wildlife tourism

WILDLIFE TOURISM

Luxury safaris, wilderness backpacking, zoos, aquaria and safari parks all form part of the increasingly successful wildlife tourism industry. This book looks at the ways in which tourists interact with wildlife, examining the results of this contact and the management problems which can result. The work presents examples of good and bad practices in wildlife management and a balanced discussion of the interests and issues at stake. Questions are included at the end of each chapter.

•Author has a wide variety of research experience, visiting lectureships; has travelled widely and written travel books. High profile •Author has a wide variety of research experience, visiting lectureships; has travelled widely and written travel books. High profile •Topicality of issues raised e.g. Ecotourism; animals in captivity, impact of tourism on wildlife and local communities. •Topicality of issues raised e.g. Ecotourism; animals in captivity, impact of tourism on wildlife and local communities.

Table of Contents

List of tables, List of Illustrations, Acknowledgements. Preface. About this book. 1. Introduction 2. Tourists and

Wildlife - Interaction and Impact 3. Managing Visitors 4. The Visitor Experience 5. Wildlife and Local

Communities 6. Wildlife in Captivity 7. Management, Protection and Value. Bibliography. Questions for

Students

Author(s)

Myra Shackley, Nottingham Trent University

208 pages

Rural Tourism

An Introduction

Richard Sharpley, University of Luton

Julia Sharpley, University of Hertfordshire, UK

Published by International Thomson Business Press

Paperback © 1997

ISBN/ISSN: 0-415-14010-2

Price: US $29.95

Price: UK £16.99

Price: Canada $37.95

Rural Tourism: An Introduction provides a comprehensive, stimulating and up-to-date analysis of the key issues involved in the planning and management of rural tourism. The authors adopt an international perspective, addressing many of the challenges and conflicts associated with the use of the countryside as a vital resource for tourism world-wide. The book covers topics ranging from conceptual issues, to the practical problems related to developing rural tourism. The book makes extensive use of case studies to illustrate the issues and problems discussed in the text. These include agrotourism in Cyprus, tourism development in Ireland, rural tourism in

Utah, National Parks in Australia, marketing farm tourism in Austria and rural tourism in Romania. Rural

Tourism: An Introduction will prove an ideal introductory text for anyone wishing to develop their knowledge of rural issues.

•Extensive use of case studies •International perspective on the issues surrounding rural tourism •Applies theories and concepts to practical situations

Table of Contents

1. Understanding Rural Tourism. introduction. what is rural tourism?. the scope of rural tourism. case study 1: the development of agrotourism in Cyprus. what is countryside?. the significance of the countryside. rural tourism: market sector or development philosophy?. conclusion. questions. further reading. 2. The countryside: a

Resource for Tourism. introduction. the countryside: a multi-purpose resource. tourism, agriculture and rural development policy. case study 2: tourism development in the Republic of Ireland. case study 3: tourism and the

SPARC project. rural tourism development: the benefits. rural tourism development: the costs. conclusion. questions. further reading. 3. The Demand for Rural Tourism. introduction. rural tourism: measurement criteria. the historical development of rural tourism. case study 4: rural tourism in Utah. rural tourism; demand factors. rural tourism; motivation factors. case study 5: tourism in the Lake District. conclusion. questions. further reading. 4. The Supply of Rural Tourism. introduction. the total rural tourism product. who supplies rural tourism?. rural tourism: public sector supply. case study 6: the development of national parks in Australia. rural tourism private sector supply. case study 7: the paradores of Spain. conclusion. questions. further reading. 5.

Marketing the Countryside for Tourism. introduction. What is marketing? applying the marketing concept to rural tourism. rural tourism marketing: public sector roles. case study 8: Bronte County tourism. problems of marketing rural tourism: marketing the place. problems of marketing rural tourism: the private sector. marketing rural tourism: a structured approach. case study 9: farm tourism in Austria. conclusion. questions. further reading. 6. Planning and Managing Rural Tourism. introduction. the need for planning and management process. case study 10: rural tourism development in Transylvania. Romania. sustainable rural tourism development. community involvement in rural tourism. partnerships in rural tourism development. case study 11: The Tarka

Project. visitor management. conclusion. questions. further reading. 7. Issues in Rural Tourism. introduction. access issues. what price the countryside?. sustainable transport in the countryside. housing issues in the countryside. other issues and future research needs. questions. further reading. References. Index.

Author(s)

Richard Sharpley is Senior Research Fellow in Travel and Tourism at the University of Luton.

Julia Sharpley is Senior Lecturer in Tourism Management at the University of Hertfordshire.

Marketing Tourism Products

Concepts, issues, cases

A.V. Seaton, University of Strathclyde

M.M. Bennett, University of Surrey


© 1996

ISBN/ISSN: 1-86152-302-5

Price: US $37.95

Price: UK £22.99


This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, it presents material in a clear and concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service. A variety of case studies draw together and illustrate the material covered in the main text.

•Excellent range of cases, discussion questions, review summaries. •Excellent range of cases, discussion questions, review summaries. •This book deals with the tourism product and, in particular, focuses on the

European context. Many North American tourism students intend to work in Europe. This book will be very useful for helping them gain an insight into the subject in this continent. •This book deals with the tourism product and, in particular, focuses on the European context. Many North American tourism students intend to work in Europe. This book will be very useful for helping them gain an insight into the subject in this continent.

•Major contributions from subject specialists.

Table of Contents

PART 1: CONCEPTS 1 The marketing concept in tourism Objectives Tourism-industry or sector? What is marketing? Marketing as a philosophy Analytical procedures and concepts Data gathering techniques Strategic decision areas and planning functions Marketing as an organizational requirement Origins of marketing

Marketing services-including tourism How tourism differs from other services Summary References Review questions 2 The analysis of tourism demand: market segmentation Objectives Segmentation and tourism prosperity What makes a consumer segment worthwhile? The main kinds of market segmentation Sources of tourism segmentation The applications of marketing segmentation Summary References Review questions 3 The analysis of tourism demand: tourism behavior Objectives Introduction Macro-analysis Micro-analysis Tourism as consumer behavior Social influences Barriers to travel Individual factors The measurement of tourism satisfaction Summary References Review questions 4 Marketing research in tourism Objectives Marketing research: the what and why questions The research process Secondary versus primary data The survey Sampling

Questionnaire/survey design Observation Interviews Delphi Role of research in tourism Summary References

Review questions 5 The marketing mix: the tourism product Objectives Introduction Product planning: the basic

elements Approaches to product analysis and planning Planning strategies: the product life cycle Diffusion and adoption models of tourism development Corporate identity:the firm as product Branding New and existing products Summary References Review questions 6 The marketing mix: tourism pricing objectives Introduction

Is price strategic or tactical? The major function of price basic influences Approaches to strategic pricing decisions Basic pricing strategies Tactical pricing Specific pricing techniques Evaluating price non-price revenue

Revenue generation by corses selling Summary References Review questions 7 The marketing mix: tourism distribution Objectives Introduction Direct sell or travel agency network? The travel agent's role Integration and its implications for travel agencies Customer service The role of information technology European legislation

Distribution in the future Summary References Review questions 8 The marketing mix: tourism promotion

Objectives Information in the tourism decision process The promotional process The promotional mix

Promotional evaluation Summary References Review questions 9 Putting it all together: tourism marketing past and present Objectives Introduction Marketing then and now: The Mayfair Hotel launch by Gordon Hotels, 1929

The marketing plan Strategic management and corporate strategy Marketing and strategic planning today: the

Scottish Tourism Board, 1995 Budgeting tourism marketing Summary References Review questions PART 2:

ISSUES 10 Tourism marketing in Eastern Europe objectives Introduction Marketing and Eastern European

Tourism destinations Tourism during the process of transition Poland: a case analysis Image, environment

Summary Appendix 10.1 Marketing Brochure for Orbis Hotels, Warsaw, Poland (January 1994) Appendix 10.2 marketing brochure for the Hotel Bristol, Warsaw Poland (January 1994) Appendix 10.3 Marketing brochure and information guide for the agrotourism initiative, Gdansk region, Poland Appendix 10.3 Examples of advertising for Radission Hotels, Moscow and Sochi, RSFSR References Review questions 11 The EU leisure tourist market Objectives Introductions France Germany Spain Italy The Netherlands Summary Review questions 12 The UK short holiday market Objectives Definition of a short holiday The size of the market

International short holiday in the IL and Europe The characteristics of UK short holidays European international short-break travel destinations Characteristics of UK domestic short holiday takers Case history Future developments Summary References Review questions 13 Business travel marketing Objectives Introduction

Individual business travel The convention and exhibition market Incentive travel Business travel service providers Summary References Review questions l4 Destination marketing Objectives Introduction What is a destination? How destinations vary The practice of marketing of destinations Assessing current tourism markets and forecasting their future development Destination auditing Developing marketing strategy and a marketing mix Can anywhere be made a somewhere? Summary References Review questions 15 Airline marketing

Objectives Introduction Background to airline marketing Strategic versus tactical Strategic marketing Tactical marketing Importance of size Summary References Review questions 16 Marketing the small tourism business

Objectives definition: what is a small tourism business? Why so may small businesses? Influences on small tourism business marketing activities Marketing and the small tourism business Marketing approaches for the small business Marketing approaches for the small business Summary References Review questions 17

Information technology and databases for tourism Objectives Introduction Information transmission methods of information transmission adoption of information technology Adoption of information technology Information technology: a competitive tool Developments in information technology Implication of technological developments Summary References Review questions 18 Service, quality and tourism Objectives Introduction

Quality Service Quality service and tourism Implementing quality Summary References Review questions

PART 3: CASES 19 Airline marketing: Northwest Airlines Background Strategic marketing Tactical marketing

Summary Review questions 20 Hotel marketing: marketing plan in the Canadian hotel industry Introduction

Property profile The marketing planning process Competitiveness in marketing Conclusions References Review questions 21 Travel agency marketing: Thomas Cook, UK introduction Historical development Thomas Cool operations Retailing Products Distribution/place Promotion and price Vertical integration Customer service

Summary Review questions 22 Tour operator marketing: Direct Holidays UK Introduction Historical development Competition Products Place Promotion price Customer service Summary References Review questions 23 Destination marketing: Florida - the uses of research Introduction The nature of tourism in Florida

The roles of research on Florida tourism marketing key customer trends we are watching Index

Author(s)

Tony Seaton is Director of the Scottish Tourism Research Unit, and lectures at the Scottish Hotel School,

University of Strathclyde, UK.

Marion Bennett is lecturer in tourism at the University of Surrey, UK.

Tourism Marketing

Les Lumsdon, Staffordshire University


Paperback © 1998

ISBN/ISSN: 1-86152-045-X

Price: US $34.95

Price: UK £20.99


This is a concise, engaging introduction to marketing within the context of the international tourism industry.

The book is structured to be clear and uncomplicated so that it functions as an ideal first text on core marketing theory and practice. It takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.

•Clear, uncomplicated coverage of core marketing theory and practice. •Clear, uncomplicated coverage of core marketing theory and practice. •Focus on the international industry. •Focus on the international industry. •Fully up-to-date: including relationship marketing, buyer-to-buyer incentives and internal tourism markets. •Fully upto-date: including relationship marketing, buyer-to-buyer incentives and internal tourism markets. •Plenty of cases, mini-cases, questions, exercises, summaries and reflection points to help students apply, understand and learn the material. •Plenty of cases, mini-cases, questions, exercises, summaries and reflection points to help students apply, understand and learn the material.

Table of Contents

1. The tourism marketing environment 2. Tourism marketing management 3. Consumer and Buyer Behavior 4.

Marketing Research 5. Tourism Marketing Planning 6. The marketing mix 7. The tourism product 8. Pricing 9.

Communication mix 10. Distribution 11. Human resources 12. International tourism marketing

Author(s)

Les Lumsdon is Senior Lecturer in Marketing at Staffordshire University Business School, UK.

260 pages

Urban Tourism

Stephen J. Page, Massey University


Paperback © 1995

ISBN/ISSN: 0-415-11218-4

Price: US $26.95

Price: UK £15.99


Examines the issues and problems involved with urban tourism and reveals the multifunctional nature of cities as tourist destinations. The author examines all the main aspects of urban tourism such as the range of visitors and motives for visiting locations, the types of facilities, the impact of tourism on urban environment, managerial and planning techniques and the planning, marketing and management of cities as tourism destinations. Page also highlights recent innovations in the management of urban tourism and provides a range of international case studies with practical examples of the issues raised.

Table of Contents

1. Introduction 2. The demand for urban tourism 3. The supply of urban tourism: services, infrastructure and activities 4. The impact of urban tourism: economic, socio-cultural and environmental perspectives 5. The management and planning of urban tourism 6. The marketing of urban tourism: place-marketing 7. Urban tourism in the 1990s: Managing the tourist experience

224 pages

Tourism in Developing Countries

Martin Oppermann, Wairaki Polytechnic, New Zealand

Kye-Sung Chon, Ph.D., University of Houston


Paperback © 1997

ISBN/ISSN: 0-415-13939-2

Price: US $29.95

Price: UK £16.99


This book covers tourism in developing countries in a comprehensive and systematic fashion. It compares tourism development management and impact in a range of countries. The book analyses the character of tourism in developing countries and examines the development process, it discusses issues such as health concerns, ecotourism, international demand and marketing, and presents a range of international case studies.

•International case studies. •Focuses on business issues (rather than only the environmental). •Trendy subject area. •International case studies. •Focuses on business issues (rather than only the environmental). •Trendy subject area.

Table of Contents

1. Introduction 2. Tourism and development 3. National tourism development 4. Tourism destination development 5. Demand for tourism 6. Tourism impacts 7. Tourism marketing 8. The future of tourism in developing countries.

Author(s)

Martin Oppermann is currently Senior Lecturer in Tourism Management at Waiariki Polytechnic, New Zealand.

Kye-Sung Chon is Professor of Tourism and Marketing at the University of Houston, Texas.

177 pages

Managing Packaged Tourism

Eric Laws, Queensland University of Technology


Paperback © 1997

ISBN/ISSN: 0-415-11347-4

Price: US $24.95

Price: UK £14.99


Managing Packaged Tourism examines the relationships between tour operators, retail travel agencies, charter airlines, tourist destinations, hotels and attractions operators in terms of their relative channel power. Other forms of tourism are considered from these perspectives including cruising holidays and timeshare. Throughout the book, the potential for improvements in the management of service quality is stressed and, by using a wide selection of case studies, readers are provided with insights into good practice in the industry. This provides the ideal overview for students wanting to understand the key issues in this area of tourism.

•Comprehensive discussion of concepts. •Comprehensive discussion of concepts. •International Case studies.

•International Case studies. •Key point summaries. •Key point summaries. •Short questions for discussions.

•Short questions for discussions.

Table of Contents

List of case studies; List of tables; List of figures; Series editors foreword; Acknowledgements; Preface; PART 1

THE EVOLUTION AND STRUCTURE OF THE INCLUSIVE HOLIDAY INDUSTRY 1; 1 The evolution of the inclusive holiday industry; Introduction; Early origins; The development of modern overseas holidays; The introduction of jet aircraft; The significance and effects of the modern inclusive holiday industry; Cyclical nature of the inclusive holiday industry; Imperatives towards company integration; Obstacles in studying the inclusive holiday industry; Inclusive holidays and other forms of tourism; Recent and future developments; Further reading; Suggested exercises; PART 2 ANALYZING THE INCLUSIVE HOLIDAY INDUSTRY; 2 Systems, network and stakeholder perspectives on the inclusive holiday industry; Introduction; Theoretical models of the inclusive holiday industry; The basic holiday model; Power relationships and the growth of the inclusive holiday industry; Interdependence in the inclusive holiday industry; Direction and control in the inclusive holiday industry; Systems theory; Soft systems theory; Stakeholders in the inclusive holiday system; Tourism growth and destination development; Other companies supplying tourism services; Other destination effects; A stakeholder analysis of the inclusive holiday system; Service quality in the inclusive holiday industry; Further reading; Suggested exercises; 3 Service quality in the inclusive holiday industry; Introduction; Service theory;

Management responsibility for quality in the service sector; Technical approaches to tourism service quality;

Customer orientation in holiday service management; Customer satisfaction; Managing service satisfaction;

Customer-oriented tourism management; Managing quality; Influencing holidaymakers' expectations of service quality; Quality as a management strategy; Service blueprinting; Issues in managing holiday quality; Further reading; Suggested exercises; PART 3 MARKETING AND DISTRIBUTING INCLUSIVE HOLIDAYS 4

Creating the markets for inclusive holidays; Introduction; Customer perspectives in marketing inclusive holidays; Promoting holidays and destinations; High and low involvement buying behavior; Branding inclusive holidays; Segmentation; Imagery in marketing holidays; Brochures; Alternative prepurchase communications strategies; The influence of travel journalism; Further reading; Suggested exercises; Distributing inclusive holidays; Introduction; The roles of travel retailers; Distribution channel theory; Relationships between tour operators and travel agents; The effects of computerized reservations systems; Push & pull distribution strategies; Trade associations and the regulation of the holiday industry; Direct sales; The contribution of retail agents to the inclusive holiday industry; Further reading; Suggested exercises; PART 4 CREATING AND

OPERATING INCLUSIVE HOLIDAYS; 6 Tour operating; Introduction; Packaging holidays; Marketing inclusive holidays; Portfolio management; Risk in portfolio development; Mass market package holidays;

Specialist tour operators; Competition between mass market and specialist tour operators; Tour operators reliance on other organizations; Further destination perspectives on tour operating; Pricing inclusive holidays;

Tour operators commercial objectives; The tour operators contribution to the inclusive holiday value chain;

Further reading; Suggested exercises; 7 Air charters in the inclusive holiday industry system; Introduction;

Transport systems; Air transport and the development of holiday destinations; Scheduled and charter flight markets; The origin of charter holiday flights; Charter flight quality and passenger satisfaction; Relationships between tour operators and charter airlines; Airports; Charter operations; Costing charter flights for inclusive holidays; The charter contract; Regulating charter flights; Conclusion; Further reading; Suggested exercises;

PART 5 THE TIMESHARE INDUSTRY; 8. The timeshare industry; Introduction; The development of timeshare; Forms of timeshare; Timeshare typology; Structure of the timeshare industry; Timeshare purchase and ownership; Regulating the timeshare industry; The community and economic benefits of timeshare;

Conclusion; Further reading; Suggested exercises; 9 RCI - Adding value to the timeshare industry; Introduction;

Origins and scope of timeshare exchange; Membership and membership services; The exchange concept;

Alternative exchange systems; RCI's position in the timeshare industry; A resort marketing problem;

Communicating with industry partners; Managing quality standards in the timeshare industry; Influencing future developments in the timeshare industry; Industry leadership; The Club Electa conference; Staff policy;

Suggested exercises; Glossary of inclusive holiday terminology; References and select bibliography; Author

Index; Subject Index;

Tourism in Major Cities

Christopher M. Law, University of Salford


Hardback © 1996

ISBN/ISSN: 0-415-08986-7

Price: US $79.95

Price: UK £47.00


Tourism is now a crucial economic activity for many cities and yet it is an area that is often ignored or misunderstood. This book provides a unique and comprehensive discussion of the causes and consequences of this underexamined phenomenon. Through detailed case studies it explores the characteristics of tourism in major cities, the advantages and disadvantages and the likely winners and losers. The book brings together the expertise of writers in a number of countries, including Britain, France, Spain, Germany, Japan and the US, and is essential reading for anyone who wishes to understand tourism development and urban change.

•Part of respected Issues in Tourism series •Draws attention to recent phenomenon of cities as tourist destinations. •Draws attention to recent phenomenon of cities as tourist destinations •Contributions from experts from around the world. •Contributions from experts from around the world •Detailed national and international case studies and focuses on several big cities. •Detailed national and international case studies and focuses on several big cities •Part of respected Issues in Tourism series.

Table of Contents

List of figures, List of tables, List of contributors. 1. Introduction 2. Strategic Marketing for urban tourism:

Analyzing competition among European tourist cities. 3. Tourism in French cities. 4. Major city tourism in

Germany. 5. City tourism in Spain: A recently discovered potential. 6. The London tourism complex. 7. Tourism in British provincial cities: A tale of four cities 8. Tourism in United States cities. 9. Tourism: A new role for

Japanese cities. 10. Conclusion. Index

Author(s)

Christopher M Law, University of Salford

256 pages

Dimensions: 216x138

National and Regional Tourism Planning

Methodologies and Case Studies

Edward Inskeep, Consultant, CA


Paperback © 1994

ISBN/ISSN: 0-415-10990-6

Price: US $34.95

Price: UK £20.99

This book covers the essential principles and techniques of tourism planning. Presented in two parts, methodologies and case studies, this book offers the ideal all-round resource for students and practitioners alike.

304 pages

Dimensions: 234x156mm

Status: Availabl

Marketing Tourism, Hospitality and Leisure in Europe

S. Horner, Sheffield Hallam University

J.S. Swarbrooke, Sheffield Hallam University


Paperback © 1996

ISBN/ISSN: 1-86152-303-3

Price: US $32.95

Price: UK £23.99

This is the most comprehensive text available in marketing from a European perspective for students of tourism, leisure and hospitality management. In addition to European case studies, the book looks at all aspects of marketing from a European viewpoint and considers differences in consumer behaviour between European countries. The text is supported by 29 real-life case studies, group and individual student exercises, and adopts a student-centred learning approach throughout.

Author(s)

Susan Horner ,Senior lecturer in marketing Sheffield Hallam University,Uk

John S Swarbrooke, Principal lecturer in tourism Sheffield Hallam University,UK

The Business of Rural Tourism

International Perspectives

Don Getz, University of Calgary, Canada

Stephen Page, Massey University


Paperback © 1997

ISBN/ISSN: 0-415-13511-7

Price: US $29.95

Price: UK £16.99


This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.

•International perspective. •International perspective. •Contains international case studies from experts in - amongst others - UK, Europe, Asia, New Zealand, South America, Africa. •Contains international case studies from experts in - amongst others - UK, Europe, Asia, New Zealand, South America, Africa. •Covers and explains the relevant business issues. •Covers and explains the relevant business issues. •An area of growing interest. •An area of growing interest.

Table of Contents

1. The business of rural tourism: international perspectives 2. Managing rural tourism businesses: financing, development and marketing issues 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and

KOA 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur 5. Rural tourism in

Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta 6. Rural tourism in Germany: farm and rural tourism operators 7. Rural tourism in China: development issues in perspective 8. Rural tourism in Australia: the Undara Experience 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the

Rangitkei 10. Conclusions and implications for rural business development

Author(s)

University of Calgary

Tourism Policy and Performance

James Deegan, University of Limerick

Donal Dineen, University of Limerick


Hardback © 1997

ISBN/ISSN: 0-415-09315-5

Price: US $79.95

Price: UK £48.00


This is the only textbook in the field of tourism research to offer a fully integrated study of tourism policy and performance. Basing their analysis on the real-life example of the Irish Government's tourism policy, the authors examine: * the evolution of tourism policy in Ireland since 1922 * the Government's economic imperatives and the targets they aimed to achieve * tourism and regional development * tourism and the environment * the role of the European Union in tourism policy * tourism in the Northern Ireland economy * the promotion of the tourism industry * long-term developmental issues for the tourism industry. Tourism Policy and Performance is the only book of its kind. It will prove invaluable to lecturers and students in tourism and tourism related courses.

•Integrated approach to tourism policy and performance •Extended case study based on the tourism industry in

Ireland •European perspective

Table of Contents

Contents Tables and Figures Acknowledgements Preface Chapter 1 Introduction Background Tourism industry - composition and role Key issues in Irish tourism Plan of the book Chapter 2 The Development of Tourism 1922-

1960 Introduction Tourism development 1922-1945 Early post war developments Legislative developments for tourism in the 1950s The first programme for economic expansion The economic environment Tourism performance Improvements to the accommodation stock Conclusions Chapter 3 Development of Irish tourism,

1960-80 Context 1960s: decade of growth 1970s: survival in the face of adversity; Investment in product development; Innovation in product development; Contribution to the economy; Supply side aspects;

Conclusions Chapter 4 performance of the irish tourism industry since 1981; Introduction; Irish tourism outcomes; Impact of tourism on the economy;Summary review of performance, 1981-1994; Chapter 5 tourism and regional development; Background; Regional variations in tourism numbers; Regional revenue and income variations; Employment impacts at regional levels; EU structural funds and the regions rural tourism;

Employment effects of tourism projects; Tourism organisation at the regional level; Conclusions Chapter 6

Tourism and the Environment; Introduction; The tourism environment nexus; Public goods and externalities;

Developments within tourism; Summary; review of progress and performance; Environmental policy for ireland;Tourism and the environment; The operational programme 1989-1993 -environmental impact; THE

OPERATIONAL PROGRAMME 1994-1999 Conclusion Chapter 7 Irish Tourism-The European Union

Dimension; Introduction; The role of the European Union in tourism; Funding of tourism projects Reform of the structural funds; The operational programme for tourism 1989-1993; The importance of tourism within the

European Union economies; Tourism performance 1980-1992; Current developments in Irish and EU Policy for tourism; Conclusion Chapter 8 Tourism in the Northern Ireland Economy; Introduction; Tourism trends;

Tourism's contribution to the NI economy; Supply side factors; Organisational structures and policy developments in Northern Ireland tourism; Organisational structures and policy developments in Northern

Ireland tourism; Conclusions Chapter 9 policy design and delivery in irish tourism; Introduction; Policy context

Organisational structures; Tourism policy objectives and programmes; Organisational developments in the

1990s; Tourism development, 1994-99 Policy instruments in Irish Tourism; Summary and conclusions Chapter

10 Prospects for Irish Tourism; Introduction; Key issues in Irish tourism; Concluding remarks; Appendix A

Notes Bibliography/References

Author(s)

James Deegan - University of Limmerick, Ireland

Donald Dineen - University of Limmerick, Ireland

Researching and Writing Dissertations in Hospitality and Tourism

Mona Clark, University of Dundee

Michael Riley, University of Surrey

Roy C. Wood, Strathclyde University

Ella Wilkie


Paperback © 1998

ISBN/ISSN: 1-86152-046-8

Price: US $26.95

Price: UK £20.99


This book is a comprehensive guide to all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. This is the only book of its kind. It will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.

•Comprehensive coverage of the issues and techniques. •Comprehensive coverage of the issues and techniques.

•Focuses on the needs of students on hospitality, tourism and related courses. •Focuses on the needs of students on hospitality, tourism and related courses. •Concise easy-to-use approach. •Concise easy-to-use approach.

•Only text in this area. •Only text in this area.

Table of Contents

1 Introduction Part One: Getting started 2 What is research for and what does it involve? 3 Thinking about doing: choosing a topic 4 Choosing a research method 5 Describing research objectives using mapping sentences

6 Classification systems and typologies 7 Managing the research programme : a basic framework Part 2 Key qualitative research methods 8 Methods of sampling 9 Questionnaires (to include coding and managing data and analyzing survey data) 10 Miscellaneous methods: diary technique, content analysis, single and multiple case studies, general principles of secondary data analysis. 11 Attitude measurement ( to review key scales and their applications in questionnaire and interview schedules) 12 Interviewing (to include best practice, critical incident technique, focus groups, telephone interviews, group interviews, social skills and etiquette, repertory grid) 13

Ethnography and participant observation (including non participant observation and experimenter effect) Part 3 :

Key statistical techniques and concepts 14 An introduction to statistical concepts 15 Descriptive statistics 16

Basic probability 17 Statistical testing Part 4 : Writing the dissertation 18 Key techniques in writing and presenting dissertations 19 Verbal presentation of dissertation findings

Author(s)

Mona Clark is Lecturer at the School of Management and Consumer Studies, University of Dundee. She wrote the series text on interpersonal skills and has substantial teaching experience, including her experience as an

Open University Staff member.

Michael Riley is Senior Lecturer in the Department of Management Studies at Surrey University, which houses one of the UK's top hospitality and tourism departments. He is the author of numerous books and articles and is recognized as one of the UK's foremost academics in this area.

Roy Wood is Reader and Head of Department at the Scottish Hotel School, Strathclyde University. He is the author of four books and many academic articles, and is the Series Editor for the Tourism and Hospitality

Management Series, with responsibility for the textbook stream within the Series.

192 pages

Dimensions: 246x189

Tourism and Indigenous Peoples

Richard Butler, University of Western Ontario

Tom Hinch, University of Western Ontario


Hardback © 1996

ISBN/ISSN: 1-86152-209-6

Price: US $76.95

Price: UK £48.00


Although tourists have always been attracted by opportunities to experience other cultures, the rapid growth of tourism in recent years has led to an increasing number of people visiting locations, formerly considered remote and inaccessible, that are inhabited by indigenous populations. This book contains in-depth discussions of the economic, cultural, legal and social impacts of tourism on indigenous peoples and contains a uniquely comprehensive examination of the tensions caused by their involvement in the tourism industry. Expert contributors discuss these issues through an examination of various destinations and peoples, including

Aboriginal Australia, the Inuits of Canada's Baffin region, Nepal, the Maori of Aotearoa, Native Americans, Bali and the Solomon Islands.

•The first book devoted entirely to an examination and analysis of the involvement of indigenous peoples with tourism •The first book devoted entirely to an examination and analysis of the involvement of indigenous peoples with tourism. •Large increase in interest in cultural tourism and ecotourism •Large increase in interest in cultural tourism and ecotourism. •The authors include failures and undesireable tourism developments as well as successful ones. •The authors include failures and undesirable tourism developments as well as successful ones.

•The book highlights and discusses political and economic issues not frequently raised in tourism texts. •The book highlights and discusses political and economic issues not frequently raised in tourism texts.

Table of Contents

Part I: Introduction. 1. Indigenous Tourism: A Common Ground for Discussion. Part II: The Development

Option. 2. Balinese Homestays: An Indigenous Response to Tourism Opportunities. 3. Tourism Employment in

Bali: Trends and Implications. 4. Towards Sustainable Tourism: The Case of Pond Inlet, NWT. 5. The evolving

Role of Tourist Guides: The Nepali Experience. 6. Reservations and Gambling; Native Americans and the

Diffusion of Legalized Gambling. Part III: The Turbulence of Development. 7. Tourism and the Maori of

Aotearoa, New Zealand. 8. Anuha Island Resort, Solomon Islands: A Case Study of Failure. 9. Unable to See the

Forest for the Trees: Ecotourism Development in the Solomon Islands. 10. Hunter-gatherer Tourism in Thailand.

11. Cultural Resistance and Ethnic Tourism on South Pentecost, Vanuatu. Part IV: Cross-Cultural Issues in

Indigenous Tourism. 12. Indigenous Tourism: the Four H's. 13. Marketing and Metaphysical Realism: the misidentification of Aboriginal Life and Traditions through Tourism. 14. Images of Destination People in

Travelogues. 15 Cross-Cultural Research Methods: Content of Context? A Cook Islands Example. 16.

Indigenous Peoples' Cultural Opportunity Spectrum for Tourism (IPCOST). Index.

Author(s)

Richard Butler is Professor of Geography at the University of Western Ontario and current president of the

International Academy for the Study of Tourism. Douglas Pearce is Associate Professor of Geography at the

University of Canterbury.

Tom Hinch, University of Western Ontario, Canada

448 pages

Dimensions: 216x138

Status: Available

Managing Human Resources in the European Tourism and Hospitality Industry

A strategic approach

T. Baum, University of Buckingham


Paperback © 1995

ISBN/ISSN: 0-412-55630-8

Price: US $32.95

Price: UK £18.99

This text considers the HRM issues facing both the tourism and hospitality industries from a multicultural and international perspective. It focuses on service and quality management as the key areas linking HRM to other management areas, providing strong interconnections with marketing, finance and product development. Key theoretical concepts are interpreted through practical application exercises and case study material.

•Strong European focus. Considers the needs of both the tourism and hospitality industries. Addresses the strategic issues surrounding HRM, such as planning and the economic environment. Links HRM to service/quality issues and profitability. Takes a strong multicultural and international perspective, including such topics as employment mobility, placements abroad, cultural impacts and guest work

Table of Contents

Series Editors' Preface. Preface. Chapter one: Human resources in European tourism and hospitality: an introduction. Chapter two: The European tourism and hospitality industry. Chapter three: The development of tourism and hospitality and the nature of employment in Europe. Chapter four: The tourism and hospitality labour markets. Chapter five: Tourism and hospitality: the service imperative. Chapter six: The dark side of the coin? Chapter seven: Managing cultural diversity in the European tourism and hospitality industry. Chapter eight: Education, training and development. Chapter nine: Planning to meet the human resource needs of the

European tourism and hospitality industry. Chapter ten: Sustainable human resource management - towards social responsibility in the European tourism and hospitality industry. References. Author index. Geographical index. Subject index.

296 pages

Career English (series)

Tourism 1

A volume in the Heinle & Heinle Career English Series

English Language Services, Inc.

Published by Heinle & Heinle

PB © 1984

ISBN/ISSN: 0-8384-3311-1

Price: US $22.95

Price: UK £7.50


The Career English series is designed to teach specialized terminology and skills that students need in order to function successfully within specific career areas.

•Opening chapter dialogues between experts in the field and students/ trainees introduce key vocabulary.

•Reinforcement of terminology through definitions of key terms and practice in sample sentences. •Check-up exercises, glossary, and answer key provide ample opportunities for self-correction and independent learning.

•Designed for classroom or individual use.

International Travel and Tourism

Helle Sorensen, Denver Community College

Published by Delmar Publishers

Casebound © 1997

ISBN/ISSN: 0-8273-7448-8

Price: US $59.95

Price: UK £19.99


International Travel and Tourism presents a new perspective on international travel by covering all the aspects of international travel, as well as cultural awareness. Some of the various features covered in this book are: obtaining a passport and visa, familiarization of global time, traveling through the new Europe and Russia, and ecotourism. Learning is reinforced with open-ended questions to encourage critical thinking.

•invaluable information on how and when to obtain a visa and passport is provided •common as well as off-thebeaten path destinations are covered, including the new Europe and Russia •coverage of the cultural aspects of international travel help the travel agent better prepare the client •chapters are reinforced with activities encouraging critical thinking

Table of Contents

Preface. Introduction to International Travel and Tourism. Air Travel Geography. International Travel.

International Air Fares. International Ticketing. The New Europe. The New Russia, Asia, and the South Pacific.

Less Developed Nations. Future Trends.

Author(s)

Helle Sorensen is an instructor at Community College of Denver

432 pages

Dimensions: 8 1/2" x 11"

The School-to-Work Planner

A Student Guide to Work-Based Learning, Third Edition

William A. Stull, Utah State University, Logan, UT

Robert H. Zedlitz, Irving High School, Fremont, CA

Published by South-Western Educational Publishing

Casebound © 1997

ISBN/ISSN: 0-538-64970-4

Price: US $17.95


The action-oriented format encourages students to prticipate fully, both while learning and, later in their work.

•SCANS competencies that coordinate with the text content •Strong, hands-on, school-based, work-based, and transitional learning activities •A very user-friendly format with real life experiences cited in case studies

•Interactive presentations of critical thinking skills and empowerment techniques that help students ge tthe most out of their work-related experiences •An entire section devoted to job performance skills

Table of Contents

SECTION 1: Getting Started, Personal and Career Development Chapter 1 Developing Your Personal Profile

Chapter 2 Examining Your Career Interests and Direction Chapter 3 The Importance of Learning from Working

SECTION 2: Understanding the Employment Process Chapter 4 Preparing a Resume that Sells Chapter 5

Locating and Contacting Employment Leads Chapter 6 Completing Employment Applications Chapter 7

Conducting a Successful Job Interview SECTION 3: An Overview of Your Work-Based Learning Assignment

Chapter 8 Understanding Your Work-Based Learning Program Chapter 9 What to Expect from Your Work-

Based Employer Chapter 10 Being Successful at Your First Days of Work Chapter 11 Learning More About

Your Employing Organization SECTION 4: Developing Your Work-Based Training Program and Evaluating

Your Success Chapter 12 Understanding and Developing a Job Description Chapter 13 Establishing Learning

Objectives for Your Work-Based Learning Program Chapter 14 Developing the Personal Qualities Required for

Career Success Chapter 15 The Job Performance Evaluation Process SECTION 5: Developing Communication and Interpersonal Skills on the Job Chapter 16 Being an Effective Team Member Chapter 17 Identifying and

Solving Job Problems Chapter 18 Using Assertive/Persuasive Communication Skills Chapter 19 Dealing with

Conflict on the Job Chapter 20 Productivitiy and Time Management Chapter 21 Dealing with Stress on the Job

Chapter 22 Deveoping Effective Telephone Skills Chapter 23 Providing Quality Customer Service SECTION 6:

Developing Money Management Skills Chapter 24 Your Paycheck Chapter 25 Budgeting and Managing Your

Money Chapter 26 Opening Your Own Checking Account Chapter 27 Establishing Credit SECTION 7:

Changing Jobs in the Future Chapter 28 Taking a New Look at Your Old Job Chapter 29 Your Future in the

Workplace Chapter 30 Developing a Final Work-Based Report or Portfolio

Author(s)

Professor of Business and Marketing Education

District Coordinator of Work Experience Education

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