Post Event Report
LDFA 2012
Page 1
Post Event Report
LDFA 2012
OUR GRATITUDE
Sindh Board of Investment (SBI) have an objective to develop and promote an investment
friendly environment to boost economic activity, bring value addition to all sectors of
economy and encourage public private partnership for socio-economic development of
Pakistan in general and Sindh in particular. It also aims to focus on ignored but high potential
sectors of economy.
In pursuance of above mentioned objectives, SBI organized a mega event Livestock, Dairy,
Fisheries & Poultry Seminar & Exhibition on 7th & 8th Feb, 2011. The objective was to
promote these highly potential sectors of economy such as Livestock, Dairy, Fisheries and
Poultry. It is pertinent to mention here that LDF 2011 was a profound success whereby more
than 40, 000 visitors attended the event, around 200 exhibitors’ participated and business
deals worth Rs 400 million were materialized.
Strengthened by the overwhelming success of LDF 2011, Sindh Board of Investment in
collaboration with Livestock & Fisheries Department and Agriculture Department,
Government of Sindh had taken a step forward to present sequel of LDF 2011 making it a
popular event for the people of Sindh. This year edition includes Agriculture sector and its
upstream/downstream projects as well. It is pertinent to mention that Rs. 1 billion deals
materialized at LDFA 2012. Exhibition consists of 340 stalls whereby more than 142 local
and foreign companies participated. Delegates from China, Japan, Switzerland, Srilanka,
United States of America (USA), United Kingdom and Italy were also participated in
Seminar & Exhibition.
Tremendous cooperation and support from Livestock & Fisheries Department, Agriculture
Department, Karachi Metropolitan Corporation and whole Team of SBI is highly appreciable
for organizing this event successfully.
I must place on record my gratitude to all our participants especially Honourable Mr. Nisar
Ahmed Khuhro, Speaker Provincial Assembly Sindh, Mr Mohammad Zahid Burghri,
Minister Fisheries Government of Sindh, Miss Shehla Raza, Deputy Speaker Sindh
Assembly, Mr. Muhammad Zubair Motiwala, Chairman Sindh Board of Investment, Mr.
Zubair Channa, Dir Administration SBI, who played the key role in organizing the event and
exhibitors from the Public & Private sector whose participation in the event was the key to its
success.
Mohammad Younus Dagha
Secretary Investment / Director General
Sindh Board of Investment
Page 2
Post Event Report
LDFA 2012
TABLE OF CONTENT
S. No
Content
Page No
1
LDFA 2012- At a Glance
4
2
Program Outline
7
3
LDFA-2012 Team
8
4
LDFA-2012 Participants
10
5
Livestock, Dairy, Fisheries, Poultry And Agriculture Seminar
12
6
Seminar
15
7
Shield Distribution Ceremony
28
8
Exhibition
30
9
Dog & Pet Show
42
10
Horse & Cattle Show And Parade
44
11
Bird Show
48
12
Flower Show
50
13
Food Court
51
14
Certificate & Prize Distribution Ceremony
52
Page 3
Post Event Report
LDFA 2012
LDFA 2012- AT A GLANCE
OVERVIEW
Sindh, the most resourceful province of Pakistan, is blessed with a host of attractive business
and investment opportunities. Sindh’s agri-economy contributes 23% to the country’s GDP.
Keeping in view global food security concerns, its vast agricultural expanse has the capacity
to become region’s food basket. Introduction of technology, efficient irrigation systems,
hybrid seeds, quality pesticides and modern implements can help attain its true potential.
Local and foreign investors have shown keen interest in this sector. The huge gap between
Sindh’s aquaculture, livestock, dairy and agriculture production and the capacity to process
the same provide opportunities for various types of investments in value addition.
The Government of Sindh have taken various initiatives in terms of subsidized financing,
technological support, research & development and capacity building of farmers. The
Livestock sector contributed 11.4% to GDP in 2009-10. Pakistan earned USD 717 million
from leather exports in CY09 and a meager $96 Million from meat exports.
There is a huge potential in the Livestock, Dairy, Fisheries and Agriculture sectors and
province of Sindh with abundance of these resources, have the tendency & capacity to
produce more and generate more income from these sectors.
After the success of Livestock, Dairy and Fisheries Exhibition & Seminar 2011, Sindh Board
of Investment have organized its second edition in Karachi on 28th & 29th January 2012 to
highlight investment opportunities and promote the potential of these sectors.
AIMS OF THE EVENT
Page 4
Post Event Report
LDFA 2012
“To promote value addition in the Livestock, Dairy, Fisheries and Agriculture sector in
SINDH and utilize the untapped potential in the province by highlighting the investment
opportunities and providing solutions to the investors seeking to invest in these sectors.”
OBJECTIVES OF THE EVENT

To engage the financial institutions and investors for the establishment of these
sectors

To share the knowledge of current investors in these sectors

To provide confidence to the Foreign and Local investors

To highlight investment opportunities for the investors

To bring the Government of Sindh and the Investors on one single platform, to work
towards the establishment of these sectors

To provide incentives and facilities to investors to invest in the LDFA sector

To position Sindh as an economically viable province by identifying the
areas/locations for investment in these sectors

To produce exportable surplus by bringing in efficiency and technology in the entire
value chain of these sectors

Focus on the export potential of these sectors

Identify the main shortcomings in the productivity of these sectors

Suggest innovative ideas to overcome the existing shortcomings in the shortest
possible time

Indentify different stakeholders in the industry, exploring different international
markets.
Page 5
Post Event Report
LDFA 2012
HIGHLIGHTS OF THE EVENT

Livestock, Dairy, Fisheries and Agriculture Exhibition

Agriculture Machinery Display & Demonstration

Seminar

Technical and Business Sessions

Flower Show

Horse & Cattle Exhibition

Ornamental Birdshow

Dog & Pet Show

Camel Dance
ACHIEVEMENTS OF THE EVENT

Rs. 1 billion deals materialized at LDFA 2012

340 stalls whereby more than 142 local and foreign companies participated

Participation of delegates from China, Japan, Switzerland, Srilanka, United States of
America (USA), United Kingdom and Italy in Seminar & Exhibition

Providing Platform for interaction between various new & prospective investors for
those sectors with the existing players

True Demonstration of potential of Livestock & Dairy in Sindh through collection of
more than 300 animals including cows, buffaloes, goats, sheep and camels of different
breeds at Cattle Show

Ostrich Show to introduce new potential of ostrich breeding in the suitable and
conducive environment of Sindh
Page 6
Post Event Report
LDFA 2012
PROGRAM OUTLINE
DATE:
VENUE:
TIMINGS:
CITY:
Date
28th & 29th January 2012
Karachi Expo Centre
0930-2000 hrs (Both days)
Karachi, Sindh
Description
Timings
Seminar LDFA-2012
0930-1400 hrs
Inauguration of Horse, Cattle & Dog Exhibition
1000 hrs
and Flower Show
28th January 2011
29th January 2011
Inauguration of Exhibition and Presiding the
concluding session of the Seminar by Mr. Nisar
1030 hrs
Ahmed Khuhro, Speaker, Provincial Assembly
Sindh
Lunch
1430 hrs
Dog & Pet Show and Prize Distribution
1600-1800 hrs
Exhibition Continued
1200- hrs
Horse & Cattle Show
1200 hrs
Fancy Bird Show
1400
Horse & Cattle Competition & Prize Distribution
1700 hrs
Ceremony
Certificate Distribution to Exhibitors
1830 hrs
Page 7
Post Event Report
LDFA 2012
LDFA-2012 TEAM
LDFA 2012 organizing team worked tirelessly to make this endeavor successful. The list of
team members contributed directly for making it happen is as follows:-
LDFA-2012 TEAM
Name
Designation
Mr. Muhammad Zubair Motiwala
Chairman, Sindh Board of Investment
Mr. Mohammad Younus Dagha
Secretary Investment, Director General Sindh
Board of Investment
Mr. Zubair Ahmed Channa (LDFA Director Administration,
2012- Project Incharge)
Investment
Sindh
Board
of
Mr. Mehboob ul Haq
Director Projects
Mr. Azeem Ahmed Uqaili
Director Finance, Sindh Board of Investment
Mr. Shaikh Adnan Ali
Project Coordinator/Deputy Director Finance,
Sindh Board of Investment
Ms. Phool Kanwal
Project
Coordinator/Deputy
Director
Coordination, Sindh Board of Investment
Ms. Hafeeza Nagori
Section Officer (Admin), Sindh Board of
Investment
Mr. Mehfooz-ul-Haq
Section Officer
Investment
Mr. Aitbar Ali Buriro
Section Officer Projects, Sindh Board of
Investment
Mr. Faisal Ishaq
Manager Credits, Sindh Enterprise Development
Fund
(I&C), Sindh Board of
Page 8
Post Event Report
LDFA 2012
Mr. Faisal Farooqi
Public
Relations
Officer,
Department, Government of Sindh
Mr. Noshad
DPA, Sindh Board of Investment
Mr. Abbas Haider Baig
DPA, Sindh Board of Investment
Mr. Noor-us-Salam Siddiqui
DPA, Sindh Board of Investment
Mr. Waqas Ubaid
DPA, Sindh Board of Investment
Information
Page 9
Post Event Report
LDFA 2012
LDFA-2012 PARTICIPANTS
Page 10
Post Event Report
LDFA 2012
Page 11
Post Event Report
LDFA 2012
LIVESTOCK, DAIRY, FISHERIES,
POULTRY AND AGRICULTURE
SEMINAR
Date:
Venue:
Timings:
City:
28th January 2012
Hall # 5 Expo Centre Karachi
0930-1430 hrs
Karachi, Sindh
LDFA 2012 – SEMINAR
Session # 1: Opening Session Objectives of LDFA-2012
09:45 – 09:50
Recitation from Holy Quran
09:50-10:00
Seminar Objectives by Mr. Mohammad Younus Dagha, Secretary
Investment, Government of Sindh
Session # 2: Livestock, Dairy, Fisheries and Poultry Sector
10:00 – 10:15
Presentation on “Halal Meat Export Provisions in Pakistan” by Mr.
Jami Moiz, Assistant Professor, Institute of business Administration
(IBA)
10:15 –10:25
Presentation on “Ostrich Farming” by Raja Tahir, Chief Executive
Officer, Pak Ostrich Company
10:25 –10:35
Presentation on “Sea Food Export in Pakistan: Issues and Way
Forward” by Mr. Akhlaq Abidi, Pakistan Fisheries Exporters
Association.
Page 12
Post Event Report
LDFA 2012
10:35 – 10:50
Presentation on “Future of Aqua Culture & Fisheries in Pakistan” by
Dr. Gleyn Bledsoe, Professor, University of IDAHO, USA
10:50 – 11:00
Presentation on “Issues in Poultry Sector & Initiatives of Sindh
Poultry Vaccine Centre” by Dr. Nazir Hussain Kalhoro, Director,
Sindh Poultry Vaccine Centre
11:00 –11:15
Presentation on “Modernization Of Livestock and Fisheries
Department” by Dr. Laiq Ahmed Memon, Secretary, Livestock and
Fisheries Department, Government of Sindh
11:15 –11:40
Tea Break
Session # 3: Agriculture Sector
11:40 – 11:50
Presentation on “Food Safety and Security in Pakistan” by Professor
Shahana Urooj, Pro Vice Chancellor, University of Karachi
11:50 – 12:00
Presentation on “Agriculture Extension Activities” by Mr.
Shahabuddin Siddiqui, Director General, Agriculture Extension,
Department of Agriculture, Government of Sindh
12:00 –12:10
Presentation on “Agriculture Research: Activities and Achievements”
by Mr. Hidayatullah Chajjero,
Director General Research,
Department of Agriculture, Government of Sindh
12:10 -12:20
Presentation on “Scope of Agro Processing in Sindh” by Mahmood
Nawaz Shah General Secretary ABADGAR Board
12:20 – 12:30
Presentation on “Sindh Enterprise Development Fund and Success
Cases” by CEO SEDF
12:30 – 12:40
Presentation on “Modern Farming Practices: Drip Irrigation, Sprinkle
Farming, Tunnel Farming” by Mr. Agha Zafarullah Durani,
Director General,
Agriculture Engineering, Department of
Agriculture, Government of Sindh
Session # 4: Concluding Session
Page 13
Post Event Report
LDFA 2012
12:40-12:50
Speech by Honourable Syed Nisar Ahmed Khuhro, Speaker,
Provincial Assembly, Sindh
13:10-13:20
Vote of Thanks by Mr. Mohammad Younus Dagha, Secretary
Investment, Government of Sindh
13:20 –13:30
Shields and Certificates Distribution
13:30–Onwards
Lunch
Page 14
Post Event Report
LDFA 2012
SEMINAR
Overview:
LDFA-2012 Seminar comprised of four sessions whereby prominent stakeholders
such as academia and research fraternity, Government Officials, Businessmen, Trade
Organizations and representatives of Investment Community delivered speeches and
presentations on initiatives and opportunities available in Livestock, Dairy, Fisheries,
Poultry and Agriculture sectors of the Province of Sindh.
Success Stories were also shared with audiences to showcase practical and
quantifiable results of the efforts made by Government of Sindh. Details regarding
sessions of the Seminar is as follows:

Session # 1:
Opening Session Objectives of LDFA-2012

Session # 2:
Livestock, Dairy, Fisheries and Poultry Sector

Session # 3:
Agriculture Sector

Session # 4:
Concluding Session
Page 15
Post Event Report
LDFA 2012
A brief overview of Seminar activities is mentioned below:
PRESENTATION ON SEMINAR OBJECTIVES BY MR. MOHAMMAD
YOUNUS DAGHA, SECRETARY TO GOVT OF SINDH, INVESTMENT &
COAL & ENERGY DEVELOPMENT DEPARTMENT:
The Seminar started with the Welcome Address and presentation on Seminar
Objectives by Mr. Mohammad Younus Dagha, Secretary Investment Department
Government of Sindh. Mr. Dagha welcomed the distinguish guests and general
Public to this mega event, LDFA 2012 on behalf of Government of Sindh and Sindh
Board of Investment.
In his presentation, Mr. Dagha gave a brief review of progress since LDF 2011. He
informed participants that in LDF 2011, SBI pledged to promote Halal sector in Sindh
and hold International Halal Conference, to activate SEDF (Sindh Enterprise
Development Fund) and to facilitate access to finance and to make LDF a regular
annual feature.
Secretary Investment highlighted that SBI has successfully fulfilled its commitments
and LDFA 2012 is a sequel of LDF 2011 with much wider scope of activities. He
added that this year’s event was stretched over double the space that was used for last
year’s event. Last year, LDF exhibition was restricted to only two Halls but this year,
LDFA 2012 was spread over the entire area of Karachi Expo with multiple activities
simultaneously going on in inner and outer areas of Expo centre. Strengthened by the
overwhelming success of LDF 2011, this year edition also includes Agriculture sector
and its upstream/downstream projects.
Page 16
Post Event Report
LDFA 2012
Mr. Dagha said that SBI successfully organised International Halal Conference (IHC)
2011 in March with Halal Development Council (HDC) Malaysia and then in Oct
2011 with Thai Halal Agency. It has also established SEDF under Investment
department in March 2011.
Page 17
Post Event Report
LDFA 2012
Page 18
Post Event Report
LDFA 2012
SPEECH BY HONOURABLE NISAR KHUHRO, SPEAKER, PROVINCIAL
ASSEMBLY SINDH:
Speaker Sindh Assembly and Chief Guest of the Seminar, Honourable Nisar Ahmed
Khuhro appreciated SBI efforts to bring investors (local and foreign), buyers &
consumers under one roof to discuss and share ideas to promote Livestock, Dairy,
Poultry, Fisheries and Agriculture sectors.
He said that investors should come forward and invest in Sindh which will be of
immense benefit, especially at a time when we have ushered in to a new era of
democracy with a renewed pledge of bringing economic progress in the country.
He further shared that we are here to serve people of Sindh and no commercial entity
can bring this kind of festivity, exposure and true depiction of investment
opportunities in Sindh as you have witnessed here in LDFA 2012.
Honourable Chief Guest further stated that government has created an atmosphere
conducive for investment and investors should take advantage of this opportunity to
its optimum level.
Page 19
Post Event Report
LDFA 2012
Page 20
Post Event Report
LDFA 2012
PRESENTATION BY MR. JAMI MOIZ, ASSISTANT PROFESSOR, INSTITUTE
OF BUSINESS ADMINISTRATION (IBA) ON “HALAL MEAT EXPORT
PROVISIONS IN PAKISTAN”
Mr. Jami Moiz briefed the audience
about investment opportunities in global
Halal sector. He emphasized that
certification authorities were essential
for promotion of Halal meat export
from Pakistan.
Mr. Jami informed participants that
annual Halal market size is 2.1 trillion
dollars. If Pakistan targets 10% of this
market, huge revenues could be earned.
He further added that it’s essential to develop Halal certification, standards and logo.
Mr. Jami added that entrepreneurial mindset is essential for industrial development
and economic activity. He further informed that Institute of Business Administration
(IBA) has an Enterprise Development Centre and offer to develop business plans for
investors.
PRESENTATION BY MR. AKHLAQ ABIDI, PAKISTAN FISHERIES
EXPORTERS ASSOCIATION ON “SEA FOOD EXPORT IN PAKISTAN: ISSUES
AND WAY FORWARD”:
Mr. Akhlaq Abidi briefed about the
Fisheries & Seafood export issues in
Pakistan. He highlighted the issues and
suggest remedial measures and way
forward to resolve these issues.
He informed the audiences that 90% of
exported products are unprocessed
frozen products. Pakistan is exporting
raw material at an average export price
of USD 2 whereas similar commodities
could earn an average price of USD 24 if processed for value addition.
He highlighted that Fish Harbour situation was adverse due to the fact that it had a
maximum capacity to handle 500 boats but currently, 4000 boats were working on it.
Page 21
Post Event Report
LDFA 2012
Mr. Abidi further added that Mangroves were the natural hatcheries and they should
be protected.
He suggested that sustainable fishing policy is essential. Government need to develop
branding, packaging and exposure to change the thought process of potential buyers
and industry players.
PRESENTATION BY DR. GLEYN BLEDSOE, PROFESSOR, UNIVERSITY OF
IDAHO, USA ON “FUTURE OF AQUA CULTURE & FISHERIES IN
PAKISTAN”:
Dr. Gleynn Bledsoe enforce that
Shrimp is the major product that
needs to be developed. He
conducted SWOT ANALYSES of
Marine Aqua Culture in Pakistan.
He
informed
that
Pakistan
possesses nutrient rich water,
abundant labour and adequate
climatic conditions. Mr. Bledsoe
further added that excellent market
opportunities are very close to
Pakistan. He instilled that Pakistan is the country in the region with no GREEN
AQUA CULTURE.
He identified various species inhabited closer to Pakistani shores marketable in global
industry mainly European market but unable to advocate good rates when exported
from Pakistan due to size, hygiene, standardization and sanitation issues.
Mr. Bledsoe emphasized that Government alone cannot CURE the problem. Direct
initiatives are required from private sector and consumers as well.
He suggested that Consumer awareness is needed essentially. They should not buy
illegal products. Value addition and development of upstream/downstream industries
such as Fishing Boat Industry is essential for the development of Fishing sector.
Technologically equipped methods need to be installed. Overfishing is a technique
that needs to be replicated with technologically advanced methods. He further
emphasized that Government of Sindh needs to develop Aqua Culture Centre to
develop critical elements and test cases.
Page 22
Post Event Report
LDFA 2012
PRESENTATION BY DR. NAZIR HUSSAIN KALHORO, DIRECTOR, SINDH
POULTRY VACCINE CENTRE ON “ISSUES IN POULTRY SECTOR &
INITIATIVES OF SINDH POULTRY VACCINE CENTRE”:
Dr. Nazir Ahmed Khulhoro initially
highlighted growth statistics of Poultry
sector and discuss poultry issues and
remedies initiatives by Sindh Poultry
Vaccine Centre (SPVC).
He elaborated SPVC initiatives to
introduce economical feed ingredients
to reduce cost of feed. He informed that
SPVC is conducting Bio Security Plan
and Awareness Program as well.
Mr. Kalhoro informed the participants about the role of live birds markets in
dissemination of diseases. He added that foreign vaccines are bringing up diseases
therefore SPVC has taken initiative for disease diagnosis and introduction of locally
manufactured vaccines.
PRESENTATION BY DR. LAIQ AHMED MEMON, SECRETARY, LIVESTOCK
AND FISHERIES DEPARTMENT, GOVERNMENT OF SINDH ON
“MODERNIZATION OF LIVESTOCK AND FISHERIES DEPARTMENT”:
Dr. Laiq Ahmed Memon briefed
participants
regarding
available
investment projects initiated by
Livestock & Fisheries Department,
Government of Sindh to promote
quality and production in Livestock &
Fisheries sectors of Sindh.
He explained that as part of the
Government’s pro-investment strategy,
Livestock Department has conceived a
mega project for Public Private
Partnership in the Livestock Sector.
The Project is aimed at Establishment
of a Dairy Village and Processing
Zone for Meat Animals near the port city of Karachi. The site is to be established over
1300 acres with a provision of 1200 acres reserved for expansion.
Page 23
Post Event Report
LDFA 2012
He also gave a brief introduction about demand supply analyses of dairy and meat
industry both globally and locally. Mr. Memon further added that with an animal
population of over 50 million, Pakistan suffers from low productivity compared to
global players. Pakistan has three times the quantity of animals than Germany but
yields one fifth of Germany's and one third of New Zealand’s animals representing a
significant loss in potential economic and social values.
PRESENTATION BY MR. SHAHABUDDIN SIDDIQUI, DIRECTOR GENERAL,
AGRICULTURE
EXTENSION,
DEPARTMENT
OF
AGRICULTURE,
GOVERNMENT OF SINDH ON “AGRICULTURE EXTENSION ACTIVITIES”:
Mr. Shahabuddin sensitized the audience
that training of farmers at grass root level
is conducted by Agriculture department.
He added that Agriculture Extension is
providing season long trainings to farmers
through Farmer Field Schools approach
for adoption of Integrated Pest
Management methodology and to
minimize the use of chemicals in order to
lower the cost of production, protection of
environment, contamination of water,
reduce the pesticide poisoning case. He
informed that Agriculture Extension has
strong workforce spread over the province covering all agriculture areas.
He further briefed about initiative of establishment of a strong media centre at
Hyderabad, which plays a key role for efficient dissemination of improved agriculture
knowledge through print, electronic, mobile films show and agriculture exhibitions,
etc.
He further said that a network of agriculture markets provide opportunity to farmers
to sell their produce to traders, processing units, which facilitate value addition.
Accordingly he explained that Establishment of Agriculture Export processing zones
at 8 locations i.e. Karachi, Hyderabad, Mirpurkhas, Khairpur, Naushehro Feroze,
Shaheed Benazirabad, Khairpur and Ghotki are in progress. Mr. Siddiqui instilled that
extension based services of human resource and infrastructure will certainly be
helpful towards achievement of SBI in promoting investment in agriculture sector.
Page 24
Post Event Report
LDFA 2012
PRESENTATION BY MR. HIDAYATULLAH CHAJJERO,
DIRECTOR
GENERAL RESEARCH, DEPARTMENT OF AGRICULTURE, GOVERNMENT
OF SINDH ON “AGRICULTURE RESEARCH: ACTIVITIES AND
ACHIEVEMENTS”:
Mr. Chajjero said that Directorate of Agriculture Research is aimed to evolve
improved and high yielding new varieties of different crops, fruit and vegetables. He
added that our aim is to develop appropriate and improved production and protection
technologies for fruits & vegetable crops to increase yield and production.
He further explained that Agriculture
Research is taking major initiatives to
produce pre-basic, basic, certified and
approved seeds of different crops for
further multiplication. He added that
Quality seed is also produced under publicprivate partnership with grower seed
companies. To strengthen grower seed
companies, they are given related
machinery on subsidized rate (70 %).
Government is also providing facilities to
the farmers for testing soil, water and
fertilizer samples at district level. He further instilled that research activities are being
taken to suggest measures for reclamation of saline soils.
PRESENTATION BY MR. MAHMOOD NAWAZ SHAH, GENERAL
SECRETARY, ABADGAR BOARD ON “SCOPE OF AGRO PROCESSING IN
SINDH”:
Mr. Mehmood Nawaz Shah is a known
agriculturist and member Board of
Directors, SBI. During his presentation
he briefed audiences about Agricultural
Products, its Current Scenario, conduct
Opportunity Analysis and suggested
Way Forward.
He stresses on making efforts for value
addition and processing and to make
Pulp/purees,
drying,
Jams,
Page 25
Post Event Report
LDFA 2012
confectionary etc. He also highlighted the importance of Branding for International
Marketing of local products.
PRESENTATION BY MR. MEHBOOB UL HAQ, CEO, SINDH ENTERPRISE
DEVELOPMENT FUND (SEDF) ON “SINDH ENTERPRISE DEVELOPMENT
FUND AND SUCCESS CASES”:
Mr. Mehboob ul Haq highlighted that
income earned from Agriculture and
Fisheries is mostly invested in Petrol
Pumps, CNG Stations and Floor Mills.
He informed that SEDF is envisioned to
support entrepreneurship development
based
on
Sindh's
competitive
advantage. He briefed about Financial
and technical assistance provided by
SEDF to investors including payment
of 100% of KIBOR on Capital Cost.
Mr. Haq shared success stories of SEDF initiated and materialised in short span of
time of less than a year. He highlighted that up to 14.4 Billion Rupees market
potential is available if we are able to export parboiled Rice instead of semi processed
Rice to international markets.
PRESENTATION BY MR. AGHA ZAFARULLAH DURANI, DIRECTOR
GENERAL,
AGRICULTURE ENGINEERING, DEPARTMENT OF
AGRICULTURE, GOVERNMENT OF SINDH ON “MODERN FARMING
PRACTICES: DRIP IRRIGATION, SPRINKLE FARMING, TUNNEL FARMING”:
Mr. Agha reinforces that economic development of Sindh is largely dependant on the
progress and growth of Agriculture Sector. He added that the Province of Sindh
contributes significantly towards overall national agriculture production in major
crops.
Mr. Agha brief that Major thrust of the Agriculture Department is towards
Modernization of agriculture research, Advancement of mechanized agriculture,
development of strong market information system, improved agriculture extension
service and efficient Water Management.
Page 26
Post Event Report
LDFA 2012
He also sensitized audiences regarding
various types of Tunnels and their uses.
Mr. Agha briefed about Hydroponic
farming and suggests it as a very useful
method to help overcome food
shortages. He further added that
Hydroponics can be a futuristic
technology for Pakistan to ensure
proper supply of vegetable and fruits
crops in the country.
Page 27
Post Event Report
LDFA 2012
SHIELD DISTRIBUTION
CEREMONY
After the Seminar concluded, Shield Distribution Ceremony was held whereby
Honourable Speaker Sindh Assembly, Mr. Nisar Ahmed Khuhro present shields to
distinguish Speakers, respected Delegates, Honourable Minister and Chief Guests for
various sessions in the Seminar.
Mr. Mohammad Younus Dagha also presented a shield to Honourable Chief Guest,
Mr. Nisar Ahmed Khuhro as a gesture of gratitude for being part of LDFA 2012.
Page 28
Post Event Report
LDFA 2012
Page 29
Post Event Report
LDFA 2012
EXHIBITION
The exhibition was spread over 4 Halls at Expo Centre, Karachi. Highlights of the
Exhibition are:



Total Exhibitors/Companies 142
Total Stalls
Estimated Sales
340
Rs. 1 Billion
Allocation of Halls according to sectors:
Hall No
Sector
Exhibitors
Stalls
1
Agriculture
34
70
2
Agriculture
41
80
3
Fisheries/Poultry
24
80
4
Dairy & Livestock
43
110
Page 30
Post Event Report
LDFA 2012
Page 31
Post Event Report
LDFA 2012
Page 32
Post Event Report
LDFA 2012
Page 33
Post Event Report
LDFA 2012
Page 34
Post Event Report
LDFA 2012
Page 35
Post Event Report
LDFA 2012
Page 36
Post Event Report
LDFA 2012
Page 37
Post Event Report
LDFA 2012
Detailed List of Exhibitors is enclosed below:
S. # COMPANY NAME
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
Alternate Energy
NKR Engineering (Pvt.) Ltd.
AMB Organics
Sindh Bank Ltd.
Engro Fertilizers Limited
Civic Aabyari (Pelikan Industries)
Sindh Enterprise Development Fund
Roshan Enterprises
Multiline Enterprises
Valley Irrigation Pakistan (Pvt.) Ltd
Directorate of Agriculture Extension, Larkana Division
Hero Motors Ltd.
Kanzo A. G.
Jaffer Brothers
Sindh Agriculture Tubewell Forum
Imtiaz Enterprises
Pakistan Wheat Traders Association
Pakistan Bonsai Society
Auriga Group of Companies (Auriga Sayban)
Suncrop Pesticides
Aziz Group
Gresham's Eastern Pvt. Ltd
Dadex Eternit Ltd.
Avanti Corporation
Askari Bank Limited
Southernzone Agriculture Research Centre
Universal Tractors (Pvt.) Ltd
Ispahani Group
Pakistan State Oil (PSO)
Engro Foods (Pvt.) Ltd
Sindh Agriculture Research
Sindh Agriculture Extension
EBR Energy Pakistan (Pvt) Ltd.
Jeevey Pakistan
The Peak
Universal Agro Chemical (Pvt) Ltd
Rafhan Maize Products Co. Ltd.
Ali Akber Enterprises (Pvt) Ltd.
Siddiq Sons Agro Farms
Sindh Agriculture University Tandojam
Page 38
Post Event Report
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
LDFA 2012
Bhatti Zarai Industries
Millat Tractors
SGS Pakistan (Pvt.) Ltd.
Agri Business Network of Sindh
Macca Food International (Singapore)
Progressive Enterprisers
Afflux Solution
Intertek Pakistan Pvt. Ltd.
SMEDA, Ministries of Industries
Doctor's Dairies & Feeds (Pvt.) Ltd.
Megalac Pakistan (Pvt) Ltd.
Dairyland (Pvt.) Ltd.
Norsal Pharma
Dairy Development Calves Rearing
Sri Lanka Consulate General Karachi
Centre of Excellence in Marine Biology, University of Karachi
Department of Agriculture & Agribusiness, Management University of Karachi
IBA Centre for Entrepreneurial Development & IBA Entrepreneurship Society
Magic Float Pakistan
Pan Islamic
Talha Enterprise
Fisheries Department, Government of Sindh
Poultry Production
PCSIR Labs Complex Karachi
Business & Engineering Trends
Kogo Matel
Bhombal and Company (Pvt.) Ltd.
Convenience Foods Industries (Pvt.) Ltd
Punjab Board Of Investment & Trade
Ghazi Brothers
Wafai Trading
Pakistan Ostrich Company
Saadat International
Shaheen Enterprises
Eterna International (Pvt.) Ltd.
Star Laboratories (Pvt) Ltd.
Brooke Hospital for Animals
Zak Enterprises (Mannhatan)
Vetcon Pharma
Karachi Dairy Farmers Association
Jari Cattel Farm
Chaudhary Altaf & Sons
Big Feeds (Pvt) Ltd.
Page 39
Post Event Report
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
LDFA 2012
Pakistan Insulation Pvt. Ltd
Sindh Poultry Vaccine Centre, Karachi
Alpha Penta (Pvt.) Ltd.
Kurdson Industries
Forward Solutions
M. Dairy Solution
Alina Combine Pharmaceuticals Pvt. Ltd.
Hilton Pharma (Pvt.) Ltd
Elko Organization (Pvt.) Ltd.
Syngenta Pakistan Ltd. Hyderabad
MENU
U.M. Enterprises
Eastern Veterinary Service
Farming Links Group of Newspaper
Banu Muhktar Contractor (Pvt.) Ltd.
Jfrin Pharmaceutical Laboratories
MESEC
Mammut Building Systems Fzc
Directorate of Agriculture Information, Agriculture Department Punjab
Dawn Media Group
Pakistan Standards & Quality Control Authority
Alwajid Enterprises
National Institute of Oceanography
Caratech/Caracret Industries
Tsukiji Fisheries
Venus Pakistan Pvt. Ltd
Karachi Chamber of Commerce & Industry (KCCI)
Pakistan Food Journal
Master Motor Corporation Ltd.
Sanna Laboratories
Emrac Engineering
Pakistan Poultry Association
Soypak (Pvt.) Ltd. (ASA/WISHH)
Falcon Traders International
ICI Pakistan Ltd.
Millat Farm Machinery
Pearl River Fisheries Research Institute
Pak Oasis
Azhar & Co
Board of Investment Federal
FMC
Sindh Agriculture Engineering
Federation of Pakistan Chambers of Commerce & Industry
Page 40
Post Event Report
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
LDFA 2012
District Khairpur
District Nosheroferoz
District Mirpurkhas
Pak Romania Business Council
Karachi Metropolitan Corporation
Animal Husbandry
Animal Breeding
CVDL
Veterinary Vaccine Centre
Poojja Handicraft District Tharparker
Microbiology Department, University of Karachi
Zamindar Dates Farm & Production
Kolachee International
Home Pakistan
Poultry Tech
Pakola
Page 41
Post Event Report
LDFA 2012
DOG & PET SHOW
On the first day of LDFA-2012,
Dog & Pet Show was organised.
The event was attended by wide
audience and gathered interest of
general public.
The Show was followed by Prize
distribution ceremony whereby
shields and certificates were
distributed among best of the
breed
animals
for
their
appreciation and recognition of
the efforts.
Following categories of pets were present in the show.






Dogs
Cats
Reptiles
Hamsters
Turtles
Leopard
Page 42
Post Event Report
LDFA 2012
Page 43
Post Event Report
LDFA 2012
HORSE & CATTLE SHOW AND
PARADE
The major highlight and point of attraction at LDFA-2012 was Horse and Cattle
Show. The major purpose of the Horse and Cattle Show was to provide a medium to
showcase beautiful and rare species of Cattle and Horses available in Sindh.
More than 300 animals
were brought into the
event from various
parts of the Province of
Sindh.
The Horses and Cattles
gathered huge attention
from
the
visitors
especially
Families
with Children.
Page 44
Post Event Report
LDFA 2012
Page 45
Post Event Report
LDFA 2012
Page 46
Post Event Report
LDFA 2012
Page 47
Post Event Report
LDFA 2012
BIRD SHOW
Another important component of LDFA-2012 was successful organization and
execution of the Bird Show. Many rare species were displayed at the bird show that
fascinated visitors and managed to become a major point of attraction.
Following categories of birds were displayed at Bird Show.




Peacock
Parrots
Pigeons
Ostrich
Page 48
Post Event Report
LDFA 2012
Page 49
Post Event Report
LDFA 2012
FLOWER SHOW
LDFA also had a beautiful
section for Flower Show.
Technically, it was the most
difficult part to conduct Flower
Page 50
Post Event Report
LDFA 2012
exhibition in autumn but SBI along with the cooperation of Karachi Metropolitan
Corporation perform this task successfully.
Beautiful Flowers and plants
were exhibited in Flower show
that attains great attention from
visitors.
Page 51
Post Event Report
LDFA 2012
FOOD COURT
Food Court was also organised at LDFA 2012 for providing healthy food facilities for
visitors of the event. It was consist of stalls from major food vendors in Karachi at
affordable prices.
Page 52
Post Event Report
LDFA 2012
CERTIFICATE & PRIZE
DISTRIBUTION CEREMONY
LDFA 2012 ended with a graceful ceremony whereby Shields and Certificates along
with cash prizes were distributed among stall exhibitors and participants of Cattle
Show, Bird Show, Flower Exhibition, Dog & Pet Show etc.
The Chief Guest of the Certificate & Prize Distribution Ceremony was Honourable
Mr. Zubair Motiwala, Chairman, Sindh Board
of Investment. It was also attended by Mr.
Younus Dagha, Secretary Investment & Coal
& Energy Development Department. A wide
number of people also attended the ceremony.
The ceremony started with projection of
culture of Sindh through folk dance and Camel
Dance followed by distribution of Prizes
among following categories:
Page 53
Post Event Report






LDFA 2012
Best of the breed Camel
Best of the breed Horses
Best of the breed Buffalo
Best of the breed Cow
Best of the breed Bull
Best of the breed Goats
Cash prizes of Rs 10,000/- each for
Winners and Rs 5000/- each for runnersup in each category was given by SBI to
appreciate the efforts made by
participants.
Shields were also given for best stalls in
each Hall.
During the Address, Honourable Mr.
Motiwala said that Globally, Agriculture,
Livestock, Dairy, Poultry and Fisheries
sectors are highly dynamic and evolving
in response to rapidly increasing demand
with unlimited potential for export and value addition.
Page 54
Post Event Report
LDFA 2012
He added that countries like United States, France, Netherlands, Germany, United
Kingdom, Canada, Australia, Italy, Belgium and Spain are major players/exporters of
products in Agriculture and its sub sectors. He instilled that although Pakistan is an
agriculture based economy but a wide gap lies between yield, productivity and export
earning of Pakistan compare with other countries. Mr. Chairman told that there is a
gap for Technological advancement, adaptation of efficient and effective methods of
production, value addition and establishment of cold chains. He assure that he believe
if technologically advanced methods for production and preservation will be adapted
and replicated in Sindh than we would be able to earn our due share.
Mr. Motiwala appreciated the efforts of the Sindh Board of Investment and its team
for making this event a profound success with huge turn over of visitors. He thanked
participants, visitors and partners for their contribution and valuable input in the
organization and execution of LDFA 2012.
Page 55