 S190A039 Communication 5 ECTS
Communication culture is an integral part of services and business. Skills of purposeful
communication with clients, business partners and competitors are important for every employee as proper
communication is the key to success. During the lectures students will practice models of proper behavior
at work, analyze the situations of work conflicts, learn how to apply communication principles, forms and
means in practice
 P160B146 Quantitative methods in Management 5 ECTS
During the course students are introduced to the methods of data collecting, systemizing and
processing. The aim of the course is to teach students to model various economic situations independently
and pursuant to statistical models to analyse the market as well as to be able to substantiate the obtained
results. Quantitative techniques help a manager improve the overall quality of decision making. These
techniques are most commonly used in the rational/logical decision model, but they can apply in any of the
other models as well. Among the most common techniques are decision trees, payback analysis, and
simulations.
 S181A063 Financial analysis 5 ECTS
The aim of this course is to develop students’ understanding on the importance of financial analysis
as a science, its practical benefit and relevance in economic activity when taking rational management
decisions. Students will be able to apply methods and techniques of assessment of enterprise activity
effectiveness, to make conclusions and recommendations for further actions.
In the lectures of this subject the concept, objectives and tasks, sources and users of the financial
analysis will be considered. It also analyzes the financial analysis methods, techniques, types and
organization procedures. Horizontal analysis, vertical analysis and relative indicators analysis will be
clarifying in detail. After completing the course, students will be able to analyze the company's
profitability, solvency, use of asset, financial structure indicators and present conclusions
 S190V022 International Business 5 ECTS
The aim of the course is to develop students’ understanding on the key issues of international
business, its relevance and importance, impact of marketing actions and decisions on the results of business
companies and organizations; to introduce students to micro-marketing, macro-marketing, the basic
principles of international business and their application in activity of enterprises (institutions); to teach
students how to analyse marketing environment (micro-environment and macro-environment) when
evaluating the impact of marketing environment factors on an enterprise; to review the trends of macroenvironment changes in Lithuania and the EU states evaluating the possibilities of Lithuanian enterprises to
enter the markets of the EU states and strengthen their position in such states. Students are taught how to
make market research, to collect, systemize and analyse primary and secondary data, to understand the
relevance of international business research to marketing decisions making and to understand the
information system of marketing. Students are introduced to consumer behaviour and its determinant
factors, the process of goods purchasing in consumer market and industrial goods market. Students are
taught how to make market segmentation and to understand the possibilities of market classification; they
are introduced to the international business programme (complex), tactical and strategic planning of
marketing and marketing management.
S191V007 Business process management 5 ECTS
Materials of the course explain the essence of marketing and its importance for the company to
achieve business objectives, describe the impact of marketing actions and desicions on the results of an
organization or a company. Students are given information that allows them to understand the relation
between marketing and market and other economic categories. Students get familiarised with
micromarketing, macromarketing, they learn to analyze and evaluate marketing environment
(microenvironment and macroenvironment). Materials give an overview of macroenvironment trends of
marketing of Lithuania and other EU countries, evaluate possibilities of Lithuanian companies to enter
markets of EU countries and to strengthen their positions there. Students are taught to perform marketing
research, market segmentation, understand functioning of marketing information systems. The course gives
knowledge about consumer behaviors, factors that determine behaviors, process of purchase of products,
marketing programs (mix), marketing planning.
 S190R001 Tourism services 5 ECTS
During the lectures students are provided with information on the concept of service; they are introduced
to the structure and system of services, their typology, peculiarities and characteristics, recreational service
model, tourism service system and classification. By modelling various situations in the lectures students are
introduced to peculiarities and principles of hospitality services, specific features of tourism supply and demand,
tourism service planning, service motivation and peculiarities of service organization. Encouraging discussions
and work in small groups during the lectures, analysing specific cases students are taught how to organize, render
and manage tourism services. Students are introduced to the requirements for tourism service enterprises,
organizational structure and activities of travel and tourism agencies, interaction among tourism enterprises and
marketing of tourism services.
In order to consolidate students’ theoretical knowledge acquired during the lectures they will be
assigned with practical tasks requiring to analyse tourism resources, services, and infrastructure within
certain territory and to draw independent conclusions on possibilities of tourism services development in
the territory in question.
 P175I063 Discrete Mathematics 4 ECTS
Discrete Mathematics course provides students with the necessary knowledge base, which can be
used as tool for task interpretation and decision algorithm design. During course time students are
introduced to the elements of the theory of discrete mathematics, concepts and terms needed in the study of
a specific mathematical programming theory and literature. Discrete Mathematics object mapping methods
in study enriches algorithmization skills.
Also, the course analyzes the basic laws of logic statements and operations, presents the argument
and predicate terms. At the end of the course the principles of information coding are explained, several
examples of codes are analysed.