管理类
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Service Management, 3rd
服务管理，第三版
作者：James A.Fitzsimmons （University of Texas-Austin）
ISBN：0071181156
出版年代：2001
出版社： McGraw-Hill
目录原价(USD)：19.95
人民币零售价：135.00
教辅材料：教师手册
内容简介：Service Management is the best-selling text in this market and includes fantastic and current examples
from the field of technology. The text has extensive coverage on global operations, and the need for continuous
improvement in quality and productivity in the service industy. Service Management also does an excellent job of
demonstrating how crucial functional areas of organization such as marketing, strategic issues, operations and
human behavior impact effective service management.
本书是该领域的畅销书，其突出特点为包含技术领域精彩而适时的例证。该书内容涉及全球运营、服务业
质量与产量持续改进的需求等。
主要章节：
Part I Understanding Services
1. The Role of Services and the Economy
2. The Nature of Services
3. Service Quality
4. Service Strategy
Part II Designing the Service Enterprise
5. New Service Development and Process
Design
6. The Supporting Facility
7. Service Facility Location
8. The Service Encounter
8S.
Chapter
Supplement:
Work
Measurement
9. Internet Service
Part III Managing Service Operations
10. Forecasting Demand for Services
11. Managing Waiting Lines
11S. Chapter Supplement: Computer
Simulation
12. Capacity Planning
13. Managing Capacity and Demand
14. Managing Facilitating Goods
15. Service and Supply Chain Management
15S. Chapter Supplement: Vehicle Routing
16. Managing Service Projects
17. Linear Programming Applications in
Services
Part IV Toward World-Class Service
18. Quality and Productivity Improvement
18S.
Chapter
Supplement:
Data
Envelopment Analysis (DEA)
19. Growth and Global Expansion
Appendix A: Areas of a Standard Normal
Distribution
Appendix B: Uniformly Distributed
Random Numbers [0,1]
Appendix C: Values for Lq for the M/M/c
Queuing Model
Appendix D: Equations for Selected
Queuing Models
1
管理
类
Project Management
项目管理
作者：Clifford F.Gray （Oregon State University）
ISBN：0071163166
出版年代：2000
页数：496
出版社： McGraw-Hill
目录原价(USD)：22.95
人民币零售价：175.00
教辅材料：教师手册（题库）/教师光盘
内容简介：Project Management is a text with cases; it is suitable for a course in project
management and for professionals who seek a project management handbook. This text addresses
the major questions and issues the authors have encountered while teaching and consulting with
practicing project managers in domestic and foreign countries. The text is very contemporary and
up-to-date. This application-oriented text provides a road map for managing any type of
project--for example, information technology, R & D, engineering design, construction,
pharmaceutical, and manufacturing. The text helps the reader discover the strategic role of projects
in contemporary organizations, how projects are prioritized, what tools and techniques can be used
to plan and schedule projects, what organization and managerial styles will improve chances of
project success, how project managers orchestrate the complex network of relationships, factors
that contribute to the development of a high performing project team, the project system which
will help gain some measure of control, how project managers prepare for a new international
project in a foreign culture, and finally how senior management can develop a supportive
organizational culture for implementing projects. Gray and Larson present balanced view of the
technical and socio/cultural dimensions of managing projects.
本书包含教程与案例，既适宜于项目管理的课堂教学，又可作为业内人士的工作参考书。该
书作者本人多年从事项目管理的教学与咨询工作，这一点注定该书是理论与实践相融合的结
晶。作为一本实践导向的书，它涉及的领域极为广泛：信息技术、研发管理、工程设计、建
筑业、医药业、生产加工业等等。
2
管理
类
Technology Management: Text and International Cases
技术管理：教程与国际案例
作者： Norma Harrison
ISBN： 0071121250
出版年代：2002
页数：456
出版社： McGraw-Hill
目录原价(USD)： 17.95
人民币零售价:155.00
教辅材料：教师手册
内容简介：Harrison and Samson's TM is a text and cse approach to studying the many tacets of
technology management. A broad and diverse perspective is presented from various industies
throughout the world. This approach provides students better understanding of key success factors
for implementation of technology projects. Students see first-hand haow to implement
technological change by examinging the processes, routines, organizational structure, cultural and
leadership factors that relate to introducing and implementing successful new technology. The
most exciting and beneficial aspect of this text is its authorship, the cases were written by leading
experts form top institutions around the world including USA,UK, Germany, Japan, Korea,
Australia and Canada. Students are afforded the opportunity to learn from National Guru's of
Technology Management all in one convenient book.
综合美国、英国、德国、日本、韩国、澳大利亚及加拿大等各国案例，这本由著名的作者组
撰写的技术管理教科书以多视角阐述了多种行业的技术管理的各方面问题，可谓技术管理集
大成者也。
主要章节：
Chapter 1-A Review of Technology Management
Chapter 2-Technology Strategy
Chapter 3-Development of Technological Capabilities
Chapter 4-Managing Innovation
Chapter 5-Technology Management, Operational Systems Strategy, and Business Competitiveness
Interfaces
Chapter 6-Decisions and Implementation of New Technology
Chapter 7-Organizing for Technology
Chapter 8-E-Business Technology Developments
Cases (22 cases)
1. The Boeing Commercial Airplane Group: Design Process Evaluation
2. A Case Study of Manufacturing Organization Reconfiguration for Organizational Development
at Alan Group, UK
3. A Case Study of the Implementation and Management of Supply Chain Management at Becton
Dickinson ……
3
管理
类
Supply Chain Logistics Management
供应链物流管理
作者： Donald Bowersox (Michigan State University)
ISBN： 0071123067
出版年代： 2002
页数：672
出版社： McGraw-Hill
目录原价(USD)：
人民币零售价:235.00
教辅材料：教师手册
内容简介：Supply Chain Logistics Management is exciting and promises to bolster traditional
logistica courses and invigorate supply chain manangement course, by examining traditional
logistics issues within the context of the supply chain. Most textbooks approach this subject from
a limited perspective, studying only internal functions of an organization to the exclusion of issues
that relate to the entire supply chain. Supply Chain Logistics Management, provides a solid
foundation that clearly describes the role of logistics within the supply chain, portraying a
complete view of the subject and going farther to show how all the pieces fit together.
在研究供应链的时候，大多数同类书只局限于公司内部控制功能，而本书则着眼于整个供应
链与物流的各个环节，立足于传统，又注重内容的创新，细致入微，又深入浅出，是该领域
难得的一本好书。
主要章节：
Part I Logistics in Supply Chain Collaboration
Chapter 12: Transportation Management
Chapter 1: Twenty-first Century Supply
Chapter 13: Warehousing
Chains
Chapter 14: Packaging and Materials
Chapter 2: Lean Logistics
Handling
Chapter 3: Customer Accommodation
Problems: Logistical Operations
Chapter 4: Market-Distribution Strategy
Part IV Network Design
Chapter
5:
Procurement-Manufacturing
Chapter 15: Network Integration
Strategies
Chapter 16: Design Process and Techniques
Chapter 6: Operational Integration
Cases (5) Network Design
Cases (4) Integrative Management
Westminster
Integrated Logistics (DuPont)
MLCC
Woodmere Products
WGP Chemical
Zwick Electrical
Western Pharmaceutical (A)
Alternative Distribution (Nabisco)
Western Pharmaceutical (B)
Part II Technology Structure
Part V Administration
Chapter 7: Information Networks
Chapter 17: Organization and Relationship
Chapter 8: Enterprise Resource Planning and
Management
Extension Systems
Chapter 18: Performance and Financial
Chapter 9: Advanced Planning and Scheduling
Assessment
Problems: Technology
Cases (4) Supply Chain Management
Part III Operations
Woodson Chemical
Chapter 10: Inventory Management and
Performance Control
Strategy
Wilmont Drugs
Chapter 11: Transportation Infrastructure and
Dream Beauty
Regulation
4
管理
类
MIS for the Information Age, 3rd
信息时代的管理信息系统，第三版
作者： Stephen Haag （University of Denver）
ISBN： 0071123466
出版年代： 2002 页数：464
出版社： McGraw-Hill
目录原价(USD)：21.95
人民币零售价:195.00
教辅材料：教师公文包/网上资源
内容简介：MIS for the Information Age, 3rd edition, maintains the unique overall approach of the
successful second edition: the right mix of traditional and leading edge topical coverage along
with LOTS of hands-on, problem-solving projects. Haag works well for professors (and students)
who want a very interactive, engaging experience, and for those who want to see a strong tie to the
latest and greatest on the internet and corresponding textbook website. Haag is equally appropriate
for both business and non-business majors. This revision now clearly distinguishes between
technical and managerial topics key to MIS by organizing the technology coverage into Modules
and the managerial material into Chapters. In response to feedback from both users and non-users,
the chapters have been slightly reorganized to incorporate increased coverage of E-Commerce and
E-Business (Now a full chapter 5). Pedagogical features have been retained but fine-tuned and the
vibrant design has been toned down to reflect fewer features on a page.
该书的上一版在教学实践中取得巨大成功，被广泛采用，本版在上一版的基础上作了更新，
使本书特点更为突出：互动式表述方法，传统内容与新兴技术的紧密结合，对于专业或非专
业的学生都是很好的教材或参考书。
主要章节：
CHAPTER 1: THE INFORMATION AGE IN WHICH YOU LIVE Changing the Face of
Business
MODULE A: INFORMATION TECHNOLOGY SYSTEMS Supporting Information Processing
CHAPTER 2: STRATEGIC AND COMPETITIVE OPPORTUNITIES Using IT to Generate
Organizational Horsepower
CHAPTER 3: DATABASES AND DATA WAREHOUSES A Gold Mine of Information
MODULE B: BUILDING DATABASES ERDs and Data Modeling
CHAPTER 4: DECISION SUPPORT AND ARTIFICAL INTELLIGENCE Brainpower for Your
Business
MODULE C: NETWORK TECHNOLOGIES Supporting E-Commerce and E-Business
CHAPTER 5: ELECTRONIC COMMERCE AND E-BUSINESS The New 揈.Conomy?
CHAPTER 6: EMERGING TECHNOLOGIES Innovations for Tomorrow
CHAPTER 7: DEVELOPING IT SYSTEMS Organizational, End-User, and Workgroup
Perspectives
CHAPTER 8: MANAGING INFORMATION AND KNOWLEDGE WORKERS Staying on
Track
CHAPTER 9: PREPARING FOR THE FUTURE Here Today, But Where Tomorrow?
5
管理
类
Strategic Logistics Management
战略物流管理
作者： James R.
ISBN： 0071181229
出版年代：2001
出版社： McGraw-Hill
目录原价(USD)：22.95
教辅材料：教师手册/教师光盘/题库/录象带（非赠品）
人民币零售价：215.00
内容简介：The fourth edition of this book is an excellent balance of theory and practical
application and continues to include state-of-the-art logistics information and technology.This is
one of the few books to have a view of logistics from and marketing perspective. In addition, it
integrates the areas of logistics, marketing , finance, accounting, technology and manufacturing.
Extensive coverage of customer satisfaction, global issues, and accounting/finance issues are
incorporated throughout the text as well as in separate chapters. Examples of "real world"
illustrations of concepts are also included in each chapter. This book has been extensively revised
and updated in the areas of technology, global coverage, and transportation.
该书是理论基础与实际应用完美结合的典范，是极少数的从营销角度阐述物流的教科书之
一。它广涉物流、营销、金融、会计、技术与生产等领域，并且既在全书中贯穿又有单独章
节阐述了客户满意度、全球化等问题。大量实例的运用使各章概念清晰，新版在技术发展、
全球化及交通运输等方面作了更新与扩充，一出版即受到广泛关注。
主要章节：
1. Logistics’ Role in the Economy and the Organization
2. Supply Chain Management
3. Customer Service
4. Order Processing and Information Systems
5. Financial Impact of Inventory
6. Inventory Management
7. Managing Materials Flow
8. Transportation
9: Decision Strategies in Transportation
10. Warehousing
11. Material Handling, Computerization and Packaging
12. Procurement
13. Global Logistics
14. Global Logistics Strategies
15. Organizing for Effective Logistics
16. Logistics Performance Measurement
17. Measuring and Selling the Value of Logistics
18. Strategic Logistics Plan
6
管理
类
The Business Strategy Game, 7th
企业战略模拟，第七版
作者： Arthur Thompson （University of Alabama-Tuscaloosa）
ISBN： 0071201599
出版年代：2002
出版社： McGraw-Hill
目录原价(USD)：12.95
人民币零售价：95.00
教辅材料：教师手册
内容简介：This Game is the No.1 selling computer simulation in the strategic management market.
It is the single best exercise available for helping students understand how the functional pieces of
a business fit together and for providing students with a capstone experience in decision-making.
The exercise of running a simulated company in a competitive market setting helps students
develop better decision-making judgment and improves their skills in evaluating market and
competitive conditions and responding to changes that are occuring. The Business Strategy Game
helps students learn from working with the numbers, exploring options, and trying to unite
production, marketing, finance, and human resource decisions into a coherent strategy. The
company that students manage has plants to operate, a work force to compensate, distribution
expenses and inventories to control, cpital expenditure decisions to make, marketing and sales
campaigns to wage, a website to operate, sales forecasts to consider, and ups and downs in
exchange rates, interest rates, and the stock market to take into account. Students must weave
functional decisions in production, distribution, marketing, finance, and human resources into a
cohesive action plan. They have to react to changing market and competitive conditions, initiate
moves to try to build competitive advantage, and decide how to defend against aggressive actions
by competitors. And they must endeavor to masimize shareholder wealth via increased dividend
payments and stock price appreciation. Each team of students is challenged to use their
entrepreneurial and strategic skills to become the next Nike or Reebok and ride the wave of
growth to the top of the worldwide athletic footwear industry.
本书是公认的战略管理的最好模拟软件。学生分成小组运作一个模拟的公司，在生产、营销、
融资与人力资源等各方面根据各项数据与模拟情景作决策，教师可对各小组的运作结果进行
综合评估，借此学生可在“实践”中轻松地掌握战略管理的内容。
7
管理
类
Operations Management, 7th
运作管理，第七版
作者： William J.Stevenson （Rochester Institute of Technology）
ISBN： 0071121285
出版年代： 2002
出版社： McGraw-Hill
目录原价(USD)：27.95
人民币零售价：275.00
教辅材料：教师手册/题库/教师演示光盘/学习指南
内容简介：该书包括制造业与服务业的运作管理，阐述从产品或服务的设计，运送或传递，
到控制的各种策略。每一章节都遵循标准格式：概念、释例、问题、案例、业内新闻及相关
阅读材料。作者着重表述了运作管理在今天的商务世界中的重要作用，将 JIT、TQM 等重
要概念清晰而简明地表述出来。该书的前版得到广大教师的厚爱，经过调整与更新的新版更
成为教师的首选。
主要章节：
Part I INTRODUCTION
1 Introduction to Operations Management
2 Competitiveness, Strategy, and Productivity
Part II FORECASTING
3 Forecasting
Part III SYSTEM DESIGN
4 Product and Service Design
4S Reliability
5 Capacity Planning
5S Decision Theory
6 Process Design and Facility Layout
6S Linear Programming
7 Design of Work Systems
7S Learning Curves
8 Location Planning and Analysis
8S The Transportation Model
Part IV QUALITY
9 Introduction to Quality
8
10 Quality Control
10S Acceptance Sampling
11 TQM and Quality Tools
Part V SUPPLY CHAIN MANAGEMENT
12 Supply Chain Management
12S Purchasing and Supplier Mgt.
13 Inventory Management
14 Aggregate Planning
15 MRP & ERP
16 Just-in-Time Systems
16S Maintenance
17 Scheduling
Part VI PROJECT MANAGEMENT
18 Project Management
Part
VII
WAITING
LINES
AND
SIMULATION
19 Waiting Lines
19S Simulation
管理
类
Global Marketing Management, 2nd
全球营销管理 第二版
作者：Kotabe
Kotabe, Masaaki, Temple Univ.; Helsen, Kristiaan, Hong Kong Univ. of Science and Technology
装帧:
ISBN：0471372897
出版年代： 2000
cloth
页码：768
出版社：John Wiley & Sons
目录原价(USD)： 110.95
人民币原价：290.00
读者对象：
Marketing managers and business professionals.
使用情况：
适合外向型商学院，强调全球性。本书在美国得到纽约大学，加州伯克利大学等采用。
内容简介：The ultimate objective of this book is to help readers prepare for the 21st Century and become an
effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than
being bound by the traditional bilateral (inter-national) view of competition and marketing, Kotabe and Helsen
emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a crossfunctional approach to the business operation.
主要章节：GLOBALIZATION. Globalization Imperative. GLOBAL MARKETING ENVIRONMENT. Global
Economic Environment. Global Financial Environment. Global Cultural Environment. Political and Legal
Environment. DEVELOPMENT OF COMPETITIVE MARKETING STRATEGY. Global Marketing Research.
Global Segmentation and Positioning. Global Marketing Strategies. Global Market Entry Strategies. Global
Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces. GLOBAL MARKETING STRATEGY
DEVELOPMENT. Global Product Policy Decisions I: Developing New Products for Global Markets. Global
Product Policy Decisions I: Marketing Products and Services. Global Pricing. Communicating with the World
Customer. Sales Management. Global Logistics and Distribution. Export and Import Management. MANAGING
GLOBAL OPERATIONS. Planning, Organization and Control of Global Marketing Operations. Global Marketing
and the Internet. Cases. Web Resources WWW.Wiley.Com/College/Kotabe. Indexes. Photo Credits.
9
管理
类
Information Technology for Management 2e
管理信息技术 第二版
作者：Efraim Turban, Ephraim McLean, James Wetherbe
ISBN：9971513781 （印度版） 装帧: Paperback
出版年代：2001
出版社：
John Wiley & Sons
人民币零售价：140.00
读者对象：
管理信息系统三年级，四年级和 MBA 课程教材。
使用情况：
斯坦福，加州伯克利，哥伦比亚大学等
内容简介：
Managers will learn the most effective ways to use information systems in this
new edition. The authors examine case studies to highlight new technology and applications
including fuzzy logic, neural computing, and hypermedia.
主要章节：
Part I: IT in the Organization
1. Organizations, Environments, and Information Technology
2. Information Technologies: Concepts and Management
3. Strategic Information Systems
Part II: Networks and IT
5. The Internet and Network Computing: Discovery, Communication, and Collaboration
6. Electronic Commerce
1. Ethical and Other Impacts of Information Technology on Organizations, Individuals, and
Society
Part III: Using IT
1.
2.
3.
4.
Transaction Processing, Innovative Functional Systems and Supply Chain Integration
Supporting Management and Decision Making
Data and Knowledge Management
Intelligent Support Systems
Part IV: Managing IT
1.
2.
3.
4.
Planning for Information Technology and Systems
IT Economics
Systems Development
Managing Information Resources, Control, and Security
Technology Reference Guides
T-1 Hardware
T-2 Software
10
T-3 Databases
T-4 Data Communications
管理
类
Organizational Behavior
组织行为学
作者：John R. Schermerhorn, Jr., James G. Hunt, Richard N. Osborn
ISBN：9971513854 (印度版)
装帧: Paperback
出版年代：1999
出版社：John Wiley & Sons
人民币零售价： 105.00
内容简介：
Racing is a team sport. Everyone who races pretty much has the same car and
the same equipment. What sets us apart is our people. ...We're stronger as a team than we are on
our own." -Ray Evernham, pit crew chief for champion racecar driver Jeff Gordon Like
automobile racing, today's fast-paced and high performance organizations run on talent and
teamwork. The field of Organizational Behavior is leading academic curricula in skills
development and integrative thinking for 21st century career success. Organizational Behavior,
7th edition is designed to best meet this high performance standard. Fast OB! "Fast!" That's the
word that describes most accurately the work environment of today's high performance
organizations. Understanding this environment and its implications is essential for anyone seeking
career success in the 21st century! The Seventh Edition of Organizational Behavior reflects the
realities of the new workplace to better prepare students for the fast-paced world of opportunity
they will soon enter. Team up with Fast Company Magazine This text features a learning
partnership with Fast Company magazine, one of the most talked about magazines in business!
The text itself includes The Fast Company Collection, a series of full-text articles to enhance the
already extensive selection of application-oriented and skills-building resources. Available with
the text is The New Fast Company Handbook of the Business Revolution. This fascinating
supplement provides six insightful articles reprised from past issues of the magazine about the
changing landscape of leadership, work and careers. These thought-provoking articles are sure to
challenge, stimulate, and inspire!
主要章节：
PART 1
Chapter 1
Chapter 2
Chapter 3
PART 2
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
PART 3
Chapter 9
Chapter 10
PART 4
11
ENVIRONMENT
Organizational Behavior Today
The High Performance Organization
Global Dimensions of Organizational Behavior
MANAGING INDIVIDUALS
Diversity and Individual Differences
Perception and Attribution
Motivation and Reinforcement
Human Resource Management Systems
High Performance Job Designs
MANAGING GROUPS
The Nature of Groups
Teamwork and High Performance Teams
MANAGING ORGANIZATIONS
管理
类
Chapter 11
Chapter 12
Chapter 13
PART 5
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
MODULE
Basic Attributes of Organizations
Information Technology and Organizational Design
High Performance Organizational Cultures
MANAGING PROCESSES
High Performance Leadership
Power and Politics
Information and Communication
Decision Making
Conflict and Negotiation
Change, Innovation and Stress
Research Foundations of Organizational Behavior
读者对象： 大学管理专业（含 MBA）组织行为学课程教材
使用情况：
12
普度，印第安纳，加州大学等
管理
类
Project Management: A Managerial Approach
项目管理
作者：Jack R. Meredith, Samuel J. Mantel, Jr.
Meredith 是项目管理方面的权威作者，其 PM 教材得到全球顶尖商学院的普遍采用。
ISBN：9971512890 （印度版）
装帧:
Paperback
出版年代：1999
出版社：John Wiley & Sons
人民币零售价： 95.00
读者对象：
项目管理课程培训，管理专业（MBA）项目管理课程教材
使用情况：
MIT, 哈佛，普度
内容简介：
As businesses struggle to improve their record of completing large scale
projects on time and on budget, interest in good project management skills is skyrocketing.
For the past 10 years this book has set the standard for establishing project management
principles. With a sharp focus on business (rather than engineering or construction), it
provides all the guidelines and tools managers of projects need to succeed. Throughout,
the emphasis is on project/team management techniques, rather than general
management techniques. Critical aspects of project management are covered in detail,
including available software packages, negotiation, project manager selection, and project
auditing and terminating.
主要章节：
1． Part I: Project Initiation
2. Project Selection
3. The Project Manager
4. Project Organization
5. Project Planning
6. Conflict and Negotiation
Part II: Project Implementation
7. Budgeting and Cost Estimation
8. Scheduling
9. Resource Allocation
10. Monitoring and Information Systems
11. Project Control
Part III: Project Termination
12. Project Auditing
13. Project Termination
Epilogue
Appendix A: Area Under the Normal Distribution
Appendix B: Probability and Statistics
Appendix C: Answers to Even-Numbered Problems
13
管理
类
Managing For The Future : Organizational
Behavior and Procedures, 2nd
未来管理：组织行为和过程，第二版
作者：Deborah G. Ancona， 德博拉夫.安科拉，麻省理工学院
教授，专事研究行为决策科学。提出了一个新组织结构——“网络
团队”。
Thomas A. Kochan， 托马斯.科钦安，麻省理工学院教授，专门
研究自动化工业、雇佣关系、人力资源管理。其研究重点是美国工
业的创新性人力资源的传播速度问题。
John Van Maanen， 约翰.范马男，麻省理工学院研究生项目负责人、教授、专门研究组织学
习、人力资源管理，以及监督和审核之间的平衡关系。
Maureen Scully， 毛润.斯科利，麻省理工学院斯隆学院教授，研究领域是工作场所的不平等
及产生的冲突。
D. Eleanor Westney， D.伊利安诺.韦斯特尼，麻省理工学院教授，专事研究国际管理、日
本企业、组织学习、研究与开发。
ISBN:
0-538-87546-1
装帧：Paperback
出版年代： 1999
出版社：Thomson Learning
目录原价(USD)：80.95
人民币零售价：265.00
读者对象：适用于本科、研究生的组织行为学课程。各模板可单独用于组织、团队或领导学
课程
使用情况：摩托罗拉大学培训课程；人民大学与美国布法罗纽约州立大学合办 EMBA 项目
教辅材料：5 Available Supplements
内容简介:
本书独创性的模式视角可使读者最大程度的灵活选择教材内容。书中设置了一
种“新的”组织（一种平面的、灵活的、基于网络的多元实体），将这种组织作为管理活动
发生的环境，并且从战略设计、政治和文化这三种角度来分析组织和计划行动。全书根据
MIT13 门优秀课程编写，由 13 个独立的板块组成。本书汇集了世界上名家学者们在该领
域的研究观点，从独特视角分析其观点的价值，比较了诸如迪斯尼乐园在美国的兴盛、东京
的火爆、巴黎的萧条、提出了文化对各国的影响等独到观点。
主要章节： ANALYTICS. Module 1: The "New" Organization: Taking Action in an Era of
Organizational Transformation. Module 2: Three Lenses on Organizational Analysis and
Action. Module 2A: Conducting Team Projects. TEAMS. Module 3: Making Teams Work.
Module 4: Diverse Cognitive Styles in Teams. Module 5: Team Processes. Module 6: Teams in
Organizations. ORGANIZATIONS. Module 7: Workforce Management: Employment
Relationships in Changing Organizations. Module 8: Managing Change in Organizations.
Module 9: Organizational Action in Complex Environments. Module 10: Learning Across
Borders: Disneyland from California to Paris Via Tokyo. SKILLS. Module 11: Managing
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Cultural Diversity. Module 12: Negotiation and Conflict Resolution. Module 13: Change From
Within: Roads to Successful Issue Selling. Index.
新版特征：
NEW! The Grid outlining the the individual, managerial, and external skills needed to
manage in the new organization has been removed to increase the focus on the
modules' central theme.
NEW! Organized around four major headings: Analytics, Team Management,
Organizations, and Skills.
NEW! Modules are now organized in to Core and Supplemental Sections allowing
even greater flexibility by identifying the essential content and the ability to
supplement additional material.
NEW! Module 13 on Issue Selling (written by Sue Ashford and Jane Dutton of the
University of Michigan) looks at the role of middle management in gaining the
attention of top management to shift the priorities and direction of the firm.
NEW! Module 13 on Issue Selling (written by Sue Ashford and Jane Dutton of the
University of Michigan) looks at the role of middle management in gaining the
attention of top management to shift the priorities and direction of the firm.
NEW! Substantially updated and revised, Managing for the Future reflects the most
current thinking regarding organizations and managerial action.
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Management with Student CD-ROM and PERF
Module, 5th
管理学，第五版
作者：Richard L. Daft, Vanderbilt University
理查德 L. 达夫特 现任范德比尔特大学 LOT 中心主任、美国管理协会
会员、《组织科学》杂志副主编、美国银行协会等多家机构顾问。著有
《组织理论与设计》等 6 本专著及数 10 篇学术论文
ISBN: 0-03-027003-0
装帧：Hardcover
出版年代： 2000
出版社：Thomson Learning
目录原价(USD)：110.95
人民币零售价：450.00
读者对象： Management, 5e is appropriate for introductory or principles of management
courses or any where the functions and role of management is explored, in both 2-year and
4-year schools.
适用于管理学基础教程或理论教程。
教辅材料：17 Available Supplements
内容简介:
作为管理学课程的主导教材，本书第 5 版又上升到了一个新的高度——融入
了更多有关领导学、技术、新生话题、实际应用及变革创新等方面的内容，使得本书也成为
当今最为出色的管理学教材之一。和前几版一样，第 5 版中继续对有关管理学的核心理论
与实践进行了介绍，在注重最优秀的传统理论的同时，书中还对最新的管理学研究成果及实
践进行了深入的阐述。
主要特点：
International management issues are integrated throughout the text, and an entire
chapter is devoted to global topics, giving Management a true international
perspective.
主要章节：I. Introduction to Management 1. The Changing Paradigm of Management 2.
Foundations of Management and Learning Organizations II. The Environment of Management
3. The Environment and Corporate Culture 4. Managing in a Global Environment 5.
Managerial Ethics and Corporate Social Responsibility 6. The Environment of
Entreprenuership and Small Business Management III. Planning 7. Organizational Goal
Setting and Planning 8. Strategy Formulation and Implementation 9. Managerial Decision
Making IV. Organizing 10. Fundamentals of Organizing 11. Using Structural Design to
Achieve Strategic Goals 12. Change and Development 13. Human Resource Management 14.
Managing Diverse Employees V. Leading 15. Foundations of Behavior in Organizations 16.
Leadership in Organizations 17. Motivation in Organizations 18. Communication in
Organizations 19. Teamwork in Organizations VI. Controlling 20. Quality Control and
Productivity 21. Information Systems and Technology 22. Operations and Services
Management
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Successful Project Management with Microsoft
Project CD
成功的项目管理
Jack Gido, 作者杰克．吉多是宾夕法尼亚州立大学技术援助项目主任，既
有丰富的项目管理知识和教学经验，又有近 20 年的以生产力和制造技术改
进为主的实际经验，他已经出版过两本颇受读者欢迎的项目管理著作。本书
即概括了作者项目管理的最新实践和教学经验，又有其原有著作的深入和升华。
James P. Clements, Towson University
ISBN: 0-324-04794-0
出版年代：1999
页数：432 pp.
出版社：Thomson Learning
目录原价(USD)： 81.95
人民币零售价：320.00
读者对象：即适用于大学本科和 MBA 的教学，同时也可以为研究人员和其他对项目管理的知识和经验感
兴趣的人提供服务。可使用于全日制大学或职业大学的项目管理教程，尤其适合管理或生产运营管理课程
的使用。
教辅材料：5 Available Supplements
内容简介:
本书对项目管理方面的内容进行了介绍，这些内容都是学生应该掌握的，其中
包括如何组织并管理高效项目团队等。本教材适用于本科生及相关职业人员。书中重点对沟
通技能进行了阐释，同时就如何对团队内部或团队之间的项目发展情况进行沟通与记录这一
话题也进行了侧重介绍。本书还对计划、规划及成本估计等内容进行了说明。
主要章节： PART 1. THE LIFE OF A PROJECT. 1. Project Management Concepts. 2. Needs
Identification. 3. Proposed Solutions. 4. The Project. PART 2. PEOPLE: THE KEY TO
PROJECT SUCCESS. 5. The Project Manager. 6. The Project Team. 7. Types of Project
Organizations. 8. Project Communications and Documentation. PART 3. PROJECT PLANNING
AND CONTROL. 9. Planning. 10. Scheduling. 11. Schedule Control. 12. Resource
Considerations. 13. Cost Planning and Performance.
主要特点： Opening vignettes in every chapter. Reinforces concepts to be
discussed in the chapter that are used in real-world situations.
In-chapter boxed questions test comprehension of key concepts.
End-of-chapter cases with questions are framed for individual and group response.
The cases are fun and elicit interesting debates.
End-of-chapter review questions with problems and World Wide Web exercises.
Allow the learner to apply the concepts discussed.
Appendices on project management software, World Wide Web sites of interest to
project managers, and answers to in-text boxed questions is also included. A list of
project management organizations worldwide is provided in an appendix for those
individuals who want to pursue additional development activities.
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Modeling the Supply Chain
供应链建模
作者： Jeremy F. Shapiro, Massachusetts Institute of Technology
ISBN: 0-534-37363-1
出版年代：2001
页数：400 pp.
出版社：Thomson Learning
目录原价(USD)： 73.95
人民币零售价：180.00
读者对象：适用对象为需要使用分析工具管理其供应链的职业经理人；开发和维护信息技术的技术人员
和使用模型传授供应链知识的专业顾问
教辅材料：1 Available Supplements
内容简介:
本书重点对建模技术进行了阐述，是一本非常适用于供应链管理课程的工具教
材。本书适应对象相当广泛，从寻求更佳分析工具以改善他们供应链管理的职业经理人，到
开发或保养此类工具的信息技术人员，再到通过使用模式及模式系统进行供应链研究，从而
帮助公司改善供应链管理的顾问人员，无一不适合运用本书。
主要章节：PART I: INTRODUCTION TO SUPPLY-CHAIN MANAGEMENT. 1. Supply-Chain
Management, Integrated Planning, And Models. 2. Information Technology. PART II:
MODELING AND SOLUTION METHODS. 3. Fundamentals of Optimization Models: Linear
Programming. 4. Fundamentals of Optimization Models: Mixed Integer Programming. 5.
Unified Optimization Methodology for Operational Planning Problems. 6. Supply-Chain
Decision Databases. PART III: APPLICATIONS. 7. Strategic and Tactical Supply Chain
Planning: State-of-the-Art Modeling Applications. 8. Strategic and Tactical Supply-Chain
Planning: Advanced Modeling Applications. 9. Integration of Financial and Physical
Supply-Chains. 10. Operational Supply-Chain Planning. 11. Inventory Management. PART IV:
THE FUTURE. 12. Organizational Adaptation to Supply-Chain Modeling Systems.
主要特点： Begins with pedagogical examples of linear and mixed-integer
programming models and methods for optimizing them. The complementary role of
heuristic methods, especially for operational problems, is examined.
Review developments in IT that both promote and require supply-chain
optimization modeling, and supply-chain decision databases are examined in detail.
Discusses modeling applications to supply-chain management problems at all levels
of planning, such as strategic, tactical, and operational.
Explains how companies can adapt their business processes to fully achieve
integrated supply-chain management by the use of modeling systems.
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Small Business Management : An
Entrepreneurial Emphasis, 11th
小企业管理，第十一版
作者：Justin G. Longenecker, Baylor University
杰斯汀.隆内克:华盛顿大学工商管理硕士,目前任小企业国际会议
主席
Carlos W. Moore, Baylor University
卡罗司.莫尔:德州 A&M 大学的工商管理博士,目前在贝勒大学任教已达 25 年之久
J. William Petty, Baylor Universit
威廉.皮迪:贝勒大学金融学教授，同时任卡鲁斯企业家协会主席
ISBN: 0-538-89015-0
出版年代：2000
页数：736
出版社：Thomson Learning
目录原价(USD)： 100.95
人民币零售价：310.00
读者对象：管理专业本科生、项目管理人员、项目经理
教辅材料：17 Available Supplements
内容简介:
SMALL BUSINESS MANAGEMENT has helped guide generations of students into
the ranks of business owners and entrepreneurs. For more than three decades, it has been
the most widely used text in its field. The authors' diverse academic backgrounds in
management, marketing and finance bring a balanced approach to covering all aspects of
starting and running new ventures. Adopters praise the text edition after edition for its wealth
of resources, enjoyable presentation, and superior coverage.
本书是近 30 多年来小企业管理领域主打教材。本书从小企业管理的角度来研究营销战略、细分市场、营
销组合等问题，着重提高顾客忠诚度，并介绍了在提供顾客服务过程中如何使用新科技
主要章节：
PART 1: ENTREPRENEURIAL OPPORTUNITIES. 1. Entrepreneurship in the New Millennium. 2.
Family Business Opportunities. 3. Franchising Opportunities. 4. Startup and Buyout
Opportunities. 5. Competitive Advantage in the Marketplace. PART 2: DEVELOPING THE NEW
VENTURE BUSINESS PLAN. 6. The Role of the Business Plan. 7. Developing the Marketing
Plan. 8. Selecting the Management Team and the Form of Organization. 9. Selecting the
Location and Planning the Facilities. 10. Accounting Statements and Financial Requirements.
11. Finding Sources of Financing. PART 3: SMALL BUSINESS MARKETING. 12. Customer
Satisfaction. 13. Pricing and Credit Strategies. 14. Promotion: Personal Selling, Advertising,
and Sales Promotion. 15. Distribution Channels and Global Markets. PART 4: MANAGING
SMALL BUSINESS OPERATIONS. 16. Social and Ethical Issues. 17. Professional Management
in the Growing Firm. 18. Managing Human Resources. 19. Quality Management and the
Operations Process. 20. Managing Computer-Based Technology. PART 5: FINANCIAL
MANAGEMENT IN THE ENTREPRENEURIAL FIRM. 21. Evaluating Financial Performance. 22.
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Managing the Firm's Assets. 23. Risk and Insurance. 24. Exit Strategies and Beyond. CASES.
APPENDICES A. Small Business Plan. B. Present Value of $1. C. Present Value of an Annuity.
D. Useful URLs. GLOSSARY. INDEX.
新版特征：
EXPANDED TECHNOLOGY EMPHASIS: This edition has increased Internet coverage
throughout, expanded "Exploring the Web" exercises, and an end-of-book URL
Appendix.
SAMPLE BUSINESS PLAN: An actual business plan in the appendix gives students a
model to emulate and refer to as they create their own.
WEB SITE: This text's content-rich Web page (longenecker.swcollege.com) is a
great first step in unlocking text and online resources. It features include: links to
private and government sites, "Entrepreneur of the Month" profiles, downloadable
samples of online financial resources, activities and exercises for each chapter, and
updates to the text.
PURCHASING AND INVENTORY: Purchasing and Inventory sections have been
added to Chapter 19 QUALITY MANAGEMENT AND THE OPERATIONS PROCESS.
UP-TO-DATE: This edition explores the latest and most relevant topics. A new
chapter covers the competitive advantage of small business in a changing economic
landscape. In addition, a new chapter on exit strategies emphasizes the continuity
of the business when it changes hands.
EARLIER ETHICS COVERAGE: Now integrated into Chapter 16 "Social and Ethical
Issues," ethics topics are covered earlier than in previous editions.
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Strategic Management : Competitiveness and
Globalization, Concepts and Cases with
InfoTrac College Edition, 4th
战略管理：竞争与全球化，第四版
作者：Michael A. Hitt, Arizona State University
R. Duane Ireland, University of Richmond
Robert E. Hoskisson, University of Oklahoma
ISBN: 0-324-01731-6
出版年代： 2001
页数：1280
出版社：Thomson Learning
目录原价(USD)：
107.95
人民币零售价：465.00
读者对象： 适用于大学本科高年级商业系或管理系的战略管理或政策课程
教辅材料: 18 Available Supplements
内容简介:
本书是美国得克萨斯 A&M 大学、贝勒大学等著名大学商学院的战略管理标准
教材。教学目标明确，结合众所周知的世界 13 大企业的实际案例，全面阐述战略管理的核
心问题，使您领会战略竞争和全球化的重要性。作者将资源视角和传统的股东方法糅合在一
块来解释公司如何建立一种持续的竞争优势。
主要章节：PART ONE: STRATEGIC MANAGEMENT INPUTS. 1. Strategic Management and
Strategic Competitiveness. 2. The External Environment: Opportunities, Threats, Industry
Competition, and Competitor Analysis. 3. The Internal Environment: Resources, Capabilities,
and Core Competencies. PART TWO: STRATEGIC ACTIONS: STRATEGY FORMULATION. 4.
Business-Level Strategy. 5. Competitive Dynamics. 6. Corporate-Level Strategy. 7.
Acquisition and Restructuring Strategies. 8. International Strategy. 9. Cooperative Strategy.
PART THREE: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION. 10. Corporate
Governance. 11. Organizational Structure and Controls. 12. Strategic Leadership. 13.
Corporate Entrepreneurship and Innovation. PART FOUR: CASES.
新版特征：Current Research: Thoroughly updated, this edition contains the most
current research and findings, including references to 1999 and 2000 publications.
Updated Strategic Focus Features: There are 3 new Strategic Focus segments per
chapter.
New Chapter Opening Vignettes: All new chapter opening vignettes present
interesting scenarios confronting real firms.
New Cases: Thirty-five all new cases, along with five Classic Cases from previous
editions, are included. All cases from previous editions and CaseNet are available
through Thomson Learning Custom Publishing.
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Human Resource Management : A Strategic
Approach, 4th
人力资源管理：战略方法，第四版
作者：William P. Anthony, Florida State University
K. Michelle Kacmar, Florida State University
Pamela L. Perrewe, Florida State University
ISBN: 0-03-033509-4
出版年代：2002
装帧：Hardcover
页数:758
出版社：Thomson Learning
目录原价(USD)：99.95
人民币零售价：555.00
读者对象 本科、研究生、MBA
教辅材料： 5 Available Supplements
内容简介:
Written from a "what human resources can do for you" perspective, this text
demonstrates how human resources fit into the organizational big picture. Many
cross-functional topics are integrated throughout including, marketing, finance, operations,
and accounting. Updated cases include material that reinforces the key concepts presented in
the chapters and provide additional practical perspectives to problems faced by human
resource managers.
本书从战略角度来检视人力资源的典型功能，并且探究这些功能是如何与公司追求竞争优势
的整体战略融为一体的。
主要章节：
Part I. The Strategic Approach. 1. The Strategic Approach to Human Resource
Management. 2. Formulating a Corporate and Human Resource Strategy. 3. The External and
Global Environment for Human Resources: Change and Diversity. Part II. Strategies for
Human Resource Acquisition and Placement. 4. Human Resource Planning and Information
Systems. 5. Equal Employment Opportunity and Managing Diversity. 6. Job Analysis. 7.
Recruitment, Selection, and Retention. Part III. Strategies for Maximizing Human Resource
Productivity. 8. Job Design. 9. Socialization, Training, and Development. 10. Strategies for
Effective Performance Appraisal Systems. 11. Strategic Compensation Systems. 12.
Improving Productivity. Part IV. Strategies for Maintaining Human Resources. 13. Benefit
Plans. 14. Managing Health, Safety, and Stress. 15. Ethics, Employee Rights, and Employer
Responsibilities. 16. Unions and Strategic Collective Bargaining. Part V. Strategic Separation.
17. Separation Restructuring and the Virtual Organization.
主要特点：每章开头和结尾以及书的最后收有最新的案例；增加篇幅强调伦理及其在人力资
源管理中所扮演的重要角色；无数小企业案例和事例交织贯穿全书；有关国际化及新技术使
用的最新事例；列出公司网址，以使学生能随时上网更新信息。
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Marketing Management with InfoTrac College
Edition, 2nd
营销管理，第二版
作者：Michael R. Czinkota, Georgetown University
Masaaki Kotabe, Temple University
ISBN: 0-324-02203-4
页数：624 pp.
出版社：Thomson Learning
目录原价(USD)：92.95
出版年代：2001
人民币零售价：195.00
读者对象： 适合营销战略、商业个体战略分析、战略市场企划、营销企划、战略营销管理以及高级营
销的本科高年级课程使用。同时适用于研究生层次营销课程。
教辅材料： 10 Available Supplements
内容简介:
A marketing management course shouldn't be treated like a principles class.
And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing
Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry
explanations and unnecessary "extra" information. Theoretical and practical considerations
are balanced throughout. Coverage of critical and contemporary marketing topics includes
integration of e-commerce and a unique chapter on estimating marketing demand.
本书第二版对营销管理这一顶级课程中所有必需的元素材料均进行了介绍。作者对营销管理
的理论和应用作了全面均衡的阐述。书中还对电子商务以及营销需求评估等当代营销的关键
问题进行了深入的讨论。
主要章节： 1. An Overview of Marketing. 2. Marketing Planning. 3. Understanding the
Environment and the Competition. 4. Understanding the Buyer. 5. Marketing Research and
Information. 6. Estimating Marketing Demand. 7. Market Segmentation, Positioning, and
Branding. 8. Product and Service Decisions. 9. New Products. 10. Pricing Decisions. 11.
Distribution and Supply Chain Management. 12. Designing Effective Promotion and
Advertising Strategies. 13. Direct Marketing, Sales Promotion, and Public Relations. 14.
Selling and Sales Management. 15. The Future of Marketing. CASES: 1. Amazon.com. 2.
Anheuser-Busch International, Inc. 3. AT&T. 4. Citibank N.A. in Japan. 5. Kao Corporation. 6.
Marketing and the Environment. 7. Pepsi One. 8. Spectrum Color Systems Inc. 9. Unisys. 10.
Water From Iceland. Company and Organization Index. Name Index. Subject Index. Photo
Credits.
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Introduction to Management Science:
Quantitative Approaches to Decision
Making, 9th
管理科学导论：决策科学的计量方法，第九版
作者：David Anderson, University of Cincinnati
Dennis Sweeney, University of Cincinnati
Thomas Williams, Rochester Institute of Technology
ISBN: 0-324-00321-8
出版年代：2000
出版社：Thomson Learning
目录原价(USD)： 107.95
装帧：Hardbound
页数： 896
人民币零售价：465.00
使用情况：澳大利亚新南威尔士大学与北京技术交流培训中心合办国际商学硕士项目
内容简介：Best-selling text in the market. Introduction to Management Science, 9e blends
problem formulation, managerial interpretation, and math techniques with an emphasis on
problem solving. The problem-scenario approach introduces quantitative procedures through
situations that include both problem formulation and technique application. Extensive linear
programming coverage includes problem formulation, computer solution, and practical
application. Text covers transportation, assignment, and the integer programming extension
of linear programming, as well as advanced topics like waiting line models, simulation, and
decision analysis. Large selection of problems includes self-test problems with complete
solutions and 20 case problems. Excel spreadsheet appendices are included in this edition.
作为最为畅销的管理科学教材之一，本书第 9 版将管理解释、数学技术、问题设计等因素融在
一起进行阐释，同时将重点放在问题解决上。书中有大量问题包括配有完全解题答案的自测题和
20 道案例分析题。
主要章节：
1. Introduction. 2. An Introduction to Linear Programming. 3. Linear Programming:
Sensitivity Analysis and Interpretation of Solution. 4. Linear Programming Applications. 5.
Linear Programming: The Simplex Method. 6. Simplex-Based Sensitivity Analysis and Duality.
7. Transportation, Assignment, and Transshipment Problems. 8. Integer Linear Programming.
9. Network Models. 10. Project Scheduling: PERT/CPM. 11. Inventory Models. 12. Waiting
Line Models. 13. Simulation. 14. Decision Analysis. 15. Multicriteria Decision Problems. 16.
Forecasting. 17. Markov Processes. 18. Dynamic Programming. APPENDICES. INDEX.
24
管理
类
Business Marketing Management : A Strategic View of
Industrial and Organizational Markets, 7th
商务营销管理，第七版
作者：Michael D. Hutt, Arizona State University
Michigan State University
Thomas W. Speh, Miami University, Ohio
Michigan State University
ISBN: 0-03-029179-8
装帧：Hardcover
页数：752
出版社：Thomson Learning
目录原价(USD)：109.95
出版年代：2001
人民币零售价：290.00
教辅材料： 3 Available Supplements
读者对象： 本科和研究生层次课程
内容简介:
作为营销教科书中一本综合性主导教材，本书对商务营销进行了最新且最完整
的阐释，书中将市场分析的最新发展、关系管理、供给链管理、营销战略管理及电子商务等
几方面的内容融在一起进行了介绍。自第一版面世以来，本书就一直是欧洲及美国大学深受
欢迎的营销学教材。本版中还增加了有关关系战略、产品寿命周期的技术使用、高技术企业
中的战略公式、商务营销中的最新产品及服务发展以及网上战略等方面的内容。
主要章节： Part I. The Environment of Business Marketing. 1. A Business Marketing
Perspective. 2. The Business Market Perspectives on the Organizational Buyer. Part II.
Managing Relationships in Business Marketing. 3. Organizational Buying Behavior. 4.
Relationship Strategies for Business Markets. Part III. Assessing Market Opportunities. 5.
E-Commerce Strategies for Business Markets. 6. Supply Chain Management. Part IV.
Formulating Business Marketing Strategy. 7. Segmenting the Business Market. 8.
Organizational Demand Analysis. 9. Business Marketing Planning: Strategic Perspectives. 10.
Business Marketing Strategies for Global Markets. 11. Managing Products for Business
Markets. 12. Managing Innovation and New Industrial Product Development. 13. Managing
Services for Business Markets. 14. Managing Business Marketing Channels. 15. Pricing
Strategy for Business Markets. 16. Business Marketing Communications: Advertising and
Sales Promotion. 17. Business Marketing Communications: Managing the Personal Selling
Function. Part V. Evaluating Business Marketing Strategy and Performance. 18. Controlling
Business Marketing Strategies
主要特点： Highlighting the similarities and emphasizing the differences between
consumer goods and business-to-business marketing, this text focuses on market
analysis, organizational buying behavior, relationship management, and the
ensuing adjustments required in the marketing strategy elements used to reach
organizational customers.
25
管理
类
Export Practice and Management, 4th
出口实务与管理，第四版
By Alan Branch
ISBN: 1861524730
装帧：Paperback
出版年代： 2000
页数：480
出版社：Thomson Learning
目录原价(USD)：41.50
使用情况：清华大学经济管理学院
26
人民币零售价：230.00
管理
类
Managerial Communication Strategies
管理者的沟通策略
作者：Annette Veech, Washington University
ISBN: 0-13-060821-1
装帧: Paper
出版年代: 2002
页数： 224
出版社： Prentice Hall
目录原价(USD)：40.00
人民币零售价：270.00
读者对象： For undergraduate/graduate-level courses in Managerial Communication.
内容简介： 本书中着重强调了数字化信息，介绍了基本分析原则和信息系统设计。
This casebook views writing and presentation skills as necessary prerequisites in managerial
communications, and provides a forum to discuss realistic situations and explore creative solutions
in difficult business situations. Organized around functional areas that mirror the critical
managerial functions of real-life, the text helps students think effectively and quickly. It enables
them to capitalize on what they already know, creatively apply accepted business tools to what
they perceive as communications issues, and consequently accomplish better results—with tasks
and people. This text covers the art and science of communications.
主要章节：
How to Use This Book and Work the Cases.
1. Manager as Communication Coach.
2. Manager as Cross-Functional Leader of Diverse Teams.
3. Manager as Idea-Generator.
4. Manager as Meeting Facilitator.
5. Manager as Concept Illustrator.
6. Manager as Crisis Team Leader and Liaison to the Media.
7. Manager as Conflict Mediator.
主要特点：

Realistic cases throughout—Based on composite facts.
o
Brings text content to life for students, and enables them to perceive these
scenarios as similar to situations in their own life.

A focus on the consequences of positive and negative communications with the
best practices and anecdotes—Features interviews with business people.
o
Illustrates a range of problem solving strategies and highlights strategy and
tactics used by working managers.

Coverage of critical managerial functions—E.g., manager as communication
coach; concept illustrator; cross-functional leader of diverse teams; crisis team leader;
and liaison to the media.
o
Supplies students with a toolbox of strategies targeted at a manager's daily
activities.

Examples of effective business visuals—Not limited to number-based visual
communication.
o
27
Demonstrates how to turn words into pictures.
管理
类
Financial Management and Policy, 12th
财政管理与政策 第十二版
作者：James C. Van Horne, Stanford University
ISBN: 0-13-032657-7
装帧: Cloth
出版年代: 2002 页数：790
出版社： Prentice Hall
目录原价(USD)： 105.33
人民币零售价：295.00
读者对象：For intermediate undergraduate and MBA courses in Corporate Financial
Management.
内容简介：本书因它有效的综合财政方法和实践倍受观注。本书中探索了迅速发展中的财政理
论，它讲述了一个公司在资产，金融和红利方面的投资状况，书中阐明了一种分析技巧的方法，
这种方法被用于金融决策制定和提供制度上所必须的素材。
主要特点：

NEW—Inclusion of marginal sidebars.
o

Defines important terms and alternative explanations for students.
NEW—Nine boxed presentations.
o
Discusses issues, many international, that add a practical perspective to
various aspects of corporate finance.

NEW—Three new cases added—A total of eight cases highlight major issues in
financial analysis, valuation, and financing.

NEW—Extensively revised coverage of relevant topics throughout—Provides
new and updated information on topics such as efficient markets, share repurchase,
empirical evidence, electronic funds transfers, loan pricing, private placements, tax
treatment of preferred-stock dividends and tax-deductible preferred stock, exotic
securities used in corporate finance, and many others.

The last three chapters are completely updated and revised—Chapter 23,
Mergers and the Market for Corporate Control provides new sections on control
premiums, anti-takeover amendments, acquisitions, and more. Chapter 24, Corporate
and Distress Restructuring provides important information on spin-offs and on equity
carveouts. Chapter 25, International Financial Management offers a new section on
economic exposure to unexpected currency movements and on analysis of the
direction and magnitude of the effect.

Financial
analysis
and
analytical
techniques
are
discussed
in
conjunction—Applies these topics as they relate to financial decision making with an
emphasis on formulating alternatives, analyzing them, and reaching a decision.

Chapter 21, Hybrid Financing through Equity-Linked Securities, has been
rewritten—Now includes coverage of: PERCS, DECS, YEELDS, LYONS, CEPS, and
CEPPPS.
28
管理
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主要章节：
I. FOUNDATIONS OF FINANCE.
Case: Caceres Semilla S.A. deC.V.
14. Liquidity, Cash, and Marketable
Vignette: Problems at Gillette.
Securities.
1. Goals and Functions of Finance.
15. Management of Accounts Receivable
2. Concepts in Valuation.
and Inventories.
3. Market Risk and Returns.
16.
4. Multi Variable and Factor Valuation.
Short/Medium Term Financing.
Liability
Management
and
5. Option Valuation.
VI. CAPITAL MARKET FINANCING AND
II. INVESTMENT IN ASSETS AND
RISK MANAGEMENT.
REQUIRED RETURNS.
Case: Dougall & Gilligan Global Agency.
Case: Fazio Pump Corporation.
17.
6. Principles of Capital Investment.
Financing.
7. Risk and Real Options in Capital
18. Lease Financing.
Budgeting.
19. Issuing Securities.
8. Creating Value through Required
20. Fixed-Income Financing and Pension
Returns.
Liability.
21.
III. FINANCING AND DIVIDEND POLICIES.
Foundations
Hybrid
for
Longer-Term
Financing
through
Equity-Linked Securities.
22. Managing Financial Risk.
Case: Restructuring the Capital Structure
at Marriott.
VII. EXPANSION AND CONTRACTION.
9. Theory of Capital Structure.
10. Making Capital Structure Decisions.
Case: Rayovac Corporation.
11. Dividends and Share Repurchase:
23.
Theory and Practice.
Corporate Control.
Mergers
and
the
Market
for
24. Corporate and Distress Restructuring.
IV. TOOLS OF FINANCIAL ANALYSIS AND
CONTROL.
Case: Morley Industries, Inc.
12. Financial Ratio Analysis.
13. Financial Planning.
V. LIQUIDITY AND WORKING CAPITAL
MANAGEMENT.
29
25. International Financial Management.
管理
类
Financial Management: Principles and Applications, 9th
财政管理：原理及应用 第九版
作者：Arthur Keown, Virginia Polytechnic Institute and State University
John Martin, Baylor University
William Petty, Baylor University
David Scott, University of Central Florida
ISBN: 0-13-033362-X 装帧: Cloth 出版年代: 2002 页数：800 出版社：Prentice Hall
目录原价(USD)：105.33
人民币零售价：295.00
读者对象：For undergraduate courses in Corporate Finance and Financial Management.
内容简介： With its exciting introduction of the Harley-Davidson focus company theme, this
text continues to provide a solid, enduring foundation of the tools of modern theory while at the
same time developing the logic behind their use. The “10 Principles of Finance” (formerly
“Axioms” ) provide the framework, or “the big picture” of finance, which ties the major concepts
of the book together. This text constitutes a strong basis on which to build future studies and,
for those students who are non-finance majors, a lasting understanding in the fundamentals of
finance.
主要特点：

The 10 Principles of Finance—The fundamental principles that drive the practice of
corporate finance.

NEW—Harley-Davidson is introduced as a focus company with Chapter
introductions, and “Road Rules- A Focus on Harley-Davidson” boxed features.

NEW—Chapter 13, “Managing for Shareholder Value” —This chapter addresses
issues of measurement and rewards designed to create shareholder value, including
EVA®. Examples of international finance have been integrated throughout the
text.
主要章节：
1. Introduction to Financial Management.
Markets.
2. Financial Statements, Taxes, and
15. Analysis and Impact of Leverage.
Cash Flows.
16. Planning the Firm's Financial Mix.
3.
Evaluating
a
Firm's
Financial
Dividend
Policy
and
Internal
Performance.
Financing.
4. Financial Forecasting.
18. Working-capital Management and
5. Time Value of Money.
Short-term Financing.
6. Risk and Rates of Return.
19. Cash and Marketable Securities
7. Bond Valuation.
Management.
8. Stock Valuation.
20. Accounts Receivable and Inventory
9. Capital Budgeting Decision Criteria.
Management.
10. Cash Flows and Other Topics in
21. Risk Management.
Capital Budgeting.
22. International Finance.
11. Capital Budgeting and Risk Analysis.
23.
12. Cost of Capital.
Combinations and Divestitures.*
13. Managing for Shareholder Value.
24. Term Loans and Leases.
14. Raising Capital in the Financial
30
17.
Corporate
Restructuring:
管理
类
Managing Human Resources, 3rd
人力资源管理 第三版
作者：Luis R. Gomez-Mejia, Arizona State University
David B. Balkin, University of Colorado-Boulder
Robert L. Cardy, Arizona State University
ISBN: 0-13-011333-6
装帧: Cloth
出版年代: 2001 656 pp
目录原价(USD)：100.00
出版社： Prentice Hall
人民币零售价：295.00
读者对象：For undergraduate or graduate level Introduction to Human Resource Management
courses.
内容简介：在这本新版本中继续和扩展了作者的人力资源管理应用方向的一般管理方法。 作
者提供了在任何机构管理学生要成为管理人所必需的信息。
主要章节：
I. INTRODUCTION.
1. Meeting Present and Emerging Strategic Human Resource Challenges.
II. THE CONTEXTS OF HUMAN RESOURCE MANAGEMENT.
2. Managing Work Flows and Conduction Job Analysis.
3. Understanding Equal Opportunity and the Legal Environment.
4. Managing Diversity.
III. STAFFING.
5. Recruiting and Selecting Employees.
6. Managing Employee Separations, Downsizing, and Outplacement.
IV. EMPLOYEE DEVELOPMENT.
7. Appraising and Managing Performance.
8. Training the Workforce.
9. Developing Careers.
V. COMPENSATION.
10. Managing Compensation.
11. Rewarding Performance.
12. Designing and Administering Benefits.
31
管理
类
VI. GOVERNANCE.
12. Developing Employee Relations.
14. Respecting Employee Rights and Managing Discipline.
15. Working with Organized Labor.
16. Managing Workplace Safety and Health.
17. Meeting the International HRM Challenge.
主要特点：

NEW—HR Information Technology—The influence of information technology on HR
is addressed in every chapter, covering such issues as: Work design: the greater use
of virtual teams; Management of diversity: as personal characteristics such as race,
sex, accents and the like are not immediately evident to others inside and outside the
firm; Recruitment: internet recruiting; Selection: using computer-based tests,
application blanks, reference screening, etc.

NEW—“Managerial Perspectives” chapter introductions.
o

Directs students' attention to key issues as future managers.
NEW—Updated Issues and Applications boxes and Manager's Notebooks.
o
Provides students with procedures, tips, and strategies they can apply to
management.

NEW—Managerial Skill Builders conclude chapter sections.
o
Provides analytical questions and issues, experiential exercises and group
projects to help reinforce key concepts.

NEW—Managerial Challenge—Each chapter closes with a Managerial Challenge
exercise designed to build managerial skills. After introducing a scenario, students are
asked to respond to questions, complete individual experiential exercises, and
participate in group exercises such as role plays and debates.

NEW—“You Manage It” discussion cases.
o
Encourages students to think critically and apply material to practical
situations.

NEW—Emphasizes globalization of Human Resources.
o
Familiarizes
students
with
technologies,
self-directed
international
management teams and compensation issues relevant to international
aspects of most organizations.

NEW—Updates on recruiting and selection issues (Ch. 5).
o

Introduces students to current trends in quantitative issues.
NEW—New End-of-part Skills Video—Parts 2-6 close with new skills video
segments. These scenario-based videos are set in a fictional company, with
professional actors portraying company employees. Each scenario is 8-12 minutes in
length and illustrates a specific HRM-related skill. Skills include dealing with sexual
harassment, interviewing, appraising performance, establishing pay plans, labor
relations and managing employees internationally. At the end of each part, an HR
expert provides commentary on the issues raised in the scenario. Video notes are
included in the instructor's manual.
32
管理
类
Strategic Management and Business Policy, 8th
战略管理与商业政策 第八版
作者：Thomas L. Wheelen, Trinity College and University of South Florida
J. David Hunger, Iowa State University
装帧: Cloth
ISBN: 0-13-065121-4
出版年代: 2002
页数： 1010 pp
出版社： Prentice Hall
目录原价(GBP)：32.99
人民币零售价：295.00
读者对象：For senior-level and introductory graduate-level courses in Strategic Management
and Business Policy.
内容简介：本书全面探索了新的和传统的战略管理模式。本书综合了国际上的观点提供全球经
济基本观点和一定范围的商业行为影响。
主要章节：
Concepts
1. Basic Concepts in Strategic Management.
2. Corporate Governance and Social Responsibility.
3. Environmental Scanning and Industry Analysis.
4. Internal Scanning: Organizational Analysis.
5. Strategy Formulation: Situation Analysis and Business Strategy.
6. Strategy Formulation: Corporate Strategy.
7. Strategy Formulation: Functional Strategy and Strategic Choice.
8. Strategy Implementation: Organizing for Action.
9. Strategy Implementation: Staffing and Directing.
10. Evaluation and Control.
11. Strategic Issues in Managing Technology and Innovation.
12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.
13. Strategic Issues in Not-for-Profit Organizations.
14. Suggestions for Case Analysis.
主要特点：

NEW—Emphasis on the Internet in every chapter—Includes a boxed insert
illustrating a related Internet issue.

NEW—Added section on the Matrix of Change.
o

Describes a way to compare the impact of a proposed program.
NEW—A “Global Issue” box in every chapter.
o
Highlights an important topic that relates to the specific content of each
chapter.

NEW—Updated and revised content in every chapter.
o
33
Gives students access to the latest information on the topics discussed.

NEW—Updated illustrative examples.

Numerous corporate cases—Of real companies at all stages of development.
管理
类
o
Gives students a chance to apply concepts, skills, and techniques to
real-world corporate situations.

A strategic management model—Runs through the first ten chapters as a unifying
concept.

The strategic audit.
o
Teaches students a way of operationalizing the strategic decision-making
process, and serves not only in evaluation and control, but also as a checklist
in case analysis.

Strategic audit worksheet.
o
Helps students organize and structure daily case preparation in a brief period
of time.

A special chapter on corporate governance.
o
Examines the roles, responsibilities, and interactions of top management and
the board of directors.

Detailed discussion of social responsibility and managerial ethics.
o

Key theory capsules.
o

Explains the key theories underlying strategic management.
Projections for the 21st Century—At the end of each chapter.
o
34
Outlines their affect on strategic decision-making.
Forecasts for students what the corporate world will be like in the year 2010.
管理
类
Contemporary Logistics, 7th
现代后勤学 第七版
作者：James C. Johnson, St. Cloud State University
Donald F. Wood, San Francisco State University
Daniel L. Wardlow, San Francisco State University
Paul R. Murphy, John Carroll University
ISBN: 0-13-798548-7
装帧: Cloth
出版年代: 1999
页数： 586
出版社： Prentice Hall
人民币零售价：270.00
读者对象：For undergraduate/graduate-level courses in Logistics, Logistics Channels, Physical
Distribution, Materials Management, and Supply Chain Management.
内容简介：通过真实案例研究，本书描述了整个补给系统-从原料管理货运归航到对消费者的
物质分配。它重点突出了影响后勤管理过程的各种方式包括客户服务，运输管理，货物管理等。
主要特点：

Integrates cases based on real-world examples throughout to illustrate the nature of
logistics and the problems faced in daily operations.

Presents chapter-openers — accompanied by relevant photos and quotes from
prominent figures in the field of logistics.
主要章节：
I. OVERVIEW OF LOGISTICS.
Plant Location.
9. Inventory Management.
1. Logistics Systems: Their Development
10.
and Growth.
Warehousing.
2. The Supply-Chain Concept.
11. International Logistics.
Distribution
Centers
and
3. Logistics Interfaces with Suppliers and
Within the Firm.
III. ANALYZING, DESIGNING, AND
IMPLEMENTING A LOGISTICS SYSTEM.
II. ELEMENTS OF LOGISTICS SYSTEMS.
12. Reengineering Logistics Systems.
35
4. Order Management and Customer
13. Logistics Systems Controls.
Service.
14. Supply-Chain Integration and
5. Protective Packaging and Materials
Management.
Handling.
15. Logistics: Future Directions.
6. The Domestic Transportation System.
Glossary.
7. The Traffic Management Function.
Subject Index.
8. Distribution Center, Warehouse, and
Name Index.
管理
类
Understanding and Managing Organizational Behavior, 3rd
了解与管理组织行为
第三版
Jennifer M. George, Rice University
Gareth R. Jones, Texas A&M University, College Station
装帧: Cloth
ISBN: 0-13-041102-7
出版年代: 2002
页数：
708
出版社： Prentice Hall
目录原价(USD)：100.00
人民币零售价：295.00
读者对象：For courses in Organizational Behavior, Human Relations, and Industrial
Psychology.
内容简介：作者提供了全新的并经证实的理论观念，书中提供大量的事例向学生展示了 OB 怎
样帮助他们成为更好的经理人。
主要章节：
1. Organizational Behavior and Management.
I. INDIVIDUALS IN ORGANIZATIONS.
2. Individual Differences: Personality and Ability.
3. The Experience of Work: Values, Attitudes, and Moods.
4. Perception, Attribution, and the Management of Diversity.
5. Learning in Organizations.
6. The Nature of Work Motivation.
7. Motivation Tools I: Job Design and Goal Setting.
8. Motivation Tools II: Performance Appraisal, Pay, and Careers.
9. Stress and Work-Life Linkages.
II. GROUPS AND ORGANIZATIONAL PROCESSES.
10. The Nature of Work Groups.
11. Effective Work Groups and Teams.
12. Leadership.
13. Communication.
14. Decision Making.
III. INTERGROUP RELATIONS AND THE ORGANIZATIONAL CONTEXT.
15. Organizational Structure and Culture.
16. Determinants of Organizational Structure and Culture.
17. Managing Global Organizations.
18. Power, Politics, and Conflict.
19. Organizational Change and Development.
Appendix A: Research Methods in Organizational Behavior.
36
管理
类
主要特点：

An up-to-date treatment of personality and ability and their implications for
modern organizations—Provided in Chapter 2, with detailed coverage of the Big
Five Model of Personality.

Three chapters on motivation (Chapters 6, 7, and 8)—The motivation model has
been reorganized to present an even more integrated approach to understanding work
motivation-one of the most important challenges in organizational behavior.

A two-chapter (Chapters 15 and 16) integrated treatment of organizational
design, organizational structure, and organizational culture—At the intergroup
and organizational level of analysis. After discussing the basic building blocks of
organizational structure and culture, an up-to-date account is provided of the three
most important factors affecting the design of structure and culture: the organizations
environment, strategy, and technology. This discussion includes coverage of
cross-functional team structures and ethical cultures.

Coverage of all aspects of managing global organizations—Proved very popular
with the reviewers.
o
Students see how differences in attitudes, values, ethics, and ways of doing
business in different countries present many challenges for managers. Ex.
___

The most current treatment of organizational change in any organizational
behavior textbook on the market—Chapter 19 offers an in-depth treatment of
restructuring, reengineering, total quality management, and other approaches to
improving organizational effectiveness in today's increasingly competitive global
environment.

Organizational Behavior in Action sections—Found at the end of each chapter and
include a wide range of activities. The features have been carefully developed within
these modules with both large and small classes in mind, as well as individual and
group assignments.
o
Help students build the skills they will need as future managers and workers.
The over-riding goal is to help students appreciate that there are no absolute
answers to organizational behavior issues and that they must instead learn
how to analyze particular situations, compare alternative courses of action,
and generate options for solution. Ex. ___

Topics for Discussion and Action—A collection of thought provoking questions serves
as a review of the chapter material.

Building Diagnostic Skills—Engages students by challenging them to explore, analyze,
and diagnose actual organizational behavior based on what they have just learned in
the chapter.
o
This exercise leads students to draw on their own experience base to apply
theories diagnostically to real situations from their own lives and to
organizations and companies they select. Ex. ___
37
管理
类
Operations Management: Strategy and Analysis, 6th
运作管理：策略与分析 第六版
作者：Lee J. Krajewski, University of Notre Dame
Larry P. Ritzman, Boston College
装帧: Cloth
ISBN: 0-201-61545-2
出版年代: 2002
页数： 792
出版社： Prentice Hall
目录原价(USD)：
106.67
人民币零售价：295.00
读者对象：For the introductory Operations Management course, at both the undergraduate and
graduate level.
内容简介：在这部名著中经过证实的分析技巧提出了最新的战略方法。书中引用了大量学生感
兴趣的例子来讲解。
主要特点：

NEW—Increased emphasis on Processes—Beginning in chapter one, the authors
emphasize the central role of processes. Process management is covered in more
depth in chapter three, and the role of processes is mentioned in most subsequent
chapters to provide linkage between operational issues.

NEW—Early coverage of Project Management—Chapter 4, Managing Project
Processes, has been moved to the front of the text for two reasons: It is a topic of
interest to all students regardless of their functional area emphasis, and it allows for
some problem solving early. It focuses on the management of project processes.

NEW—Cross Functional aspects—The discussion of processes allows the authors
to expand their coverage of cross-functional perspectives. To reinforce this
cross-functional perspective, each chapter ends with a discussion of how the topic of
the chapter is important to professionals in a variety of disciplines in a section called
Across the Organization.

NEW—Free problem-solving software, on OM Explorer—Provided now FREE on
the student CD, OM Explorer is a complete software decision support package
designed specifically for this text. The revised new version has the look and feel of an
Excel worksheet environment. Over 66 tutorials provide coaching for all of the difficult
analytical methods presented in the text. The package also contains 40 powerful
routines to solve problems often encountered in practice.

NEW—Updated supply chain management coverage—Now addresses order entry
and order fulfillment processes, as they are impacted by the Internet. New measures
of supply chain performance and e-purchasing such as catalog hubs, exchanges, and
auctions.

NEW—FREE Student CD-ROM—Packaged free with every new copy of the text. It
contains:

NEW—Coverage of the Internet, E-Commerce and ERP—The new edition
discusses how the Internet works and its global impact, and presents a thorough
discussion of ERP including its applications and implementation issues.
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
NEW—Experiential learning exercises—There are three experiential learning
modules: Min-Yo Garment Company (Chapter 2), SPC with a Coin Catapult (Chapter
7), and Sonic Distributors (Chapter 11). Each of these experiences is an in-class
simulation exercise that actively involves the students. Each has been thoroughly
tested in class and proven to be a valuable learning tool.

NEW—Simulation exercises—In-depth exercises using the simulation package
Extend are integrated into three key chapters and one supplement to enhance our
thrust into active learning..

A balanced perspective—This highly respected text weaves strategic and
managerial issues throughout to emphasize that the decisions made by operations
managers should be consistent with a corporate strategy shared by managers in all
functional areas.

Also available on the MyPHLIP Website.
o
SmartDraw software—This package allows students to draw complex
process diagrams and other figures to support their analysis of problems in
the text or provided by their instructor.
主要章节：
1. Operations as a Competitive Weapon.
V. OPERATIONS DECISIONS.
I. STRATEGIC CHOICES.
11. Supply-Chain Management.
2. Operations Strategy.
12. Forecasting.
Supplement A: Decision Making.
13. Inventory Management.
Supplement E: Special Inventory Models.
II. PROCESS.
14. Aggregate Planning.
Supplement F: Linear Programming
3. Process Management.
15. Resource Planning.
4. Managing Project Processes.
Supplement
5. Managing Technology.
Scheduling.
Supplement
16. Lean Systems.
B:
Computer-Integrated
Manufacturing.
G:
Master
Production
17. Scheduling.
Appendix 1: Normal Distribution.
III. QUALITY.
Appendix 2: Table of Random Numbers.
6. Total Quality Management.
CD-ROM Modules.
7. Statistical Process Control.
H: Learning Curve Analysis.
IV. CAPACITY, LOCATION, AND LAYOUT.
I: Measuring Output Rates.
J: Acceptance Sampling Plans.
8. Capacity.
Supplement C: Waiting Lines.
Supplement D: Simulation.
9. Location.
10. Layout.
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K: Financial Analysis.
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Service Management and Operations, 2nd
服务管理与运作 第二版
作者：Cengiz Haksever, Rider University
Barry Render, Rollins College
Roberta S. Russell, Virginia Polytechnic Institute and State University
Robert G. Murdick, (Emeritus) Florida Atlantic University
装帧: Cloth
ISBN: 0-13-081338-9
出版年代: 2000
页数：
584
出版社： Prentice Hall
目录原价(USD)：96.00
人民币零售价：270.00
读者对象：for undergraduate and graduate courses in Service Management or Service
Operations Management.
内容简介：本书盖括了各种学科的观点。介绍了经济学，消费者行为,市场,策略和操作管理的
研究,提出有关服务管理和操作的主题。课文中介绍了服务的主要概念，怎样建立服务体系去满
足消费者的需求，跟踪操作过程和一些服务管理操作设备。
主要章节：
I. INTRODUCTION.
1. Services in Our Society.
2. The Nature of Services and Service Encounters.
3. Customers: The Focus of Service Management.
4. Globalization of Services: Service Management in the International Arena.
5. Service Strategy and Competitiveness.
6. Positioning and Marketing of Services.
II. BUILDING THE SERVICE SYSTEM.
7. Technology and Its Impact on Services and Their Management.
8. Design and Development of Services and Service Delivery Systems.
9. Human Resource Development for Services.
10. Locating Facilities and Designing Their Layout.
III. OPERATING THE SERVICE SYSTEM.
11. Managing Demand and Supply in Services.
12. Service Quality and Continuous Improvement.
13. Service Productivity and Measurement of Performance.
14. Management of Public and Private Nonprofit Service Organizations.
IV. TOOLS AND TECHNIQUES FOR MANAGING SERVICE OPERATIONS.
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15. Forecasting for Services.
16. Vehicle Routing and Scheduling.
17. Project Management.
18. Linear and Goal Programming for Service Operations Management.
19. Inventory Systems for Service Operations.
主要特点：

NEW—Multidisciplinary approach to service management.
o
Explains to students the importance of and how to create value and customer
satisfaction through service operations and a variety of business concepts.

NEW—Completely revised table of contents—Includes five new chapters and four
chapters are extensively revised.

NEW—Chapter on CUSTOMERS as purchasers of services and how to satisfy
their needs.
o
Shows students how customers make decisions as well as providing
background on the nature of consumption and demographic patterns.

NEW—Chapter on international coverage and the globalization of services.
o
Gives students an overview of an increasing area of interest along with
advantages and disadvantages of “going international for services” .

NEW—Chapter on Service Strategy and Competitiveness—Discusses concepts of
and the link between the service strategy, service design, service delivery and the
service encounter.

NEW—Chapter on service productivity and measurement of performance.

Comprehensive study of the process of designing services and their delivery
system.

Flexible coverage of quantitative concepts.

Cases and exercises—Each chapter in the first three parts of the text includes one
long and one short case plus discussion questions at the end of each chapter.
Problems are found at the end of the quantitative chapters.
41
管理
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Marketing Management: An Asian Perspective, 2nd
市场管理：亚洲展望 第二版
作者：Philip Kotler, Northwestern University
Tan Chin-Tiong, National University of Singapore
Ang Swee-Hoon, National University of Singapore
Leong Siew-Meng, National University of Singapore
ISBN: 0-13-010980-0
出版年代: 1999
装帧: Paperback
页数：920
出版社： Prentice Hall
目录原价(USD)：
人民币零售价：270.00
读者对象：Appropriate for capstone undergraduate and graduate courses.
内容简介：市场营销管理：亚洲前景的第一版是在亚洲高速和持续不变的增长时期出版的。
1997 年中期亚洲遇到了金融与经济麻烦转变成为经济危机，亚洲经济恢复的关键是亚洲东部的
进一步发展。
主要章节：
PART I. UNDERSTANDING MARKETING MANAGEMENT.
1. Assessing Marketing's Critical Role In Organizational Performance.
2. Building Customer Satisfaction Through Quality, Service and Value.
3. Winning Markets Through Market-Oriented Strategic Planning.
PART II. ANALYZING MARKETING ORIENTATION.
4. Managing Marketing Information and Measuring Market Demand.
5. Scanning the Marketing Environment.
6. Analyzing Consumer Markets and Buying Behavior.
7. Analyzing Business Markets and Business Buying Behavior.
8. Analyzing Industries and Competitors.
9. Identifying Market Segments and Selecting Target Markets.
PART III. DEVELOPING MARKETING SYSTEMS.
10. Differentiating and Positioning the Market Offering.
11. Developing New Products.
12. Managing Life-Cycle Strategies.
13. Designing Market Strategies for Market Leaders, Challengers, Followers, and Nichers.
14. Designing and Managing Global Marketing Strategies.
PART IV. PLANNING, MARKETING, PROGRAMS.
15. Managing Service Businesses and Product Support Services.
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16. Designing Pricing Strategies and Programs.
17. Selecting and Managing Marketing Channels.
18. Managing, Retailing, Wholesaling, and Market Logistics.
19. Designing and Managing Integrated Marketing Communications.
20. Managing Advertising, Sales Promotion, and Public Relations.
21. Managing the Sale Force.
22. Managing Direct and Online Marketing.
PART V. MANAGING THE MARKETING EFFORT.
23. Organizing, Implementing, Evaluating, and Controlling Marketing Activities.
主要特点：

NEW—Discussions of the Asian economic crisis and its impact on marketing
activities in the region.

NEW—Illustrations of Asian advertisements.

NEW—New marketing examples, particularly from China, Hong Kong, and India.

NEW—More country-by-country analyses of specific issues.

NEW—Updated material and empirical data on the functioning and behavior of
Asian consumers and markets.

NEW—Expanded discussion of pertinent issues in Asian marketing.

NEW—A new Chapter 23 examines the burgeoning new channels of information,
communication, and sales becoming available to marketers.

NEW—New end-of-chapter concept applications, many of them dealing with actual
marketing challenges facing real businesses in Asia.

A Managerial Orientation—This book focuses on the major decisions that marketing
managers and top management face in their efforts to harmonize the organization's
objectives, capabilities, and resources with marketplace needs and opportunities.

An Analytical Approach—This book presents a framework for analyzing current
problems in marketing management. Company cases and examples are introduced
throughout the text to illustrate effective marketing principles, strategies, and
practices.

A Basic Disciplines Perspective—This book draws on the rich findings of various
scientific disciplines. Economics provides fundamental concepts and tools for seeking
optimal results from scarce resources.

Universal Applications—This book applies marketing thinking to the complete
spectrum of marketing—products and services, consumer and business markets,
profits and non-profit organizations, Asian and non-Asian companies marketing in Asia,
Asian companies marketing outside Asia, small and large firms, manufacturing and
intermediary businesses, and low-tech and high-tech industries.

Comprehensive and Balanced Coverage—This book covers all the topics that an
informed marketing manager needs to know. It covers the main issues in strategic,
tactical, and administrative marketing.
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Information Technology and the Future Enterprise:
New Models for Managers
信息技术与未来企业：管理新模式
作者：Gary W. Dickson, North Carolina State University, Raleigh
Gerardine DeSanctis, Duke University
ISBN: 0-13-017854-3
装帧: Cloth
出版年代: 2001 页数：312 pp
出版社： Prentice Hall,
目录原价(GBP)： 29.99
人民币零售价：215.00
读者对象：For graduate-level courses in Information Technology Management.
内容简介：在方法上有独特的远见，本书集中了本行业研究人员和从业人员的在最前沿的技术
管理信息内容。
主要章节：
1. INFORMATION TECHNOLOGY MANAGEMENT: Perspective, Focus, and Change in the
21st Century, Gerardine DeSanctis, Gary Dickson, Robert Price.
2. TECHNOLOGY MATTERS, Anne P. Massey, Bradley C. Wheeler, Peter G.W. Keen.
3. E-BUSINESS MODELS: Making Sense of the Internet Business Landscape, Lynda M.
Applegate.
4. VALUE CREATION TECHNOLOGY: Changing the Focus to the Group, Jay F. Nunamaker,
Jr., Robert O. Briggs, Gert-Jan de Vreede.
5. THE EXTENDED ENTERPRISE: Creating Value from Virtual Spaces, Ilze Zigurs, Sajda
Qureshi.
6. COMMUNICATION CHALLENGES: A Value Network Perspective,Izak Benbasat, Gerardine
DeSanctis.
7. RELATIONSHIPS: The Electronic Commerce Imperative, Peter G.W. Keen.
8. DILEMMAS FOR MANAGERS: Unintended Consequences of Information Technology,
Robert Benjamin, Inger Eriksson.
9. PRIVACY in the Age of the Internet, Richard O. Mason, Mary J. Culnan, Soon Ang, Florence
Mason.
10. BUREAUCRACY: The Global Network Organizatio Laurie J. Kirsch.
11. TRANSFORMATION: Business Education, Maryam Alavi, Brent Gallupe.
12. INFORMATION TECHNOLOGY: Managing in the Digital Era, V. Sambamurthy, Detmar W.
Straub, Richard T. Watson.
主要特点：

A collective, authoritative view—Brings together a set of outstanding researchers
and practitioners in information technology management—drawn from a variety of
institutional affiliations and career levels.

A look forward not back—At key issues, problems, and opportunities relevant to the
21st century.

A real-world focus—Emphasizes material that is contemporary and important to
organizations.

Business-oriented style—Uses a style that is much like articles found in the Sloan
Management Review.
44