S. Subramanian
LinkedIn: http://www.linkedin.com/pub/subramaniam-sivasailam/53/54a/12
Contact: +91-09952562656 / E-Mail: subbu_styling@yahoo.co.in
Achievement-driven professional seeking senior level assignments in Product Aesthetic Styling /
Graphic & Visual Designing with a leading organization of repute
Profile Summary
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An Automotive Interior Styling - Visualizing professional with rich and diversified experience of commendable
success in Product aesthetic Concept and Graphic Designing in RFQ stage with current competitive pressure and cost
for all 4 wheeler, 2wheeler, tractor, off-road & Commercial vehicle
Expertise in designing world-class systems and implementing processes that will enable organization to
consistently meet and enhance customer satisfaction
Comprehensive knowledge and experience in detailed engineering, focused on research, development, product and
design; demonstrated excellence in:
o Handling the new concept automotive interior products aesthetics, dial graphics printing and LED lighting
technology for even illumination
o Conducting design analysis using Poke Yoke, DFMA, design to cost & cost to design principles
o Designing latest Technology Dial printing like IMD Technology, Thermoformed Dials in Instrument Cluster
In depth knowledge in various designing process planning and proto-development techniques
Strong abilities in creating/ reading/ interpreting engineering drawings with proficiency in designing & developing
new products in conformance to pre-defined technical specifications
Excellent communication & analytical skills with proven abilities in resolving complex issues
Career Milestones
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Holds the credit of working with key OEMs’ like GMI, Toyota Motors, Maruti Suzuki, Tata Motors, Isuzu, Mahindra &
Mahindra, Ashok Leyland, TVS Motors, Bajaj & Hero Honda Yamaha, etc. and other Indian & Global Vehicle sectors
Efficaciously worked towards the:
o Commencement of Chrome Ring Type Design (which is first of its kind to PRICOL) in Scorpio
o Introduction of Thermoformed Dial Concept for X1 Project for Tata Motors
o Unaided development aesthetic artwork for HVAC Panel for GMI Tavera
o Implementation of Mould Technology in GMI Aveo Instrument Cluster
o Development of Illuminating Dial for Indica Facelift (Deluxe Model) for Tata Motors
Core Competencies
Design Engineering
 Assisting in estimating new product development requirements and costs; analysing & producing the technical
requirements and recommending design modifications based on client requirements
 Creating layouts, designs, drawings and documentation and analysis to identify issues and carrying out relevant
modifications; managing the processes of research, design, testing & introducing production of entire line of products
Project Execution
 Coordinating the entire development activities including requirement analysis, planning, finalizing specifications and
prototype development
 Responsible for handling functions like process planning for new products, process machinery selection, facility
creations for testing, quality requirements according to customer requirements
New Product Development
 Coordinating with suppliers for new product development and implementation; designing & developing new products
in conformance to pre-defined technical specifications
 Researching, developing, testing and implementing helpful programs to automate redundant tasks along with seeking
better ways to reduce time of development
Organizational Experience
Since May’14 – NPD Specialist – SJS India Pvt Ltd Bangalore,
www.sjsindia.com
Key result Areas :
Responsible for handling the New Product Development Team -range comprising of automotive domain – Development
for Dial appliques, Decals for 2w, 4wheeler vehicle graphics & Chromax, 3D Lux Overlays for Home appliances - lead a
team of 60 Members including Design & Prepress Dept. & NPD members.
Sep’08 – Apr 14 with ASHOK LEYLAND Commercial Vehicle division -Automotive Infotronics Ltd. (JV between
Ashok Leyland & Continental, Germany), Chennai as Lead – Styling
Key Result Areas:
 Responsible for handling the product range comprising of Instrument Cluster, Round Instruments, HVAC & Audio
Panels and concept styling for other automotive products for Continental German as well as Ashok Leyland
 Accountable for scheduling preliminary design / aesthetic concept proposal making for all the Interior products done
in automotive infotronics & Continental based on customer requirement and LED Lighting solutions, TFT Graphics
feature, LCD proposal, etc.
Jan ’89 - Aug’08 with Pricol Ltd., Coimbatore as Dy. Manager – Styling
Key Result Areas:
 Spearheaded entire gamut of operations for Styling Section; organized creative designs for Instrument clusters and
interior products for all the 4 Wheeler, 2 Wheeler, Off – Road and Commercial Vehicles, Tractors and Export Products
 Single-handedly scheduled preliminary design / aesthetic artwork for all the
automotive interior
products as per customer requirement
 Instrumentally resolved problems for LED lighting and pointer illumination
understanding the customer specific requirement with the team of 5 members
Major Clusters Developed & Productionized:
 Scorpio, Bolero, Opel Agila, Namad Awar – Iran, John Deere Tractors, New
Holland Tractors, Toyota Innova, GMI Aveo, Chevrolet Spark, Tata Indica,
Safari Variants, Maruti Products like – Wagon – R, Alto, Esteem & New Zen
Academic Details
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Graduate in ’Industrial Design’ (Faculty of Engg.) from Madras University Govt. College of Arts & Crafts (Fine Arts),
Chennai in 1986
Computer Aided Drafting (Graphic Software) from PSG College of Technology, Coimbatore in 1996
Post Diploma in Design & Publishing (Pre-press Design) from IMAGE – Auto Desk Centre, Coimbatore in 2000
IT Skills
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Conversant with Solid Works 2013(3D Model, Surface Model, Sheet Metal) CorelDraw X7, Adobe Illustrator CC
Photoshop CC ,AutoCAD 2014 and Macromedia Flash
Trainings
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Underwent 8 days Technical Training seminars to enhance High- Definition / Close Tolerance Industrial Screen
Printing of automotive instruments by Mike Young-Image Tek – USA in 2005
Participated in 3 months training at Cad CAM Centre PSG College Technology for Commuter Aided Drafting in 1995
Attended 9 months training on Product Design at Penta Soft Training Centre in 2004
Personal Details
Home Address:
Languages Known:
Marital status
Flat No.6. Raj Flat, No.42 Harrington Road, Chennai – 600030
Tamil, English &
Hindi (Read & Write)
Married
NOTE : IF REQUIRED I SHALL SEND MY PORTFOLIO