With a view to providing immediate attention to our
clients visiting CSU, Mumbai for seeking information on ad bookings can
now find an exclusive kiosk established in the office where dedicated
staff will provide all the details desired by you. This pro-active marketing
approach will come in handy to our esteemed clients.
This facility will benefit you in many ways about the best
possible options available with us to give you optimum return.
Popularity of FM Radio is on the Rise
Rapidly growing popularity of FM radio – both private and
AIR’s – in the country gave rise to the concept of bringing more and more
cities under its ambit. Because of its distinct inherent advantages with
regard to its reception quality, the growth of FM radio in the country has
been increasing steadily. In order to expand its reach far and wide more
and more cities are being brought under its coverage area both by private
operators and by AIR.
All India Radio took a vital decision by dedicating some of
her upcoming FM transmitters to the Rainbow network either by opening
a new FM broadcasting station or connecting it to the FM network as a
relay station. Today, AIR has 17 FM Rainbow stations including two part
FM pattern stations. Among them five are relay stations.
The viability of these FM stations in terms of generating
revenue was though ascertained in the beginning, the patronage of the
audience towards them is yet another indicator of their success.
The
Sl. No.
quantum of patronage received from the audience invariably makes a
solid base for considering the station as a success.
In the backdrop of above, this survey was designed and
conducted at all the places with following broad objectives:-
 To identify radio consumers of different SEC
categories
 To examine their consumption behaviour in terms
of their listening
 The extent of actual listening of the available FM
stations
 To work out ratings of FM channels programme
Methodology –
The places included in this survey were grouped in A, B, C
& D categories in terms of market potential value (MPV), population, etc.
While the cities under ‘A’ category were having only urban sample the
rest B, C & D had both Urban and Rural sample.
The field work was
carried out in three days – two weekdays and one Sunday under ‘A’
category with a sample of 300 respondents covered on each weekday and
400
on
Sunday.
In
‘B’
and
‘C’
categories
100
urban
and
100 rural interviews were conducted on weekdays and doubled up on
Sunday. For ‘D’ category the sample remained constant for each day in
both the areas i.e. 100 interviews each time.
(H.D
.
Arya
)
Dep
uty
Dire
ctor
(AR)
FM Stations
Date of
Commissioning
X'mitter
Strength
Meter (MHz)
B'casting Hours
Coverage
Pop.
(In lakhs)
Listen
(In %)
1
Mumbai
21.9.1980
2 X 5 KW
107.1
Round-the-clock
180.00
43.2
2
Delhi
21.6.1998
2 X 5 KW
102.6
Round-the-clock
163.80
71.2
3
Kolkata
1980
2 X 5 KW
107.0
Round-the-clock
175.10
28.5
4
Chennai
23.7.1977
2 X 5 KW
107.1
Round-the-clock
98.25
25.3
5
Bangalore
01.9.2001
2 X 5 KW
101.3
17 hours
65.23
69.1
6
Lucknow
20.8.2000
2 X 5 KW
100.7
18 hours
36.81
51.7
7
03.3.1996
2 X 3 KW
101.3
6 hours (Evening)
13.40
20.0
8
Cuttack
Jalandhar
02.10.1992
2 X 5 KW
102.7
15 hours
27.05
55.4
9
Kodaikanal
01.7.2000
2 X 5 KW
105.0
16 hours
99.01
56.0
10
Panaji
24.1.1994
2 X 3 KW
105.4
18 hours
11.50
57.5
25.12.2005
5 KW
101.9
Round-the-clock
40.00
83.1
27.12.2005
2 X 5 KW
103.6
16 hours
11.58
59.5
02.10.1992
2 X 5 KW
107.2
16 hours
23.10
16.6
19.7.1995
2 X 5 KW
102.1
16 hours
12.79
57.0
25.12.2005
5 KW
102.3
16 hours
16.06
70.0
Relay Centres (Rainbow & Gold)
11
12
13
14
15
Hyderabad
Shillong
Kasauli
Mussorie
Kurseong
Part FM Style
16
Tiruchirapalli
30.8.2002
2 X 5 KW
102.8
9 hours 25 mts
31.15
54.9
17
Coimbatore
15.8.2000
2 X 5 KW
103.0
6 hours
31.68
48.8
i
Mumbai
1.9.2001
5 KW
100.7
18 hours
160.00
44.1
ii
Delhi
1.9.2001
5 KW
106.4
18 hours 10 mts
144.00
78.3
iii
iv
Kolkata
Chennai
Sept 2001
5 KW
100.2
18 hours 15 mts
132.20
15.0
15.8.1998
5 KW
105.0
18 hours
75.82
7.3
Survey Conducted in March, 2006
Daily Listeners of FM Rainb
71.912
100
54
Listeners In Lakhs
80
38.696
60
3.6
20
7.756
10.34
15.18
23.94
40
dh
ar
ck
K
od
a
i
la
n
ut
ta
ow
ck
n
C
Ja
B
Lu
he
n
C
an
g
na
al
or
e
i
at
a
ol
k
K
D
M
um
ba
el
h
i
i
0
Stations
Preceding Day Listening By SEC
BOW
bles
e
(Figu
A1
Base
A2
B1
B2
C
D
E1
%
Base
%
Base
%
Base
%
Base
%
Base
%
Base
80
45.0
136
39.7
199
43.2
180
51.1
182
41.8
105
41.0
28
156
26.3
180
40.0
226
33.6
130
43.1
185
36.8
73
32.9
169
24.9
266
28.6
197
25.4
134
37.3
120
24.2
65
41
9.8
70
27.1
150
28.0
112
24.1
283
26.1
34
44.1
94
60.6
131
67.9
140
70.7
158
50
44.0
120
40.0
137
54.0
135
49.6
31
22.6
81
19.8
120
19.2
105
23.8
E2
%
Base
%
21.4
27
42
23
39.1
27
51
41.5
19
26.3
10
0
191
20.9
102
35.3
51
21
70.9
116
73.3
48
77.1
79
74
146
47.9
103
54.4
23
82.6
86
67
109
21.1
74
24.3
35
11.4
45
8
r
nal
20
70.0
86
54.7
100
49.0
183
57.4
151
54.3
132
59.1
49
49.0
79
55
9
44.4
36
38.9
75
49.3
81
46.9
160
55.0
248
60.5
144
58.3
147
60
66
43.9
122
57.4
111
61.3
87
55.2
135
60.0
49
67.3
14
42.9
16
62
63
82.5
147
79.6
129
85.3
117
82.9
124
82.3
105
83.8
38
78.9
77
89
17
58.8
50
66.0
90
63.3
126
58.7
119
65.5
102
65.7
37
43.2
59
37
94
9.6
17
17.6
59
15.3
141
24.1
351
17.4
69
13.0
51
11.8
18
11
15
73.3
60
53.3
74
51.4
104
60.6
139
54.7
100
51.0
69
65.2
39
66
g
3
66.7
42
71.4
83
63.9
95
76.8
129
71.3
156
67.3
44
75.0
48
66
Pattern
palli
ore
28
64.3
75
61.3
97
59.8
72
68.1
183
58.5
165
70.3
102
61.8
78
53
26
42.3
55
49.1
72
55.6
71
45.1
161
51.6
201
49.8
125
48.0
89
42
80
52.5
136
41.9
199
44.2
180
47.2
182
40.7
105
45.7
28
39.3
27
29
156
35.9
180
38.3
226
38.1
130
35.4
185
42.7
73
47.9
23
52.2
27
25
169
16.0
266
17.3
197
9.1
134
18.7
120
15.0
65
18.5
19
5.3
10
0
41
9.8
70
10.0
150
11.3
112
5.4
283
8.8
191
3.7
102
3.9
51
5
tations
ad
D
TOP CLIENTS FOR THE QUARTER (JULY – SEPTEMBER 2006)
istry of home Affairs – National Disaster
Management (Flood,
Cyclone), Registration of
Birth & Death Spots
istry of Health &
partment of
istry of Rural Dev.
dustan Lever Ltd.
– R.C.H. and Pulse Polio
Spot family Welfare
– Ministry of HRD –
Elementary Education
School Chale Hum - Meena
– Apni Khushiyan Apne
Haath, Prayas,
Indradhanush Ke Rang,
Saundhi Khushboo and
Gatha Sponsored
Programmes
–
Zindagi Ke Rang Wheel
National Aids Control – AIDS Cam
(NACO)
Godrej Consumer
Products
– Godrej Ha
Fair Glow
Directorate General of – IDD Salt S
Health Services
Nirma Ltd.
– Nirma Pro
Det. Cake S
Washing Po
Directorate of Income – Campaign
of Tax
Income
Returns
at Post Off
Vicco Laboratories
–
Vicco Pro
Active Ke Sang, Rin Izzat
Ka Sawal, Wheel Smart
Srimati Sponsored
Programmes
Ministry of I & B
TOP AGENCIES FOR THE QUARTER (JULY – SEPTEMBER 2006
ults India Communication
R.K. Swamy
.V.P.
Indian Oil Corporation Ltd.
dison Communication Pvt. Ltd.
licity Parlour
A Advertising Agency
iffusion Dentsu Young & Rub
Lintas India Ltd.
Adbur Pvt. Ltd.
Petroleum Conservation Research
Three Brother & Fils
FRESH ARRIVALS FOR THE QUARTER (JULY – SEPTEMBER 200
TV Serial – Kasam Se
Urja (Fertilizers)
Zee Tele Films – Khela
Zee Bangla – Ek Din Prati Din
Ape (Three Wheelers)
John Deere Tractors
Manjal Herbal Bath Soap
Vigyan Aur Technology Ke Sang Kh
Naye Rang
Film – Krish, Omkara, Anthony Kaun Hai
Rashtriya Sahara
TV Serial – Jhalak Dikhla Jaa
Idea 223 Top Up
Western Railways
Zee Gujarathi – Kariyaavar
Disney Channel – Vicky & Vetaal
TV Serial – Mann Mein Hai Vishwas
Sahara One “Malamal”
Idea Nokia Bundling
Zee Marathi “Sa Re Ga Ma Pa”
Sahara One (Super Star)
Rin Izzat Ka Sawal Hai (Sponsored Pro
EMI Music Cassettes & CDs
Actara Cotton / Proclaim Cotton
Dabur Ring Ring & Dabur Judi Taap
Zee Tele Film “Betiyaan”
Revision of FM Package Rates

With the addition of three new FM Stations viz. Hyderabad,
Vishakhapatnam and Vijaywada, the package rates for FM Network have
been revised.
below : -
The new package rates for spots on FM Channels are given as
ALL 15 FM RAINBOW STATIONS
Sr. No.
Time Category
Present Rate (10 Secs.)
Revised Rate (10
Secs.)
1.
Category – I
Rs.4,100
Rs.5,100
2.
Category – II
Rs.2,600
Rs.3,200
ALL 19 FM STATIONS (15 RAINBOW + 4 GOLD)
Sr. No.
Time Category
Present Rate (10 Secs.)
Revised Rate (10 Secs.)
1.
Category – I
Rs.5,000
Rs.6,000
2.
Category – II
Rs.3,200
Rs.3,800
UCTS HEARD ON ALL INDIA RADIO DURING THE RUNNING COMM
OF FIFA WORLD CUP 2006, INDIA – WEST INDIES CRICKET SERIE
TRIANGULAR CRICKET SERIES AT MALAYSIA BOOKED BY CSU
(JULY – SEPTEMBER 2006)
Indian Oil
Babool Tooth Paste
Dabur Lal Dant Manjan
Tata Motors


No channel can compete with All India Radio’s popularity
and reach. The client have now realised this fact as far as the coverage
of rural market is concerned.
There is no parallel to AIR in terms of
reach. Hence they get huge publicity to their products as well as good
feedback from listenership if AIR is used as publicity media.

