BASELINE SURVEY
ON
ACCESS TO INFORMATION FROM THE EXPORT PROMOTION COUNCIL
Instructions
This Survey is designed to enable the Export Promotion Council (EPC) establish the level of access to its
trade information by its customers. The results of this survey will assist us to enhance our services so as
to serve you better and meet your needs. The Survey results will be reported in general terms and
confidentiality will be respected.
The tool has been simplified to allow you take not more than 10 minutes to complete. Thank you for the
feedback.
A:
INTRODUCTION
1. Type of Establishment;
Business Enterprise
Business Support Institution
Government Department
Development Partner
Other (please specify)
2. If a business enterprise, please state type of Business;
Producer
Producer/Exporter
Manufacturer
(Agriculture)
Manufacturer/Exporter
(Agriculture)
Local Trader
Provider of services, state which one
3. Have you ever accessed information from EPC?
Other (specify)
Yes
No
4. How do you normally access information from the Council? (0 – least used, 5 most used mode)
Receiving Information
(i)
By mail
(ii)
Personal visit to EPC
(iii)
By telephone
(iv)
By e-mail / trade alert bulletin
(v)
Visits by EPC staff to your premises
(vi)
Through EPC website
(vii)
Reference by a third party
0
1
2
3
4
5
Comments
5. From the options in 4 above, what is your preferred mode of receiving information from EPC
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7th February 2014
B:
EXPORT TRADE INFORMATION REQUIRED
6. Categories of Information obtained by your company:
What type of information have you obtained or would like to obtain from the Council? Tick() in each information
category
Types of Information
Have obtained
Would like to
obtain
Local Support



Linkages to suppliers (raw materials or intermediaries)
Suppliers of production inputs (machinery, technology,
etc.)
Guidelines, procedures and export licensing
Potential Business Partners




Contacts of Potential buyers abroad
Credit information on foreign buyers
Foreign competitors
Requests of products and services (enquiries)
Statistics



Kenya export/import statistics
Third country export/import statistics
Socio-economic indicators
Market Intelligence / Information







Trade flows analysis i.e. potential markets analysis
Market reports/research
Prices
International market trends
Trends and development in consumer preferences
Trends/development in production technology
Information on demand (consumer preferences,
market segments, demand characteristics, etc.)
Sales Promotion in Foreign Markets




Trade fairs and international shows
Foreign publicity
Advertising (availability and costs )
Packaging requirements and design
Distribution in Foreign markets





Distribution channels
Transportation
Storage/warehousing facilities
Regulations for sales and agency contracts
Incoterms (delivery and payment terms)
E-Trade application to promote exports



E-Trade portals (selling online)
E-Trade applications and tools to assist in boosting
business
Best practice/case studies for e-trade
Conditions for Market Access







Custom tariffs in importing countries
Non-tariff barriers in importing countries
Import rules and regulations
Technical standards
Quality certification schemes
Security/safety/sanitary regulations
Packaging and labelling requirements
Product Development Initiatives


Capacity Building (training)
Cluster development
Other Information (please specify)
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7th February 2014
7. Please rank the above categories of information according to the interest of your company (from 1 to 10 where 1
is least and 10 is most important)
Information Category
1

Business advisory services

Local Support and Incentives

Potential Business Partners/ Business Opportunities

Trade Statistics

Market Intelligence/Information

Sales Promotion in foreign markets

Distribution

E-Trade

Conditions for Market Access

Foreign Business Support Organisations
2
3
4
5
6
7
8
9
10
8. What difficulties, if any, have you experienced while accessing information from the EPC? Rank the difficulties
shown below from 0 (least difficult) to 5 (most difficult);
Rank the Importance of the following Difficulties
0
1
2
3
4
5
Comments
 Knowing whether the desired information exists
 Knowing where to find the information
 Difficulty in obtaining relevant information
 It take a long time to obtain the information
 Trade information available is not up-to-date
 The information is too expensive
 The information is not specific enough
 Difficulty in interpreting the information
Others:
9. What other information would you require from EPC to support your operations / mandate
10. Any other suggestions and / or recommendations
Thank You
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