Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 205
Course Title: Visual Merchandising
HARRISBURG AREA COMMUNITY COLLEGE
FORM 335
Course Form 335 must be updated at least every five years per AP 765 to include, at
a minimum, the following elements. [§335.2]
1.
Digital Description:
Credit hours:
Lecture hours:
Lab hours:
3.0
2.0
2.0
Approved Online/Blended Face-to-Face Instruction Ratios:
[__] 25/75% [__] 33/67% [__] 50/50% [__] 67/33% [__] 75/25%
(Note: The first number indicates the percentage of online instruction. The second number indicates the percentage of
in-class instruction.)
2.
Maximum Enrollment (Insert new/revised maximum enrollments below):
In-Class Instruction: 25
Lab Instruction:
(It is assumed that maximum enrollments for blended courses are the same as those identified for In-Class instruction.
Maximum enrollments for Virtual Learning courses are to be 75% of In-Class instruction, as per the SGP on Maximum
Class Size)
3.
Catalog Description:
Covers the principles of display through application and experimentation.
Students learn the fundamental techniques of presenting and selling merchandise
and recognize the significance these have in attracting consumers. Emphasis is
placed on branding a store image through the use of color, fixtures, and other
display materials. Guest speakers, field trips, case studies, and display activities
are incorporated into the course. Students must secure their own supplies.
Minimum Grade Required
4.
Prerequisites:
Corequisites:
Other:
5.
Learning Outcomes
[These outcomes are necessary to enable students to attain the essential
knowledge and skills embodied in the program’s educational objectives.]
Upon successful completion of the course the student will be able to:
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Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 205
Course Title: Visual Merchandising
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6.
Discuss the concept of store image and its relationship to visual
merchandising and display
Discuss the relationship between color and visual merchandising and display
Identify the four types of lines used in displays
Explain the differences between symmetrical and asymmetrical balance
Explain the effective use of light in visual merchandising
Identify the types of displays and display settings
Describe how window display and the store exterior convey a store’s
character and image
Compare and contrast open-back windows and closed-back windows
List and describe the five major types of mannequins
List the type of fixtures often used in window displays, on counters, and as
floor fixtures
Explain how furniture and props can be used to set the mood in a display
Discuss events that are included in the display calendar
Describe techniques used in food displays
Apply the principles of design by creating visual displays
Planned Sequence of Learning Activities
[These must be designed to help students achieve the learning outcomes.]
Why Do We Display
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
The Exterior of the Store
Display Window Construction
Store Interiors
Mannequins
Alternatives to the Mannequins
Dressing the Three-Dimensional Form
Fixtures
Visual Merchandising and Dressing Fixtures
Furniture as Props
Attention-Getting Devices
Familiar Symbols
Sale Ideas
Fashion Accessories
Home Fashions, Hard Goods, and Food Displays
Graphics and Signage
Visual Merchandise Planning
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Point-of-Purchase Display
Exhibit and Trade Show Design
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Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 205
Course Title: Visual Merchandising
7.
Assessment of Student Learning
[Methods of assessment should be appropriate for Learning Outcomes listed
above.]
Assessment of student learning outcomes for the course, as required by AP 765, is
part of regular curriculum maintenance and/or improvement. The specific plan
has been determined by the pertinent faculty involved and is maintained in the
College’s assessment management system.
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8.
Objective Exams
Experiential Lab Design & Display Projects
List of Texts, References, Selected Library Resources or other Learning
Materials (code each item based on instructional use): C-Lecture/Laboratory,
A-Lecture, B-Laboratory, LC-Lecture/Clinical, CLN-Clinical, I-Online,
BL-Blended, D-Independent Study, P-Private Lessons, E-Internship,
F-Cooperative Work-Study, FE-Field Experience. [These resources must be easily
accessible to students.]
Pegler, Martin. Visual Merchandising and Display. Fairchild Publications. 5th Ed.
2006.
9.
Prepared by Faculty Member: Ryan A. Neff
Date: 10/12/10
10.
Approved by Department Chairperson: Michelle Myers
Date: 10/20/10
11.
Approved by Academic Division Dean: Cheryl L. Batdorf
Date: 12/1/10
This course meets all reimbursement requirements of Chapter 335,
subchapters A / B.
This course was developed, approved, and offered in accordance with the
policies, standards, guidelines, and practices established by the College. It is
consistent with the college mission.
If the course described here is a transfer course, it is comparable to similar
courses generally accepted for transfer to accredited four-year colleges and
universities.
12.
Director, Curriculum Compliance: Catherine A. Lencioni
Date: 12/8/10
13.
Provost & VP, Academic Affairs: Cynthia A. Doherty
Date: 12/8/10
14.
Original Date of course approval by the college: 196910
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Department: Business Studies
Discipline: Business/Management
Subject Code: MKTG
Course #: 205
Course Title: Visual Merchandising
15. Date(s) of subsequent reviews [Indicate change: Learning Outcomes; textbook(s)]:
05/17/00
12/01/01
10/29/03
12/01/05
03/21/06
07/09/07
10/12/10 (Revised Catalog Description, Updated Learning Outcomes, Assessment, & Planned Sequence of
Learning Activities)
05/19/15 – Added new blended format & approved maximum enrollment - nb
12/1/04
Review and updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09
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