Proposal for:
Vocalocity
Web Design, Development and Content Management
Project
May 19, 2009
The following document is confidential material and considered property of NeboWeb, LLC. All information
contained herein is valid for 10 days from the date of the proposal. Project costs and timelines do not include
any expenses related to travel, photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Executive Overview
Project Overview
Headquartered in Atlanta, Georgia, Vocalocity provides Voice over IP services to small
businesses at a very affordable price. Their hosted VoIP solution, VocalocityPBX, uses
plug-and-play implementation to provide a more efficient and productive solution to
their customers. Vocalocity hosts and manages the entire phone system, cutting the
cost of installation and consultants, as well as reducing phone bills and allowing their
customers ease of use.
Vocalocity seeks to overhaul their web presence as they reposition themselves to be a
full service SAAS company. While they will continue to lead with their VoIP solution,
they will also be emerging as a hosted service provider and adding products like backup
and restore to web hosting. The completely redesigned site should include an updated
look and feel that’s easy to use and navigate.
NeboWeb will help them achieve their goals by taking a holistic marketing approach
that includes: competitive research, messaging/positioning, strategic site navigation,
revised web content and a new visual design. The site will play up their core
differentiators including value, fast and helpful support, reliability and the fact that,
unlike many of their competitors, they do not outsource. The site will be conversion
focused with clear calls to action, and will be built on NeboWeb’s CMS for easy updates
and revisions. In addition, NeboWeb will use their SEO expertise to implement best
practices that will ensure the site is search engine friendly.
NeboWeb will help them achieve the aforementioned goals by creating an intuitive site,
with concise calls to action, that clearly states their value propositions and puts the
power of content management in their hands. As with all of NeboWeb’s projects, it will
be a collaborative approach in which both parties work as a team to create the desired
final product.
The proposed solution is derived from conversations between NeboWeb and Vocalocity.
It covers NeboWeb’s track record of success, our execution process (the NeboWay™),
and a break down, by component, of the proposed solution.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
About NeboWeb
NeboWeb specializes in improving the Web presence of large to enterprise level
organizations by providing best of breed Internet marketing solutions. Our Internet
marketing services range from complete Interactive Marketing strategies to standalone
projects such as Web Design, Search Engine Optimization (SEO), Pay Per Click
Management (PPC), Web Copywriting, eCommerce Development and more.
Additionally, we have a very simple philosophy. The way we grow and prosper is by
making your business grow and prosper. Our success is tied to your success. We are
constantly striving to become more efficient and finding new ways to reach prospective
clients. However, we will never lose sight of the fact that NeboWeb’s success is a
function of making our clients successful.
NeboWeb History
NeboWeb was officially incorporated in early 2004 in Atlanta, Georgia. Founded by
Adam Harrell and Brian Easter, NeboWeb quickly became one of the premier interactive
marketing agencies in the southeast working with notable clients such as EarthLink,
Nokia, Prudential, and many more.
In 2008, the fast growing company relocated its corporate headquarters to a new,
larger location in order to provide for its expanded headcount. And as they celebrate
their fourth anniversary, NeboWeb continues to focus on providing clients with the high
quality of work that has fueled their growth and continues to lead to industry
recognition and awards from organizations like the Atlanta Marketing Association, Web
Marketing Association, Horizon Interactive Awards and numerous other
acknowledgements.
NeboWeb continues to support the non-profit and educational communities by
volunteering to serve on several Boards’ of Directors, discounting and/or donating its
interactive services, and by speaking at a number of events. Some of the non-profit
and educational initiatives include a website and AJAX-based content management
system for the Technology Association of Georgia Appalachian State University’s
Center for Entrepreneurship, and a custom content management system for the
Arthritis Foundation.
Why Choose NeboWeb
 NeboWeb has a track record of success and years of experience with Interactive
Marketing, Web Design, and Search Engine Marketing strategy and execution.
 NeboWeb has the expertise and tools necessary for identifying keywords that
drive target traffic, bringing fast results and building long-term success.
 Brilliant, young, and hungry core team.
 Technology advantages (NeboWeb CMS, SEO Scorecard, and more).
 Results – the best predictor of future success is past success and we have a rich
history of helping our clients reach their Web presence objectives.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Technical Overview
This website will be optimized using next generation coding standards. Specific coding
languages will include HTML, xHTML, and CSS. Any interactive elements will be created
in Macromedia Flash.
All development will take place on NeboWeb’s staging server in order to provide our
clients with transparency into the project build. Client will provide the first version of
any copy text that is determined by the provided copy platform. Existing imagery will
be provided by the client. Third party image purchases will be approved by the client
prior to purchase, but are not expected to be needed in this project.
Content Management System
NeboWeb’s proprietary Content Management System (CMS), which will be included in
this project, offers a seamless process for producing website updates. From adding new
pages, updating content and imagery to tracking leads, the CMS is a user friendly tool
that will allow users with little internet experience, and those with more technical skills,
to make easy updates. The CMS can be customized to support various sections of the
website as well as to have the ability for multiple users to have different levels of access
and usability. A user manual will be provided at the time of site launch.
Assumptions:
 Client is solely responsible for Web analytics fees, if applicable.
 Client will retain responsibility for obtaining rights to digital stock photography
and any other non-standard expenses.
 NeboWeb will maintain a staging / development area for development and
testing purposes.
 Client will provide any copy text that is determined by the provided copy
platform.
 Client will be responsible for website hosting fees; however NeboWeb will make
recommendations based on the proposed solution.
NeboWeb Tools and Technology
 Adobe Photoshop/Illustrator, Macromedia Flash
 FTP, Dreamweaver
 NeboWeb Content Management System
 HTML, xHTML, CSS, PHP
 mySQL
 SEO and SEM tools for Analytics and Management
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
The NeboWay™
The NeboWay employs a methodology derived from years of real-world Internet and
business experience. It helps ensure that all projects, large or small, are handled in a
structured and efficient manner. Each tactical element of the Vocalocity Project will be
managed through documented processes built on this methodology. This allows for
complete client-to-project transparency and streamlined workflow from concept to
execution.
Our goal is to help Vocalocity reach its online organizational objectives. Web
Development, Web design, Interactive Services, and customer reach are all elements
of a larger plan that must be executed properly at every phase.
Our methodology unites talent and passion with discipline to execute effectively while
staying on budget, and on time. With a commitment to quality, incorporation of best
practices, and a process that pulls it all together, NeboWeb is a firm you can trust to
plan and execute your online marketing initiatives.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Proposed Solution
With respect to the Vocalocity Project, the requirements outlined in the initial project
overview are based on NeboWeb’s initial pre-sales research with the understanding
that additional due diligence will be performed after signing the contract. After this
initial research and discussion with the client’s team, we feel that the following tactical
elements should be initiated as outlined in the proposed Web solution:
Website Design & Development:
 Strategic Site Architecture & Planning
 Competitive Research
 Wireframe Creation
 Website Design
o Includes homepage
 Includes 3 concepts
 Includes 3 rounds of revisions
o Includes 5 unique sub-page designs
 Includes 1 rounds of revisions
 Creation of Interactive Flash Configurator
o Includes storyboard creation
o Includes animation & build out
o Includes 1 round of revisions
 Implementation and internal use of the NeboWeb Content Management System
(CMS) based on NeboWeb framework for the Vocalocity.com website
 Website programming and development
o Includes up to 100 pages coded by NeboWeb, however the CMS allows
for unlimited pages created and managed by the client
o Includes SEO-friendly features including ability to customize meta data,
ability to have custom file names, and more
o Includes FAQ module
o Includes blog design, development, and integration
o Includes Careers module with ability to add, delete, and manage job
postings
o Includes Newsroom module with the ability to create, delete, and
manage press releases, articles, & case studies
o Includes Product Management Module
 Import existing products
 Assumes client can deliver products in SQL, MySQL, CSV, or Excel
format per NeboWeb’s specifications
 Knowledge Base Module
o Includes integration with NeboWeb CMS
o Includes ability to preview, edit, add, and arrange pages & content
o Includes import of existing Vocalocity knowledgebase content
 Assumes client will deliver existing knowledgebase content in
format specified by NeboWeb in a CSV, mySQL, or other mutually
agreed upon database format
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
The Development Process
All NeboWeb projects follow a well defined project plan that will help ensure expectation
levels, proper execution, and timely delivery. Your project plan will be detailed before,
during, and after our Groundwork Phase for accurate delivery. The NeboWeb client
portal allows you to monitor the planning and production phases and to participate in
the communication necessary to facilitate a collaborative effort. Your project plan will
consist of key milestones based on the NeboWay™ methodology:
 Groundwork
o Project objectives defined with client
o Assets & Requirements gathered
o Project plan defined with timeline and approved by client
o Requirements gathered, keyword research compiled and competition
analysis performed
 Strategy
o Competitive Research
o Creative Brief
o Site Architecture and Wireframe creation
o Design Concepting
o Tactical Execution Plan Created
 Execution
o Hosting Environment Configuration (Stage Setup)
o HTML Production
o CMS Implementation
o Custom CMS Modules and Web Application Development
o Implementation of Web Analytics Software, if applicable
 Launch
o Launch Plan Created
o Pre-launch QA
o Website Launch
o Post-launch QA
o Celebrate our joint success
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Project Timeline
NeboWeb project timelines are based on the number of hours and expertise needed to
complete your project in a professional manner. Because of additional discovery
requirements and planning stages, specific delivery dates are generally calculated and
communicated during the planning stage. The following is an estimated representation
of your project’s delivery timeline:
1 Week
2-4 Weeks
8 Weeks
1 Week
The initial Web project can be delivered in approximately ten (10) to fourteen (14)
weeks.
Project Cost
This project will be billed as a set project fee assuming up to 650 project hours. This fee
is based on the amount of hours and technical skill set required to accomplish the
project objectives.
One Time Fees
 Vocalocity Website Redesign & CMS
o Includes Blog integration
o Includes Product Management Module
 Knowledge Base Application Integration
 Interactive Flash Configurator
Total Initial Project Fee:
$34,500.00
$14,500.00
$19,500.00
$68,500.00 USD
Payment Terms
25% of one time project fee due at the Discovery Meeting, with 25% due at completion
of the Planning Phase, with 25% due at completion of the Execution Phase, and 25%
due upon project launch.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Addendum
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Success Stories
EarthLink DSL & Phone Campaign
- 2006 Web Marketing Award Winner & 2007 Horizon Interactive Silver Award Winner
Services Provided:
Creative Direction, Copywriting, Design, Development, Online Ad Creative
Description:
When EarthLink was looking to launch their bundled VOIP & DSL service product, they
called on NeboWeb to create a distinctive advertising microsite that introduced a highly
technical product in an easy to understand way. The resulting site was highly
interactive and followed the visual style established in the earlier trueVoice site.
Site: http://66.155.124.148/earthlink/lpv/
Ads: http://66.155.124.148/Earthlink/LPV/ads/earthlink_LPV_300x250_01.html
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Shared Health
- 2007 Web Marketing Association Health Care Standard of Excellence Award Winner
- 2007 Horizon Interactive Bronze Award Winner
Site: http://www.sharedhealth.com
Services Provided:
Creative Direction, Video, Interactive Design, Development, Content Management
System
Description:
Shared Health provides expansive, inclusive and up-to-date view of medical history
information through a HIPAA compliant & secure web-based interface. They contracted
with neboweb to develop a new corporate website that leverages multiple interactive
elements to communicate and educate the audience on the value of their product. The
website also includes an enterprise level content management system.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
REVALÉSKIN
- 2007 Web Marketing Association Pharmaceutical Standard of Excellence Award
Winner
Site: http://www.revaleskin.com
Services Provided:
Creative Direction, Copywriting, Interactive Design, Interactive Development
Description:
REVALÉSKIN is a revolutionary new skin care product from Stiefel Laboratories, the
world's largest private pharmaceutical company. The REVALESKIN formula contains
1% Coffeeberry®, which has unmatched levels of anti-oxidants that help repair
damaged skin. It's an ingredient like no other; with visible, clinically proven results like
never before.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Appalachian State University
- 2007 Horizon Interactive Bronze Award Winner
Site: http://www.entrepreneurship.appstate.edu
Services Provided:
Creative Direction, Design, Development, Content Management System
Description:
The Center for Entrepreneurship at Appalachian State University was created in 2006 in
order to support an incredible, burgeoning group of student entrepreneurs. Since
NeboWeb's founders graduated from ASU, creating a new website to support the
initiative was a natural fit.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
NeboWeb Client Testimonials
Browder Denniston, VP, Director of Operations, Adair-Greene Healthcare
Communications
Partnering with NeboWeb has been one of the best decisions I have made in interactive
marketing. They brought a level of expertise, creativity and industry know-how that I had not
found under one roof before. Their depth of understanding of site architecture and SEO has
provided our client with a website that achieves all of their goals and more. I plan on working
with NeboWeb for many years to come.
Kitt Williams, Director of Online Marketing, EarthLink, Inc.
NeboWeb was able to offer an unparalleled amount of creativity in their approach to the
development of online media banners and micro sites. It was also exciting to learn that they
received an award for the work that they did for us on EarthLink DSL and Phone service. We knew
they did great work, but also great to know the industry thought so as well. Additionally, their
honesty and integrity makes them a pleasure to work with. It allowed us to view them not only
as a vendor but as an extension of the team.
Fred Flint, Marketing Services Manager, Shared Health
As a small startup technology firm, we knew that the company needed a robust and innovative
Web presence. After receiving proposals from several Web services firms - both large and small
- we decided to go with NeboWeb. NeboWeb had a very competitive price, which helped secure
our business, but their service, delivery, and enthusiasm is what I'll remember most.
NeboWeb is very good at what they do, and they do not take budgets for granted. From a value
perspective, I would recommend NeboWeb to anyone.
Kerri S. Milam, President, Depth Public Relations
Working with NeboWeb on the Depth PR website has been an outstanding experience. Attention
to detail in project planning, execution, documentation and ongoing support is their mark of
professionalism. Thanks to NeboWeb's commitment to thoughtful navigation and elegant design,
www.depthpr.com is an even more marketable and valuable tool for me. NeboWeb worked with
me to create a site that I like to say is "smart and pretty too."
Pat Dawson, Online Sales and Marketing Manager, Intellisync Corporation
"Working with NeboWeb has been a fantastic experience. They were able to step into a project
already underway and make major contributions to help get the polished, professional Web
presence we were hoping for. Their expertise in design, multimedia, and implementation went
beyond my expectations. More importantly, they were flexible and adaptive to our evolving
company's needs as we moved toward the re-launch of a complex and heavily trafficked website.
Post-launch support was also exemplary, with NeboWeb staff making themselves available
during a holiday weekend to ensure a smooth transition.
I have no reservations about recommending NeboWeb to anyone looking for high caliber website
design and development...their team is dedicated, talented, and committed to getting the
customer's needs met. I intend to continue working with NeboWeb at every opportunity as future
projects permit."
Leila Nawaz, Marketing Director – VIA USA
“These guys are good – crazy good. Creative, ingenious, and they execute so well that our traffic
has increased 30% and our conversion rate has doubled.”
Masami Suzuki, Vice President, Marketing, Marketworks
We chose NeboWeb because of their bleeding edge expertise in paid search and SEO and a
can-do attitude that permeates throughout their company. We now view NeboWeb as a true
extension of our marketing team.
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.
NeboWeb, LLC
www.NeboWeb.com
Thank You
We greatly appreciate the opportunity to learn more about your organization and to be
considered for your interactive marketing needs. We also appreciate your time in allowing us to
tell you more about our company, process, portfolio, and to share our proposed solution with you
and your team.
Our success is tied to our clients’ success and we feel that our business can help you reach your
goals. We welcome any questions you may have and would be happy to set up a time to discuss
this proposal in more detail. Once again, I thank you for your interest in our services. We look
forward to developing a successful working relationship with you and your team. I look forward
to hearing from you soon.
Best Regards,
Paige Hawks
Interactive Marketing Specialist
404.885.1201 :: office ::
404.226.2422 :: mobile ::
404.420.2315 :: fax ::
phawks@neboweb.com
---------------------------------NeboWeb
http://www.neboweb.com
The following document is confidential material and considered property of NeboWeb, LLC. All information contained herein
is valid for 10 days from the date of the proposal. Project costs and timelines do not include any expenses related to travel,
photography, or third-party software purchases.