Telecommunications Management: Study Guide III.
Featuring Gershon’s Greatest Hits… including his hit singles:
Love is More than Elasticity of Demand and
I’ve got the Transnational Media Blues…
Apple Computer (Case Study)
AT&T (Case Study)
Cellular Telephony and Wireless
Base Station (BS)
Cell Site, Cellular Geographic Service Area
Cell Splitting, principle of
Cellular Telephone
Cellular Telephone Service, business of
Frequency Reuse, principle of
Locating and Handing off, principle of
GSM
Mobile Telephone Switching Office (MTSO)
Multiple Access and Demand Assignment, principle of
CDMA, FDMA, TDMA
SIM card
Smart phones
Corporate Misconduct
Anticompetitive behavior
Collusion
Falsification of Accounting Records
Insider Trading
Predatory Pricing
Tying Arrangement
Enron and WorldCom
Google (Case Study)
Internet and Electronic Commerce
Arpanet, history of
B-to-B
B-to-C
C-to-C
Electronic Commerce, principle of
Exchange efficiencies, principle of
Ebay, iTunes
Internet Service Providers (ISPs)
Micromarketing, personalization of
MP3 distribution, significance of
Portals, role of
Google, Yahoo, WebMD
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Intelligent Networking
Direct-to-home delivery
Enterprise resource management
Global inventory management
Just-in-time manufacturing
Supply chain management
Intelsat (Case Study)
Innovation
Three Kinds of Innovation
Business, Product and Process
Innovator’s Dilemma
Innovation and Change Management
Innovation and Product Life Cycle
Sarbanes Oxley Act
Satellite Communication
Direct Broadcast Satellite (DBS)
Earth Stations, design and performance
Footprint
Geosynchronous Orbit
Global Positioning Satellites (GPS)
Low Earth Orbiting Satellites (LEOs)
Mobile Satellite Communication
Point-to-Multipoint Distribution
Satellite Common Carriers, business of
Satellite Communication, Applications
Satellite Launch, issues pertaining to
Satellite Manufacturing, issues pertaining to
Satellite Neighborhoods, principle of
Selling and Leasing Satellite Time
Space Station Keeping
Telemetry, Tracking and Command
Tradeoff in Design (big satellite / small earth stations)
Transponder
Very Small Aperture Terminals (VSAT)
Uplink and Downlink Segments
Supply Chain Management
Methodology
Philosophy of
Value chain
Telecommunications and Small Business Consulting
Business Communication Planning Model
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Telecommunications Economics
Common Carriage Delivery, principle of
Deregulation vs. Regulation, principles of
Deregulation Paradox
Economies of Scale
Elastic v. Inelastic Demand
Natural Monopolies, principle of
Public Utilities
Cyclical Patterns of Service
Essential Types of Service
Justification for Public Utilities
Subadditive conditions, principle of
Universal Service, principle of
Telephony
AT&T Divestiture, significance of
Class 5 Telephone Switch
CLEC
Customer service
Dualtone Multifrequency, touchtone
Internet Protocol Television (IPTV)
Local Exchange Carriers
Packet Switching Technology
PBX Telephone Switch
Public Switched Telephone Network
Regional Bell Operating Companies, history and significance of
SS7 Network
Telephone handset & base features
Triple Play of Services, marketing strategy
Telephone Service, general categories
Telephone Industry Structure, pre and post 1984
Voice Over Internet Protocol (VOIP) telephony
Transnational Media and Telecommunications
Cultural Homogenization, issues pertaining to
Cultural Trespass, issues pertaining to
Foreign Direct Investment Strategies
Global Competition, issues pertaining to
Global Outsourcing, reasons for, challenges
What Makes a Global Corporation Global?
Examples of TNMC:
Bertelsmann
News Corporation Ltd.
Time Warner
SONY Corporation
Viacom
Walt Disney Company
Verizon (Case Study)
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