V-229, 2 nd
Floor, Sector, NOIDA-201 301(U.P.) India
E-mail :
Mobile :09871158704/9871700462
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GENERAL MANAGER – SALES & MARKEITNG with 20 years’ experience in Strategic Planning,
Channel sales management, Modern Trade sales, E-Commerce, New product launching, Brand Management,
Business Development, Key Accounts Management and Retail Stores Management.
Product Exposure :
Baby care, FMCG – Food, OTC, Pharmaceuticals, Stationery, Toys & Games, Furniture & Furnishing.
Educational Qualification :
B.Com (Commerce) from Gujarat University, Ahmedabad
PGDM (Marketing) from MS University, Baroda
Summary of core competency:
Distribution/Channel Management :
Identifying and appointing pan India distributor/dealer/C & F and super stockiest, resulting in deeper market penetration and reach. Evaluating performance & monitoring their sales and marketing activities. Organizing sales promotion & systematic handling of C & F Agent, Super stockiest, Distributors and dealers.
Modern Trade & Key Accounts Management :
Listing of product in all leading modern retail stores, display, merchandising, operating attractive scheme etc.
Opening and penetration in key accounts and keeping track of their performance and taking initiative to enhance sales in modern retail. Managing and adding new key accounts for higher market share.
Brand Management :
Identify, develop, evaluate marketing strategy, Marketing & Promotions Calendar Execution. Conduct
Market research for Business Intelligence. Work closely with business verticals to create cohesive action plan. increase brand awareness for Explore. Managing ATL and BTL activities.
New Product Launching :
Systematic market research and identifying product range, pricing, marketing strategy, sales promotion, manpower selection and training, finalizing channel of distribution and competitors tracking. Setting-up entire set-up such as warehouse, offices and SOP etc.
E-Commerce Business Management :
Listing of product range with reputed E-commerce portal. Negotiation of pricing and scheme and deeping tract
Of growth of product range.
Profit Centre/Operation Management :
Profitability, managing retail operations of all stores and business development. Preparation of Annual business plan, sales target, budgets and achieving the same. Visual merchandising, inventory management.
Monitoring, mentoring & motivating the sales team (in house & distributors) for effective functioning.
Ensuring that standards of quality, customer service, health and safety are met. Competition mapping.
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EXPERIENCE ;
GENERAL MANAGER - Sales & Marketing - Chemco Plastic Industries Pvt. Ltd
(February 2014 To date) – FMCG Baby Care Division
- Managing pan india sales & marketing of baby care division
- Product launching by setting-up channel of distribution.
- Managing Private labeling/contract manufacturing, clients like Wipro, Chicco etc.
- Managing E-commerce business portal and key accounts management.
- Preparation of Annual business plan and effective implementation.
- Managing brand building by various sales promotional activities.
- Reporting to Managing Director
NATIONAL SALES MANAGER – Signature Industries Pvt. Ltd.
(April 2011 – December 2013) - FMCG Food (breakfast cereals).
- Independently handling entire sales & marketing activity of food division.
- Managing key accounts management of Private labeling and Institutional sales.
- Product launching by setting-up channel of distribution such as Super stockiest. & Distributors.
- Managing modern trade like Big Bazar, Reliance, D-Mart, SRS value bazar etc.
- Profit center management, Manpower planning, recruitment & training, Operation management.
- Planning of Annual business plan, budgets and effective implementation.
- Brand management, Participation in exhibition, advt. campaign and various other sales promotion.
- Handling a team of 4 RSM, 18 ASM and 70 Sales Officer & S.R.
VICE PRESIDENT - MARKETING – Vitagreen Products Pvt. Ltd . (600 Cr. Radhey Group)
(June 2010 to March 2011) – FMCG – food products (Spices & Ready to eat)
- Independently handling entire sales & marketing activity of food division.
- Product launching by setting-up channel of distribution such as C & F, Distributors
-Profit centre management, Manpower planning, recruitment & training, Operation management.
-Planning of Annual business plan, budgets, sales promotion and effective implementation.
-Brand management, Participation in exhibition, advt. campaign and various other sales promotion.
-Setting-up entire infrastructure of warehouse, office, SOP and product pricing, scheme etc.
-Reporting to Managing Director.
CATEGORY HEAD – Vishal Retail Ltd.
(January 2008 to May 2010) - Baby Care Product, Stationery, Sports goods, Toys & Games.
- Handling 96 stores pan india of multiple product range.
- Formulate strategy and conceptual plans for effective retail operations of existing showrooms and
for start-ups with execution all over india.
- Conducting competitor analysis by keeping abreast of market trends to achieve market share metrics.
- Vendor Management, merchandising to deliver revenue conversion.
- Managing sales revenue & contribution, inventory, operating expenses, footfall conversion and training etc.
- Upgrade staff productivity through quality training & development processes.
NATIONAL SALES MANAGER - Bonny Products Pvt. Ltd.
(April 2004 – December 2007) - An ISO 9001 company – FMCG Baby care products
- Independently handling entire sales & marketing. – All India
- Handling team of 65 sales people and reporting to Managing Director.
- Setting region wise sales target and providing direction to achieve.
- Systematic product launching in Eastern and Western India by setting-up channel of distribution.
- Handling a team of 98 sales people ( 4 Zonal Manager, 16 ASM and 78 S.O. & S.R.)
- 40% sales growth in 2004-2005 & 50% sales growth in 2005- 2006.
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SALES MANAGER (North & West region) - Usha Shriam Furniture Industries Pvt. Ltd
(April 1996 – March 2004) - Furniture, Furnishing, Home decor and Home Appliances )
- Allocation of target to showroom and franchisee and direction for achievement.
- Management of company owned showroom and Franchisee management
- Organized various sales promotions for Architect, Interior Designer and Building contractor.
- Appointment of Franchisee and their up gradation as per company policy.
Achievements : - Achievement of 545% sales growth in 1997-98.
- Best Region Performer Award Winner. Appointed 9 franchisee in prime towns of India
AREA SALES MANAGER (Western Region) - Funskool India Ltd.
(April 1991 – March 1996) – Toys & Games
- Appointment of C & F Agent, and direct dealers and wholesalers.
- Responsible for sales and collection target achievement.
- Organized various sales promotion activities in reputed schools and institutions.
- Guiding, motivating a team of 15 sales personnel.
Achievements : - "All India Star Performer Award winner in 1993-1994.
SALES SUPERVISOR - Dabur Pharmaceuticals Ltd.
(April 1984 – March 1991) - Pharmaceutical & OTC product
- Systematic product launching by appointing C & F and distributors
- Target Achievement of entire Gujarat & Madhya Pradesh.
- Systematic market survey and product launching in entire Gujarat & Madhya Pradesh.
- Appointed 4 super stockiest and 22 distributors
Cost of company : Rs.10.00 lack per annum + perks
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