Posted March 18, 2014
West Virginia Oil and Natural Gas Association
Grassroots and Advocacy Program
Executive Summary
The West Virginia Oil and Natural Gas Association (WVONGA) is the oldest trade association in West
Virginia, and represents all segments of the oil and gas industry in the state from the wellhead to the
burner tip. The Association is seeking an agency partner to help develop, manage, and provide strategy
to solidify the industry’s public image, to mobilize supporters, and to support defined policy goals at the
local and state level.
Background
WVONGA is comprised of member companies both large and small covering all aspects of the oil and
natural gas industry operating in West Virginia. Our members employ thousands of people across the
state, own more than 20,000 oil and gas wells, and have more than 15,000 miles of pipeline across the
state. In 2012, WVONGA members produced over 75 percent of all the natural gas and oil produced in
the state and accounted for more than 90 percent of all permits in 2013.
Today, Energize WV is the educational non-profit arm of WVONGA, and it seeks to build upon the
Energize brand to build the association’s advertising, grassroots, and educational voice.
Outside of the scope of Energize WV, WVONGA works to lobby state and local government officials on
issues that concern the industry. Energize WV has worked to supplement WVONGA’s governmental
outreach with efforts to reach residents in our operating areas, such as through WVONGA’s weekly
radio program Inside Shale.
Key issues for the industry in West Virginia have varied over the past few years and include working to
pass the Horizontal Well Control Act in 2011, educating the public about the industry and the practices
of horizontal drilling and hydraulic fracturing, demonstrating operational safety, combating unfounded
water contamination claims, determining surface owners’ rights, and establishing a need for
pooling/unitization legislation.
Recent developments in the areas of drilling and production techniques, especially in the Marcellus play,
have radically changed the industry, and today, Energize needs to redefine its own goals and purpose in
a clear and consistent manner; one aspect of our PR strategy should be to help define internally what
Energize should be, as well as determining what our external strategy should be.
Program Overview
Energize WV is looking for feedback and strategy on how to best solidify the industry’s public image,
mobilize supporters, and support defined policy goals. We envision a program that builds on our
previous efforts and promotes the messages of the sustainable future of oil and gas development,
economic security, and job creation in the state.
Our agency partner should also help to develop and execute a comprehensive PR strategy that includes
educating the public on the benefits of safe and responsible shale development. Special emphasis
should be placed on community outreach and grassroots component, which should complement our
local/state governmental outreach.
Energize WV priorities include:
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unions, local elected officials, agricultural community, others
Any efforts should be aware of and sensitive to recent events such as the chemical spill into the Elk River
in Charleston and the well fire and explosion in Greene County, PA. Public perception is often molded by
major events, whether directly or tangentially related to the oil and gas industry, and our PR efforts
must focus on quick and appropriate responses when necessary.
Key Program Components
-to-day media and PR services
o Continual monitoring of industry coverage in WV and national media
o Maintaining, updating Energize website, Facebook and Twitter accounts
o Proactive response statements, talking points, op-ed placement, letters to the editor
o Development of a grassroots program that uses Nationbuilder or similar database program
o Strategic plans on how database can be utilized
o Website that serves to educate the public as well as expands our digital grassroots outreach
o We are NOT looking for lobbying, but we look to educate the public on key issues and expand our
grassroots network through offline means
ms, such as Inside Shale, to determine how we can improve our
efforts and expand our reach
o 2015 is the 100th anniversary of WVONGA—what kind of event should we plan to make the most of
this milestone?
Additional Information
and research (polling, focus groups, etc) if ever those services are needed
—i.e. how do we define,
measure, and track our successes and failures?
ne of deliverables—what should we expect, and when?
—weekly/monthly updates and progress reports are crucial
strategies
Budget
We envision an annual budget of $150,000-$200,000, which should cover all aspects of implementing
the plan. Please provide 1-2 proposals within that range that meet any/all of our strategic needs.
Next Steps
il 8—please submit by email to Charlene Hoback at
choback@wvonga.com
proposals. Based on these conversations the top 1-3 will be selected to submit and present a formal
proposal to the Board.
Posted March 15, 2014
Account Management Summer Intern
Fahlgren Mortine, one of the nation’s top independent marketing and communications agencies, is looking for a
talented Advertising Account Management Intern for our Charleston, West Virginia office.
The internship will provide a college junior or senior with the opportunity to gain experience working in an
integrated marketing and communications firm. Under the mentorship and direction of an Account Management
team member, the intern will be responsible for supporting client-related projects and/or deliverables.
Specific responsibilities may include:
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Conducts new business and client research
Participates in both internal team and client meetings
Writes news releases, website copy, fact sheets, collateral and other materials
Coordinates collateral projects, including printed material
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Assists with special projects
Completes marketing audits of competitors and prospects
Assists with daily operations of client projects
Assists with client and new business presentations
Attends client events and promotions when needed
Other duties as assigned
Qualification, experience and education
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Strong research, organizational and writing skills
A proven understanding of advertising, social media and online and traditional media
Excellent communication skills
Talent, drive and the ability to work independently and in team settings
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Critical thinking skills
Demonstrates a passion for collaboration and intellectual curiosity of business challenges
Ability to take initiative and assume responsibility
Excellent attention to detail
 Strong Microsoft Word, Excel, PowerPoint skills
 College junior, senior or graduating senior majoring in public relations, advertising, marketing,
business or related fields
 Prior internship experience in advertising, public relations, communications and journalism is
also a plus
To apply, please submit your resume and cover letter for this position here: https://careersfahlgrenmortine.icims.com/jobs/1112/advertising-account-management-intern/job.
Please, no phone calls. Relocation assistance will not be provided.
Posted February 24, 2014
Position: Public Relations Manager – The Greenbrier
Department: Marketing
http://www.maxhire.net/CP/SearchResults.aspx
Primary Responsibilities:
 Proactively pitch to national consumer publications, travel trade publications, daily newspapers,
freelance writers, bloggers, daily newspapers (local, regional and national), television and radio
 Manage reactive media relations inquiries with speed and accuracy
 Package travel trends to create compelling story ideas
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Align media relations with the Resort's social media efforts
Coordinate media interviews and public speaking engagements
Maintain the online media room and update with timely information and releases
Facilitate media visits and ensure resulting coverage
Oversee internal communications
Assist with the development of and implementation of special promotions
Provide media coaching to key resort personnel.
Manage multiple high-level projects simultaneously
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Secondary Responsibilities:
 Professionally represent the resort at community and industry events
 Participate as a team player with all departments.
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Provide constructive feedback to all departments.
Be a leader and a role model to all employees.
Write clean, compelling news releases, fact sheets, statements;
Proactively pitch media on stories
Manage reactive media relations with speed and accuracy
Work with internal departments to develop story ideas
Develop and implement annual integrated public relations plans that support the
business objectives of the resort and its brand.
Working for and with the chief marketing and public relations officer, the goal for the
candidate is to generate positive media coverage, elevate brand awareness and
presence, increase market share and ultimately contribute to increased revenue and
profitability.
Past Work Experience Requirements: (Type of work, number of years required, equivalent experience,
etc. )
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A minimum of 2 years of experience in public relations, preferably the hospitality industry
Knowledge of the West Virginia, Virginia and Washington, D.C. Metro media market,
with current contacts, is preferred
Photo, video, design and social media skills essential
Normal Working Hours (Type of work, number of years required, equivalent experience, etc.)
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40 hour work week, week-ends and holidays as required
Educational Requirements: (Degree/Certification, highest required/preferred, field of study)
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Bachelor's Degree
Communication Skills Requirements: (Verbal: phone, in-person, group; Written: memos,
documents)
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Must have excellent written and verbal skill
Very detail oriented
Technical Requirements:
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Intermediate/Advanced computer knowledge
Required Supervision: (Reports to, Supervision provided, number of people to supervise)
Reports to Chief Marketing/Public Relations Officer
Posted February 24, 2014
Job Details
- WVU Hospitals
Requisition Number
14-0354
Post Date
2/12/2014
Department
Planning & Marketing - Marketing & Communication
Cost Center
Marketing & Communication - Community Relations (501)
Title
Communications Specialist -60475
BiWeekly Work Hours
80
Shift Start and End Time
8 a.m.-4:30 p.m.
Employment Status
Full-Time
Shift
Day
City
Morgantown
State
WV
Description
Please click on the link below to open and review the detailed job
description and minimum qualifications:
Communications Specialist
Notes to Applicant
Communications Specialist – Intranet Focused
WVU Healthcare is looking for a dynamic, self-motivated individual with experience
and skills in web content management, writing and editing for the web, web/project
management and graphic design. He/she will be responsible for helping to develop
the organization’s internal online presence.
The Communications Specialist must be a strong writer and have basic knowledge of
HTML and Adobe Photoshop. He/she must possess the ability to organize
information and make it web-ready and user-friendly. This individual must
understand information architecture and the importance of providing positive user
experiences by planning and designing the information structure for websites.
This individual will help develop new web content and websites and edit current web
content and websites. He/she will build and update websites and webpages using a
content management system, ensuring consistency and effectiveness of presentation
for all elements.
The Communications Specialist needs to have the ability to juggle multiple priorities
and exhibit excellent interpersonal skills. He/she will work closely with departments
throughout WVU Healthcare to develop and maintain internal websites, and provide
training for site editors, as appropriate. The Communications Specialist will also
develop a tracking mechanism to ensure all websites are reviewed and updated on a
regular basis.
In addition to web work, the specialist will provide support for other internal
communication efforts, as well as for community relations activities.
Apply On-line
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Posted February 24, 2014
Date Published:
02/17/2014
Title:
Public Information Specialist
Robert C. Byrd Institute for Advanced Manufacturing
Marshall University Research Corporation
Type:
Full-time, exempt position. Salary: Commensurate with qualifications and experience.
Qualifications:
Bachelor's degree in journalism, marketing, public relation. Graduate degree in a related field is desirable;
minimum of 5 years' experience in marketing, communications or public relations with demonstrated
success; experience working with volunteers is desirable; experience working with the manufacturing
industry and/or knowledge of the manufacturing industry a plus; demonstrated skills, knowledge and
experience in the design and execution of marketing, communications and public relations activities;
strong creative strategic, analytical, well-organized and personal sales skills; demonstrated successful
experience writing news releases, making presentations and negotiating with media; computer literacy in
work processing, database management and page layout; commitment to working with shared leadership
and in cross-functional teams; strong oral and written communications skills; ability to manage multiple
projects concurrently; out-of-town, overnight travel is required.
Duties:
The position reports to the Director and serves as a member of the senior management team. Within the
Organization, the position has primary working relationships with every member of the RCBI team.
Externally the position coordinates, primarily, with the media. The position will be located at the RECI
Huntington Center; however, extensive travel is required. The position includes: building awareness of the
RCBI mission and services across West Virginia, the surrounding states and service region; promoting
RCBI as West Virginia's and the Region's Advanced Manufacturing Technology Center; serve as the
primary focal point for RCBI to educate about the importance of manufacturing, technology, innovation,
collaboration and entrepreneurism; serve as internal and external communications support for all RCBI
initiatives; develop, implement and distribute informational materials including feature articles,
commentaries, editorials, news releases, brochures, newsletters, informational sheets, displays, videos,
presentations and promotional ads; develop and recommend immediate communications responses to
current new events; recommend short-and long-term public information goals and objectives to the
Director, and lead projects as assigned, such as special events.
Application Procedure:
Send cover letter, resume and contact information for three references in one PDF file referencing Search
MURC708 to: murc_recruiting@marshall.edu
Application Deadline:
Position is open until filled.
Background Check Required:
YES