1 Global Web Site www.lge.com For Immediate Release CONTACT: LG Electronics, Inc. Corporate Communications Jihey Kim 82-2-3777-3947 lgpr@lge.com www.lge.com/press View what's real LG ‘Viewty’ – the high feature camera phone for professional quality photos now available in stores Seoul, Korea, October 24th, 2007 -- The new professional-level camera phone from LG Mobile, the LG ‘Viewty’ (model: LG-KU990) is now available in major European countries today. LG Electronics, a worldwide technology leader in mobile communications unveiled the LG ‘Viewty’, the first handset in LG’s new line of high technology category of handsets at IFA 2007 in August. The handset boasts a number of ‘world first’ features never seen before on a mobile handset. Combining sensational style with ultimate functionality, this 5 mega pixel high tech handset includes manual focus, which is the first time this feature will launch globally. With a manual option, the camera focus can be set on any point at the users’ convenience giving a perfect picture every time. When taking photos in poor light or shaking moment, users can also benefit from ISO800 & SmartLight™ and one touch Image Stabilizer for bright and clear pictures. The world's first LCD full touch screen was introduced by LG with the launch of the ‘PRADA Phone by LG’, which now has been advanced with LG ‘Viewty’ by adding a touch signal to allow the user to confirm proper functioning of the touch screen. Once a picture has been taken, users can instantly view and edit their image on the 3 inch full LCD touch screen with its handwriting editing function before it’s sent it to others to share that special moment. The full screen enables users to enjoy high quality DivX video files in wide screen format. For those looking to bring their captured moments to life, the LG ‘Viewty’ brings another world’s first on a mobile with the 120fps video recording function. Taking videos has never been easier and now they can be shared with the world, with a single-click connection through HSDPA 3.6 high speed internet capability to YouTube. A jog wheel placed on the back of the handset allows for quick scrolling and searching; and when playing music or videos it can turn the volume up and down, fast-forward or rewind and zoom in and out. Users can easily select the modes – ‘Camera’, ‘Video’, ‘Album’ with the 3-step module key. Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company says “The launch of LG ‘Viewty’ shows LG’s commitment to providing mobile users with high feature-led technology in the palm of their hand. Consumers purchasing camera phones are demanding higher than ever quality images and with LG ‘Viewty’, LG has responded to this demand. LG ‘Viewty’ is re-defining the standard in the camera phone market, providing first class features and allowing consumers to enjoy viewing and sharing their photos.” The LG ‘Viewty’ will be available for purchase from today from major retail outlets across Europe. For more information, Please visit LG ‘Viewty’ Microsite: http://viewty.lgmobile.com 2 Global Web Site www.lge.com ### About LG Electronics, Inc. LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7billion (consolidated USD 43.4billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com LG Electronics Mobile Communications Company (LG) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lgmobile.com. 3 Global Web Site www.lge.com LG ‘Viewty’ Phone [LG-KU990] - Technical Specifications Camera / Video 5 Mega Pixel camera certified by Schneider-Kreuznach for clear shots Manual Focus & Auto Focus Xenon light for shot in low light Mobile XD Engine 30fps VGA, 262K TFT LCD for clearer and sharper pictures and videos Video can be filmed endlessly according to memory capacity Ultra High speed video capture (120fps) Divx Playback (up to VGA 30fps) H.264, H.263, MPEG4 TV out Connectability HSDPA 3.6Mbps, EDGE WAP 2.0 Bluetooth 1.2 (AD2P,BPP) USB 2.0 High Speed/ Bluetooth 1.2 PictBridge(Printer direct connect via USB cable) &BPP (via Bluetooth) Design Dimension: 103.5 x 54.4 x 14.8 mm 3.0” Wide LCD Touch screen, 240 x 400 pixel (WQVGA) Music MP3 Player Multi Codec support : MP3, AAC/AAC+/AAC+Enhanced, Midi, XMF, SMAF Others Battery: 1,000 mAh Memory: Internal Memory (100Mb), External Memory (MicroSD, up to 2GB) Weight: 112g Standby time, Max (hrs): 434hrs(GSM) , 454hrs(3G) Talk time (hrs): 355min(GSM), 233min(3G), 138min(VT) * Several features may change depending on service provider. ###