Economics (OCR)

GCE Applied Business (AQA) AS/A-Level – Single Award
Applied Business is a varied and practical course. Each of the topics is studied using a real business. In the past,
students have investigated Aims and Objectives of the Victoria & Albert Museum, Human Resources Management at
Starbucks, Marketing at Thorpe Park, and Leadership at the National Maritime Museum. Students will also write a
business plan for a small business of their own choice. Applied Business lessons are collaborative in nature, just like
in the workplace; students often work in groups to achieve learning outcomes. Many of the units involve compulsory
visits to the businesses mentioned above and excellent attendance is very important for the group work activities.
Pupils learn by taking a hands-on approach and gain confidence by discussing their coursework with their teachers.
Having a vocational emphasis, the specifications are based on the belief that real understanding of business is
achieved through a practical skills based approach with direct relevance to the needs of employers. It is required
therefore, that students will undertake one weeks work experience during their course.
You do not need any special GCSE grades to study Applied Business (beyond the normal admissions criteria of the
sixth form). The vast majority of Business students choose to take Business degrees and have gained places at a
wide range of Universities including Kingston University, Royal Holloway, St. Mary’s College, and Brunel University.
Please note that the course is due for re-accredition for delivery in 2012. The board informs us that few changes are
expected for units 1, 2, 3 and 8 (which are compulsory).
AS Unit 1: Investigating Business (Coursework-assessed)
In this introductory unit we investigate how achieving the aims and objectives of the V&A are influenced by its
marketing mix and external factors such as legal, social and ethical issues.
AS Unit 2: People in Business (Coursework-assessed)
Here we learn about Human Resources, including training, motivation, recruitment and selection. The department has
a link with Starbucks which serves as the basis for the coursework.
AS Unit 3: Financial planning and monitoring (Exam)
This unit provides an introduction to ownership types, sources of finance, business plans, cash flow management,
breakeven analysis and financial plans. The examination is based on a short case study.
A2 Unit 8: Business Planning (Coursework-assessed)
For this unit, we carry out market research to help us decide on a successful business. We also plan the marketing
mix, the flow of operations and the finances.
Two further units will be taught. We are awaiting details from the examination board.
Coursework-assessed units must be handed in on the dates set by teachers. The examination papers for units 3 and
11 are of 1 and 1 ½ hours duration.
For more information, please contact Mrs. Hyde
2012 Applied Business Single Award