BBB, Schoenhardt
Date:
Name:
Look through and observe the real Canadian Superstore flyer. Answer
the following questions:
1. Using a table, state six different merchandise categories available at the
real Canadian Superstore. (Examples of merchandise categories are
seasonal goods, linens, perishable foods, toys etc.) For each category list
three other stores in the area where the same products are available. Are
all of the products also available at Wal-Mart?
Merchandise Category
Competition
2. State four non-food (non-traditional grocery store) services that are
available at the large format Loblaw Stores, Fortino’s or the real Canadian
Superstore.
3. Why do you think that Loblaw opening larger Grocery Stores that carry
many non-food items? Why has Loblaw introduced the real Canadian
Superstore format in Ontario? How does the larger store format with
many new product lines and services meet customer needs?
4. How does the “Canadian” in the name of the real Canadian Superstore
differentiate Loblaw from Wal-Mart? Do you believe that the Canadian
part of the name matters to the average consumer?
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BBB, Schoenhardt
Date:
Name:
5. Describe your impression of the shopping experience after reviewing the
advertisements for the real Canadian Superstore. How does Loblaw
achieve their goal of being “the best in one-stop shopping and continually
introduce innovative products and convenient services that meet their
[consumers] everyday household needs”1 with the real Canadian
Superstore. Would you or your family shop there? Who does their
strategy appeal to?
6. What are control label products (Loblaw’s own brands)? List four different
control labels (Loblaw’s own brand names) available at the real Canadian
Superstore.
7. Describe the characteristics that the President’s Choice brand represents.
8. In 2003 Loblaw “marked the second year of the successful President’s
Choice line of general merchandise items with the introduction of 500 new
products”2. State five non-food President’s Choice products.
9. State four different store banners where President Choice products are
available.
10. How are control label products a competitive advantage for Loblaw’s
stores?
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2
Loblaw Co Ltd. 2003 Annual Report, Changing the Landscape…, p. 23 Loblaw Co. Ltd., Toroanto
ibid., p. 5
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BBB, Schoenhardt
Date:
Name:
11. Perform a SWOT analysis on Loblaw and the real Canadian Superstore.
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