Business Plan of ….Business Name BSB40401 Includes BSBSBM404A Authenticity Declaration For NEIS Business Plan I certify that the work submitted is my own creation. Sources of information taken from other publications of any nature and from other individuals have been clearly acknowledged. Participant Signature: ______________________________ Date: ___________ Participant Signature: _______________________________ Date: ___________ Proprietor Name(s): Address: Phone number: Campus trained at: Session Code: (eg 02/06) I undertake to obtain at least the minimum insurance requirements in order to operate my business should this plan be approved for NEIS funding. Signature…………………..……………….….… Date…………… Table of Contents If you wish you can create page numbers on the table. However this is not a requirement for the business plan. 1. Executive Summary 2. Business Overview bnnnn 2.1 Proprietor’s background and suitability 2.2 Nature of business 2.3 Business name and address 2.4 Business vision and objectives 3. Marketing Plan 3.1 Marketing Objective 3.2 Define the business and product 3.3 Market segmentation 3.4 Target market 3.5 Market research 3.5i Marketing research objectives 3.5ii Situation Analysis 3.5iii Class brainstorming session 3.5iv Survey results and conclusions 3.5v Competitor analysis 3.5vi SWOT analysis 3.5vii Competitive advantage 3.5viii Potential market 3.5ix Market testing 3.6 Marketing strategies 3.7 Action planning, implementation and evaluation 3.8 Monitoring and improving marketing performance 4. Operational Plan 4.1 Legal and Administrative Requirements 4.1i Business Structure 4.1ii Regulatory requirements 4.1iii Insurance 4.1iv Risk management 4.1v Administrative forms and contracts 4.1vi Sources of advice 4.2 Business Operation 4.2i Hours of operation 4.2ii Proposed trading terms/warranties 4.2iii Outline of production or service process 4.3 Resource requirements 4.3i Physical resources 4.3ii Human resources 4.3iii Suppliers 4.3iv Use of technology 4.3v Business location 4.3vi Resource planning and monitoring 4.3vii Strategies to deal with ill health and sudden increase in demand 5. Financial Plan 5.1 Set up costs/how business is financed 5.2 Calculation of prices and charges 5.3 Financial Worksheets © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) |1 6 Appendices 1. Executive Summary This section is optional. It should be completed last and is a synopsis of the main points in your Business Plan. 2. Business Overview 2.1 Proprietor’s background and suitability Education & Experience ■ Bachelor Degree of Applied Science (Information Technology) RMIT ■ Advanced Diploma In Computer Systems Engineering RMIT ■ Diploma of Information Technology NMIT ■ Employee for Computer Systems Direct Computer Store (Small Business) ■ Involved in many aspects of Internet & Computing Choices ■ It was my personal choice to be involved in the technology industry, the choice was based on the passion, fulfilment and enjoyment I felt when working with computers. ■ The obvious choice is to use or incorporate those skills in creating a small business, while the nature of the business may or may not be a “computer store” the theme will definitely be about technology. Simplicity ■ I want to keep it very simple and my product mix and the generalisations from my market research will reflect that. Choosing aspects that are simple, fun and profitable. Maintaining a dynamic and evolving product mix, until I can find a balance between simplicity and profitability. It may mean holding events on Saturday nights with alcohol sales rather than selling computers. 2.2 Nature of the business Internet Cafe A conventional Internet cafe. The present stage of development is business plan financial plan market research retail space rental research 2| © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) procurement of shop fittings profitability and demand for product mix research 2.3 Business name and address Laptops Internet & Coffee Require the leasing of retail space. Secondary sources of market research suggest location should be the employed (small to medium sized business), senior secondary school and tourists. My observations also suggest a tram stop would be ideal and the name should include the words Internet & Games. Their will be a balance between location and rental price. 2.4 Business vision and objectives Visualize the business at some future point and state your vision. User Friendly Automated product mix, open 24 hours 7 days a week (similar to laundrettes) Several locations What are the goals and objectives you wish to strive for in order to achieve your vision and business success. List objectives which are specific, measurable, achievable, realistic and time framed under the following headings. Business To manufacture a business model that works. Automation with Profitability To create a brandable identity that is attractive and franciseable. Financial To be automated and profitable Year 1 To have a turnover of $ with a net profit of $ Year 2 To have a turnover of $ with a net profit of $ Personal To work on the stores appearance, design and facilities rather than work in the store. © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) |3 Marketing Plan 3.1 Marketing Objectives (You may wish to do this section after you have completed the rest of the marketing plan) 3.2 Define the business and product The business in a marketing orientated way Organisation Product orientated description Marketing orientated description Internet Games C@fe Computer & Internet Services Specialists In Computing & Internet Social interaction on line Product mix Market segment Actual Core Augmented Employed Gamers (15-24) Tourists Passers-by Internet Access Cheaper and faster than home access. Every 10th session free Comfortable and socially relaxing environment 24/7 access monthly memberships Do what you need to do, pay bills, chat, email, play games Computer Access Hold LAN parties and tournaments Allow you to play and copy DVD's, do office duties such as print, photocopy and fax Employees in the area Coffee drink in or during morning and take away lunch periods Every 10th coffee free Creates that relaxed atmosphere Customers utilizing the Internet access Beverages 4| Also allows you to convert VHS to DVD Mummies little helpers People like to drink and eat around © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) computers Alcohol (possibly) Creates possibility to hold events on Friday and Saturday nights Snacks (confectionary) Internet Cafe Users Passers By Auction Newspapers & Websites Corporate Other Business in the area Ice Cream Technology Smallgoods (such as USB sticks, USB cables for mobile phone, Blank DVDs, replacement headphones for IPOD) Small or popular things a user may need when accessing the facilities. Repair and maintenance of computers Resale of used computer goods Sale of new computers A higher facilitation the Internet and computer access which makes the customer feel catered for. Binds the Internet Cafe to more higher level computing services conversationally Fixes a customers broken computer Buys goods they may need Buys a new computer they may need Installs or fixes a companies computers and networks Networks and Telecommuni cations installation and maintenance Corporate and business in the area Website and domains Get your website hosted with email hosting Small business Installing Low cost start-up © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) |5 Internet Cafe Low rental for existing business Note: Hopefully we will be able to drop some of the more difficult things from the product mix in favor of simplicity and towards a goal of automation 3.3 Market segmentation see table above 3.4 Target market Segment Reason Source Targeting Strategy 18-25 employed or student Being employed gets them out of bed (tired need coffees) and travelling. They're are periods during the day when they are about. Predominant uses of the facilities and they drink coffee during lunch and during breaks. They are consumers. ABS Open close to where they're are employee type business Gamers (15-24 old) They stay and return often LAN tournaments Competitions Tourists They need to contact people abroad or keep track of things Other cafe either target gamers and tourists Other cafe target gamers and tourists (my market research will focus on this group) Customer Profile TM 1 businesses Geographically Demographically Psychographically City Age: 18-35 They work for a business with 2 or more employees Use coffee as part of their survival regime as a sedative. Buying decision Influence Buying Decision Making Process Tax reduction Necessity Quality taste of coffee The patrons themselves They love technology such 6| © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) as phones or laptops or other gadgets, they're work requires them to have them Customer Profile TM 2 Senior Secondary Schools or Universities Geographically Demographically Psychographically City Students Age: 15-24 Buying decision Influence Teenagehood What is have made them COOL! a little dysfunctional Price but they have a naive love for life and gimmicks Buying Decision Making Process The patrons themselves They want to be COOL!!! Customer Profile TM 3 Hostels backpackers Geographically Demographically Psychographically Tourists, travelers Age: 18-30 Low Income 3.5 Buying decision Influence Travel, have fun Price Usefulness Buying Decision Making Process The patrons themselves Market Research 3.5 i Marketing research objectives What information is required by the business? How will it be collected and organised for analysis? What methods will be used to ensure relevance and accuracy of the information Information Needed Primary Who uses Internet Cafes Survey Who’s buys drinks coffee etc Technology retail habits Survey Survey Secondary Existing Internet Cafe' ABS report on Internet usage Existing Cafe' IBIS restaurant cafe report IBIS reports © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) |7 ABS report on retail trade Where does the above occur geographically Industry trends Social trends Similar successful shops Talking to people in the industry Personal observations Internet Wikipedia ABS Internet Wikipedia 3.5 ii Situation Analysis Industry Trends – according to the IBIS report and Wikipedia Computer sales and technology sales are experiencing growth, home Internet computer access is at about 56%, unemployment rate is low. Australia is performing positively economically and this is creating cafe cultures, people who spend time in cafes, eating, drinking reading and discussing things. This is a positive trend for a new cafe in the right area. Globally indicators suggest that Internet cafe's are in decline in the US and the UK, ASIA on the other hand is extremely enthusiastic. I think these may culture trends. ASIA teens being more willing to get excited about life while western teenagers may be more competitive about what is fashionable. I think Australia loves the cafe because it means someone else does the cooking and the dishes. Marketing Environment - Micro Environmental Identified Forces Positive Effect On my business Negative effect On my business Production Facilities and Capabilities I may be able to reinvest in equipment surpassing what a home user may be able to afford Allow my business to expand Offer more services to customers Reach my target market and see the results on my planning Equipment needs to updated to stay relevant Financial Capabilities and Resources Human Resources and Skills Business Location Unable to reach target market or bad planning New business lack of image Business Image in the Market Place Macro Environmental Identified Forces Will leave me stranded Positive Effect On my business Negative effect On my business Demographics Economic Conditions Political and Legal Forces Cultural and Social Forces 8| More people Less money for working means more technology people using cafes Laws limiting my product, the Internet Cafe culture Dated model © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) Competition New games brought onto the market School holidays Technology Seasonal/Climatic Forces Saturation, higher technology Faster internet access at home Too cold School holidays 3.5 iv Survey Results and Conclusions Conduct survey on the following group and ensure that sample copies of the survey are included in the appendix: Potential Customers 3.5 v Competitor Analysis Identify your competitors - direct and indirect Research the extent of competition – how many of them are there? Ease of entry into the market place? Individual competitor analysis – take a close look at a few of your main competitors. What are the strengths and weaknesses of each of the competitors you choose to analyse? Direct Name Other Cafes in the area Strengths Weaknesses Strengths Weaknesses Indirect Name 3.5 vi SWOT Analysis What are your strengths and weaknesses in comparison to the competition and what opportunities and threats have you identified in the marketplace? Strengths Expert Knowledge of Computing Technology we are probably one of the only Internet cafe that has laptops to use as well as desktop machines Being able to meet the costs of staying up to date with the evolving technology Coffee is a big commodity Being renowned for good coffee will in itself make a cafe profitable Strategies To Maximize Creating standards of expertise and customer service that the staff must meet. Exceed the customers tecnological expectations, provide them acess to technology that they could not afford to own, such as business standard color laser printing. Keep the technology impressive Evolve the cafe experience. Make great coffee that keeps people coming back. © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) |9 LAN gaming requires teams and not feasible to be done at home Weaknesses To Minimize Costs of technology Meeting the technological milestone may not be financially possible Opportunities Not purchasing technology until the milestone meets a margin of improvement in customer experience . Selectively upgrading components by customer demand. e.g better photocopier To Optimize Being able to captialize on Internet related crazes that bind people such as YouTube. LAN Gaming requires teams We are becoming a cafe culture Threats Hold Tournaments by forming teams similar to indoor cricket or indoor soccer clubs model Have a top 10 list of popular websites in our shop window and use their success in our campaigns Create the experience that make people want to relax and enjoy visiting a cafe To Counteract Affordability and Increasing accessibility in the home and mobile Competitors Stay ahead in technology Its prolithic 3.5 vii Competitive Advantage Using the research information you have gathered so far, what do you perceive as being your competitive advantage i.e. how will you differentiate and position your business? Expert knowledge and focus on the Internet, we are about the Internet sub-culture not hospitality our strengths in what we emphasize in our store. Society does not explore the Internet as much as it should, for example Banking online is the common use of the Internet for many people and yet we seldom hear about it on television nor have I seen business try and capture that as a market in a serious way. Does this correspond to the positioning strategy stated above? How will you ensure that your positioning strategy is implemented? 3.5 viii Potential Market Using the research information and your survey results, calculate potential demand within the market place. To do this, use a systematic and structured approach and state clearly the parameters of your calculation. 3.5 ix Market Testing Provide supporting evidence in the appendices e.g. quotations, invoices, bookings, etc. Past not possible due to the nature of the business Future Date 10 | Details Amount © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) 3.6 Marketing Strategies Product What is your product mix strategy – expansion, consolidation, specialization, etc? Consolidating what customers require from an office Do you have any plans to reposition your product – trade up or trade down? Do you intend to enter new markets or diversify your product range to cater for new markets? Do you intend to brand, redesign or add new features to the product? Price What is your pricing strategy- cost plus, going rate, skimming, penetration perceived value? What are the main marketing objectives behind your strategy? Will you use price modifiers such as discounting, allowances or adjustment according to when payment is made? Place/Distribution How will the product be made accessible to the customer? What channels of distribution will be used? How will the logistics function be managed? How will the cost of providing a desired level of customer service be minimized through distribution decisions? Promotion What are the main objectives of your promotional effort? What are the main messages you will be communication to your market? Will these vary from segment to segment? Which elements of the promotional mix do you intend to use and why? How will you integrate these various elements? 3.7 Action planning, implementation & evaluation What functions within your business require action plans to ensure the implementation of your marketing strategies and your business plan as a whole? List these. As a minimum put together an action plan for one of these identified functions. Also complete the ‘Market Plan Year 1 Worksheet’ in the Excel file. 3.8 Monitoring and improving marketing performance To aid business decisions how will monitoring and investigation occur in the following areas: Changes in the marketing environment Customer requirements and reaction to your marketing mix © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) | 11 4. Do you have any strategies to address possible non conformance to the plan. Operational Plan 4.1 Legal and Administrative Requirements 4.1 i Business structure Partnership Inexpensive to establish Pooled resources, access to more startup capital Division of work hours Partnership comprises of 2-20 people, the business comprises 2 people The partnetship understand the personal liabilites of a partnership and is prepared to operate as a partnership The partnership will review the business structure at a later stage and determine (based upon share, liability and taxation) if it should be progressed to a company structure. Note: the business has evolved from initial plan as a sole trader (3 September 2007 – 10 October 2007 to a Partnership which is positive) The partnership will, not be registering a trade mark at this time not register for GST at this time require a TFN require an ABN 4.1 ii Regulatory Requirements List and describe any local, state or federal government legislative or regulatory requirements that affect or impinge on your business. These may include, but not be restricted to the following: Registration of a business name, Issues relating to registration of business names as detailed in the Business Names Act 1962 and regarding prohibited words and phrases and restrictions on registering a business name to people convicted of an offence related to the promotion, formation or management of a corporation, or an offence involving fraud, dishonesty or violence is either a issue of compliance or otherwise not applicable. Permits Permit to Establish an Outdoor Eating Facility on a Footpath or Road ■ You will require this licence if you operate a food or beverage business and you would like to provide tables and/or chairs on a footpath or part of a road where customers can sit and consume their food or drinks. ■ Local Council Manufacture, Sell, Serve or Possess Liquor – On Premises License ■ Businesses that intend to manufacture, process, serve or supply liquor will need to obtain liquor licences or permits from their local council or 12 | © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) the relevant government authority. The type of licence you will require will vary according to the your type of operation and where the liquor will be consumed. For example, you will require a general liquor licence if you intend to sell liquor to customers for consumption on or off the business premises, such as a hotel or tavern. Alternately you will require a limited licence if you intend to sell liquor on a small scale to businesses such as for bed and breakfasts, gift retailers and organisers of sporting events. Businesses that do not hold a liquor licence but intend to allow patrons to bring liquor into the business must obtain a BYO licence. Businesses that sell liquor that they have produced will also need to obtain a different licence from the relevant government authority. Use, Play or Display Copyright Music, Videos and Other Materials ■ Persons or businesses require licences, permits or other authorisations to play copyright music or display music videos in their business premise. This includes playing music over speakers or using music for your telephone when people are put on hold. Licences also apply for the public exhibition or performance of music video clips and protected sound recordings. A person or business may need a licence if they want to photocopy from books, newspapers, magazines or journals, or to digitally copy such copyright material. A permit from the local council is also required for busking or performing other forms of entertainment on a road or in a public place. Advertising, signage, promotion and fund raising ■ Businesses may need licences or other authorisations if they intend to advertise or promote their operations. For example, a permit from your local council must be obtained to erect signs or hoardings on a road or footpath (including vehicles designed for advertising). Alternatively, a permit may be required from VicRoads for signs to be erected near a declared State road. Disconnect - Reconnect Worker's Licence ■ You will require this licence if you intend to install low voltage electrical equipment or inspect installed electrical equipment. This licence applies to people primarily engaged in a work function that: (a) relates to a type of low voltage electrical equipment specified in the following classes of work function: office equipment; domestic equipment; plumbing/gas fitting equipment; commercial equipment; industrial equipment; refrigeration and air conditioning equipment; instrumentation/process control equipment; communications/computing equipment; laboratory/scientific equipment; and (b) involves electrical installation work that is incidental to the primary work function. Relevant Hospitality Certifications for handling/serving food 4.1 iii Insurance What insurance cover is required for your business e.g public liability, fire and theft, professional indemnity? NEIS businesses are expected to have insurance coverage appropriate to their business and industry. If your business plan is approved by the NEIS panel, you are required to take out what you stated as being, at © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) | 13 least the minimum cover, required to operate. Include a copy of the insurance policy or quotation in the appendices. Possible source of insurance: RSM Group 1300 786 803 On line request form: www.rsmgroup.com.au/becquote.asp ABBi Ph: 1300 304 111 Fax: 1300 305 111 www.abbi.com.au At Minumum Fire Insurance Public Liability Product Liability Optionally Theft (not shoplifting) Money (armed holdups) Glass (Damage to Shopfittings & signs as well as Windows) Equipment Breakdown 4.1 iv Risk Management What are the OH&S issues relating to your business? (Refer to the Small Business Safety Assessment Tool on www.workcover.vic.gov.au) Their are three categories of issues relating... General OH&S Small Business Safety Assessment Manufacturing - Food industry Retail – Falls Prevention What business procedures will be put in place to monitor and ensure compliance with any regulatory and insurance requirements identified above? 1. OH&S Action Plan 2. Information session for new people 3. Bi-annual check Are there any other risks associated with the operation of your particular business which need to be managed? Elecricity may be an issue and may require the installation of safety swtiches 4.1 v Administrative Forms and Contracts 14 | What legal documents relating to your business need to be developed and maintained? These may include, but not be restricted to the following: © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) 1. Partnership agreements 2. Supplier agreements 3. Lease agreements 4. Supplier agreements 5. Policy for terms and types of payment from customers 6. Quotation forms Agency agreements/contractual procurement rights Employment agreement Terms of trade Confidentiality agreements Consignment agreements Supplier agreements Lease agreements Quotation forms Policy for terms and types of payment from customers Contractual procurement rights Copies of these documents are to be included in the appendices 4.1 vi Sources of Advice Are there any sources of advice (e.g lawyers, accountants, industry associations, etc.) which the business needs to refer to or join? 1. Accountant 2. Lawyer 4.2 Business Operation 4.2 i Hours of operation What are the hours/days that your business will be open? 10am-7pm Monday to Sunday 10am-2pm – 7pm – 3am Saturday What are the times when customers/clients, suppliers can contact you. During business hours After hours leave a message 4.2 ii Proposed trading terms/warranties What are the types of payment you will accept from customers? © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) | 15 Credit Card EFTPos Cash What terms of payment will you offer customers? Upfront 4.2 iii Outline of production or service process What are the processes required to bring your product or service to a marketable state, or the process from customer inquiry through to service delivery and follow-up? Call supplier, arrange supplies Prepare stock for sale Sell stock 4.3 Resource requirements 4.3 i Physical Resources List any stock or equipment you currently own that will be used by the business. Give each of these items a current market valu What stock or equipment will you need to purchase or lease in order to start your business? What will be the cost of these items? Equipment owned by the business Computers Systems x 20 Laptops x 4 Equipment needed by in order to start the business Coffee Machine Cubicles Counters Furniture Fridges 16 | Value $ 5000 4000 Value $ 1000 1000 1000 1000 1000 © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) 4.3 ii Human Resources List the skills and competencies required in the business? MAKING cOFFEEE MAKING ALCOHOLIC BEVERAGES sERVING CUSTOMERS cOOKING MANAGING COMPUTER NETWORK What are the key roles to be performed and who will perform them? Both partners will perform Is there a strategy to maximise human resources? Key roles to be performed in the business 4.3 iii Who Suppliers Who are the suppliers of your raw materials, stock and equipment? Lavazza dawson st brunswick supermarkets ingredients What trading terms and quantities can be negotiated with these suppliers? 4.3 iv Use of technology How will you utilise technology in your business operation? Utilising Internet advertsing Utilising varous Internet selling platforms Incorperating office facilities 4.3 v Business Location Justify the location of the business, addressing financial considerations, delivery issues, accessibility, distribution channels, etc. Rental considerations Vicinity to target market © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) | 17 Possibility of event venue How would you describe the layout of your premises? A map or flow chart may be relevant and can be included in the appendix. I will study the layouts of the more successful shops and copy the layout. The approach of being alongside someone of counter to someone. The counter object will be a laptop and everything else points towards that object with that object being at the back of the store. Will there be any business related overseas travel within the first twelve months of your business operation? Provide details relating to the main objectives of the travel, when it is likely to occur and expected length of stay. No their will be no business travel. 4.3 vi Resource Planning and Monitoring Inventory Control – What will be the process for ordering and monitoring any stock that you carry in your business? Where are you going to store your stock? Are there any special security, quality control or storage requirements, etc? I will order weekly on a Monday Stock is either stored in a fridge of a the back there is an issue with freshness of food and that is why ordering small ammounts frequently. Physical resources –What systems will be put in place to record and monitor resource usage? Human resources – How will the specific interests of staff be identified and their support of planned business direction be sought and confirmed? Measuring effectiveness – How will the effectiveness of your resource planning be measured? 4.3 vii Strategies to deal with ill health and sudden increase in demand What contingency plans do you have for both of these occurrences? The partner will make up for the time of illness Run to lavazza and buy more coffee. 5. Financial Plan 5.1 Set up costs/how business is financed Do you require funds to set up your business? If you established in sections 4.3.i that you require funds, then indicate here the total amount required. Also explain where these finds will come from. 18 | © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) 5.2 Calculation of prices and charges What are the prices or charges for your products and services? How did you decide upon this pricing structure? You may include a price list if necessary. 5.3 Financial Worksheets Tabs for the following worksheets are provided on the “BHTAFE Financials” Excel file. Set up Details In this worksheet you can: Enter your business name, the month of the year you will commence business and advise whether you will register for GST. This page also has an Opening Balance Sheet, in which you can list any assts and loans you will bring into the business and their $ value. (This information was covered in sections 4.3.i and 5.1 of the plan). Personal Cashflow Year one only Sales Forecasts Years one and two If necessary, explain any factors that may assist the reader in understanding your Sales Forecasts. For example, the assumptions upon which these are based, seasonality factors, an explanation of the trend in figures, or any price changes in Year 2. Business Cashflows Years one and two If necessary, explain any factors that may assist the reader in understanding your Business Cashflows. For example, why some expenses are so high or low, why others may have been omitted, equipment purchases and the level of drawings. Profit and Loss Statement Years one and two End of Year Balance sheets Years one and two These pages also contain financial ratios, including break even analysis, for years one and two. 6. Appendices Provide photocopies of any of the following, or any other supporting materials which relate to your business. © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs) | 19 20 | Business Name Registration certificate Permits to operate (council, Health Department, etc) Insurance policies or copies of quotes Sample Questionnaires Membership of professional bodies Partnership agreement or Company Incorporation documentation Proof of finance Copies of lease agreements Photocopies of examples of the product Evidence of work done and/or existing clients Any orders received or letters of commitment to purchase your product or use your services Resume Samples of promotional literature Any other relevant documentation © Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)