Study on Process Reengineering of Medium and Small Coal Machine Manufacture Enterprises Jing-wen An, Zhi-qiang Zhang School of Management, China University of Mining & Technology, Beijing (zzqhot@126.com) Abstract - Based on the theory and method of process reengineering, this paper implemented process engineering on JY company which is a coal machine manufacture enterprise. On the basis of analysis, diagnosis and optimization on existing process, process system and organizational structure were reengineered, and related management system were establish. That shows that BPR is an important way for medium and small coal machine manufacture enterprises to standardize enterprise management, enhance organization and coordination flexible, promote enterprise competition ability. especially the small and medium sized enterprises whose standardization management is weak and the organization flexibility is poor, after the systematical analysis and careful arrangement and recreate process, can effectively standardize enterprise management, enhance the organization and coordination flexibility and promote enterprise competition ability. Keywords - medium and small enterprises, coal machine manufacture enterprise, process reengineering A. I. INTRODUCTION Since the 1980s, with the rapid development of the world economy and technology, the uncertainty of the enterprise survival environment is increasing, the competition which enterprises are facing is also becoming increasingly fierce, which mainly reflected in the competition of variety, quality, price, time and service. Only the one who has advantages in these five respects can survive and develop. Enterprises used a lot of advanced management methods and manufacturing technology, and the comprehensive using of these technology and methods, indeed, has improved and enhanced the enterprises’ competitiveness [1]. However, among them, process reengineering is the most effective method to improve the competitiveness of the enterprise in terms of the point of strategy. Business Process Reengineering (BPR) in developed country are widely applied, some big companies such as IBM, HP, Siemens, and other enterprises implemented BPR, have made outstanding achievements, and business regards it as an important strategy to achieve competitive advantage as an industrial management revolution. In our country, the implementation of BPR also has successful cases, such as the Haier group to apply internal market chain management in the whole group via BPR, establish business flow, logistics and the product, which is the successful model of BPR implementation [2]. The small and medium-sized enterprises are in small scale, simple organizational structure, less management level, easier communication and simple external environment, these features are conducive to the implementation of process reengineering. By using BPR thoughts and methods on JY company as an example, this paper states that the enterprises Ⅱ. PROCESS REENGINEERING THEORY The Concept of Process Reengineering After 1990's, 3C (Custom, Competition, Chang) have made the uncertainty of market demand increased greatly, further more the enterprises are facing a rapid changing and unpredictable buyer's market, the traditional production and management pattern already unable to react to the market, it is in this circumstance ,in the beginning of 1990’s, American Dr.Hamor proposed management thinking "business process reengineering", and then in the United States and other industrialized countries , made the core management revolution of the "business process reengineering"[1]. Ha defined process reengineering as:" the fundamentally rethink and completely redesign of enterprise business process in order to improve enterprise cost, quality, service and speed significantly." BPR emphasis on improving process and customer needs and satisfaction, the use of advanced information technology, manufacturing technology and modern management means, maximizing the technical function integration and management function integration, to break the traditional functional organization structure , building a new process of organizational structure, so as to realize the improvement of enterprise in cost, quality, service, speed, and other aspects and enhance the enterprise market reaction rate and the market adapt greatly [2]. B. Process Reengineering Steps Successful implementation of enterprise process engineering and establishing implementation plan is very importantly, the implementation of the plan is the strategic planning implementation of process reengineering. Different scholars’ summarization of BPR implementation stage and stage classification are different, but the general ideas are basically the same. The key is to grasp the principle and contents of various stages [3]. The model figure of process reengineering implementation[4] (see Fig.1). Strategic Vision BuiId vision, Selecting key process, Ready to change organization Project Initiation Set up the project team, Project planning, Identify the target Process Diagnosis Express existing processes, Analyze existing processes New Process Design Design new processes, Design new organizational structure, Design new human resources New Process Implementation Staff training, NEw salary system, New IT arrangement Continuous Improvement Continuous improvement Of New process, Restructure other processes Fig. 1 Model figure of process reengineering implementation C. Ways of Process Reengineering (l) New reengineering method [5] This method makes us to rethink the way of product and service providing designing process in a white paper fundamentally. The new method will start from the target, and gradually pour push, process should be designed to reach the requirements of the organization. This method is profound, dramatic, high risky and has big resistance, and may bring huge cost if the reform fails. (2) Gradual transformation method Through the systematic analysis of the existing process, this method is to create new process based on the existing process. This method is efficient, advance step by step, and has a lower risk of resistance and smaller interference to the normal operation. Many big companies at home or abroad regard continuous improvement as important part of their enterprise culture, through the work of the hundreds of thousands of small changes, the huge performance improvement can be gradually accumulated. Ⅲ. A. JY COMPANY CONDITION Company Introduction JY company was founded in 60’s, after 30 years of development, the efforts of several generations. JY company has owned total assets of nearly forty million yuan, 20 mu of land, nearly one hundred sets equipment and 280 workers, and JY company is one of professional production manufacturer of China's coal mine integrated production mechanization equipment. Company mainly manages manufacture, technical development, technically services of industrial electrical and mechanical equipment. Operation mode is manufacture and sale primarily. The main products of JY company are mining emulsion pump and its accessories, spary pump station and its accessories, etc. B. Present Situation and Problem Analysis JY company predecessor is a branch factory of one machinery company, mainly supplies mainly corporation with all kinds of accessories of hydraulic and independent product such as emulsion pump and spray pump. After decades of construction and development, facilities, product level, personnel quality have improved greatly. However, the head office management system reform had finished, the branch factory restructured into a company in 2008, which brought this factory with the opportunities and challenges. At the background of the financial crisis and the integration of the coal mine in recent years, the pump industry competition is intense, and the weak basic management all lead to poor product quality, slow weak customer demand response, which had made the company lost a large market share in crisis edge. Through the methods of field inspection, related personnel's communication, special problem research and material consultation, the following key problems were found out. (1)Organization structure aspect JY Company used strict linear function structure under original workshop management mode, Which had not adapt to the need greatly to increase production flexibility, speed up the external market response and strengthen internal management; Departments responsibility divided was unclear, nonstandard and imbalance, lacked of effective communication cooperation mechanism between departments, and organizational operation efficiency is not high. In the end responsibilities and interests were unequal, and the management ranges were too big, which lead to low management efficiency. (2) Management process aspect The responsibilities of process units were not clear, cooperation degree is not high, and the processes were lack of flexibility, standardization, systematization. The design and implement of Management process all existed problems, and the setting of department and key position were not reasonable which all led some management process missing or fuzzy, and some processes often appear as "short circuit" in the implementation process, so the phenomenon of dispute over trifles and shuffle arose . (3)Management aspect Enterprise basic management is weak, because the existing extensive management mode seriously restricted the expansion of enterprise production capacity and the enhancement of benefit; reform task was Serious, because the company equity structure changed, and the company's leadership adjusted hugely, and the reform referred to benefit pattern adjustment. So this reform will affect stability and spread to development if carelessly a bit. (4) Other aspects Ability crisis were increasingly serious, because of the company's development and the change of external environment, equipment ability, management level, workshop area, process layout and technical strength, human resources, enterprise culture and so on all would not meet the demands of the new situation. And there is a big gap among many domestic industry pump companies on the capital strength technical level, management experience and product quality. From the above analysis, we can conclude that current business process and organization structure of JY company had been difficult to adapt to the new market competition environment needs. Faced with such serious situation, if not decisively reform, JY company might face survival crisis soon. Although the risk of internal management changes was high, but in the present situation, the risks of no reformation would be greater than the risks of implementing reformation. Therefore, the implementation of the new process reengineering was at a better time. Ⅳ. IMPLEMENTATION OF PROCESS REENGINEERING ON JY COMPANY A. external market environment and according to the company management status, strategic objectives and reengineering ideas, the objective of process reengineering was made sure to construct "smooth process, efficient organization, hard working personnel" process management system, ensure the strategy implementation of JY company successfully. At the same time to ensure the smooth implementation of the process reengineering, four core principles were established: with process as the core principle, people oriented principle, customer oriented principle, quality first principle. B. Implementation of Process Reengineering (1)Establishment of framework With the best process management practice and theory, and considering the practical situation, JY company's overall processes were divided into two classes: business process and management process. According to the feature of specific production and functional management, the first process framework of JY company was formed (see Fig.2). Meanwhile, on the basis of the framework, the second and the third process were set up, and nine first processes and fifty-six second processes and third processes were set up preliminary [6]. Goals and Principles of Process Reengineering On the basis of the analysis of the internal and Business process Customers exploitation and maintaining Product design and development Procurement Production Delivery and after sales Operations management Managem ent process Human resource management Smooth process, Efficient organizations, Capable personnel Quality management Financial Management Fig. 2. The first process framework of JY company (2)Determination and optimization of key processes Through the special conference and the matrix analysis method, the determined key processes include six key processes: production management, quality management, financial management and so on. On the basis of full understanding and analysis to the key process, we should find and research the sickness of existing process, and then to design process [7]. Take the process of production optimization for example: (3) Design plan of organization Business process reengineering request to establish process firstly, and then according to the new organizational structure of flat process to streamline management level, reduce the management cost and delegate management, and the new decision point is located in the business process execution place. According to the analysis of the status and combined with external best practices and the reality of JY company, firstly, the organization frame structure design carried through on the basis of framework system optimization of JY company and according to "streamline organization, personnel optimization" principle. Secondly, the organization department functions boundary was determined and department responsibility was written. Then the fixation of posts and staff was determined based on the design of organizational structure. Finally, key position introductions were established. Product Department Responsible Department Process Name Levels Responsible Department Production Process Numbers Department Product Department Node A Outsourcing manufacturers B Quality Department Sales Department C D Product Department Levels One Level Process Product Outsourcing Department Department manufacturers Note A B Process Name Beginning Corporate Management Department Sales Department D E Beginning Consulate with relevant departments to determine contract Release purchase notice Batch purchase of raw material 1 Production Process Numbers Quality Department C Release purchase notice 1 Release mass production notice 2 Whether to have production conditions 2 Whether to have production conditions Random 否 Release mass production notice 3 Prepare production plan 3 4 5 Production plan Release mass production notice Prepare production plan 4 If there is outsourcing arrangements? 5 Release production plan Arrange the outsourcing manufacturers 6 Release production plan 7 Organize Production Outsourcing review list (Manufacturer and contract assessment) Review record Arrange outsourcing Review Yes No Yes Production process management/Outsourcing manufacturers management 7 Include process inspection Production process management/Outsourcing manufacturers management No Organize production 6 8 parts list(Sales Supply) 是 是 Include process inspection Product check list product inspection 8 Product check list Whether to pass? product inspection 9 If they are qualified 10 Product storage 11 Delivery 发货流 程 process Creates Unit Unqualified product disposal process No Product storage, ERP operation 9 Yes 10 JY Company Fig. 3. Signer Date No Unqualified product disposal process Yes Delivery process 发货流程 JY Company Creates Unit Original production management process If they are qualified Signer General office Finishedparts storage Production department manager Mechanical processing workshops Standard part storage Finance department Production department Tool storage General manager Sales department Technical manager Labour union Planning Consumable storage General Assembly Shop secretary Enterprise management department Labor union President Material feeding workshop outsourcing products incoming Production vice manager general manager Product department Sales vice manager Chief accountant Financial department Technical department Chief engineer laboratory Dispatching center Supply department Sales department Quality vice manager Equipment Department Quality department Date Fig. 4. Optimized production management process Structure section Machining section Assembly section semi product warehouse Tool storage Material storage Standard partts Storage Finishedparts storage laboratory Quality department Gage storage Inspection group Equipment security department Design group Technical center Technology group Reproduction room Electrical group Fig. 5 Original organization structure Any reform and innovation of management must carry out on system level, which is an important principle Fig. 6. Optimized organization structure to get rid of the rule by men for modern enterprise, especially modern china enterprise, so process reengineering as an important management innovation is no exception. At the same time process reengineering is an system engineering, need each aspect provide guarantee for this to set up process management, evaluation, compensation and other enterprise management system, to effectively ensure the smooth implementation of the process reengineering. V. EFFECT From may 2010 the beginning of carrying out the above process reform plan to may 2011, through the continuous reform optimization, temporary workers reduce by 30%; Organization operation efficiency and production efficiency increase obviously, pump production cycle reduces seven days; Product quality and customer satisfaction improve significantly. Due to the implementation of the new assessment method and salary system, the worker enthusiasm is remarkably improved, labor productivity increases by 20%, the per capita wage of worker increases by 16%, annual output value increases by 21% and profits growth rate is up to 28%. These show that the effect of BPR on JY company is obvious. VI. CONCLUSION This paper systematically analyzed the management status of the JY company and existing problems, used the method of combining theory with practice, and put forward the implementing method of JY company process reengineering. Through the study, the conclusions are as follows: (1) The right process reengineering can make the enterprise operation efficiency and economic benefit, product and service quality and customer satisfaction increase hugely. Promoting process reengineering on the small and medium sized enterprises similar to JY company is the need for small and medium sized enterprise to change development mode, realize leaping development, increase enterprise flexible, improve economic and social benefits and realize strategic objective. (2) BPR so far is just a thought, but not be called a theory. Because as a kind of innovation theory, BPR is far from mature, internal mechanism of BPR and deep understanding of the essential rule are far from established. And advanced thinking and theory are not enough to bring the success to practice. Not perfect method system and lack analysis tools are all obstacles factors to effective BPR in practice. Therefore enterprises in practical application avoid blind imitation by all means, and should combine BPR with IE and other management methods, only that can we guarantee the success of the process reengineering [8]. (3)The practice of JY company business process reengineering proved that the method of this paper for enterprise process reengineering has certain directive significance, and can reduce mistakes, improve the efficiency, ensure smooth completion of the business process reengineering[9][10]. REFERENCES [1] Yue Jian-ji. “Reshaping The Production Process is An Effective Way to Improve The Competition of Enterprises,” Journal of inner mongolla finance and economics college, no. 3, pp. 77–79, 2005. [2] Wei Dong. Study on Process Reengineering of Production Management on HC Machinery Plant. Nanjing University of Aeronautics and Astronautics, 2008. 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