Targeted Position Summary
Job Title: Media Relations Specialist at J.C. Penney Company, Inc.
Job Description:
We are searching for a talented Media Relations and Corporate Affairs Specialist to support the
company’s media relations activities, building and protecting the integrity of the J.C. Penney's brand.
The candidate will serve as a crucial part of J.C. Penney's Media Relations team and impact
outstanding relationships internally and externally in this highly visible role.
Duties:
 Leverages multiple channels of communication and reporting to ensure internal partners and
media outlets possess strong understanding of jcpenney’s businesses, culture, strategies and
events.
 Identifies and assesses media coverage and reporting on jcpenney and presents impacts of this
coverage to media relations and communications teams at-large.
 Initiates and maintains outstanding relationships with media partners and confirms timely and
appropriate response to media inquiries via the company’s Media Hotline.
 Builds the jcpenney brand by maintaining excellent tools and resources in jcpenney’s online
media room and markets those resources to external media partners.
 Assists in developing messaging and external talking points for various field and corporate
partners to utilize in their communications with media outlets, customers, investors and
candidates.
 Represents Media Relations team and jcpenney at company events on and off-site.
 Serves as a daily resource for internal partners, guiding them through any necessary media
response amid inquiries.
Qualifications:
 Bachelor’s degree.
 1-2 years experience in a corporate communications role; previous experience working in
corporate public relations highly preferred.
 Demonstrates excellent judgment and strong awareness of ramifications when delivering
messaging and official company comments to media partners.
 Excellent writing and composition skills; shows an ability to influence multiple audiences
through their written communication.
 Demonstrates articulate, effective verbal communication and leverages accomplished
presentation skills.
 Possesses strong flexibility and adaptability and exceptional composure under stressful
circumstances.
Contact Person:
Ryan Conley – Recruiting Manager
Phone: (972)-431-3318
E-mail: rconley4@jcp.com
Company Address:
6501 Legacy Drive
Plano, Texas 75024
Company Website:
www.jcp.com
Company History:
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers
the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C.
Penney Company, Inc. is revitalizing every aspect of its business in order to reclaim its birthright and
become America’s favorite department store. The Company is proud to innovate, honor and celebrate
its rich 111-year history as we look forward to our next one hundred years.
JC Penney Stores Mission / Vision Statement:
It was never a secret what James Cash Penney valued when he opened his first store called The
Golden Rule. "Do unto others as you would have others do unto you," is a mission statement that
guided Penney and his employees for as long as he was actively involved in his business.
Today, that mission statement is still an important part of the JC Penney philosophy, although its
employees have more specific guiding principles which define how they are expected to "work and
win together to achieve superior performance. These are the eight "Winning Together Principles" that
are the mission for JC Penney employees today:

Associates - We value, develop and reward the contributions and talents of all associates.

Integrity - We act only with the highest ethical standards.

Performance - We provide coaching and feedback to perform at the highest level.

Recognition - We celebrate the achievements of others.

Teamwork - We win together through leadership, collaboration, open and honest
communication, and respect.

Quality - We strive for excellence in our work, products, and services.

Innovation - We encourage creative thinking and intelligent risk taking.

Community - We care about and are involved in our communities.
Competitors:
 Macy's
 Dillards
 Sears
 Belk
 Target
 TJMaxx
 Marshall's
Featured Brands:
 Liz Claiborne
 Levi's
 Izod
 St. John's Bay
 Nike
 Stafford
 MarthaHome, etc.
Current Event involving J.C. Penney:
BOYS & GIRLS CLUBS OF AMERICA GEARS UP FOR
JCPENNEY FUNDRAISER
JCPENNEY SHOPPERS INVITED TO SHOW THEIR SUPPORT AT CHECKOUT
ATLANTA, GA (July 1, 2013) – Boys & Girls Clubs of America is partnering with jcpenney through its
charitable giving program, jcp cares, to help support disadvantaged youth in communities across the
country. Throughout the month of July, jcpenney customers can round up their store or jcp.com
purchases to the nearest whole dollar and donate the difference to support Boys & Girls Clubs.
Funds raised at checkout will go toward supporting BGCA’s More Members More Often
initiative. This program helps to cover membership costs for children who otherwise may not be able
to afford the cost of attending a local club.
"We are grateful to jcpenney customers for joining us in our efforts to ensure that as many
children as possible have access to clubs across the country," said James Clark, President and CEO of
Boys & Girls Clubs. "Our alumni are proof that great futures do start here. With the support of
partners like jcpenney, we can continue to provide safe, affordable options for youth during nonschool hours and during the summer.”
"We are proud to continue our support of Boys & Girls Clubs of America," said Miki Woodard,
president of jcp cares and vice president of philanthropy at jcpenney. "We’ve partnered with this
wonderful organization for over 20 years, and we’re pleased to invite our customers to round up and
positively impact the lives of millions of youth."
BGCA provides a safe place for children to learn and grow through programming targeted
towards developing future leaders. Education, career, leadership, character development as well as
sports and recreation are all integral parts of club curriculum.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people
most in need to achieve great futures as productive, caring, responsible citizens. Today, more than
4,000 Clubs serve some 4 million young people annually through Club membership and community
outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout
the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations
worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth
development programs on a daily basis during critical non-school hours. Priority programs emphasize
academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni,
57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at
http://www.bgca.org/facebook and http://bgca.org/twitter.