California Association of SkillsUSA, Inc.
Strategic Plan 2011–2013
SkillsUSA California Strategic Plan Fiscal Years 2011–2013
INTRODUCTION
The SkillsUSA California Board of Directors and state staff, in consultation with the National SkillsUSA organization, has developed this
strategic plan to guide us toward our vision as we accomplish our mission in service to the students, teachers, administrators and business
partners of the California Career Technical Education system.
On July 15, 2010, the Board of Directors for SkillsUSA California met at a planning retreat in San Diego and received training on the duties
and responsibilities of non-profit boards. On July 16, 2010, the Board participated in a strategic planning session. Mr. Timothy Lawrence,
SkillsUSA’s National Executive Director, conducted the training and facilitated the planning session.
At this planning retreat, the Board reviewed the results of the self-assessment and developed focus groups to identify critical issues facing
the future of the state association. The Board also reviewed and re-shaped the vision statement, mission statement and values that drive the
work of SkillsUSA California. Based upon this work, major goal areas were developed and objectives were written to put the association on
a path to accomplish the established goals. The objectives set forth in this plan will help us better serve our members and partners and move
our organization forward to the future. The Strategic Plan, updated no less than a bi-annual basis, was last revised July 2011.
The goals and objectives in this plan support conferences, training programs and competitions that SkillsUSA California operates for its
members. The following activities are held annually. They are administered by the state staff, in partnership with business and industry,
education, labor and a host of volunteers:
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State Officer Elections and Training
Chapter Advisors’ Professional Development
Regional Leadership & Skills Conferences
State Leadership and Skills Conference
The SkillsUSA Championships
Community Service Initiatives
California delegation travel and participation in the National Leadership and Skills Conference and SkillsUSA Championships.
The SkillsUSA California Board of Directors is comprised of representatives of the stakeholder groups who are involved in our State Career
Technical Education System and partners from business and industry. The Board members and staff involved in the development of this
plan are listed in the appendix at the end of this document.
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Vision, Values, Mission & Goals
Vision:
Our SkillsUSA California vision is to be the premier career technical student organization connecting technical education
students to business and industry.
Values:
Our SkillsUSA California mission is built upon–and its success depends on–the commitment of our members and partners to
the following values:
Integrity, Respect, Responsibility, Citizenship, Service
Mission:
To be respected, valued, and desired by business, industry, educators, and students for the benefit of California’s workforce.
Goal Areas:
Fiscal Integrity
Growth
Business/Industry Partnerships
Process/Structure
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GOAL AREA 1: FISCAL INTEGRITY
1.1. Manage SkillsUSA California financial resources through the use of a professional bookkeeper who will be required to
provide reports to the Treasurer and Board of Directors for each Board meeting, or no less than quarterly.
1.2. Have financial statements current and available to the Board of Directors at each Board meeting or no less than quarterly.
1.3. Complete and file necessary forms/returns required by Government agencies (EDD, Franchise Tax Board, IRS, and Board of
Equalization) by July 1 of each fiscal year.
1.4. Treasurer and bookkeeper will file all necessary reporting to the SkillsUSA National Office no later than October 30th of each
fiscal year to facilitate tax filing for State and Federal agencies.
1.5. CDE, Treasurer, and bookkeeper will work cooperatively to develop a budget that is approved by the Board and published by
August 1 of each fiscal year.
1.6. Develop a fiscal Policies and Procedures manual outlining budget, calendar, internal financial control methodologies and
examples of financial reports by January 2012. The manual is to be reviewed and updated by the Finance Committee annually.
1.7. Develop alternative incomes to supplement current State and Federal funding streams. Present alternatives for approval to the
Board at the January 2012 meeting.
1.8. Complete a financial audit of the organization by October 2012.
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GOAL AREA 2: GROWTH
2.1 Increase the number of SkillsUSA California chapters from 119 to 139 by December 2011.
2.2 Increase involvement in the “Total Participation Program” for 25% of all chapters.
2.3 By June 2013, improve statewide membership to the level of 2,500 student members and an overall membership of 4,000
members.
2.3.1
Work with CDE consultants to develop two new contests in Arts, Media, and Entertainment by the State
conference in 2012 that will align with national guidelines.
2.3.2
Conduct at least one Public Relations/Advocacy campaign in each region during the current fiscal year.
Communicate with membership, counselors, PTA, administrators, etc.
2.4 By June 2013, increase number of active SkillsUSA California chapter advisors to 350.
2.4.1
Have a SkillsUSA California representative attend and promote the organization at yearly education
conferences, political forums, and business and industry meetings (i.e., CITEA, Educating for Careers,
WesTEC, California Partnership Academies, CALCP/CAROCP).
2.4.2
Establish one State Certified Trainer in each region.
2.4.3
Establish a Fall Leadership Conference in each region.
2.5 Increase Alumni and Friends memberships in the organization to 750 by June 2013.
2.6 Revise design of the SkillsUSA California web site by June, 2013.
GOAL AREA 3: BUSINESS/INDUSTRY PARTNERSHIPS
3.1 Develop key performance indicators to measure industry participation by January 2012.
3.2 Engage the Arts, Media, and Entertainment industry and Information Technology in the mission of SkillsUSA California
during the 2011-12 academic year.
3.2.1
Identify a member of the Arts, Media and Entertainment and Information Technology to serve on the Board
beginning in 2012.
3.3 Develop technical committees for at least three industry sectors per year. Focus on Arts, Media and Entertainment Sector,
Information Technology Sector, and Manufacturing Sector (Spring 2012). Focus on Public Service Sector, and Energy and
Utilities Sector, and Construction Sector (Spring 2013).
3.4 Seek partnership funding in the amount of $5,000.00 to provide student travel scholarships for state champions traveling to
the NLSC.
3.5 Encourage at least two new industry partners to attend and participate in yearly regional, state, and national conferences
and competitions.
3.6 Develop a business and industry outreach plan by January 2012 that provides tools and ideas to regions for reaching
businesses in their area.
3.7 Secure at least one corporate sponsorship for the training of the state officer team and for the state conference opening
ceremony by March 2012.
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GOAL AREA 4: PROCESS/STRUCTURE
4.1 Develop an organizational chart to display the leadership structure of the state association. The chart will include Board of
Directors, state staff, regional coordinators, advisors and student leadership. Present the new structure to the Board by
October 2011.
4.2 Utilize the National Conference Management Matrix and adapt to California State Leadership and Skills Conference.
Publish the matrix by August 31, 2011. Assign matrix responsibility to the Event Coordinator.
4.3 Begin the process of integrating the SkillsUSA Professional Development Program as the curriculum resource
leadership/employability component into all industry sectors served by SkillsUSA. Introduce during the 2011–12 school
year with implementation in 2012-13.
4.4 Regional Leadership Conferences will be implemented in each region in September and October of 2011. These
Leadership Conferences will be planned by the State Advisory Committee (SAC) and the State Director to improve
organization operation and function throughout the state.
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Appendix: Complete statement of SkillsUSA California values
The California SkillsUSA mission is built upon–and its success depends on–the commitment of our members and partners to
the following values:
1. Integrity (the quality or state of being of sound moral principle; uprightness, honesty, and sincerity)
 Showing fairness in our dealings with others
 Being honest and forthright in our personal and professional conduct
 Treating our co-workers and community members with a sense of equality
 An ongoing commitment to excellence in all we do, both personally and professionally
2. Respect (to feel or show honor or esteem for; to show consideration for; deference or dutiful regard [respect for the law];
consideration, courteous regard)
 Respect for our teachers, students, co-workers, neighbors, parents and children
 Respect for ourselves and our inherent worth to our communities, nation and world
 Respect for the differing beliefs, traditions and cultural backgrounds of others
 Respect for our occupations and the occupations of others
 Pride in the traditions of our nation’s past and the opportunities of its future
3. Responsibility (condition, quality, fact, or instance of being responsible; obligation, accountability, dependability, etc.)
 Responsibility not only for ourselves but also for our families, our workplaces and our communities
 Responsibility for remaining vital members of society by taking part in lifelong learning and education
 We will be seen as individuals who can be depended upon for quality work and conduct
4. Citizenship (quality of an individual’s response to membership in a community)
 Committed to fulfilling our civic responsibilities as active American citizens
 Knowledge that the quality of our skills and personal conduct affects the quality of our nation
 Patriotism
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Appendix: Complete statement of SkillsUSA California values (continued)
5. Service (work done or duty performed for another or others; an act of giving assistance or advantage to another)
 Service to our communities through community service efforts and volunteering
 Service to our students by providing them with opportunities to succeed
 Service to our teachers by helping to foster an optimal environment for learning
 Service to our employers and co-workers by demonstrating the employability skills necessary for quality work and a quality work
environment
 Service to business and industry by helping to produce the types of workers needed for success
SkillsUSA California Board Members
Courtney McLeod-Golden, Board Chair
John Stokes, Treasurer
Veronica Chavez, Alumni and Friends Coordinator
Dan Garrett, Snap-On Tools
Rick Lester, Toyota Motor Sales
Marvin Linville, AYES
Frank Mecham, Public Services
Clay Mitchell, SkillsUSA California State Director, California Department of Education
Ed Railsback, School Administrator
Don Runyan, Secondary Advisor of the Year
Alex Taddai, Post Secondary Advisor of the Year
Gene Streeter, State Farm Insurance
Tom Wilson, Lowes
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