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Business English Study © 2011
Informal Business Meetings
Advanced Level:
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Grammar: Prepositional phrases: at / by / in / on/ out of
Functional Vocabulary: Agreeing & disagreeing
Vocabulary: Wake up and smell the coffee
Colloquial Language: Selected idioms
Listening: The market advantage of Starbucks
Reading: Starbucks History
Cultural Awareness: British style of disagreement
Pronunciation: Hard and soft ‘C’ and ‘G’
Vulgar Language: Shit
Role Play: Create a new coffee concept for Italy
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1
Business English Study © 2011
“Everything matters, always.”
Howard Schultz, founder of Starbucks
INTRODUCTION: Discuss these questions:
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Do you ever use Starbucks?
What is the business concept of Starbucks?
Why is the brand so successful?
Why buy a coffee at Starbucks when it is half the price across the street?
Howard Schultz, the founder of Starbucks believes that his stores are more
than just coffee shops, they are places of tranquility in our hectic lives. They are
places where people can relax and they are an aid to communication. Do you
agree?
LISTENING 1:
Visit www.businessenglishstudy.com for the free MP3 listening file
Listen to Howard Schultz and fill in the gaps with his words
Economic trouble has brewing for a while at Starbucks.
Shares have plummeted over the past two years … close about
We woke up one day and everywhere we looked people
were
Starbucks. The media, Wall Street, we had a falling
behind them.
when things, perhaps, were
stock price, competitors, customers, and even some employees, who we call
partners, had decided that perhaps Starbucks’
certainly have to believe in it, and
most challenging.
I didn’t want to transform the company and succeed financially, and
then
one day and realize that somewhere along the line we’d lost
and
and at the same
of the company.
the values, the guiding principles of the company. And so, what I’m most proud of
is the fact that we’ve returned it to
time we’ve preserved without question the culture and
If you strongly believe in your core purpose when things were going right, and you
stores …
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Business English Study © 2011
Q: What does this phrase mean?
We must finish by six at all costs.
GRAMMAR PRACTICE: Prepositional Phrases
At: all costs, a loose end, any rate, first sight, short notice, worst, best, hand
By: all means, return, one’s own admission, heart, the by, the way, mistake
In: advance, all likelihood, any case, due course, particular, retrospect, the long run
On: a diet, approval, second thoughts, offer, the contrary, the mend, the other hand,
Out of: breath, control, date, your depth, reach, order, pocket, sight, the question,
Over: a cup of coffee/tea, the odds, board, do it, kill
Under: age, control, stress, suspicion, the circumstances, one’s breath
Between: you and me, jobs, a rock and a hard place
EXERCISE: Complete the following with a suitable Prepositional Phrase. In
some cases more than one option is possible.
1. I’ve put on 10 kilos so now I’m on a strict
2. This is a very complicated project and it is out
3. By
5. Between
6. In
7. By
9. Americano? On
10. Do you have the report at
8. Ten stairs and I’m out
and
, call me when you visit London.
.
.
I wouldn’t use that cheese, it is out
it is better to invest than take a quick profit.
, Simon wants to speak to you.
. I need to go to the gym.
, I prefer iced coffee.
I want to check it?
4. Last weekend all my friends were away and I was at
.
my
.
PRONUNCIATION: Hard and Soft ‘C’ and ‘G’
The Pronunciation of ‘C’ and ‘G” depends upon the letter following it.
General Rules
If the following letter is ‘E’, ‘I’ or ‘Y’, the pronunciation is soft.
If the following letter is anything else, including a space, the pronunciation is
hard. Some exceptions exist e.g. girl, get, Celtic
A soft ‘C’ is pronounced ‘s’ as in cell
A hard ‘C’ is pronounced ‘k’ as in cat
A soft ‘G’ is pronounced ‘j’ as in general
A hard ‘G’ is pronounced ‘g’ as in golf
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Business English Study © 2011
Pronounce these words correctly:
Coffee – cake – city - fact – pig - face - public – juice - panic - ache – ace - receive –
giant - license – rescue – energy - distance – recently – pronounce - cylinder – cool –
Germany – call – gentle - correct - grasp – gym - progress – Leicester - Lancaster
SELECTED IDIOMS
EXERCISE 1: match the idiom (1-6) with its meaning (a-f)
e.g Get hold of the wrong end of the stick = misunderstand
1. Come to terms with
2. Put your foot in it
3. Keep you head
4. Keep a straight face
5. Watch your step
6. Pull someone’s leg
a. proceed cautiously
b. eventually accept
c. look serious
d. tease / joke with
e. stay calm
f. make an embarrassing mistake
EXERCISE 2: Now put an appropriate idiom (from 1-6 above) into the gaps
1. I thought the barista was
2. I really
3. If you can
advantage
4. She found it hard to
5.
6. When I saw her fall over it was hard to
the loss of her pet dog.
with the boss, he is in a foul mood.
.
when he told me the price.
when I mentioned the promotion he missed out on.
when all others are losing theirs, then you will have the
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4
Business English Study © 2011
COFFEE ANYONE?
READING EXERCISE: Read the text put the
paragraphs in the correct order.
1.
During a holiday in Italy Schultz noticed great
coffee bars on almost every block. They not only
served excellent espresso, but they were also
meeting places; and a big part of Italy's social
experience. There were over 200,000 of them, and
this convinced him that America needed
something similar.
To achieve this principle Schultz introduced certain practices that were unheard
of in the retail sector e.g. employee health care and staff stock-option plan. The
perks boosted loyalty and led to extremely low employee turnover, despite the
workers’ salaries being at a basic level.
2.
3. Starbucks is hugely successful and yet Schultz puts it down to only 4 key
principles: Don't be threatened by people who are smarter than you. Never
compromise on your core values. Look to renew yourself even when you are very
successful. And, everything matters, always.
4.
It all started in 1981 when Schultz was in Seattle USA and discovered a
popular coffee bean store called Starbucks. The store didn’t sell coffee to drink,
only the beans, but the atmosphere was extremely convivial.
5. Ironically, by 2011 Starbucks had still not opened a store in Italy, the country
where Schultz found his coffee shop inspiration.
6.
Back in Seattle, Schultz started his own coffee-bar business, called Il Giornale.
Within a short time it was a big success, and Schultz managed to buy Starbucks
for $3.8 million. He re-branded it as a coffee shop chain and the company began
to expand rapidly with the principle: "to build a company with soul."
Starbucks is an international phenomenon with over 17,000 locations around
the world and nearly $11 billion in annual revenue. Howard Schultz is the CEO of
Starbucks, and is responsible for changing the coffee drinking experience for
millions of people.
7.
Comprehension Questions: Answer in your own words.
1. Where and how did it all start?
2. What did Schultz discover in Italy?
3. What did he do on returning from Italy?
4. How did he improve employee loyalty?
5. What are his secrets of success?
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Business English Study © 2011
What does this phrase mean: ‘wake up and smell the coffee’
Like wine and perfume, coffee has many distinguishing and individual aromas.
VOCABULARY: To Describe the Aromas of a Coffee Brew
Animal-like: This odour is the smell of wet fur, sweat, leather or urine.
Ashy: Similar to that of an ashtray, the odour of smokers' fingers.
Burnt / Smokey: The aroma is associated with smoke produced when burning wood
or smoked meat.
Chemical / Medicinal: Reminiscent of chemicals, medicines and hospitals.
Cereal / Malty / Toast-like: This includes scents such as uncooked or roasted grain
(corn, barley, malt, wheat), and the aroma of freshly made toast.
Earthy: Odour of fresh earth or wet soil. Sometimes associated with raw potato
flavour, considered as a negative flavour in coffee.
...
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Outros arquivos desta pasta:
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10-advanced.mp3 (2651 KB)
10-advanced.pdf (2727 KB)
10_advanced.doc (962 KB)
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