Chairman's welcome “I look forward to you all
joining our team and being part of our future success, as we grow and
expand our business globally.
– H.H. Sheikh Ahmed Bin Saeed Al-Maktoum Chairman of the
Emirates Group
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1:-ABOUT EMIRATES:1.1:-THE EMIRATES STORY:Just over twenty years ago, Emirates was born as the official international airline of
the United Arab Emirates.
On 25th October 1985, Emirates flew its first routes out of Dubai with just two
aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, our goal was quality, not
quantity, and in the years since taking those first small steps onto the regional travel
scene, Emirates has evolved into a globally influential travel and tourism conglomerate
known the world over for our commitment to the highest standards of quality in every
aspect of our business.
Though wholly owned by the Government of Dubai, Emirates has grown in scale
and stature not through protectionism but through competition—competition with the
ever-growing number of international carriers that take advantage of Dubai’s open-skies
policy. Not only do we support that policy, but we see it as vital to maintaining our
identity and our competitiveness. After making its initial start-up investment, the
Government of Dubai saw fit to treat Emirates as a wholly independent business entity,
and today we are thriving because of it. Our growth has never been lower than 20 per
cent annually, and the airline has recorded an annual profit in every year since its third in
operation.
Continuing our explosive growth while continually striving to provide the best
service in the industry is the secret of Emirates’ success. The Emirates Group announced
record net profits of Dhs 3.5 billion (US$ 942 million) for the financial year ended 31st
March 2007. The 28.8 per cent increase in profits versus the previous year speaks of
a promising future of an airline we feel is greater than the sum of its many parts, which
now include:

An award winning international cargo division

A full-fledged destination management and leisure division

An international ground-handler

An airline IT developer
1.1.1:-Flying to more destinations on more aircraft every day
With a fleet of 113 aircraft, we currently fly to over 100 destinations in 62 countries
around the world, and our network is expanding constantly. Nearly 800 Emirates flights
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depart Dubai each week on their way to destinations on six continents. In fact, Emirates'
flights account for nearly 40 per cent of all flight movements in and out of Dubai
International Airport, and our aim is to increase this market-share to 70 per cent by 2010
without compromising our reputation for quality.
Toward this end, Emirates has made numerous significant announcements regarding the
future of its already state-of-the-art fleet.
In 2001, Emirates demonstrated its confidence in the industry’s future growth by
announcing the largest order in aviation history, valued at US$15 billion. A staggering 58
new aircraft, a mix of Airbus and Boeing, were to join the rapidly expanding fleet.
In 2005, Emirates announced the largest-ever order for the Boeing 777 family of aircraft 42 in all – in a deal worth Dhs 35.7 billion (US$ 9.7 billion).
At the 2006 Farnborough Air Show, Emirates signed a Heads of Agreement for 10 of
Boeing’s new 747-8F aircraft, to be powered by General Electric’s GEnx jet engines, in a
deal worth US$ 3.3 billion.
At the Dubai Airshow in November 2007, Emirates announced a historic civil aviation
aircraft order when it signed contracts for a 120 Airbus A350s, 11 A380s, and 12 Boeing
777-300ERs, worth an estimated US$34.9 billion in list prices. The agreement with
Airbus comprises firm orders for 50 A350-900s and 20 A350-1000s, plus 50 options for
the A350-900s. The first A350 will be delivered to Emirates in 2014.
Emirates also firmed up orders on the eight A380s for which it had signed letters of intent
earlier this year, and placed firm orders for an additional three of the double-decker
aircraft, bringing its total firm order for the A380s to 58.
With the new order for 12 777-300ERs, valued at US$3.2 billion, Emirates now has 57
Boeing 777s pending delivery and is set to become the world’s largest 777 operator in the
next few years.
Emirates’ current order-book stands at 244 aircraft, with a total value of approximately
US$60 billion. In combination with what is already the youngest and one of the most
modern fleets in worldwide commercial aviation, this commitment to the future reflects
our goal to develop Dubai into a comprehensive, global, long-haul aviation hub. In the
financial year 2006/2007, Emirates carried 17.5 million passengers and 1.2 million tonnes
of cargo. We look forward to a bright future in which we carry many millions more
across a growing network of international destinations.
1.2:-The Emirates Group
1.2.1:-Committed to the highest standards in everything we do
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A fast-growing international airline with one of the youngest fleets in the sky and more
than 300 awards for excellence worldwide, Emirates is one of two key corporations in the
Emirates Group. The other is Dnata, one of the largest travel organisations in the Middle
East with over 8,000 employees handling passenger, cargo, ramp and technical services
for numerous airlines at Dubai International Airport.
Emirates and Dnata are committed to providing their respective clients and customers
with the highest possible level of professional service.
1.2.2:-A diverse travel and tourism conglomerate
Under Emirates and Dnata are the following operating divisions:
 Emirates airline
 Destination & Leisure Management
 Emirates Holidays
 Arabian Adventures
 Congress Solutions International
 Emirates Tours
 Emirates Hotels & Resorts
 Al Maha Desert Resort & Spa
 Wolgan Valley Resort & Spa (opening in 2008)
 Cap Ternay Resort & Spa (opening in 2010)
 The Harbour Hotel & Residence
 Green Lakes Serviced Apartments (opening in 2008)
 Timeless Spa
 Emirates SkyCargo
 Skywards
 EmQuest
 Emirates Aviation College
 Emirates Engineering
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 Dnata Airport Operations
 Marhaba
 Dnata Cargo
 Dnata Agencies
 Mercator
 Transguard
 Dnata World of Events
1.3:-Sponsorships
Emirates has been committed to sports sponsorship in both the UAE and around the
world for twenty years, beginning with the first powerboat race held in Dubai, in 1987.
HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Emirates, sees sponsorship as
vital in the airline’s marketing strategy. “We believe sponsorships are one of the best
ways to connect with our passengers. They allow us to share and support their interests
and to build a closer relationship with them,” he said.
Emirates does not restrict its sponsorship to sports. For example, the airline is also the
major sponsor of the Dubai Shopping Festival, the Dubai Summer Surprises Festival and
the West Australian Symphony Orchestra.
1.3.1:-More sponsorships
Football
Official FIFA Partner
Arsenal FC & Emirates Stadium
AC Milan
The Emirates Cup
Paris Saint Germain
Hamburger SV
Asian Football Confederation (AFC)
Rugby Union
Rugby World Cup 2007
IRB Referees and Match Officials
IRB Sevens World Series
Emirates Airline Dubai Rugby Sevens
Emirates Airline South African Rugby
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Sevens Emirates Airline London
Emirates Airline Edinburgh
Rugby World Cup Sevens 2009
International Sevens Teams
England
Samoan
Emirates Western Force
Yacht Racing
Emirates Team New Zealand
Powerboat Racing
UIM Class 1 World Powerboat Championship
Golf
Official Airline of 10 Golf Tournaments
Cricket
ICC Umpires
Cricket Australia
Lord's Taverners
Horse Racing
Governing Bodies
National Thoroughbred Racing Association (NTRA)
Races
Dubai World Cup (Gr. 1)
Melbourne Cup
Champion Stakes, Newmarket
Yorkshire Cup, York
The Singapore Derby
Stables
Godolphin
Organisations
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Gold Coast Turf Club
Australian Jockey Club
Carnivals
Australian Rules Football
Collingwood
Tennis
Dubai Tennis Championships
Roger’s Cup
1.4:- Awards
A class apart
Emirates has been recognised many times over the years for the quality of our inflight
cuisine, the breadth of our inflight entertainment, and the excellence of our overall
service. But we refuse to rest on our laurels. Each award drives us to develop even better
products and services, and while we are certainly proud of our reputation for overall
excellence among global travellers, we are equally proud of achievements that many of
our passengers might not be aware of, such as our international cargo service.
Awards by Year
For listings of the various awards given to Emirates over the last two decades, select a
year below.
2008
2002
1996
2007
2001
1995
2006
2000
1994
2005
1999
1993
2004
1998
1992
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2003
1997
1991
1990
1.5:- Careers
Joining dynamic organization
It goes without saying that a fast-growing airline with more than 300 international awards for
excellence does not achieve this status without an absolutely world-class workforce.
1.6:- Inflight Advertising
Three ways to deliver message
Emirates publishes three inflight magazines, each of which is a prime opportunity to
reach some of the most sophisticated readers in the skies.
1.6.1:- Open Skies
Emirates' inflight magazine, twice voted the world's best by readers of Executive Travel,
reflects our premium and cosmopolitan customer profile.
Featuring in-depth profiles of interesting public figures and a cross section of articles
featuring travel, technology, health and business, the publication is dual-language, with
content for both Arabic- and English-speaking readers.
1.6.2:-Portfolio
Portfolio is our exclusive business magazine for First Class and Business Class
passengers. It is packed with features, interviews, and profiles covering business topics,
as well as timely business news.
1.6.3:- TV and Radio
Emirates' onboard entertainment is widely recognised as a market leader, winning awards
regularly for its quality and variety.
To help passengers navigate the choices, every seat on aircraft equipped with the
tv&radio inflight entertainment system contains a copy of the tv&radio guide. In addition
to programme listings, the guide contains fascinating articles on the stars featured on the
video and audio channel
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2:-FLYING WITH EMIRATES:-
2.1:- The Emirates Experience
An exceptional journey from start to finish.Step aboard an interactive tour of all the elements
that make up the Emirates difference, on and off the ground. Discover excellent service,
outstanding comfort and superior technology
2.2:-CABIN FEATURES:Enjoy one of the highest standards of comfort, service, and facilities in every
class.With our award winning, international cabin crew and one of the youngest,
most modern fleets in the skies, our aim is to provide the most comfortable,
relaxing environment for your travels.
First Class
Our First Class passengers enjoy superior personal comfort in elegant
surroundings.
Business Class
Whether you need to finish off a final bit of work, or simply enjoy some quiet
time, we’ll do our best to ensure that you arrive refreshed.
Economy Class
Economy Class passengers can expect an unusually high level of comfort and the
same standards of service we provide throughout each aircraft.
New to Our Cabins
We are continually improving our aircraft and services so you can enjoy
greater comfort and convenience in the air.
2.3:-INFLIGHT ENTERTAINMENT:With more choices and higher quality, our inflight entertainment options will
keep you occupied for hours on end.
ice: The Ultimate Inflight Experience
Information, communication and entertainment – over 600 channels of
programming that you control.
Keep in touch from 40,000 feet. Emirates makes it easy to stay connected to
family, friends and colleagues on the ground with a wide range of communications
options. Be sure to use the Services by Flight tool on the right to see what you
can expect on a specific flight.
2.4.1:- In-seat telephone
Use the satellite telephone in every seat to call any phone in the world at
only US$5 per minute. All major credit cards are accepted, as well as pre-paid
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telephone cards (available onboard). You can also use the phone to speak to
someone seated elsewhere on board. Emirates tv&radio
Enjoy the latest blockbusters and films from around the world, great TV, music
and games. Request Programming
2.4:-Staying Connected
2.4.2:-SMS and email
You can send and receive SMS and email messages to any mobile phone or email
address in the world for US$1 per message. Personal email
On our Airbus A340-500 you can access personal email accounts, such as
Hotmail, Gmail and Yahoo, on your Wifi enabled laptop. Up to the minute
information
The progress of flight on moving map channel, Airshow; or
enjoy a bird’s eye view from one of the external cameras.. Or perhaps you’d
like to read up on Dubai, Emirates, or frequent flyer programme, Skywards.
You can also see live BBC news headlines, refreshed regularly during the
flight. You won’t have to miss a thing while you’re in the air.
2.5:-DINING:Award winning meals created by internationally renowned chefs
2.5.1:- First Class Dining
From the handmade pastries and freshly squeezed juice at breakfast, to the
haute cuisine and world-class wines at dinner, our First Class dining
experience leaves a lasting impression.
2.5.2:-Business Class Dining
The schedule of the modern business traveller affords few opportunities to
enjoy a relaxing, five-course meal. In Business Class, however, that luxury is
part of the experience. 2.5.3:-Economy Class Dining
Fresh ingredients and thoughtful preparation are the basis of all great meals,
including the memorable ones served in Economy Class
2.5.4:-Wines
To accompany our world-class cuisine, Emirates offers a world-class wine
list—a selection of vintages carefully chosen by our chief sommelier from the
finest vineyards in the Old and New Worlds.
Please note that the above is an example of a typical menu and may vary. Menus are
updated continually.
2.6:- Lounges
Before departure or after arrival, enjoy world-class comfort in our lounges as
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you relax, refresh, and prepare for the next step in your travels.
The Emirates Lounge
Enjoy the same high standards you expect from us in the air at our dedicated
lounges around the world.
Dubai Airport Lounges
Our First and Business Class lounges at Dubai International airport offer the
amenities of a fine hotel. Worldwide Lounges
In addition to our dedicated lounges, Emirates First and Business Class
passengers have lounge privileges throughout the world. Learn where. Good
Morning London
Arriving overnight passengers in First and Business Class can freshen up and
enjoy breakfast before continuing their travels.
2.7:- Chauffeur-drive
Getting to and from the airport has never been easierWhile you’re booking
travel, why not arrange for an airport transfer to or from your doorstep?
Complimentary chauffeur-driven cars are available for our First and Business
Class passengers in many of the cities we serve. You can make all the
arrangements online during the booking process, and then set your mind at
ease—it’s one less thing to worry about during your travels.
2.8:- Young Flyers
Whether your child is up to 16 years old and travelling alone, or sixteen months
old and travelling in your lap, our young passengers receive the utmost care and
attention.
Special Care
Special services and treatment help take the stress out of travel for you and
your children, from booking to arrival.
Entertainment for Kids
Our excellent selection of movies, video games, and other diversions will help
the time fly for children of all ages. Children's Meals
We offer a variety of special meals prepared just for the tastes and special
requirements of children. Skysurfers
For our younger frequent flyers, Emirates offers great activities and rewards
through our Skysurfers programme.
2.9:-Our Fleet
 Airbus A380-800
 Airbus A340-500
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 Airbus A330-200
 Airbus A340-300
 Boeing 777-200
 Boeing 777-300
 Boeing 777-300ER
 Services by Flight
Emirates Fleet comfortable and modern,and has been acclaimed by industry insiders and
passengers alike.
They operate one of the youngest fleets in the world. And regular upgrades mean
we’ll continue to provide our passengers with a superior flight experience.
Airbus A380-800
Coming soon - the next generation of air travel.
Boeing 777-200
Recently refurbished with new seating, it is one of the largest aircraft in
our fleet.
Airbus A340-500
Designed to offer the most comfortable and enjoyable flight available today in all classes.
Boeing 777-200LR
This long range airliner has the capability to connect virtually any two
cities in the world non-stop.
Airbus A330-200
The quietest cabins in operation, designed to encourage privacy and a feeling
of spaciousness.
Boeing 777-300
Both our two and three class versions offer the utmost in passenger comfort.
Airbus A340-300
Similar to A330-200s, but with greater range.
Boeing 777-300ER
Extended range Boeing brings industry-leading levels of comfort .
2.10:- Services by Flight
What to expect on your next journeyWherever your travels take you, you’ll find
comfort, convenience, and exceptional service are part of the Emirates
experience.
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3:-DESTINATIONS AND OFFERS:3.1:- Route Map
Emirates is one of the fastest growing airlines in world, now serving over 100
destinations.Every day, over six continents, Emirates helps its passengers
discover the world in award-winning safety and comfort.
3.2:- Special Offers:Welcome to Emirates Special Offers.
3.2.1:-Cape Town Special Offer
Enjoy a complimentary hotel stay or car rental on us.
3.2.2:-Save 10% when booking rewards online
Book a Skywards flight reward online before 31st December 2008* and save 10%.
3.2.3:-Go Further
Booking your Emirates flight online takes you even further with bonus Skywards
Miles.
3.2.4:-Dine and Fly
Fly Emirates First or Business Class** from New York and dine in style at The
Ritz-Carlton before being chauffeur-driven to the airport.
3.2.5:-Car Hire
If you're looking for great rates on car rental at over 4,000 locations around
the world, book a car on emirates.com through our partnership with holiday
autos.
3.2.6:-Find a Hotel
Find and book a hotel with Emirates and lastminute.com to take advantage of
the great prices and exclusive offers.
3.3:- New Routes:3.3.1:- Guangzhou,China
Now flying non-stop from Dubai to Guangzhou, the factory of the world.
3.3.2:- Kozhikode,India
Emirates now flies non-stop to Kozhikode from Dubai.
3.3.3:- Los Angeles,USA
From 1st September 2008, fly non-stop to L.A., the Gateway to Hollywood.
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3.3.4:- San Francisco,USA
Fly non-stop from Dubai to San Francisco from 26th October 2008
3.3.5:-Durban,South Africa
Fly daily to Durban from 1st December 2008
3.3.6:-Cape Town,South Africa
Emirates now flies non-stop from Dubai to Cape Town daily
3.3.7:-Houstan,USA
Gateway to the Southern States, Emirates now flies non-stop to Houston
3.3.7:-Sau Paulo,Brazil
Gateway to the Southern States, Emirates now flies non-stop to Houston
3.3.8:-Toronto,CANADA
Fly non-stop from Dubai to Toronto, Canada. Meaning ‘meeting place’, Toronto prides
itself on the diversity of its culture and attractions
3.4:-TOURS AND HOLIDAYS:3.4.1:-ARABIAN ADVENTURES:The region of Arabia is a land of surprises and magic. With the regional expertise of
Arabian Adventures, your trip, whether it’s for business or pleasure, will be one you’ll
always remember. Arabian Adventures will ensure that your visit in this country is
entirely hassle-free from the moment you arrive to the moment you depart.
Leave your itinerary to the experts and come away with a host of unique experiences dining in the desert, sandboarding down the dunes, moonlit cruises by Dhow and many
more. Nobody knows the region of Arabia like Arabian Adventures.
3.4.2:-DUBAI SUMMER SURPRISE:Offer stay in sky building hotels to its customers.Apart from it offer visit to desert
safari,shopping malls etc.
4:-PLAN AND BOOK:4.1:Finding the best hotels and resorts easy for people:Experience the luxury of Emirates Hotels & Resorts in Dubai, Australia and Seych
elles, or take advantage of the great deals offered by our partner lastminute.com in other
destinations.Luxury and comfort in some of the world's most spectacular locations.
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4.2:- To and From the Airport
Getting to and from the airport can often be challenging. Here are some services
to help you start and finish your journey smoothly.
4.3:-Chauffeur-drive
We provide a complimentary chauffeur-driven airport transfer for our First and
Business Class passengers in many of our destinations.
Travel doesn’t begin and end at the airport. That’s why we’re pleased to offer
complimentary chauffeur-driven airport transfers to our First and Business Class
passengers in selected cities.Transfers are available:
From your home or hotel to the airport
From the airport to your final destination
To and from the airport when making a stopover
Chauffeur-drive is available in many of our destination cities, and you can
request it online during booking, or when managing your booking.
4.4:- Dubai International Airport
Dubai is a magnet that draws visitors from around the globe.
From the moment you arrive, you can begin to see why. Cutting-edge design combines
with absolute functionality to make the Sheikh Rashid Terminal at Dubai International
Airport one of the most comfortable and welcoming in the world.
Our state-of-the art facilities are designed to speed your arrival or departure, so your visit
to Dubai International Airport may very well be short. But with a wealth of amenities and
services on offer-including 5,400 square metres of Duty Free shopping-the time you do
spend with us is sure to be enjoyable and relaxing.
 FINDING YOUR WAY
Everything you need to know to make your passage through the airport a smooth
one.
 FACILITIES
The airport offers a vast array of the most modern facilities to make your travels
more convenient and enjoyable
 DUBAI DUTY FREE
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Dubai is known throughout the world for incredible shopping experiences, and the
airport is no exception
 NEW EMIRATES TERMIAL
Dubai International Airport's newest addition features new levels of comfort and
convenience exclusively for Emirates passengers
 MARHABA SERVICES
Various services are available to make your time at the airport as hassle-free and
pleasant as possible.
5:-BUSINESS REWARDS:5.1:- The Benefits of Business Rewards






Rewarding small and medium-sized organisations with every Emirates flight. If
the people within your organisation regularly enjoy the world-class service of
Emirates, Business Rewards will be a real asset to your operation.
Emirates Business Rewards at a glanceYour organisation earns Business
Rewards Miles
Your people earn Skywards Miles
Book award travel for anyone in your organisation
Enjoy simple, secure online booking
Access easy-to-use online tools to manage your travel costs
Enrolling is easy and free.
It’s a win-win situation with Business Rewards: As your company earns rewards
for its business travel, so do the individuals who do all the travelling.
Best of all, Business Rewards makes it easier to manage your organisation’s
travel requirements online. As the administrator of your Business Rewards
account, you have complete control over who reaps the benefits of the
programme.
You have access to a suite of online tools to make it easier to manage your
organisation’s travel costs.
Emirates Business Rewards Miles can be used to buy award tickets to any
destination on our global network. You are welcome to share these award tickets
with any member of your staff. Put simply, your organisation can use Business
Rewards Miles in much the same way as an individual uses Skywards Miles.
Designed for small and medium-sized businesses, clubs and charities with up to
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80 business travellers, Emirates Business Rewards is the most rewarding way to
book business travel.
5.2:- How the programme works
For organisations with 80 business travellers or less, Business Rewards is an
easy way to benefit, every time you fly Emirates.The Business Rewards programme
is open to all businesses and other organisations in participating countries.
Individuals within each organisation must be a legal adult in their country of
residence in order to enrol in Business Rewards, and they must first become
members of Skywards, our award-winning frequent flyer programme, if they are not
members already. Total enrolment per organisation may not exceed 80 individuals
at any given time. Individuals may be removed from an organisation's Business
Rewards account at any time, but no more than 80 new enrolments may be made per
account per year.
Getting startedTo take the first step toward earning Business Rewards Miles, use
our easy online forms to register your organisation.
Business Rewards AdministratorEvery registered organisation has an
administrator, whose role is to:
Invite individual members of an organisation to enrol in Business Rewards.
Approve or deny all enrolment requests.
Plan, book, and pay for travel by enrolled Business Rewards members, or
approve and pay for travel plans submitted for approval by members themselves.
Track the itineraries and Emirates-related expenses of all individual members
using Business Rewards online travel-management tools.
Redeem Business Rewards Miles for award travel on Emirates, usable by any
member of the organisation.
By default, the role of administrator is assigned to the person who creates a
Business Rewards account. The role may be reassigned at any time to another
individual enrolled in your Business Rewards account. Additional administrators
can also be added at any time.
Booking and paying for Business Rewards travelIndividual Business Rewards
members are free to book their own itineraries, making payment by approved
payment methods or submitting their itineraries for approval and payment by
their organisation's Business Rewards administrator(s). Alternatively,
administrators can book itineraries on behalf of individual members, paying for
these and for individually submitted itineraries by approved payment methods.
All bookings must be made through the Business Rewards online booking engine to
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be eligible for Business Rewards Miles.
Managing travel plans onlineIndividual Business Rewards members can view and
manage their own travel plans, and administrators can view and manage the travel
plans of all members through our online travel-management tools. Changes to
Business Rewards itineraries, however, must be made by telephone through your
local Emirates reservations centre. Any charges incurred as a result of an
itinerary change can be paid for by the individual Business Rewards member or by
the administrator by approved payment methods.
Earning Business Rewards MilesYour organisation earns Miles on all flights by
eligible Business Rewards members provided that such flights are booked and paid
for through the online Business Rewards booking engine at Emirates.com. Eligible
Business Rewards members are individuals who have completed the process of
enrolling in your organisation's Business Rewards account prior to the time of
booking a given flight.
Your organisation will earn Business Rewards Miles on all eligible flights at a
rate of 2 miles per $US paid of base fare. The base fare is the fare before
surcharges, taxes, service fees etc. as displayed for each flight in the
Business Rewards booking engine. Miles are calculated at the end of each month
for travel completed in that month. If a given itinerary begins in one month and
ends in a subsequent month, the Business Rewards Miles earned for that itinerary
will be added to each month on a pro rata basis. Business Rewards Miles earned
in a given month will appear in the administrator view of your organisation's
account and be fully redeemable by the 16th day of the following month. Business
Rewards Miles will expire 3 years from the date on which they are flown. This
expiry will occur on the anniversary of the organisation's joining date.
Please note that individual members of your organisation continue to earn
Skywards Miles and tier miles (but not bonus Skywards Miles for bookings made on
Emirates.com) for their eligible business flights even as your organisation
earns Business Rewards Miles for those same flights.
Redeeming Business Rewards MilesYour Business Rewards administrator can view and
redeem the Business Rewards Miles earned by your organisation online at any
time. The following conditions apply to Business Rewards award flights earned
with Business Rewards Miles:
Award flights can be booked for anyone in your organisation, not just those
who are enrolled in Business Rewards.
Award flights must be booked online through the Business Rewards booking
engine. No one way flights are available.
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Changes and cancellation of award flights, must be made by telephone through
your local Emirates reservation centre, subject to the conditions applicable
to Business Rewards award flights. Service charges will apply.
Seats available for award flights are limited and subject to availability.
Surcharges and taxes on award flights are not covered by Business Rewards
Miles, and must be paid at the time of booking by approved payment methods.
Business Rewards Miles cannot be combined with or added to an individuals
personal Skywards Miles and rewards.
No Business Rewards or Skywards Miles will be earned on Business Rewards
awards flights.
5.3:-HOW TO REGISTER YOUR ORGANIZATION:A detailed look at new travel programme for small and medium sized
businesses with fewer than 80 business travellers. Register your organisation
It’s fast and easy to start a Business Rewards account for your organisation.
Individual employee enrolment
Sign up to get started earning great travel awards for your organisation and
for yourself. Member Login
Skywards number
Password
Join Business Rewards
Earn rewards for organisations and individual business travellers.
Register your
Organisation
Join your organisation’s Business Rewards programme .
5.4:- Individual Employee Enrolment
Join a Business Rewards programmeEnrolling in Business Rewards is an easy,
two-step process. First, simply provide us with your organisation's Business
Rewards account number. On the next page, you'll be asked to provide us with
your individual Skywards membership number or join Skywards if you are not yet a
member.
Enter your organisation's Business Rewards account number
Account number You can find this in your email invitation, or your
Business Rewards administrator can provide it.
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6:-SKYWARDS:6.1:- Membership Tiers
6.1.1:-Moving to the next level
Skywards offers three tiers of membership: Blue, Silver, and Gold. When you join the
programme you start at the Blue tier. The more you fly with Emirates, the more
Skywards Miles you can earn, bringing you closer to the next tier. When you reach
Skywards Silver or Gold, you’ll enjoy additional privileges and benefits that are reserved
for our most frequent travellers.
Here’s how to move up to Silver and Gold membership*:
Qualify and Retain
Silver
25,000 Skywards Miles or 20 sectors**
Gold
50,000 Skywards Miles or 40 sectors**
Once you achieve a new tier, your status is valid for the rest of the year in which it was
earned, plus an additional 14 months. For example, if you earn Skywards Silver status in
June 2008, you will remain in this tier until February 2010.
6.1.2:-Skywards Blue
Skywards Blue membership entitles you to:

Travel and lifestyle rewards

Personal attention, including being able to nominate your own travel
coordinator to handle your travel plans online

Pre-assigned seating

Waitlist priority

Dedicated service centres
6.1.3:-Skywards Silver
Skywards Silver membership entitles you to all Skywards Blue benefits, plus:

Priority check-in

25% bonus Skywards Miles when you fly with Emirates
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
Guaranteed excess baggage allowance

Exclusive lounge access in Dubai

Access to Alumnus, Skywards' exclusive business club
6.1.4:-Skywards Gold
Skywards Gold membership entitles you to all Skywards Silver benefits, plus:

50% bonus Skywards Miles when you fly with Emirates

Priority baggage delivery

Guaranteed seat reservations, even on fully-booked flights

Personal travel assistance from our dedicated Gold Desk

Complimentary E-gate access at Dubai International Airport

Complimentary lounge access throughout the Emirates network

Premium Skywards Opening Doors benefits from our worldwide partners
Tier miles are accumulated from 1st January to 31st December each year, at which time
your tier miles account is reset to zero.
A sector is any part of a flight for which a separate flight coupon has been issued.
Available to all members residing in the United Arab Emirates, or nationals of the Gulf
Co-operative Council or of the UAE's visa waiver countries:
Andorra, Australia, Austria, Belgium, Brunei, Canada, Denmark, Finland, France,
Greece, Germany, Holland, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein,
Luxembourg, Malaysia, Monaco, New Zealand, Norway, Portugal, San Marino,
Singapore, Spain, South Korea, Sweden, Switzerland, the United Kingdom, the USA and
the Vatican.
6.2:- Earning Miles
6.2.1:-How do you earn Miles with Skywards?
Skywards membership gives you easy and direct ways to earn Skywards Miles:

Flying Emirates

Flying one of our partner airlines

Being a customer of one of our leisure and lifestyle partners.
If you book your ticket online at emirates.com, you can earn extra bonus Miles (150% for
First Class, 70% for Business Class, and 30% for Economy). And the more Miles you
earn, the more rewards you can enjoy.
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6.2.2:-Emirates flights
Every time you fly Emirates, you earn one Skywards Mile for every mile flown.
Flying with Emirates or also credits your account with the equivalent in tier miles, which
help you move toward and retain the higher status of Skywards Silver and Gold
membership.
Once you reach these tiers, you'll gain access to exclusive benefits and rewards, including
a special tier bonus when earning Miles (25% bonus Miles for Silver members and 50%
bonus Miles for Gold members).
6.2.3:-Partner airlines
When you fly with one of our distinguished partner airlines listed below, you’ll also earn
Skywards Miles.

Continental Airlines

Japan Airlines

Kingfisher Airlines

Korean Air

South African Airways

United Airlines
6.2.4:-Earning with other Skywards partners
You can also earn Skywards Miles through our leisure and lifestyle partners, hotels, car
rental companies, financial institutions, or credit cards*. Not only can you earn
Skywards Miles through our partners, you'll receive special, member-only offers and
rewards, simply for being a Skywards member.
6.3:- Travel Rewards:Earning Miles is easy, but redeeming them is even easier. With
redemption opportunities starting from as little as 5000 Skywards Miles, you’ll
be reaping the rewards sooner than you think.
You may redeem Miles for:
Free flights and upgrades with Emirates.
Free flights with our partner airlines: Continental Airlines, Japan Airlines,
Kingfisher Airlines, Korean Air, South African Airways, and United Airlines.
Tours and excursions with Arabian Adventures.
Free nights at international hotels such as Marriott, as well as at the Al
Maha Desert Resort & Spa
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Leisure and lifestyle rewards with partners in Dubai, the UAE, and throughout
the world
Car hire through Budget Rent A Car
Redeeming your Miles couldn’t be simpler. You can book your Emirates flight
online and choose to pay with Miles, or log in and use the online redemption
form at skywards.com to book a reward of your choice.
6.4:- Journey Management
Member benefits
Skywards membership offers a myriad of benefits beyond redeeming Miles for rewards.
We are pleased to offer special tools to help you at every step of your journey—from trip
planning to airport services to priority baggage delivery at your destination.
Blue
Silver
Gold
Trip planning
Gold Desk
•
Guaranteed reservations
•
Online reward booking
•
•
•
Special offers
•
•
•
Global partners
•
•
•
Personal preferences
•
•
•
Waitlist priority
•
•
•
Travel coordinator
•
•
•
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•
•
•
•
•
eGate Privileges
•
•
Lounge access
•
•
Priority check-in
•
•
•
•
•
•
Service Centres
Instant Upgrades
At the airport
•
Self-service check-in
Free excess baggage
•
Priority baggage handling
6.5:- Personal Travel Coordinator
We understand you may not always have time to manage
your travel plans. Fortunately, you may nominate a personal travel coordinator
who is authorised to act on your behalf. As soon as you nominate and register a
coordinator, that person can manage all your Skywards-related travel affairs.
Your travel coordinator can:
Redeem rewards for you
Check your flight details
Check your mileage balance
Update your seating preferences
Update your special meal or drink preferences.
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6.6:- Skysurfers
Even our youngest travellers can earn and redeem Miles with Skysurfers, our frequent
flyer programme exclusively for children.
Children will receive extra benefits and special treatment whenever they fly with
Emirates. And, of course, they’ll be able to redeem Miles for travel or Skywards Gift
Vouchers, which can be used with our leisure and lifestyle partners.
 Rewards for 5,000 Miles or more
Skywards Gift Vouchers that can be redeemed in exchange for products or
services at partners such as Damas, Danat Dubai Cruises, Magrudy’s and Rivoli
 Rewards for 6,000 Miles or more
An Arabian Adventure filled with camel rides, sand-skiing and camping, or a
historical day trip through the UAE
 Rewards for 10,000 Miles or more
a:-Reward flights with Emirates, and our partner airlines to hundreds of destinations
worldwide
b:-Reward accommodation at selected Marriott hotels in the Middle East
c:-Tickets to Wild Wadi Water Park
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7:-SWOT ANALYSIS:7.1:-STRENGTH:The strength of this airline is the services that they offer.They never comprise on
services.There staff and faculty members are that much competent that’s why they are
confident to offer variety of services.
7.2:-WEAKNESS:As petroleum’s prices fluctuate and it causes problem in every field of life similarly this
issue causing huge problem for this airline too.There are two reasons as follows: When petroleum prices increases,purchasing power of people decline and the
ratio of customers to the airline decreases.
 Secondly,the fares of airline increases due to high prices of petroleum and then
customers are reluctant to avail the airline due to high fares.

7.3:-Opportunity:The opportunity of this airline is that this is the rapidly growing airline world
wide.They are getting awards every year.There customers became their clients and now
becoming their advocate or supporters.This is just because of there services and ease
which they provide to there prospects.
7.4:-THREAT:Competitors might cause menace to the airline.There is an airline named ITEHAD
AIRWAYS it is alunching soon it is also of U.A.E.It might cause decline in the profits of
emirates airline because then people another choice so they might switch to another
airline but it will take 10-15 years for Itehad airways to attain such benchmark which
emirates has.
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8:-EMIRATES PESHAWAR:8.1:-ORGANIZATIONAL CHART 2007_2008
Mr.Iftikha
r Cheema
District
Sales
Manager
(N.W.F.P)
Jawad
Qureshi
Sr.SALES
Executive
Ali Zahid
Sr.PSSA
PFC/GDS
Hammad
Ahmed
PSSA
Agha
Adnan
Haider
PSSA
Nadeem
Anwar
Accounts
Supervisor
(Proposed)
S.E.Corpo
rate
(Approved
Post)
Finance
Officer
Naumana
sarwat
PSSA
Faraz
Ahmed
Pricing
Asstt.
Reeham
Rif
PSSA
Zeeshan
Amin
Acc.Asstt.
Zareef
Khan
Msngr/Cle
rk
Wawa
Khan
Office Boy
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(Proposed)
Sec/Sales
Support
Asstt.
8.2:-EMIRATES CONNECTING AGENCIES:-
There are several agencies connected to Emiraats Airline recommented by IATA
(International Airline Transport Association).These are approximately 70_80 agencies in
Peshawar whose job is to deal with customers for ticketing purposes .few popular
agencies are: Travel World
 Bukhari Travels
 Royal Travels etc.
8.3:-BSP (Bank Settlement Plan)
BSP is the bank which collect revenue of the airline from these agencies and then
transfer it to the concerned department.They collect revenues after every 8 days i.e.4
times in a month.
8.4:-FUNCTIONS
DEPARTMENT:-
OF
THE
SUPERVISORS
AT
THE
 District Sales Manager:-He watch over problems regarding sales and revenues
acquire from agencies.
 Accounts Supervisor:-He supervises accounts,finance,administration etc and dal
with the salaries of the employees that comes from the head office i.e.in Karachi.
 Senior Sales Executive:-He assist Sales manager.
 Public service and sales agents (PSSA) :-They handle reservations and ticketing
issues.
8.5:-INDUCEMENT FOR THE STAFF FROM EMIRATES:They offer variety of incentives to there staff members which are as follows: Bonus in salary twice a year
 Thirty days leave in a year In which they can visit any country of the world
 They get free tickets for there visits
 Two holidays in a week
 Medical free
 Insurance from the company
 They bestow awards to there employees on their performances
 One to two weeks training courses twice in a year from abroad centers or
institutions as they had arranged a course in ILM at London last year.
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9:-RECOMMENDATION:-
This airline has such marvelous features that I found nothing like which should have to
be improved everything I found just flawless.I gave prolonged applause to the heads and
supervisors of this organization and recommend that always offer such services to its
customers and never loose there grade and status.
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10:-DEPICTION OF EMIRATES AIRLINE:-
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32
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11:-REFERENCES:1:-Accounts Supervisor,Mr.Nadeem Anwar.Emiartes Office Cantt.Peshawar.
2:-Senior Sales Executive,Mr.Jawad Qureshi.Emirates Office Cantt Peshawar
3:-www.emirates.com
4:-Dubai and the Emirates,A World of choice 2008-2009.Brochure
5:-emirates_holidays.com
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