Pittsylvania County Schools
Career and Technical Education
Marketing Education - Course Syllabus
Course: Fundamentals of Marketing
Course Number: 8110
Textbook: Marketing, 2nd Edition
Required Fee/Supplies: None
Student Organization: DECA
Prerequisite: None
Dual Enrollment Credit: None
Industry Certification: Virginia Workplace Readiness Assessment (NOCTI) and IC3
Certification (Certiport)
I. COURSE DESCRIPTION
Fundamentals of Marketing is a basic elective course offered in the three-year Marketing program. Students gain a
basic understanding of marketing and its importance and develop fundamental social, economic, mathematical,
marketing, job search, and occupational decision-making skills necessary for successful initial employment in retail,
wholesale, or service businesses. Academic skills (mathematics, science, English, and history/social science) related to
the content are a part of this course. Computer/technology applications supporting this course are studied.
II. COURSE CONTENT
Task Area
Days
Ongoing
Ongoing
15
12
12
5
8
8
10
10
10
Ongoing
Implementing Virginia's CTE Course Requirements
Participating in the Student Organization
Learning about Marketing
Communicating in the Workplace
Understanding Economics
Exploring the Private Enterprise System
Exploring Promotional Activities in Marketing
Preparing for a Routine Sales Transaction
Completing a Sales Transaction
Exploring Career Opportunities in Marketing
Preparing for the Job Search
Marketing Education Course Project/Portfolio
Total
III.
EVALUATION/GRADE PROCEDURES
1.
2.
3.
4.
5.
6.
7.
Quizzes,
Daily Assignments
Homework
Tests
Exams
Projects
DECA Activities
-1-
90
Fundamentals of Marketing (8110) - Related Standards of Learning
English
10.4 The student will read and interpret informational materials.
a.
b.
c.
Analyze and apply the information contained in warranties, contracts, job descriptions, technical descriptions, and
other informational sources, such as labels, warnings, manuals, directions, applications, and forms to complete
specific tasks.
Skim manuals or informational sources to locate information.
Compare and contrast product information contained in advertisements with instruction manuals and warranties.
10.8 The student will edit writing for correct grammar, capitalization, punctuation, spelling, sentence structure, and paragraphing.
a.
b.
c.
9.2
The student will make planned oral presentations.
a.
b.
c.
d.
e.
f.
9.4
Identify a position/argument to be confirmed, disproved, or modified.
Evaluate clarity and accuracy of information.
Synthesize information from sources and apply it in written and oral presentations.
Identify questions not answered by a selected text.
Extend general and specialized vocabulary through speaking, reading, and writing.
Read and follow instructions to complete an assigned project or task.
The student will edit writing for correct grammar, capitalization, punctuation, spelling, sentence structure, and paragraphing.
a.
b.
c.
d.
9.9
Include definitions to increase clarity.
Use relevant details to support main ideas.
Illustrate main ideas through anecdotes and examples.
Cite information sources.
Make impromptu responses to questions about presentation.
Use grammatically correct language including vocabulary appropriate to the topic, audience, and purpose.
The student will read and analyze a variety of informational (manuals, textbooks, business letters, newspapers, brochures,
reports, catalogs) and nonfiction materials including journals, essays, speeches, biographies, and autobiographies.
a.
b.
c.
d.
e.
f.
9.7
Use a style manual, such as MLA (Modern Language Association) or APA (American Psychological Association) to
apply rules for punctuation and formatting of direct quotations.
Apply rules governing use of colon.
Distinguish between active and passive voice.
Use and apply rules for the parts of a sentence.
Use parallel structures across sentences and paragraphs.
Use appositives, and main and subordinate clauses.
Use commas and semicolons to distinguish and divide main and subordinate clauses.
The student will use print, electronic databases, and online resources to access information.
a.
b.
c.
d.
Identify key terms specific to research tools and processes.
Narrow the focus of a search.
Scan and select resources.
Distinguish between reliable and questionable Internet sources and apply responsible use of technology.
-2-
History and Social Science
GOVT.14
The student will demonstrate knowledge of economic systems by
a.
b.
c.
d.
e.
GOVT.15
The student will demonstrate knowledge of the United States market economy by
a.
b.
c.
d.
e.
f.
GOVT.16
practicing trustworthiness and honesty;
practicing courtesy and respect for the rights of others;
practicing responsibility, accountability, and self-reliance;
practicing respect for the law;
practicing patriotism.
The student will understand that thoughtful and effective participation in civic life is characterized by
a.
b.
c.
d.
e.
f.
WG.9
analyzing the impact of fiscal and monetary policies on the economy;
describing the creation of public goods and services;
examining environmental issues, property rights, contracts, consumer rights, labor-management relations, and
competition in the marketplace.
The student will demonstrate knowledge of personal character traits that facilitate thoughtful and effective participation
in civic life by
a.
b.
c.
d.
e.
GOVT.18
assessing the importance of entrepreneurship, the profit motive, and economic independence to the promotion
of economic growth;
comparing types of business organizations;
describing the factors of production;
explaining the interaction of supply and demand;
illustrating the circular flow of economic activity;
analyzing global economic trends, with emphasis on the impact of technological innovations.
The student will demonstrate knowledge of the role of government in the Virginia and United States economies by
a.
b.
c.
GOVT.17
identifying the basic economic questions encountered by all economic systems;
comparing the characteristics of free market, command, and mixed economies, as described by Adam Smith
and Karl Marx;
evaluating the impact of the government's role in the economy on individual economic freedoms;
explaining the relationship between economic freedom and political freedom;
examining productivity and the standard of living as measured by key economic indicators.
obeying the law and paying taxes;
serving as a juror;
participating in the political process;
performing public service;
keeping informed about current issues;
respecting differing opinions in a diverse society.
The student will analyze the global patterns and networks of economic interdependence by
a.
b.
c.
d.
identifying criteria that influence economic activities;
explaining comparative advantage and its relationship to international trade;
describing ways that economic and social interactions have changed over time;
describing and evaluating the formation of economic unions.
-3-
WHII.8
The student will demonstrate knowledge of the effects of the Industrial Revolution during the nineteenth century by
a.
b.
c.
d.
e.
WHII.15
citing scientific, technological, and industrial developments and explaining how they brought about urbanization
and social and environmental changes;
explaining the emergence of capitalism as a dominant economic pattern, and subsequent development of
socialism and communism;
describing the evolution of the nature of work and the labor force, including its effects on families, the status of
women and children, the slave trade, and the labor union movement;
explaining the rise of industrial economies and their link to imperialism and nationalism;
assessing the impact of European economic and military power on Asia and Africa, with emphasis on the
competition for resources and the responses of colonized peoples.
The student will demonstrate knowledge of cultural, economic, and social conditions in developed and developing
nations of the contemporary world by
a.
b.
c.
identifying contemporary political issues, with emphasis on migrations of refugees and others, ethnic/religious
conflicts, and the impact of technology, including chemical and biological technologies;
assessing the impact of economic development and global population growth on the environment and society,
including an understanding of the links between economic and political freedom;
describing economic interdependence, including the rise of multinational corporations, international
organizations, and trade agreements.
Mathematics
A.2
The student will represent verbal quantitative situations algebraically and evaluate these expressions for given
replacement values of the variables. Students will choose an appropriate computational technique, such as mental
mathematics, calculator, or paper and pencil.
COM.1
The student will apply programming techniques and skills to solve practical problems in mathematics arising from
consumer, business, other applications in mathematics. Problems will include opportunities for students to analyze data in
charts, graphs, and tables and to use their knowledge of equations, formulas, and functions to solve these problems.
COM.8
The student will design and implement computer graphics, which will include topics appropriate for the available
programming environment as well as student background. Students will use graphics as an end in itself, as an
enhancement to other output, and as a vehicle for reinforcing programming techniques.
Fundamentals of Marketing (8110) - Correlation By Task
007
Explain marketing as a process.
English 10.4, 9.4
008
Explain marketing as a service to the public.
English 10.4, 9.4
009
Identify components of the marketing mix.
English 10.4, 9.4
010
Explain the functions involved in marketing goods and services.
English 10.4, 9.4
011
Explain the impact of the Internet on marketing.
English 10.4, 9.4
012
Explain the concept of branding.
English 10.4, 9.4
013
Explain the marketing concept.
English 10.4, 9.4
014
Explain the historical development in business that led to the
adoption of the marketing concept.
History and Social Science GOVT.15,
GOVT.16, WHII.8
English 10.4, 9.4
015
Identify marketing trends.
History and Social Science GOVT.15
-4-
English 10.4
016
Use computer technology and software tools to perform marketing
tasks.
Mathematics COM.1, COM.8
English 10.4, 9.4
017
Identify elements of effective communication.
History and Social Science GOVT.17
English 10.4
018
Address others in a businesslike manner.
History and Social Science GOVT.17
English 10.4
019
Handle incoming and outgoing telephone calls.
History and Social Science GOVT.17
020
Explain the importance of mobile technology etiquette.
History and Social Science GOVT.17
English 10.4, 9.4
021
Transcribe a message.
English 10.8, 9.7
022
Use correct grammar and vocabulary.
English 10.8, 9.7
023
Explain the effects of nonverbal communication on interactions with
others.
History and Social Science GOVT.17
English 10.4, 9.4
024
Explain the importance of email etiquette.
History and Social Science GOVT.17
English 10.4, 9.4
025
Compose an e-mail message.
History and Social Science GOVT.17
English 10.4, 10.8, 9.4
026
Identify elements of effective business writing.
History and Social Science GOVT.17
English 10.4, 10.8, 9.7
027
Explain constructive criticism.
History and Social Science GOVT.17,
GOVT.18
English 10.4, 9.4
028
Explain the nature of economics.
History and Social Science GOVT.14,
GOVT.15, WG.9, WHII.15
English 10.4, 9.2, 9.4
029
Distinguish between a good and a service.
English 10.4, 9.4
030
Distinguish between consumer and capital economic goods and
services.
History and Social Science GOVT.16
English 10.4, 9.4
031
Explain the economic benefits of marketing.
History and Social Science GOVT.14,
GOVT.15
English 10.4, 9.2, 9.4
032
Identify types of product utility.
English 10.4
033
Explain the meaning and characteristics of private enterprise.
History and Social Science GOVT.14,
GOVT.15
English 10.4, 9.4
034
Explain the concept of profit.
History and Social Science GOVT.15
Mathematics A.2
English 10.4, 9.4
035
Explain the effect of competition on buyers and sellers.
History and Social Science GOVT.14,
GOVT.15, GOVT.16
English 10.4, 9.4
036
Identify major promotional activities used in marketing and the
benefits of each.
English 10.4
-5-
037
Explain the concept of a target market.
English 10.4, 9.4
038
Identify promotional methods for specific target markets.
English 10.4
039
Explain traits of an effective salesperson.
English 10.4, 9.4
040
Explain the importance of selling.
English 10.4, 9.4
041
Analyze product/service knowledge required for a routine sales
transaction.
English 10.4, 9.4
042
Explain the concept of customer service.
History and Social Science GOVT.17
English 10.4, 9.4
043
Approach the customer.
English 10.4, 9.4
044
Determine the customer's wants and needs.
English 10.4, 9.4
045
Present product or service features as customer benefits.
English 10.4, 9.2, 9.4
046
Overcome the customer's objections.
English 10.4, 9.4
047
Close the sale.
English 10.4, 9.4
048
Use suggestion selling.
English 10.4, 9.4
049
Apply follow-up and relationship-building strategies.
English 10.4, 9.4
050
Identify various methods of handling payment for purchases.
English 10.4
051
Process payment for a cash purchase.
Mathematics A.2
English 10.4, 9.4
052
Identify career opportunities in marketing.
English 10.4, 9.4, 9.9
053
Identify products and services in a variety of marketing areas.
English 10.4
054
Identify personal interests, personality traits, and skills.
English 10.4
055
Research job descriptions related to various marketing careers.
English 10.4, 9.4, 9.9
056
Follow the steps of the decision-making process to analyze possible
career choices.
English 10.4, 9.4
057
Identify ethical work behavior.
English 10.4
058
Identify job search resources.
English 10.4, 9.9
059
Develop a résumé.
English 10.4, 10.8, 9.4, 9.7
060
Develop a cover letter.
English 10.4, 10.8, 9.4, 9.7
061
Complete a job application.
English 10.4, 10.8, 9.4, 9.7
062
Identify characteristics of successful interviews.
English 10.4
063
Complete an employment interview and follow-up.
English 10.4, 9.2, 9.4
-6-