JOHN MATHEWS KOSHY
Block No: C1, House No: 315,
Ansals Palam Vihar,
Gurgaon, Haryana -122017
Mobile: +91-9990704040
E-Mail: jmkoshy@gmail.com DOB: 19th April 1981
P ROFESSIONAL S UMMARY
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Nine years of Sales & Marketing experience:
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Samsung India Electronics Limited (SIEL)
Super-Max Personal Care Pvt. Ltd.
Design Ideas
United Breweries Ltd. – United Spirits Ltd.
Hindustan Unilever Ltd.
Key Competencies:
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Relationship Management
Product Promotion
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Core experience in brand building & activation, media planning, out reach programmes, customer / shopper
marketing.
Cross industry / cross category exposure to:
 White Goods
 FMCG
 Beverages
 Personal Care (Male Grooming)
Team player with effective interpersonal and communication skills.
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Marketing Communication
On Ground Events
Samsung India Electronics Limited (SIEL)
Head Office - Gurgaon
Regional Marketing Manager (North & East) – IM Business Division (Mobiles & Tablets)
Jan 2014 – July2014
About Samsung - A global company whose success through its electronics business, has been recognised globally as an
industry leader in technology and now ranks as a top 10 global brand.
Areas of responsibility:
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Managing trade partners marketing plans – The Mobile Shop (TMS), Spice & Jumbo.
Bringing alive effective marketing and consumer promotions on ground.
Interfacing with key cross functional teams – VOC, PMT, Regional Office.
Driving best in class in-store merchandising and display at POP.
Contributing to brand planning, budgeting and key account processes.
Super-Max Personal Care Pvt. Ltd. (Wesley International Ltd.)
Head Office - Mumbai
Marketing Manager – Institutions & MT Retail
Nov 2011 – Dec 2013
About Super-Max - A global company with operations spread across 5 continents, Super-Max is one of the leading razor
blade manufacturing companies. Expansion plans to the effect of seven hundred crores fuelled by PE Investment (Actis).
Areas of responsibility:
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Actioning shopper and consumer marketing plans at POS.
Bringing alive effective marketing and consumer promotions on ground.
Interfacing with key stake holders – CSD, CPC & MT and relationship management.
Driving best in class in-store merchandising and display at POP.
Innovation & NPD of shaving gels and foams keeping in mind the consumer preference (fragrance, feel,
moisture etc.).
Contributing to brand planning, budgeting and key account processes.
Design Ideas
Marketing Manager & Marketing Services Manager (India)
Handicrafts & Textiles (Metalware, Glassware, Furniture, Floor coverings & Stoneware)
Jan 2009 – Oct 2011
About Design Ideas - Design Ideas creates, manufactures and globally markets more than 1,500 innovative and
affordable accessories for the home and office.
Areas of responsibility:
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Strategizing product visibility with the country head on a regular basis.
Creation of activation ideas & concepts for the US market with regard to India.
Interaction with barcode, artworks and label agencies in Bangkok (Thailand).
Creation of artworks for the products.
Real time execution and feedback of the events and activations.
United Breweries (UB) – Head Office – Bangalore
Brand Manager
‘Power Brands’ - Antiquity, Royal Challenge & Signature Whiskey
Indian Premier League (IPL) – Inaugural Edition
Jan 2008 – Jan 2009
About United Breweries - United Spirits Limited (USL) is the largest Alcobev Company in India. It is one of the leading
global players with a portfolio of more than 140 brands, of which several are global iconic brands across flavors.
Areas of responsibility:
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Researching with key trade and consumer segments.
Preparing of annual brand plan for activations:
 The biggest ever activation in the history of UB, for the IPL (Indian Premiere League) for the Royal
Challengers Bangalore.
Creating artworks for branding in “off and on trade”.
Briefing 5 RPC’s (Regional Profit Centres) across the country.
Managing activations across geographies within timelines and budget.
Hindustan Unilever Limited (HUL), Head Office, Mumbai
Assistant Brand Manager - Axe & Rexona Deodorants (Home & Personal Care Division)
Assistant Brand Manager - Skin Category (Ponds, Fair & Lovely & Vaseline)
July 2005 – Jan 2008
Hindustan Unilever Limited (HUL), Regional Office, Mumbai
Assistant Brand Manager - Beverages (Vending & Institutional Business Sales (IBS))
About Hindustan Unilever Ltd. - Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods
Company with category leadership across segments in Home & Personal Care, Food & Beverages.
Areas of responsibility:
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Actioning brand activation plans in general trade & MT – Deos Category.
Planning, briefing, supervising of activity plans end to end.
Agency supervision (BBH & Lowe Lintas) for launch related plans regarding Rexona anti perspirants & Axe
Deos.
A CHIEVEMENTS
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Project Neutron – Re-launch of entire Axe portfolio with new fragrances. The re-launch was a runaway success
within the first 2 months recording the highest ever sales for Axe (27% market share – Highest Ever).
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Modern Trade (MT) - Project Zion, the next generation of retail asset, was launched only in India by Unilever to
solve the issue of shelf space. Approximately 500 hardware units were rolled out across 23 towns and across
multiple chains to replace out of date Axe assets.
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The launch of Rexona Alcaball Roll On at a price point of Rs.30/-, with new fragrances for men and women and
re-instatement of the entire Rexona aerosol portfolio.
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Planning and execution for the biggest marketing activations and promotions in the History of United Breweries
(Royal Challengers of Bangalore) and the Cricket industry – IPL (Indian Premiere League). With huge
investments, UB were promoting Royal Challengers pan India and planned events and promotions all over the
country. The campaigns were a huge success and made Royal Challenge a house hold name across India. Also
handled the Signature Whisky Golf Championship activations across the metros and mini-metros.
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Market scoping and opportunity identification for US based design team.
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Successfully listed 18 products into the Central Police Canteen (CPC) in January 2013. Achieved 40 – 50 Lakhs of
sale for the last 2 months consecutively through POP initiatives and offerings.
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Began with Unilever in institutional sales for tea and coffee.
E DUCATION , C REDENTIALS & H OBBIES
POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT (Full Time)
(Marketing & International Business) 2003 - 2005 - Pune, India
Indira School of Management Studies (ISMS)
BACHELOR OF ARTS (BA) (Full Time)
Delhi University (DU) 2002
DIPLOMA IN COMPUTERS, NIIT
SQL, C, C++, Java, Basic etc (2003)
SENIOR SECONDARY SCHOOL (AISSCE)
Central Board for Secondary Education (CBSE)
I am passionate about badminton & cricket. I have represented my school, college, United Breweries and Super-Max
cricket teams. I am also very fond of music. I like travelling whenever I get the time, as I always look forward to exploring
new places, meeting people and understanding different cultures. I keep up to date with the latest in the electronics
industry with regard to gadgets and gizmos.