Sports & Entertainment Marketing II
6.02 Describe how to secure sponsorships.
In SWOT, strengths and weaknesses are internal factors.
For example:
A strength could be:
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Customer Relationship Management (CRM) and Information Technology (IT) support
Amazon's business strategy.
Toys "R" Us has in excess of 1500 superstores in the United States and Worldwide.
Brand is all-important. Apple is one of the most established and healthy IT brands in the
World.
Wal-Mart has grown substantially over recent years, and has experienced global expansion
(for example its purchase of the United Kingdom based retailer ASDA).
Ben and Jerry's is a prestigious, established, successful, global operation, with sales in
USA, Europe and Asia, which is synonymous with social responsibility and environmentalism.
Stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom they
hold a strategic alliance.
Williams-Sonoma has an extensive store network helps it cater to a varied consumer needs
and segments and create product awareness and loyalty.
Among Fast Food restaurant chains, Burger King is second only to McDonalds and holds a
15% share of the United States market.
Whole Foods have had 25 years of double digit revenue growth.
Carnival Cruises are such a large company that they have significant cost advantages over
most of their competitors.
A weakness could be:
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China Mobile is not globally diversified. Telecoms companies tend to trade in more than one
country.
Toyota needs to keep producing cars in order to retain its operational efficiency.
Because they are most well known for children's art products, they have yet to achieve high
market share in this division, and most art professionals do not use Crayola products.
A slumping US economy may negatively impact demand for the Time Warner’s products and
services.
Dell is a computer maker, not a compute manufacturer.
In the recent past the company's passenger car products are based upon 3rd and 4th
generation platforms, which put Tata Motors Limited at a disadvantage with competing car
manufacturers.
DreamWorks' stock price fell following lower than expected box office revenue for “How to
Train Your Dragon”.
Starbucks has a reputation for new product development and creativity.
The software of EA Games is dependent upon the platforms that are created by other
companies,
Sony's production facilities are located far from its customer base.
Sports & Entertainment Marketing II
6.02 Describe how to secure sponsorships.
Global Activity – You have been chosen by your manager to introduce a traditionally
American past-time (sport/event) to a foreign country and perform a SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis. Examples of these past-times can
include basketball, baseball, NASCAR, arena football, country music events, rodeos, etc.
Useful websites to gather information about specific countries include the World Fact
Book at www.cia.gov , www.economist.com and www.countrywatch.com as well as the
resources provided my Ms. Stokes in the media center.
Create a one-page report as well as a PowerPoint that consist of at least seven slides.