Marion's template Fe..

advertisement
Business Plan of
….Business Name
BSB40401
Includes BSBSBM404A
Authenticity Declaration For NEIS Business Plan
I certify that the work submitted is my own creation. Sources of information
taken from other publications of any nature and from other individuals have
been clearly acknowledged.
Participant Signature: ______________________________ Date: ___________
Participant Signature: _______________________________ Date: ___________
Proprietor Name(s):
Address:
Phone number:
Campus trained at:
Session Code: (eg 02/06)
I undertake to obtain at least the minimum insurance requirements in
order to operate my business should this plan be approved for NEIS
funding.
Signature…………………..……………….….…
Date……………
Table of Contents
If you wish you can create page numbers on the table. However this is not a requirement for the business plan.
1. Executive Summary
2. Business Overview bnnnn
2.1 Proprietor’s background and suitability
2.2 Nature of business
2.3 Business name and address
2.4 Business vision and objectives
3. Marketing Plan
3.1 Marketing Objective
3.2 Define the business and product
3.3 Market segmentation
3.4 Target market
3.5 Market research
3.5i Marketing research objectives
3.5ii Situation Analysis
3.5iii Class brainstorming session
3.5iv Survey results and conclusions
3.5v Competitor analysis
3.5vi SWOT analysis
3.5vii Competitive advantage
3.5viii Potential market
3.5ix Market testing
3.6 Marketing strategies
3.7 Action planning, implementation and evaluation
3.8 Monitoring and improving marketing performance
4. Operational Plan
4.1 Legal and Administrative Requirements
4.1i Business Structure
4.1ii Regulatory requirements
4.1iii Insurance
4.1iv Risk management
4.1v Administrative forms and contracts
4.1vi Sources of advice
4.2 Business Operation
4.2i Hours of operation
4.2ii Proposed trading terms/warranties
4.2iii Outline of production or service process
4.3 Resource requirements
4.3i Physical resources
4.3ii Human resources
4.3iii Suppliers
4.3iv Use of technology
4.3v Business location
4.3vi Resource planning and monitoring
4.3vii Strategies to deal with ill health and sudden increase in demand
5. Financial Plan
5.1 Set up costs/how business is financed
5.2 Calculation of prices and charges
5.3 Financial Worksheets
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
|1
6
Appendices
1.
Executive Summary
This section is optional. It should be completed last and is a synopsis of the main points in your Business Plan.
2.
Business Overview
2.1
Proprietor’s background and suitability
 Education & Experience
■
Bachelor Degree of Applied Science (Information Technology) RMIT
■
Advanced Diploma In Computer Systems Engineering RMIT
■
Diploma of Information Technology NMIT
■
Employee for Computer Systems Direct Computer Store (Small Business)
■
Involved in many aspects of Internet & Computing
 Choices
■
It was my personal choice to be involved in the technology industry, the choice was based on
the passion, fulfilment and enjoyment I felt when working with computers.
■
The obvious choice is to use or incorporate those skills in creating a small business, while the
nature of the business may or may not be a “computer store” the theme will definitely be about
technology.
 Simplicity
■
I want to keep it very simple and my product mix and the generalisations from my market
research will reflect that. Choosing aspects that are simple, fun and profitable. Maintaining a
dynamic and evolving product mix, until I can find a balance between simplicity and
profitability. It may mean holding events on Saturday nights with alcohol sales rather than
selling computers.
2.2

Nature of the business
Internet Cafe
A conventional Internet cafe.
The present stage of development is
 business plan
 financial plan
 market research
 retail space rental research
2|
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)


procurement of shop fittings
profitability and demand for product mix research
2.3
Business name and address
Laptops Internet & Coffee
Require the leasing of retail space. Secondary sources of market research suggest location should be the
employed (small to medium sized business), senior secondary school and tourists. My observations also suggest
a tram stop would be ideal and the name should include the words Internet & Games. Their will be a balance
between location and rental price.
2.4
Business vision and objectives
Visualize the business at some future point and state your vision.

User Friendly Automated product mix, open 24 hours 7 days a week (similar to laundrettes)

Several locations
What are the goals and objectives you wish to strive for in order to achieve your vision and business success.
List objectives which are specific, measurable, achievable, realistic and time framed under the following
headings.

Business
To manufacture a business model that works. Automation with Profitability
To create a brandable identity that is attractive and franciseable.

Financial
To be automated and profitable
Year 1
To have a turnover of $ with a net profit of $
Year 2
To have a turnover of $ with a net profit of $

Personal
To work on the stores appearance, design and facilities rather than work in the store.
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
|3
Marketing Plan
3.1
Marketing Objectives
(You may wish to do this section after you have completed the rest of the marketing plan)
3.2 Define the business and product

The business in a marketing orientated way
Organisation
Product orientated
description
Marketing orientated
description
Internet Games C@fe
Computer & Internet Services
Specialists In Computing &
Internet
Social interaction on line

Product mix
Market segment
Actual
Core
Augmented
Employed
Gamers (15-24)
Tourists
Passers-by
Internet Access
Cheaper and faster
than home access.
Every 10th session
free
Comfortable and
socially relaxing
environment
24/7 access monthly
memberships
Do what you need to
do, pay bills, chat,
email, play games
Computer Access
Hold LAN parties
and tournaments
Allow you to play and
copy DVD's, do office
duties such as print,
photocopy and fax
Employees in the area Coffee drink in or
during morning and
take away
lunch periods
Every 10th coffee free
Creates that relaxed
atmosphere
Customers utilizing
the Internet access
Beverages
4|
Also allows you to
convert VHS to DVD
Mummies little
helpers
People like to drink
and eat around
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
computers
Alcohol (possibly)
Creates possibility to
hold events on Friday
and Saturday nights
Snacks
(confectionary)
Internet Cafe Users
Passers By
Auction Newspapers
& Websites
Corporate Other
Business in the area
Ice Cream
Technology
Smallgoods (such as
USB sticks, USB
cables for mobile
phone, Blank DVDs,
replacement
headphones for
IPOD)
Small or popular
things a user may
need when accessing
the facilities.
Repair and
maintenance
of computers
Resale of
used
computer
goods
Sale of new
computers
A higher facilitation
the Internet and
computer access
which makes the
customer feel catered
for.
Binds the Internet
Cafe to more higher
level computing
services
conversationally
Fixes a customers
broken computer
Buys goods they may
need
Buys a new computer
they may need
Installs or fixes a
companies computers
and networks
Networks
and
Telecommuni
cations
installation
and
maintenance
Corporate and
business in the area
Website and
domains
Get your website
hosted with email
hosting
Small business
Installing
Low cost start-up
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
|5
Internet Cafe Low rental
for existing
business
Note: Hopefully we will be able to drop some of the more difficult things from the
product mix in favor of simplicity and towards a goal of automation
3.3
Market segmentation
see table above
3.4
Target market
Segment
Reason
Source
Targeting
Strategy
18-25 employed
or student
Being employed gets
them out of bed (tired
need coffees) and
travelling. They're are
periods during the day
when they are about.
Predominant uses of the
facilities and they drink
coffee during lunch and
during breaks. They are
consumers.
ABS
Open close to where
they're are employee
type business
Gamers (15-24
old)
They stay and return
often
LAN tournaments
Competitions
Tourists
They need to contact
people abroad or keep
track of things
Other cafe either
target gamers
and tourists
Other cafe target
gamers and
tourists
(my market
research will
focus on this
group)
Customer Profile TM 1 businesses
Geographically Demographically Psychographically
City
Age: 18-35
They work for a
business with 2 or
more employees
Use coffee as
part of their
survival regime
as a sedative.
Buying
decision
Influence
Buying
Decision
Making
Process
Tax reduction
Necessity
Quality taste of
coffee
The patrons
themselves
They love
technology such
6|
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
as phones or
laptops or other
gadgets, they're
work requires
them to have
them
Customer Profile TM 2 Senior Secondary Schools or Universities
Geographically Demographically Psychographically
City
Students
Age: 15-24
Buying
decision
Influence
Teenagehood
What is
have made them COOL!
a little
dysfunctional
Price
but they have a
naive love for
life and
gimmicks
Buying
Decision
Making
Process
The patrons
themselves
They want to be
COOL!!!
Customer Profile TM 3 Hostels backpackers
Geographically Demographically Psychographically
Tourists, travelers
Age: 18-30
Low Income
3.5
Buying
decision
Influence
Travel, have fun Price
Usefulness
Buying
Decision
Making
Process
The patrons
themselves
Market Research
3.5 i Marketing research objectives

What information is required by the business?

How will it be collected and organised for analysis? What methods will be used to ensure relevance and
accuracy of the information
Information Needed
Primary
Who uses Internet Cafes
Survey
Who’s buys drinks coffee
etc
Technology retail habits
Survey
Survey
Secondary
Existing Internet Cafe'
ABS report on Internet usage
Existing Cafe'
IBIS restaurant cafe report
IBIS reports
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
|7
ABS report on retail trade
Where does the above
occur geographically
Industry trends
Social trends
Similar successful shops
Talking to people in the
industry
Personal observations
Internet Wikipedia
ABS
Internet Wikipedia
3.5 ii Situation Analysis

Industry Trends – according to the IBIS report and Wikipedia
Computer sales and technology sales are experiencing growth, home Internet computer access
is at about 56%, unemployment rate is low. Australia is performing positively economically and
this is creating cafe cultures, people who spend time in cafes, eating, drinking reading and
discussing things. This is a positive trend for a new cafe in the right area. Globally indicators
suggest that Internet cafe's are in decline in the US and the UK, ASIA on the other hand is
extremely enthusiastic. I think these may culture trends. ASIA teens being more willing to get
excited about life while western teenagers may be more competitive about what is fashionable. I
think Australia loves the cafe because it means someone else does the cooking and the dishes.

Marketing Environment -
Micro Environmental
Identified Forces
Positive Effect
On my business
Negative effect
On my business
Production Facilities and Capabilities
I may be able to
reinvest in
equipment
surpassing what a
home user may be
able to afford
Allow my business to
expand
Offer more services
to customers
Reach my target
market and see the
results on my
planning
Equipment needs to
updated to stay
relevant
Financial Capabilities and Resources
Human Resources and Skills
Business Location
Unable to reach
target market or bad
planning
New business lack of
image
Business Image in the Market Place
Macro Environmental
Identified Forces
Will leave me
stranded
Positive Effect
On my business
Negative effect
On my business
Demographics
Economic Conditions
Political and Legal Forces
Cultural and Social Forces
8|
More people
Less money for
working means more technology
people using cafes
Laws limiting my
product, the Internet
Cafe culture
Dated model
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
Competition
New games brought
onto the market
School holidays
Technology
Seasonal/Climatic Forces
Saturation, higher
technology
Faster internet
access at home
Too cold
School holidays
3.5 iv Survey Results and Conclusions
Conduct survey on the following group and ensure that sample copies of the survey are included in the
appendix:
Potential Customers
3.5 v Competitor Analysis

Identify your competitors - direct and indirect

Research the extent of competition – how many of them are there? Ease of entry into the market place?

Individual competitor analysis – take a close look at a few of your main competitors. What are the
strengths and weaknesses of each of the competitors you choose to analyse?
Direct
Name
Other Cafes in the area
Strengths
Weaknesses
Strengths
Weaknesses
Indirect
Name
3.5 vi SWOT Analysis
What are your strengths and weaknesses in comparison to the competition and what opportunities and
threats have you identified in the marketplace?
Strengths
 Expert Knowledge of Computing
 Technology
 we are probably one of the only
Internet cafe that has laptops to use
as well as desktop machines
 Being able to meet the costs of
staying up to date with the evolving
technology
 Coffee is a big commodity
 Being renowned for good coffee will
in itself make a cafe profitable
Strategies
To Maximize
 Creating standards of expertise and
customer service that the staff must meet.
 Exceed the customers tecnological
expectations, provide them acess to
technology that they could not afford to
own, such as business standard color laser
printing. Keep the technology impressive
 Evolve the cafe experience. Make great
coffee that keeps people coming back.
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
|9
 LAN gaming requires teams and not
feasible to be done at home
Weaknesses

To Minimize
Costs of technology
 Meeting the technological milestone
may not be financially possible
Opportunities





Not purchasing technology until the
milestone meets a margin of improvement
in customer experience . Selectively
upgrading components by customer
demand. e.g better photocopier
To Optimize
Being able to captialize on Internet
related crazes that bind people such as
YouTube.
LAN Gaming requires teams
We are becoming a cafe culture
Threats

 Hold Tournaments by forming teams similar
to indoor cricket or indoor soccer clubs
model

Have a top 10 list of popular websites in
our shop window and use their success in
our campaigns

Create the experience that make people
want to relax and enjoy visiting a cafe
To Counteract
Affordability and Increasing accessibility
in the home and mobile
Competitors

Stay ahead in technology

Its prolithic
3.5 vii Competitive Advantage

Using the research information you have gathered so far, what do you perceive as being your
competitive advantage i.e. how will you differentiate and position your business?
Expert knowledge and focus on the Internet, we are about the Internet sub-culture not hospitality
our strengths in what we emphasize in our store. Society does not explore the Internet as much as it
should, for example Banking online is the common use of the Internet for many people and yet we
seldom hear about it on television nor have I seen business try and capture that as a market in a serious
way.

Does this correspond to the positioning strategy stated above?

How will you ensure that your positioning strategy is implemented?
3.5 viii
Potential Market
Using the research information and your survey results, calculate potential demand within the market place.
To do this, use a systematic and structured approach and state clearly the parameters of your calculation.
3.5 ix
Market Testing
Provide supporting evidence in the appendices e.g. quotations, invoices, bookings,
etc.
Past not possible due to the nature of the business
Future
Date
10 |
Details
Amount
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
3.6
Marketing Strategies
Product

What is your product mix strategy – expansion, consolidation, specialization, etc?

Consolidating what customers require from an office

Do you have any plans to reposition your product – trade up or trade down?

Do you intend to enter new markets or diversify your product range to cater for new markets?

Do you intend to brand, redesign or add new features to the product?
Price

What is your pricing strategy- cost plus, going rate, skimming, penetration perceived value?

What are the main marketing objectives behind your strategy?

Will you use price modifiers such as discounting, allowances or adjustment according to when payment is
made?
Place/Distribution

How will the product be made accessible to the customer? What channels of distribution will be used?

How will the logistics function be managed?

How will the cost of providing a desired level of customer service be minimized through distribution
decisions?
Promotion

What are the main objectives of your promotional effort?

What are the main messages you will be communication to your market? Will these vary from segment to
segment?

Which elements of the promotional mix do you intend to use and why? How will you integrate these
various elements?
3.7
Action planning, implementation & evaluation

What functions within your business require action plans to ensure the implementation of your marketing
strategies and your business plan as a whole? List these.

As a minimum put together an action plan for one of these identified functions.

Also complete the ‘Market Plan Year 1 Worksheet’ in the Excel file.
3.8
Monitoring and improving marketing
performance
To aid business decisions how will monitoring and investigation occur in the following areas:

Changes in the marketing environment

Customer requirements and reaction to your marketing mix
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
| 11
4.
Do you have any strategies to address possible non conformance to the plan.
Operational Plan
4.1
Legal and Administrative Requirements
4.1 i Business structure

Partnership
 Inexpensive to establish
 Pooled resources, access to more startup capital
 Division of work hours
 Partnership comprises of 2-20 people, the business comprises 2 people
 The partnetship understand the personal liabilites of a partnership and is
prepared to operate as a partnership
 The partnership will review the business structure at a later stage and
determine (based upon share, liability and taxation) if it should be
progressed to a company structure.
Note: the business has evolved from initial plan as a sole trader (3 September
2007 – 10 October 2007 to a Partnership which is positive)

The partnership will,
 not be registering a trade mark at this time
 not register for GST at this time
 require a TFN
 require an ABN
4.1 ii Regulatory Requirements

List and describe any local, state or federal government legislative or regulatory requirements that affect or
impinge on your business. These may include, but not be restricted to the following:

Registration of a business name,


Issues relating to registration of business names as detailed in the Business Names
Act 1962 and regarding prohibited words and phrases and restrictions on registering a
business name to people convicted of an offence related to the promotion, formation or
management of a corporation, or an offence involving fraud, dishonesty or violence is
either a issue of compliance or otherwise not applicable.
Permits
Permit to Establish an Outdoor Eating Facility on a Footpath or Road
■ You will require this licence if you operate a food or beverage business
and you would like to provide tables and/or chairs on a footpath or part of
a road where customers can sit and consume their food or drinks.
■ Local Council
 Manufacture, Sell, Serve or Possess Liquor – On Premises License
■ Businesses that intend to manufacture, process, serve or supply liquor
will need to obtain liquor licences or permits from their local council or

12 |
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
the relevant government authority. The type of licence you will require will
vary according to the your type of operation and where the liquor will be
consumed. For example, you will require a general liquor licence if you
intend to sell liquor to customers for consumption on or off the business
premises, such as a hotel or tavern. Alternately you will require a limited
licence if you intend to sell liquor on a small scale to businesses such as
for bed and breakfasts, gift retailers and organisers of sporting events.
Businesses that do not hold a liquor licence but intend to allow patrons to
bring liquor into the business must obtain a BYO licence.
Businesses that sell liquor that they have produced will also need to
obtain a different licence from the relevant government authority.
 Use, Play or Display Copyright Music, Videos and Other Materials
■ Persons or businesses require licences, permits or other authorisations
to play copyright music or display music videos in their business
premise. This includes playing music over speakers or using music for
your telephone when people are put on hold.
Licences also apply for the public exhibition or performance of music
video clips and protected sound recordings. A person or business may
need a licence if they want to photocopy from books, newspapers,
magazines or journals, or to digitally copy such copyright material. A
permit from the local council is also required for busking or performing
other forms of entertainment on a road or in a public place.
 Advertising, signage, promotion and fund raising
■ Businesses may need licences or other authorisations if they intend to
advertise or promote their operations. For example, a permit from your
local council must be obtained to erect signs or hoardings on a road or
footpath (including vehicles designed for advertising). Alternatively, a
permit may be required from VicRoads for signs to be erected near a
declared State road.
 Disconnect - Reconnect Worker's Licence
■ You will require this licence if you intend to install low voltage electrical
equipment or inspect installed electrical equipment. This licence applies
to people primarily engaged in a work function that:
(a) relates to a type of low voltage electrical equipment specified in the
following classes of work function: office equipment; domestic
equipment; plumbing/gas fitting equipment; commercial equipment;
industrial equipment; refrigeration and air conditioning equipment;
instrumentation/process control equipment; communications/computing
equipment; laboratory/scientific equipment; and
(b) involves electrical installation work that is incidental to the primary
work function.

Relevant Hospitality Certifications for handling/serving food
4.1 iii Insurance

What insurance cover is required for your business e.g public liability, fire and theft, professional
indemnity?
NEIS businesses are expected to have insurance coverage appropriate to their business and industry. If
your business plan is approved by the NEIS panel, you are required to take out what you stated as being, at
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
| 13
least the minimum cover, required to operate. Include a copy of the insurance policy or quotation in the
appendices. Possible source of insurance:
RSM Group
1300 786 803
On line request form:
www.rsmgroup.com.au/becquote.asp
ABBi
Ph: 1300 304 111
Fax: 1300 305 111
www.abbi.com.au
At Minumum

Fire Insurance

Public Liability

Product Liability
Optionally

Theft (not shoplifting)

Money (armed holdups)

Glass (Damage to Shopfittings & signs as well as Windows)

Equipment Breakdown
4.1 iv Risk Management

What are the OH&S issues relating to your business? (Refer to the Small Business Safety Assessment Tool
on www.workcover.vic.gov.au)
Their are three categories of issues relating...




General OH&S Small Business Safety Assessment
Manufacturing - Food industry
Retail – Falls Prevention
What business procedures will be put in place to monitor and ensure compliance with any regulatory and
insurance requirements identified above?
1. OH&S Action Plan
2. Information session for new people
3. Bi-annual check

Are there any other risks associated with the operation of your particular business which need to be
managed?
 Elecricity may be an issue and may require the installation of safety swtiches
4.1 v Administrative Forms and Contracts

14 |
What legal documents relating to your business need to be developed and maintained? These may include,
but not be restricted to the following:
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
1. Partnership agreements
2. Supplier agreements
3. Lease agreements
4. Supplier agreements
5. Policy for terms and types of payment from customers
6. Quotation forms
Agency agreements/contractual procurement rights
Employment agreement
Terms of trade
Confidentiality agreements
Consignment agreements
Supplier agreements
Lease agreements
Quotation forms
Policy for terms and types of payment from customers
Contractual procurement rights
Copies of these documents are to be included in the appendices
4.1 vi Sources of Advice

Are there any sources of advice (e.g lawyers, accountants, industry associations, etc.) which the business
needs to refer to or join?
1. Accountant
2. Lawyer
4.2
Business Operation
4.2 i Hours of operation

What are the hours/days that your business will be open?
10am-7pm Monday to Sunday
10am-2pm – 7pm – 3am Saturday

What are the times when customers/clients, suppliers can contact you.
During business hours
After hours leave a message
4.2 ii Proposed trading terms/warranties

What are the types of payment you will accept from customers?
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
| 15
Credit Card
EFTPos
Cash

What terms of payment will you offer customers?
Upfront
4.2 iii Outline of production or service process

What are the processes required to bring your product or service to a marketable state, or the process from
customer inquiry through to service delivery and follow-up?

Call supplier, arrange supplies

Prepare stock for sale

Sell stock
4.3 Resource requirements
4.3 i
Physical Resources

List any stock or equipment you currently own that will be used by the business. Give each of these
items a current market valu

What stock or equipment will you need to purchase or lease in order to start your business? What will
be the cost of these items?
Equipment owned by the business
Computers Systems x 20
Laptops x 4
Equipment needed by in order to
start the business
Coffee Machine
Cubicles
Counters
Furniture
Fridges
16 |
Value $
5000
4000
Value $
1000
1000
1000
1000
1000
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
4.3 ii

Human Resources
List the skills and competencies required in the business?
MAKING cOFFEEE
MAKING ALCOHOLIC BEVERAGES
sERVING CUSTOMERS
cOOKING
MANAGING COMPUTER NETWORK

What are the key roles to be performed and who will perform them?
Both partners will perform

Is there a strategy to maximise human resources?
Key roles to be performed in the
business
4.3 iii

Who
Suppliers
Who are the suppliers of your raw materials, stock and equipment?

Lavazza dawson st brunswick
supermarkets ingredients

What trading terms and quantities can be negotiated with these suppliers?

4.3 iv

Use of technology
How will you utilise technology in your business operation?
Utilising Internet advertsing
Utilising varous Internet selling platforms
Incorperating office facilities
4.3 v

Business Location
Justify the location of the business, addressing financial considerations, delivery issues, accessibility,
distribution channels, etc.
Rental considerations
Vicinity to target market
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
| 17
Possibility of event venue

How would you describe the layout of your premises? A map or flow chart may be relevant and can be
included in the appendix.
I will study the layouts of the more successful shops and copy the layout. The
approach of being alongside someone of counter to someone. The counter object will be a laptop and
everything else points towards that object with that object being at the back of the store.

Will there be any business related overseas travel within the first twelve months of your business
operation? Provide details relating to the main objectives of the travel, when it is likely to occur and
expected length of stay.
No their will be no business travel.
4.3 vi

Resource Planning and Monitoring
Inventory Control – What will be the process for ordering and monitoring any stock that you carry in
your business? Where are you going to store your stock? Are there any special security, quality control
or storage requirements, etc?
I will order weekly on a Monday
Stock is either stored in a fridge of a the back
there is an issue with freshness of food and that is why ordering small ammounts frequently.

Physical resources –What systems will be put in place to record and monitor resource usage?

Human resources – How will the specific interests of staff be identified and their support of planned
business direction be sought and confirmed?

Measuring effectiveness – How will the effectiveness of your resource planning be measured?
4.3 vii Strategies to deal with ill health and sudden increase in demand

What contingency plans do you have for both of these occurrences?
The partner will make up for the time of illness
Run to lavazza and buy more coffee.
5. Financial Plan
5.1
Set up costs/how business is financed
Do you require funds to set up your business?
If you established in sections 4.3.i that you require funds, then indicate here the total amount required. Also
explain where these finds will come from.
18 |
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
5.2
Calculation of prices and charges
What are the prices or charges for your products and services? How did you decide upon this pricing structure?
You may include a price list if necessary.
5.3
Financial Worksheets
Tabs for the following worksheets are provided on the “BHTAFE Financials” Excel file.
Set up Details
In this worksheet you can:
Enter your business name, the month of the year you will commence business and advise whether you will
register for GST.
This page also has an Opening Balance Sheet, in which you can list any assts and loans you will bring into the
business and their $ value. (This information was covered in sections 4.3.i and 5.1 of the plan).
Personal Cashflow
Year one only
Sales Forecasts
Years one and two
If necessary, explain any factors that may assist the reader in understanding your Sales Forecasts. For example,
the assumptions upon which these are based, seasonality factors, an explanation of the trend in figures, or any
price changes in Year 2.
Business Cashflows
Years one and two
If necessary, explain any factors that may assist the reader in understanding your Business Cashflows. For
example, why some expenses are so high or low, why others may have been omitted, equipment purchases and
the level of drawings.
Profit and Loss Statement
Years one and two
End of Year Balance sheets
Years one and two
These pages also contain financial ratios, including break even analysis, for years one and two.
6. Appendices
Provide photocopies of any of the following, or any other supporting materials which relate to your business.
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
| 19
20 |

Business Name Registration certificate

Permits to operate (council, Health Department, etc)

Insurance policies or copies of quotes

Sample Questionnaires

Membership of professional bodies

Partnership agreement or Company Incorporation documentation

Proof of finance

Copies of lease agreements

Photocopies of examples of the product

Evidence of work done and/or existing clients

Any orders received or letters of commitment to purchase your product or use your services

Resume

Samples of promotional literature

Any other relevant documentation
© Kangan Batman TAFE for the GRAMETS Consortium (Box Hill, Kangan Batman and Chisholm TAFEs)
Download