Gary Shapiro and Karen Chupka
CES NY Press Conference
November 8, New York, NY
Slide 1 &2
(slide 3) **CES Video to Play; Gary and Karen to enter stage at close of
video**
(Gary)
About CEA (Slide 4):
 Welcome to annual CES press conference.
 Exciting time of year - the 2012 International CES just weeks away
 Several announcements today with guest speakers to talk about CEA
and 2012 CES developments
 CEA - owner and producer of the International CES.
 Mission - to expand the global consumer electronics industry
through:
o Policy
o Industry standards
o Market research
o Events, such as CES
 One of 15 largest U.S. trade associations; more than 2,000 members.
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CEA Executive Board (Slide 5):
 Recently elected Executive Board members include:
o Jim Bazet, chairman and CEO, Cobra Electronics;
o Robert Fields, vice president, sales and marketing, Aridian
Technologies;
o Phil Molyneux, president and COO, Sony Electronics Inc.;
o George Stepancich, CEO, Invisionate;
o Mike Vitelli, president, Americas and executive vice
president, enterprise, Best Buy.
 (Slide 6) Randy Fry, president, Fry's Electronics, and Jay McLellan,
president and CEO, Home Automation Inc., continue as CEA's
Executive Board chair and vice chair. Gary Yacoubian, president, CEO
and managing partner, Specialty Technologies, LLC, will serve as past
chair.
Economy (Slide 7):
 CEA Index:
 Consumer confidence in technology reached highest level of
the year in October.
 CEA Index showed consumer confidence in economy increased
in October.
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 October CEA Index rose nearly eight points, reaching 89.6 highest level since December 2010. Index up more than 10
points from this time last year.
Bright Spots to Notes (Slide 8):
 CE Industry = $190 billion in overall shipment in 2011.
o Growth rate of 5.6 percent (higher than the January
projection)
 Industry shipments in 2012 will reach $197 billion.
o Growth categories: smartphones, mobile PCs, digital
cameras and LCD TVs.
 Consumer holiday spending on CE gifts this year will reach alltime high.
o Consumers to spend $246 on electronics gifts (six percent
increase over 2010)
o CE gifts on adult wishlists = tablets; notebooks/laptops;
TVs; eReaders; video game consoles.
Innovation Movement (Slide 9):
 We need to continue to foster an Innovation Agenda. Great
progress was made in 2011.
 Need a strong global economy to ensure our industry has
continued success.
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 CE industry is defined by innovation, however we face
challenges that threaten to stifle the innovative spirit that
makes our industry and America great.
Innovation Will Drive Economic Success in the 21st Century
 Innovation is America’s true economic advantage over
competitor nations.
 CEA’s Innovation Movement has more than 130,000 members
who believe innovation will bring America into economic
prosperity.
 There is a need for a grassroots, bipartisan effort to return
innovation to the center of U.S. economic policy and to hold
politicians accountable.
 Platform is broad-based, encompassing multiple areas:
Immigration, Free Trade, Broadband, and Fiscal Policy
 We also fight for regulatory reform and issues that protect
upstanding American businesses against copyright
infringement and counterfeiting. When the government goes
too far -- as the US House of Representatives has recently done
with a bill called SOPA, or the Stop Online Piracy Act -- we will
oppose it to ensure that the Internet, on which so many of our
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companies and products are based, remains free and
unregulated.
Policy #1: Wireless Broadband: Building a 21st Century Infrastructure
(Slide 10)
 U.S. must invest in a 21st Century broadband future –
broadcasters not supportive of voluntarily auctioning their
underutilized wireless spectrum.
 Upgrading and expanding U.S. broadband infrastructure critical
to maintain nation’s competitive edge.
 There are now more wireless devices in the U.S. than the
population of the U.S, and those smartphones and tablets are
using more spectrum than ever.
 Incentive auctions are a win-win-win. Broadcasters get money
for spectrum they never paid for. Consumers get more
wireless spectrum to fuel the broadband needs of their
connected devices. And the U.S. treasury gets tens of billions
of dollars in badly needed deficit reduction from spectrum
auction proceeds.
 We think there is a high likelihood that the supercommittee
understands this and will recommend spectrum auctions as
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part of their deficit reduction strategy when they report back
later this month.
Policy #2: Passing Pending and New Free Trade Agreements (Slide 11)
 CEA has been at the forefront of advocacy in support of free
trade agreements.
 Thrilled to finally see passage of Colombia, Panama and South
Korea FTAs.
 Past 15 years, free trade has helped foster a high-tech boom,
created more than 25 million jobs and increased real wages
 FTAs keep U.S. competitive with emerging economic powers:
China.
Policy #3: Immigration Reform: Attracting the World’s Best and
Brightest (Slide 12)
 The U.S. is losing the world’s best and brightest to competitor
nations because of our immigration policy.
 We kick out foreign students after they earn their math and
science degrees.
 Need to reform H1B visa system.
 Encourage immigrant entrepreneurs, like Canada does.
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 Inaction on immigration will only lead to U.S. losing its
competitive edge as the world’s best and brightest choose to
live elsewhere.
 From 1995 to 2005, immigrants helped create a quarter of all
high-tech companies in America, creating 450,000 jobs,
according to Partnership for a New American Economy.
 Imagine how much more we could bring to the economy if we
let more foreign-born, American-educated entrepreneurs set
up shop right here in America?
Policy #4: Debt/Deficit – Getting Spending Under Control (Slide 13)
 Right now, we are saddling our children with unsustainable
debt.
 To get out of debt, we have three choices:
o Raise Taxes
o Cut Spending
o Grow the economy
 Government spending
o removes capital from the private sector
o distorts the market
o Favors Big Business over Start-ups
o Favors Big Labor over Owners
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 Any other action we take to boost growth and create jobs
won’t matter unless we significantly reduce the deficit and
debt.
 Growth comes from INNOVATION -- and we are pushing the
supercommittee to acknowledge that and respond accordingly
You Can Help: Join the Innovation Movement, Help Save the American
Dream (Slide 14)
 Many of you already have joined CEA's Innovation Movement.
 I encourage the rest of you to do so today.
(DeclareInnovation.com and on Facebook and Twitter)
 Hold politicians accountable.
 From our website, you can contact your member of Congress
via email, Facebook or Twitter.
 Grassroots Activism: Sign the Declaration of Innovation.
2012 International CES (Slide 15):
 CEA’s largest innovation event and the world’s largest consumer
technology tradeshow, the 2012 International CES.
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 Exciting plans in store for the 2012 International CES. Don’t forget,
this year’s show runs on a Tuesday – Friday schedule.
 (Slide 16) The International CES is the largest consumer technology
tradeshow in the world. The 2012 show will feature 1.7 million net
square feet of exhibit space – more than 25 football fields of CE
products and services. The show floor in 2012 will be larger than
the 2011 CES.
 CES exhibitors generate more than half a billion dollars in business
as a direct result of attending the International CES. Each attendee
holds an average of 12 business meetings while at CES. More
technology business deals are made during the International CES
than anywhere else in the world.
 CES attracts more than 140,000 industry professionals from 140
countries. This year’s show is shaping up to be stronger than ever
with more than 2,700 technology companies exhibiting.
 And now I’d like to turn the podium over to CEA’s senior vice
president of events and conferences, Karen Chupka, the person who
makes it all happen.
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(Karen)
CES Social Media (Slide 17):
 Keep up-to-date on the latest CES news and announcements through
our social media tools. Visit us on Facebook, follow us on Twitter at
#CES and download the CES app Follow Me. This interactive app,
available for smartphones, provides exhibit maps, exhibitor
information and real-time show alerts.
Pre-CES Press Events (Slide 18):
 Media events kick off two days before the show opens. CES
Unveiled: The Official Press Event of the International CES is
scheduled from 4-7 p.m., Sunday, January 8 in the Venetian
Ballroom.
 The CES Press Day is scheduled for Monday, January 9, with 23
exhibitor press conferences. This is our largest Press Day in CES
history. New for this upcoming CES, we will have Press Day Power
Sessions – 30 minute press conferences running throughout the day.
Press Day at CES is designed with the convenience of the media in
mind, and we encourage you to take full advantage of our full press
day line-up. The complete schedule is available online at
CESweb.org.
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Press Rooms at CES (Slide 19):
 Two official CES press rooms for 2012, one in the South Hall
Connector of the LVCC, room S229, and in Zeno 4601, level 4 of The
Venetian.
 New for 2012 is a Digital Media Center in the LVCC, South Hall, S221.
Press room hours can be found online at CESweb.org.
Transportation (Slide 20):
 We are working to ensure a smooth travel experience between the
LVCC and the Venetian. Pedestrian walkways at the LVCC have been
improved for safer travel. Additionally, we are working with the city
of Las Vegas to adjust the traffic light schedules to streamline travel
between venues.
TechZones (Slide 21):
 We have more than 25 TechZones planned for the 2012 CES, which
you can see on the slide. TechZones will highlight the latest in 3D
technologies, electric vehicles, fitness tech, digital health and more.
 The iLounge Pavilion, featuring all things i-related, continues to
grow. The area currently has 300 exhibitors and covers more than
80,000 nsf. We’re excited that this TechZone featuring products and
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accessories for the Apple ecosystem has expanded to three times its
original size.
 (Slide 22) A few new TechZones include:
o PMA@CES: This new area at The Venetian will feature the
most-concentrated exhibits of photo and imaging products and
technologies. PMA@CES will span more than 30,000 nsf.
o Eureka Park: is an area showcasing starts-up and
entrepreneurs looking to break into the CE market. To date, we
have more than 70 companies in this space.
Entertainment Matters (Slide 23):
 The Entertainment Matters program at CES was launched in 2011
and we’ve expanded the program for 2012. Entertainment Matters is
designed by and for Hollywood’s film, television and digital
communities. The program illustrates the ever-important
relationship between content and technology.
 We have several programs as part of the Entertainment Matters
program at the 2012 CES. These include (Slide 24):
o The International Academy of Web Television (IAWTV)
Awards: Those successfully creating entertainment for digital
platforms will be celebrated across 33 categories.
o Technology & Engineering Emmy® Awards: For the sixth
consecutive year at CES, the National Academy of Television
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Arts and Sciences (NATAS) will present the Emmy® Awards for
Outstanding Achievement in Engineering /Technical
Development.
o Next Generation Program: CES has created an invitation-only,
custom experience for Hollywood’s next generation of leaders.
o Red Carpet Program: The Red Carpet Program is an exclusive,
invitation-only VIP program open to a select list of executives,
directors, producers and talent. The program is designed to
maximize the experience at CES.
o (Slide 25) Celebrity Ambassador: We recently announced the
first-ever Entertainment Matters Celebrity Ambassador, Eliza
Dushku. Eliza is known for her roles in Buffy the Vampire Slayer
and its spinoff series, Angel, as well as Tru Calling and
Dollhouse.
o Eliza will be on-site at the show talking about the cool product
announcements and technology buzz.
o There will be an Entertainment Matters exhibit area at CES
with major companies including Blockbuster, Neustar and ESPN
3D.
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Keynotes (Slide 26):
 We have a dynamic keynote lineup for the 2012 CES. These slides list
our 2012 CES keynoters. We have two locations for our keynotes this
year, The Venetian and Las Vegas Hilton Theater.
 I’d like to turn the podium back to Gary for more CES updates.
(Gary takes podium)
LIT Keynote Announcement (Slide 27):
 Thanks, Karen. We’ll have a few more speaker announcements
before January. One announcement I’m thrilled to make today is
that John Donahoe, president and CEO of eBay Inc., will deliver a
keynote address at the Leaders in Technology Dinner at CES.
 The LIT dinner, honoring technologists and policymakers who
support innovation, will take place at 6:30 p.m., Wednesday, January
11. Past LIT speakers included Reed Hastings of Netflix and Cisco’s
John Chambers, and it is always a highlight of CES.
ESPN Announcement (Slide 28-35)
 We have a special guest today. ESPN’s Bryan Burns is with us to talk
about ESPN 3D’s plans for the 2012 CES.
(Bryan Burns to take stage)
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(Following Bryan’s Announcement, Gary Takes Podium)
 Thank you, Bryan, for sharing ESPN 3D’s exciting plans for the 2012
CES.
SuperSessions (Slide 36):
FCC
 Exciting conference session at CES is the one-on-one SuperSession
discussion I will be having with FCC Chairman Julius Genachowski.
Gives attendees a unique opportunity to hear the FCC Chairman’s
views on issues such as broadband, spectrum reform and
competition policy. The FCC Chairman always makes news at CES,
and media that cover the FCC and the industries it regulates will
want to be there. Event details are on this slide.
Global Perspective on Retail (Slide 37):
 Another important session will be the Global Perspective on Retail.
Panelists include Best Buy’s CEO Brain Dunn. Session to focus on
challenges and advantages in the global retail market.
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Innovations
 I’d now like to turn the podium over to Jason Oxman, CEA’s senior
vice president of Industry Affairs, who will announce our industry’s
most innovative products as selected by panels of expert judges –
the 2012 International CES Best of Innovations Design and
Engineering Award Honorees. (Slide 38)
(Jason enters stage)
Jason
 Thank you, Gary. For the past 35 years, the Innovations awards
program has provided a forum to showcase the industry’s next
generation of technology products. We had a 10 percent increase in
entries this year, with nearly 1,000 entries. These innovative
products, which are judged by engineers, independent designers and
journalists for each product category, reflect the advancement of the
consumer technology industry.
 The Best of Innovations awards are given to the most honored
products across 32 innovations categories. The Best of Innovations
designation is awarded to products that earn the highest honors
from a panel of judges, which include engineers, independent
designers and journalists.
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 And now, I am pleased to announce that the products listed on this
slide … (Slide 39) received the 2012 Best of Innovations award
(PAUSE). They will be featured on CESweb.org. And a variety of these
products also will be demoed at a tabletop display downstairs at CES
Unveiled.
 I have a few of these innovative new products to share with you
now.
Basis Belt:
 The first product we have is the Basis Belt. This is the world's first
connected health and heart rate monitor that is wearable on the
wrist. A multi-sensor band collects data like your heart rate, calories
burned, physical activity and sleep patterns and links wirelessly to a
personal dashboard.
Nest Learning Thermostat:
 Next, we have the Nest Learning Thermostat. This thermostat learns
your preferences, programs itself to keep you comfortable, and
guides you to energy savings. It saves energy when you’re away and
adjusts itself to your schedule.
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Devialet D-Premier:
 Finally, we have the Devialet D-Premier. The Devialet D-Premier
forms the hub of a high-performance audio system by combining a
preamplifier, a patented Analog Digital Hybrid stereo power
amplifier and a digital-to-analogue converter in a single elegant slim
case.
 You can see these Best of Innovations products, and more,
downstairs after this press conference. And now I’ll turn the
presentation back to Gary for more announcements and guest
speakers.
Gary:
 Thank you, Jason, for showcasing these award-winning products.
Information on the Innovations honorees can be found on
CESweb.org.
Monster Announcement/Noel Lee Introduction (Slide 40):
 The Monster Cable concert, in conjunction with its Monster Cable
Awards Program, is an exciting event at CES. Please join me in
welcoming Noel Lee, Head Monster, to announce the company’s
musical act for the 2012 International CES.
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(After Noel’s announcement)
 Thank you for being here today, Noel. The Monster Cable Awards
and Concert is always a phenomenal event.
 Let’s review why the 2012 CES will be the most exciting in our history
(Slide 41):
o Bigger than last year with more than 1.7 million net square
feet of exhibits.
o Six of the world’s top ten auto manufacturers.
o 70 new technology startups in Eureka Park.
o Entertainment Matters featuring Eliza Dushku, the first CES
celebrity ambassador for the Hollywood community.
o Events from live boxing to exciting concerts and parties.
o More Press Day press conferences than ever before.
o iLounge TechZone that has expanded three fold.
o The 2012 CES sets the stage for an exciting year in
technology, and we can’t wait to see you there.
 Karen and I now have time to answer a few questions. Who would
like to ask the first question?
 Gary and Karen answer questions for 5 minutes.
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(At the conclusion)
Gary (Slide 42):
 Thank you for joining us and we look forward to seeing you in January
at the 2012 International CES. Please join us downstairs on the first
floor for product demonstrations at CES Unveiled and for the
networking reception. Thank you.
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