課程大綱及進度表 Course Outline
開課系所
Department
開課學年
Academic Year
開課學期
Semester
課程名稱(中文)
Title (Chinese)
課程名稱（英
文）Title
(English)
課程碼 Code
分班碼
先修科目或先備能力
Enroll requirements/
Restrictions (prerequisite courses)
學分數 Credit
開課教師
Professor
Institute of International Management
100
Summer Semester
管理經濟學
Managerial Economics
RA61200 Y1
Y1
None
3 Credits
謝文真
Professor Wen-jen Hsieh
e-mail
電話 Telephone
Number
whsieh@mail.ncku.edu.tw
Office Hours
9:30-10:30pm, Tu. & Thur. and by appointment
課程概述
Managerial economics is concerned with resource-allocation,
Description
strategic, and tactical decisions that are made by analysts,
2757575 ext. 50069 or 50260
managers, and consultants in the private and public sectors of the
economy. Managerial economic techniques seek to achieve the
objectives of the organization in the most efficient manner, while
consider explicit and implicit limitations as well as internal
(organizational and input) and external (societal and international)
constraints on achieving the objectives.
1
The course addresses the need for choice implied by the scarcity
of resources. The fact of scarcity necessitates that individuals,
教學目標
firms, and societies choose among alternative uses of its limited
Course Aims
resources. Meanwhile, the various choices made by different
economic agents must be mutually consistent. Markets are a
mechanism to achieve such reconciliation. In this class we seek
to understand how economists model the choice process of
individual consumers and firms, and how markets work to
coordinate these choices. We also examine how well markets
perform this function using the economist's criterion of market
efficiency. At the end of this course students should be able to
demonstrate a sound understanding of the laws of demand and
supply, costs and profit analysis, and market structures.
授課課程大綱
Content
Summary
(Please see the attached
and tentative schedule.)
pages
for
course
outline
Required text:
Recommended
James R. McGuigan, R. Charles Moyer, and Frederick H. deB. Harris,
Economics for Managers (12th Edition), Mason, Ohio: South-Western
Publishing, 2011. [MMH]
References
Supplemental text:
參考書目
1. Pindyck, Robert S. and Daniel L. Rubinfeld, Microeconomics (6th
Edition), New Jersey: Prentice Hall International, Inc., 2005.
[P&R]
2. William A. McEachern, Economics: A Contemporary Introduction
(7th Edition), Cincinnati, OH: South-Western Publishing, 2006.
[McE]
Other References:
Public Broadcasting Service (PBS), Commanding Heights: The Battle
for the World Economy, 中譯：《世界經濟之戰》 is available as
VCD in the Media Center of NCKU Library (B1 Floor). For more
information, please visit website at
http://www.pbs.org/wgbh/commandingheights/.
2
Rohana Mohammed, Asia Rebounds: 1997 Post (Channel NewsAsia
2006)
Part 1: Thailand & Indonesia
Part 2: Korea & Hong Kong
Part 3: Singapore & Malaysia
(videos are reserved at the Library)
For interactive resources of the texts, please visit the publishers’
websites at
http://academic.cengage.com/cengage/student.do?product_isbn=97803
24421606&codeid=969A&disciplinenumber=413&courseid=EC37&m
aintab=Basics&subtab=Overview for [MMH]
http://wps.prenhall.com/bp_pindyck_6 for [P&R] and
http://www.swlearning.com/economics/mceachern/chooseyourbook.ht
ml for [McE].
Other readings and handouts may be assigned periodically.
課程要求
Course
Requirements
評量方式
Criteria
Homework assignments, group and individual reports,
and student presentations
Classroom participation and miscellaneous assignments
Mid-term exam
Comprehensive final exam
Group and individual reports
25 pts
15 pts
30 pts
30 pts
課程網址 Site
Teaching Assistants:
助教資訊
Additional
Course
Information
Ms. Maria Corazon Lanting (Cora)
E-mail: corazonlanting@yahoo.com, Mobile: 0910-571374
Mr. Chinpinkyo Thitiwat (Benz)
E-mail: to_realkyo@hotmail.com, Mobile: 0923-622229
Ms. Amy（柔安）
E-mail: amy.jouan@gmail.com, Mobile: 0928-545147;
備註
Notes
Ba
3
Managerial Economics
Course Outline and Tentative Schedule
IMBA 2011 Summer Session
Chapters
1
2
Introduction to Demand and supply (Differential
Calculus Techniques in Management)
Chapters 1 Introduction and Goals of the Firm
Chapter 2 Fundamental Economic Concepts
Date
Notes*
7/4/2011
7/6/2011
Group Setup
Exercise I
3
Chapter 3 Demand Analysis
7/11/2011
4
Chapter 3 Indifference Curve Analysis of Demand
7/13/2011
5
Chapter 4 Estimating Demand
7/18/2011
6
Chapter 6 Managing in the Global Economy: Foreign
Exchange Risk Management and International trade
7/20/2011
7
Chapter 7 Production Economics
7/25/2011
8
Chapter 8 Cost Analysis
7/27/2011
9
Chapter 10 Prices, Output, and Strategy
8/1/2011
Exercise II due
10
Chapter 10 Pure and Monopolistic Competition
8/3/2011
Proposal
for Group Report
11
Comprehensive Midterm Exam
8/8/2011
12
Chapter 11 Price and Output Determination:
Monopoly and Dominant Firms
8/10/2011
Exercise II
Exercise I due
13 Chapter 12 Price and Output Determination: Oligopoly
8/15/2011
Exercise III
14
Chapter 13 Best-Practice Tactics: Game-Theory
8/17/2011
15
Presentations – Group Reports
8/22/2011
Final Report Due
16
Presentations – Group Reports
8/24/2011
Exercise III due
17
Chapter 16 Government Regulation
8/29/2011
18
Comprehensive Final Exam
8/31/2011
4