AA/AS Degree
Date Originally Submitted:
MODESTO JUNIOR COLLEGE
Non-Degree
Date Updated:
COURSE OUTLINE
Noncredit
DIVISION:
I.
Family & Consumer Sciences
PREFIX/NO.: FASMR 259
DIV./DEPT. NO:
III.
Date Changed:
ALSO OFFERED AS:
Div:
Prefix/No.:
Title:
Div:
Prefix/No.:
Title:
COURSE INFORMATION:
Total Hours:
Lecture:
35
Other (explain):
Units:
Offered Only:
IV.
71-1600
COURSE TITLE: Visual Merchandising 2
Formerly listed as:
II.
4/16/2002
4
Lab:
Transfer Credit:
Spring
105
Other:
CSU
If catalog is to read lecture/lab check here
UC
Summer
CAN
Fall
Eve
Not offered every semester:
PREREQUISITE(S)/COREQUISITE(S)/RECOMMENDED FOR SUCCESS:
Prerequisite (P)
X
Corequisite: (C)
Recommended for success (R)
(Please check all that apply and list below. Also attach appropriate documentation forms)
FASMR 258
V.
CATALOG DESCRIPTION:
Study of ever changing consumer; impact of visual merchandising on consumer. Display problems solved with training in
speed and efficiency; fashion coordination projects.
VI.
FIELD TRIPS REQUIRED?
VII.
GRADING:
VIII.
REPEAT PROCEDURES:
Yes
A-F Only
No
CR/NC Only
Credit:
*Yes
Maximum Completions:
Non-Credit: No
Yes
Maximum Completions:
EXPLAIN FEE REQUIRED:
rev: 10/2001
CR/NC Option
No
*(If course is repeatable, justify. )
IX.
Maybe
Materials fee required.
Non-Graded
Maximum Units:
533583973
2
*Multi-cultural
X.
PREREQUISITE SKILLS
Before entering the course, the student will be able to:
A. Apply basic techniques of effective visual merchandising
B. Define display terminology
C. Identify the effects of a store’s visual merchandising on consumers
D. Restate the importance of working with diverse populations in long-range planning of displays
E. Develop skills necessary to design unique display props and execute displays
F.
Utilize proper tools in the completion of visual merchandising projects
G. Restate the importance of safety when working with display tools
H. Develop new concepts accordingly to the style and growth of the store and the various target markets
I.
Describe the difference between the terms “display” and “visual merchandising”
J.
Interpret current fashion looks and accessorizing techniques through publications and media
K. Make use of the various display elements and principles in designing interior arrangements
XI.
OBJECTIVES (Expected outcomes for students)
Upon successful completion of the course, the student will be able to:
A. Classify current fashion information and current merchandise information that is necessary for effective and timely
displays. *
B. Apply housekeeping procedures necessary for the proper upkeep of department displays of merchandise.
C. Demonstrate how to employ seasonal or storewide themes in the department displays. *
D. Apply the rules of how to use available display space to the best advantage.
E. Coordinate all components of color, harmony, balance and proportion for display.
F.
Demonstrate skill in selecting merchandise for display that is seasonal and timely. *
G. Explain the importance of proper fixture placement within a department. Understand the advantage/disadvantage of
each type of fixture.
H. Differentiate between an exciting merchandise presentation and a dull merchandise presentation through the use of
color and the placement of classification.
XII.
I.
Explain the importance of lighting as it relates to the visual merchandising industry.
J.
Describe the use of signing in today’s visual merchandising schemes and list the appropriate materials for making
signs. *
CONTENT
A. Design
1.
Image and design
2.
Customer and design
3.
Merchandise concept and design
Rev 10/2001
3
533583973
*Multi-cultural
4.
Location and design
5.
Objectives and design
6.
Basic element and principles
a.
Space
b.
Lighting
c.
Color
d.
Rhythm
e.
Theme
f.
Props
g.
Signing
h.
Proportion
i.
Balance
B. Interior Display Presentation
1.
Island
2.
Counters and display cases
3.
Ledges
4.
Shadow Boxes
5.
Enclosed displays
6.
Columns
7.
Fascia
8.
T-Walls
C. Window Presentation
1.
Building window display
2.
Five basic areas in window display
3.
Promotional/Institutional windows
4.
Principles for effectiveness
5.
a.
Plan
b.
Merchandise
c.
Design principles
d.
Color
e.
Lighting
f.
Housekeeping
Types of window
a.
Open back windows
b.
Island windows
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c.
Shadows boxes
d.
Bay windows
e.
Lobby windows
f.
Special windows
1.
Elevated windows
2.
Deep windows
3.
Tall windows
D. Types of display and display setting
1.
Realistic setting
2.
Environmental setting
3.
Semi realistic setting
4.
Fantasy setting
5.
Abstract setting
E. Lighting
F.
1.
General or primary lighting
2.
Using lighting effectively
3.
Lights for special effects, occasions, and special departments
Fundamentals of good signs
1.
Signing materials
2.
Types of signs
3.
Sign layout
4.
Sign installation
5.
Lettering
G. Fixtures
1.
Counter top fixtures
2.
Floor fixtures – soft-line merchandise
3.
Floor fixtures – hard-line merchandise
4.
Wall fixtures
5.
Dressing fixtures
6.
Selecting a fixture
7.
Placement
H. Merchandising standards
1.
Merchandising as an art
2.
Merchandising classifications
3.
Categories of merchandise
a.
Basic
b.
Seasonal
c.
Fashion
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4.
XIII.
d.
Items
e.
Promotional
f.
Clearance
5
Wall presentation
TEACHING METHODS
A. Methods to achieve course objectives:
1.
Demonstrate techniques of displaying merchandise to create interest and desire through lab demonstrations and
photo slide presentations.
2.
Employee display concept using actual merchandise and space.
3.
Students will collect technical information from books, articles, magazines, films, pictures, and photo slides to
develop a visible diary to organize information important to visual merchandising.
4.
Students demonstrate and discuss the difference between displaying merchandise and merchandising a display.
5.
Identify and describe commonly used display materials and equipment.
6.
Judge the quality and appropriateness of various visual merchandising displays through individual projects.
B. Typical assignments used in achieving learner independence and critical thinking:
XIV.
1.
Plan and create merchandise displays according to selected themes and merchandising strategies.
2.
Define visual merchandising; explain in writing its relationship to the field of promotion and the contribution to
the selling process.
3.
Identify and create various types of exterior, interior, and point-of-purchase displays.
4.
Each student is required to develop a personal portfolio of the semester’s studies for final evaluation.
5.
Before installation of a design project, each student must research and plan the steps involved in visual
merchandising on a sketch sheet.
6.
After completion of each display, each student must complete a written evaluation of merchandise presentation.
TEXTBOOKS AND OTHER READINGS (Typical)
A. Required texts:
None
B. Typical readings:
Visual Merchandising & Display, Fairchild Books & Visuals, 2001
XV.
METHODS OF EVALUATING STUDENT PROGRESS
A. Portfolio
B. Executing visual presentation
C. Retail store observations
D. Group critique and discussions
E. Written evaluations and research
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F.
XVI.
6
Written unit examinations including essay
SPECIAL STUDENT MATERIALS (i.e., protective eyewear, aprons, etc.)
None
Rev 10/2001