Assignment front sheet
Qualification
Edexcel BTEC National Level 3 in Business
Extended Diploma
Unit number and title
Unit 3 Introduction to Marketing
Learner name
Assessor name
Miss Zymberi
Date issued
Hand in deadline
Submitted on
Assignment title
Introduction to marketing 1
In this assessment you will have opportunities to provide evidence against
the following criteria. Indicate the page numbers where the evidence can be
found.
Criteria
reference
P1, P2,
M1, D1
P3, P4,
M2, D2
P5
P6, M3
To achieve the criteria the evidence must show that
the learner is able to:
 Describe how marketing techniques are
used to market products in two
organisations.
 Describe the limitations and constraints of
marketing
 Compare marketing techniques used in
marketing products in two organisations
 Evaluate the effectiveness of the use of
techniques used in one organisation
 Describe how selected organisation uses
marketing research to contribute to the
development of its marketing plan s
 Use marketing research for marketing
planning
 Explain the limitations of marketing research
used to contribute to the development of a
selected organisations marketing plans
 Make justified recommendations for
improving the validity of the marketing
research used to contribute to the
development of a selected organisation’s
marketing plans.
 Explain how and why groups of customers
are targeted for selected products
 Develop coherent marketing mix for a new
product or service
 Develop a coherent marketing mic that is
targeted at a defined group of potential
customers
Task no.
Evidence
1
2
3
1
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice.
Learners signature :
Date:
Assignment brief
Qualification
Edexcel BTEC National Level 3 in Business Extended Diploma
Unit number and title
Unit 3 Introduction to Marketing
Assessor name
Date issued
Hand in deadline
Miss Zymberi
Assignment title
Introduction to marketing 1
Purpose of this assignment:
To build marketing skills which inhibit core marketing frameworks such as the marketing mix,
market segmentation and market research.
Scenario
You work for a professional organisation for
marketers. One of the activities that the
organisation undertakes is to evaluate the
marketing activities of different companies
and produce a list of ‘A’ Listed Marketers’.
You are asked to carry out research into two
possible contenders for inclusion on the list
Task
Produce a report describing, comparing and
evaluating the marketing activities of two
companies in relation to specified products.
Include details of the constraints under which
each of the selected organisations operate.
Evidence checklist
Summarise evidence required:
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
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
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Tick
boxes
Describe how marketing techniques are used to market products in two
organisations.
Describe the limitations and constraints of marketing
Compare marketing techniques used in marketing products in two
organisations
Evaluate the effectiveness of the use of techniques used in one organisation
Describe how selected organisation uses marketing research to contribute to
the development of its marketing plan s
Use marketing research for marketing planning
Explain the limitations of marketing research used to contribute to the
development of a selected organisations marketing plans
Make justified recommendations for improving the validity of the marketing
research used to contribute to the development of a selected organisation’s
2



marketing plans.
Explain how and why groups of customers are targeted for selected products
Develop coherent marketing mix for a new product or service
Develop a coherent marketing mic that is targeted at a defined group of
potential customers
Sources of information
Business book 1
John Bevan/ Helen Coupland-Smith, Rob Dransfield/John Goymer/ Cathrine Richards
Assessor’s comments
Qualification
Edexcel BTEC National Level 3 in
Business Extended Diploma
Assessor
name
Unit number
and title
Unit 3 Introduction to
Marketing
Learner
name
Criteria
To achieve the criteria the evidence must show that the learner is able to:
reference
Achieved?
3
Learner feedback
Assessor feedback
Assessor signature
Date
Learner signature
Date
4