Craig Rasmussen
5076 W. Morning Lily Lane, West Jordan, Utah 84081
801.282.0642
prballgame@yahoo.com
www.linkedin.com/pub/craig-rasmussen/51/b96/9a2
I have significant experience in broadcast journalism, public information and public
relations. I’ve worked in radio news, government relations, media relations, and
PR/advertising, and bring excellence and leadership to my work.
Professional Experience
Governor’s Public Lands Policy Coordination Office (PLPCO); Communications
Specialist, 2012-13
Worked with State Data Technology Services and PLPCO staff experts to create updated,
more effective office website. Drafted media briefing, fact sheet, press release, and QA
information. Proofed and edited copy for Lands Transfer Interim Report. Monitored and
updated PLPCO Director on Utah Legislature activity. Drafted responses to letters and
fielded telephone inquiries from public lands constituents forwarded to PLPCO from
Governor Herbert’s Office of Constituent Services.
Restoration Media Marketing; Voice Contractor, 2005-Present
Provide voice-over announcements for radio and television advertisements for Utah
Disaster Kleenup and similar restoration service companies nationwide.
The Summit Group; Public Relations Account Manager, 1997-2012
Responsible for public relations client account oversight. Provided consultation and
strategic planning. Organized and directed media tours, interviews, and promotional
public events for client spokesperson (SUBWAY Restaurants’ Jared Fogle) across the
country. Wrote, pitched and placed more than a thousand press releases, media
advisories, story ideas, and editorials in local, regional and national print and broadcast
media. Generated several hundred thousand dollars worth of earned (editorial) media
coverage, that helped retain brand awareness and sales through the economic downturn.
Tracked media placements, provided story clips and coverage value reports to clients.
Utah Transit Authority (UTA); Program Sales Coordinator, 1992-97
Launched and administered UTA’s ECO PASS; group discount transit pass program for
several thousand participants, generating significant passenger revenue for UTA. Wrote
and placed press releases, articles, brochures, scripts, and speeches. Helped write and
produce informational video presentations.
LDS Hospital; Media Liaison, 1991-92
Drafted and issued press releases. Wrote news stories for hospital publications.
Interviewed LDS Hospital Board members and help produce audio/visual presentations.
Conducted media tours, gathered information and responded to media inquiries.
Gathered human interest stories about positive patient outcomes that helped strengthen
IHC/LDSH brand awareness. Produced monthly media coverage reports.
UTA; Community Relations Specialist, 1986-91
Responsible for providing publicity, legislative lobbying and spokesperson services for
growing regional mass transit agency. Helped script and produce informational video
presentations. Went door to door on Main Street in Salt Lake City to pitch light rail
transit (TRAX) to 127 local merchants, generating 78 percent approval for legislation
creating a quarter-cent sales tax to raise local matching funds. Wrote and placed several
hundred articles in local print media, and national and international transit trade industry
publications. Coordinated the agency’s website response.
KSL Radio News; Editor/Anchor/Reporter, 1981-86
Covered breaking news as well as Utah Public Service Commission, State Board of
Education and Board of Regents, Utah colleges, universities and local school districts, the
Utah Legislature and State Capitol, and local law enforcement agencies. Filed more than
a thousand news stories, including updates on the world’s first artificial heart transplant
into a human recipient, and the catastrophic flooding of the Wasatch Front in 1983.
Several of my news stories also aired on the CBS, CBC, BBC, and VOA radio networks.
Hosted The West Tonight; a 36-minute news/weather/sports program that aired
weeknights at 10:00 p.m. on KSL Radio.
Education
B.A. from the University of Utah in Journalism Mass Communication, emphasis in
Radio-TV-Film studies.
Professional Awards, Leadership, License
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Gold, Silver and Bronze awards of excellence; Golden Spike (Salt Lake City,
Utah) Chapter, Public Relations Society of America (PRSA)
Marketing/Technology Advisory Committee, Salt Lake Community College
Inaugural class; Leadership West, Valley West Chamber of Commerce
Lifetime Restricted Radiotelephone Permit, Federal Communications
Commission (FCC)
Community Service Summary
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Board of Directors; English Skills Learning Center, Salt Lake City
Coach, youth football league
Scoutmaster, local Boy Scout troop
Ecclesiastical instructor, Utah Boys Ranch