCATION
BA Economics and History, Wayne State Univ. Detroit, MI
SKILL PROFICIENCIES:
Computer: Word, Excel, PowerPoint, Outlook, MS Office
Research Tools: Nielson, TV-Scan, Arbitron, Tapscan / Maximiser, IRS
Systems, Simmons and Cable Scan.