Nadia Munawar
JS Group, 7th Floor, The Forum. Block 9, Clifton. Karachi.
Ph# +92 21 536 1717, +92 301 824 5858
Email: nadia@js.com
Experience
JS Group
June 07 till date
Director Corporate Affairs
Responsibilities include JS brand custodianship, annual brand audit, investor
relations, media relations, events, product launches and to ensure effective
external as well as internal communication. Working with the board of directors
of all group companies to ensure effective execution of Group’s brand
guidelines. Responsible for overseeing all ATL and BTL activities carried out
by brand management, corporate communications and marketing departments of
all group companies.
June04 – June07
JS Group
Group Head Corporate Communications
Handled investor relations, media relations, events, product launches for all
group companies. Re-branded the group from Jahangir Siddiqui Group to JS
Group. Worked on and launched a fresh and modern corporate image for the
Group with a new logo and new website (www.js.com). Planned and executed a
smooth brand transition across all group companies as well as externally
communicated the same to all stakeholders (including press and media).
March04 – May 04
ABAMCO Ltd.
Product Launch Consultant
ABAMCO Ltd the largest private sector asset management company in Pakistan
launched the largest closed end fund (PKRs 3.5 billion), ABAMCO Composite
Fund in 2004. Worked as a consultant for 3 months to manage pre and post
launch events, launch campaign, investor relations, press and media.
Adgroup (Pvt) Ltd
Aug02 – Sep03
Director Creative & Business Development
General Management position, directly supervised four departments; Creative
Art/design department, Production unit and Business Development department.
Responsible for handling some of the most important accounts for the company
namely, Pakistan International Airlines, Pakistan Broadcasting Corporation,
Board of Investments, Small & Medium Enterprise Bank, United Nations Fund
for Population Alleviation, United Nations International Children’s Education
Fund, UNAIDS program etc. Hunting for new clients and retaining them
through quality services. Also responsible for overseeing all human resource
functions (hiring, firing, appraisals, employees’ quarterly & yearly evaluations
etc) of all above mentioned departments.
Jan-March 2002
MAKKS Consultants
Internship
Developed framework for and arranged training workshops through
identification of the clients’ training needs. Helped manufacturing firms
incorporate ISO 9000 (2000 series) into their day to day processes.
June-Sep 2000
Jahangir Siddiqui & Co.
Internship
Worked with the Corporate Finance Department and stock and equities
department of the brokerage house. Worked in the marketing department of UTP
(Unit Trust of Pakistan) and prepared a research report and feasibility study of
launching & marketing specialized asset management products across Pakistan.
Aug – Sep 1999
WorldCall Phonecards Ltd
Internship
Worked with the Sales and Marketing department, initiated contracts, product
awareness through telemarketing, arranged meetings and explained the product
to prospective clients. At the Finance department, prepared vouchers,
reconciliation of bank statements with company books and maintained and
updated Accounts & Finance package for the department.
Sep 96 – Sep 99
Adgroup (Pvt) Ltd
Concept creator
Worked on creative strategies and campaign collateral for Lawrencepur,
ChenOne, Motorway Police, Oil & Gas Development Company, Pakistan State
Oil, Ministry of Health, Central Bureau of Revenues, Board of Investments,
Pakistan Tourism Development Company, Agricultural Development Bank
Pakistan, Pakistan Television, Privatization Commission etc. Developed
Creative Solutions and launch campaigns for ChenOne, Kohistan Kohinoor Tea,
Kismet Card and FM 101
Directorships:
Network Micro Finance Bank - March 2008 till date
M & JS Foundation – June 2007 till date
Education:
Bahria Institute of Management and Computer Sciences
June 2002
MBA (Major: Marketing)
Project Management, Total Quality Management, Organization Design and
Analysis, Cases in Marketing, Services Marketing, International Business
Analysis, Business Policy, New Product Development, Advertising, Retailing
Thesis paper: An analysis of the strategic position of MNCs in Pakistan in the
aftermath of September 11 2001
CGPA: 3.98
June 2001
BBA (Hons) – (Major: Marketing, Minor: MIS)
Financial Accounting, Business and Finance, Organization Behavior, Business
Ethics, Law, Cost Accounting, International Money & Banking,
Macroeconomics, Management Policy, Sociology, Business Mathematics,
Economics, Statistics, Business Communication, Consumer Behavior,
Fundamentals of MIS, Advanced Financial Management, Managerial
Accounting, Marketing management, Sales Management, Promotional
Strategies, Human Resource Management, Small Business Management and
Entrepreneurship, Managerial Economics, Research Methods and Techniques.
Thesis paper: Role of Multinationals in Pakistan
CGPA: 3.85
Honours and Academic Awards
Spring 2002
Fall 2001
Spring 2001
Fall 2000
Spring 1999
Fall 1998
Suma Cum Laude (Gold Medal for topping University)
Suma Cum Laude (Awarded scholarship for a 4.0)
Cum Laude (Graduated with Scholastic honors)
Cum Laude
Suma Cum Laude (Awarded scholarship for a 4.0)
Cum Laude
Micro credit experience:
As part of Young BPW Asia Pacific Task force on Economic Empowerment of Women, studied the
Grameen Bank model and BRAC Bank SME model in great detail. Visited Arong workshops and retail
outlets in Dhaka, Bangladesh for hands on understanding of the model. Currently serving on the board of
Network Microfinance Bank Ltd.
Certifications:


Certificate for Director Education– Certified training conducted by Pakistan Institute of Corporate
Governance (an IFC initiative) for directors. Accreditation provided by RiskMetrics Group, USA.
Certified Trainer for Individual Development Program for Leaders (IDP for Leaders). Conducted
by Business and Professional Women – USA in affiliation with NYU.
Conferences and Seminars:
June 2005
November 2006
May 2007
November 2007
January 2008
October 2008
Pakistan Representative-BPW International Congress Lucerne, Switzerland
Pakistani business delegate at the 2nd World Islamic Economic Forum
Asia Pacific representative at 4th Young BPW Congress at Seoul, Korea
Represented JS Group at Pakistan – Middle East Agri Investment Forum
Pakistani delegate at 2nd South Asian Federation for Exchanges conference.
BPW International Congress Mexico City, Mexico.
Published work
SHADES OF MELANCHOLY
Book of Poems published by Makhdoom press
International Federation of Business & Professional Women
The International Federation of Business and Professional Women (BPW International) was founded by
Dr. Lena Madesin Phillips in 1930. BPW International has become one of the most influential international
networks of business and professional women with affiliates in 90 countries in five continents. BPW has
consultative status with the United Nations Economic and Social Council (ECOSOC) and participatory
status with the Council of Europe. Its members include influential women leaders, entrepreneurs, business
owners, executives, professionals and young career women. (www.bpw-international.org)
2008 till date
2004 – ‘08
2004 till date
2003 till date
Elected as International Chair, Young BPW International
Board member Young BPW International
Editor Young BPW International newsletter
National Chairperson for Young BPW Pakistan
United Nations
Representative of Young BPW Asia Pacific at the 51st and 52nd sessions of Commission on Status of
Women held at New York.
Television Experience
HUM TV
Anchored a 22 episode lifestyle program called “Achievers – women of excellence”. The concept of the
show was to highlight the achievements of women who have been outstanding professionally and have
balanced their work and personal lives effectively. Women empowerment and inspiring young women to
emulate the examples of the ‘Women of excellence” was the main focus of this show. HUM TV is part of
the EYE Television network, and is rated as the number one entertainment channel in Pakistan.
Regular appearances on Business Plus, Pakistan Television Network and CNBC Pakistan as a JS Group
representative at different forums and talk shows.
Extracurricular
BIMCS
2000-02
June 2001
President English Literary Society
Editor in Chief BIMCS yearbook
Floral Art Society Pakistan (Islamabad Chapter)
2000-03
Chairperson Publicity and Media
Islamabad College for Girls (ICG)
1997-98
1996-98
1996-97
1997-98
August 1997
March 1997
President English Literary and Debating Society
Sub Editor, “The Margella”, ICG’s Magazine
Best Debater (Polytechnic Institute for women)
Best Speaker (Bahria College, Golden Jubilee Celebrations)
C.A.S award for Inter schools / colleges essay writing competition
Participated in UN forum on ‘Empowering women of 3 rd world countries”
Areas of Interest
Reading, writing, poetry, art, event management, current affairs and world politics. Latin
dance- Chachacha, Meringue, Samba, Mambo, Salsa, Rumba and Tango.
Sports
Horse back riding and polo.
Motor sports – Participated in the Karachi Off Road race ’06. Trophy for best track time
women’s vehicle category C. Navigator and co-driver at Cholistan Rally March ‘07
Tae-ko-wondo – Red Senior belt
Swimming – competed at inter-school national level in 1994-95
Community
2007 till date
M & JS Foundation
Director
2005 till date
Fakhar e Imdad Foundation
Member of Fund Raising and PR committee
Nov 2001
Shaukat Khanum Memorial
Helped organize fund raiser dinner and concert as a volunteer .
Sep 2000
Kidney Centre
Worked in association with ‘Friends of the Kidney Centre’ to organize fund raising
dinner and ball.
1996-98
Pakistan Girl Guides Association
Senior Girl Guide
Worked on several welfare projects such as adult literacy and fund raisers for women’s
economic empowerment projects.