1.. Promotion mix (aka marketing communications mix) is a specific blend
of promotion tools, which of the following is not a promotion tool in the
Promotion mix:
A. Advertising
B. Public Relations
C. Direct marketing
D. Indirect marketing
2. Personal presentation by the firms sales force for the purpose of making
sales and building customer relationships is ___________________.
A. Marketing Communications Mix
B. Non verbal promotion
C. Personal Selling
D. Personal marketing
3. Media that carry messages without personal contact or feedback,
including major media, atmosphere, and events is
_______________________.
A. Nonpersonal communication channels
B. Buzz Marketing
C. Customer Marketing
D. Media Channels
4. Which is not a step in developing effective marketing communications?
A.
B.
C.
D.
Identify the target audience
Design the message
Identify customer touch points
Choose the media
5. _____________ is a very believable form of promotion that includes
news stories, features, sponsorships, and events.
A.
B.
C.
D.
Direct Marketing
Public Relations
Sales Promotion
Personal Selling
6. Which of the following is not a form of personal communication?
a. meetings
b. face to face
c. phone
d. mail
7. What is public relations?
a. non public, immediate, cuztomized and interactive promotional tool that
includes direct mail, catalogs, telemarketing, and online marketing.
b. the most effective method at certain stages of the buying process.
c. a very believable form of promotion that includes news stories, features,
sponsorships, and events.
d. it reaches masses of geographically dispersed buyers at a low cost per
exposure, and it enables the seller to repeat a message many times.
8. All of the following are control of personal communication EXCEPT:
Company
Independent experts
Word of mouth
Politics
9. The new marketing communications landscape involves
A. better communication to the consumer
B. less mass marketing
C. New communication technology
D. All of the above
10. Rational appeal__________________
A. Attempt to stir up emotions
B. Directed to an audience’s right and proper
C. Relates to audiences self interest
D. All of the above
Answers:
1. D
2. C
3. A
4. C
5. B
6. A
7. C
8. D
9. D
10. C