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Independent Music Conference
10/20 - 10/23, 20ll • Hollywood, CA
Educational Schedule, Instructor Bios
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IMC2011
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AGENDA
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IMC2011 - AGENDA
Our many Panelists, Mentors and Workshop presenters will be making the IMC a highly effective learning
opportunity. IMC/LA is a three day event that's packed with great workshops, panels, mentor sessions, and
networking opportunities. THIS AGENDA IS FINAL, HOWEVER UPDATES AND CHANGES MAY STILL
OCCUR AT THE EVENT - but you should use it to plan your time at the IMC to make the most of it. Check
at the Registration table if you have any questions about the schedule.
_________________________
IMC2011 - INDUSTRY INSTRUCTORS
Laurie Anderson (SoundExchange)
Bernard Baur (Musicians Institute)
Bobby Borg (Music Business consultant, author
Emiko E. Carlin (President, The 6412 Ltd.)
Antoine Carter (Project Manager- Pro Music Records)
Anne Cecere (BMI)
Annette Conlon (NetteRadio.com)
Kevin Day (Rocket Science Records)
Alex Del Zoppo (Sweetwater - first band to perform at Woodstock '69!)
Guy Erez (Producer)
Ritch Esra (Music Business Registry)
Elisabeth Howard (Vocal coach - STING and the Police; founder, Vocal Power Method)
Shannon Hurley (Lovers & Poets)
Keri Kelsey (Singer/Actress)
Toni Koch (Pitch-A-Song / COSMO Marketing/PR)
Judy Lamppu (Coalition of Songwriter & Music Organizations)
Anthony Lawrence (Rockhouse Method)
Steven Leavitt (Producer)
Joanne Ledesma (Publisher/Placements)
Sindee Levin (Entertainment Attorney)
Mildred Inez Lewis (Director Fox Lewis Productions)
Jan Linder Koda (Artist Development Producer)
Aaron Loo (Composer, Producer, Drummer and Publisher)
Mandi Martin (Producer)
Steven Memel (Vocal Instructor)
Les Michaels (Cabaret)
Matthew Moran (Songwriter, Technology Consultant, Author)
Karen Morrow (Singer/Actress)
Bill Pere (CT Songwriters Assoc.)
Kay Pere (Vocal Instructor
Susan Rabin (Law Offices of Susan Rabin)
Noel Ramos (Artist, Advocate, IMC Director)
Marty Rifkin (Producer- Mariah Carey)
Robbie Rist (Actor/Musician)
Damien Ritter (Yowie)
Chip Schutzman (Miles High Productions, Dolly Parton)
Alan Roy Scott (Songwriter for Celine Dion, Luther Vandross, Notorious B.I.G.)
Steve Scott (Coalition of Songwriter & Music Organizations)
Joe Solo (Producer/Songwriter for Macy Gray, Fergie)
Vladimir Vukicevic (CTO & Co-Founder, Rockethub.com)
Jay Warsinske (Founder & CEO, Indiepower.com)
Jimi Yamagishi (Songnet)
Emily Zuzik (Singer/songwriter/collaborator - Moby)
IMC2011 - EDUCATIONAL AGENDA
DAILY MENTOR SESSIONS: Bill Pere, Kay Pere, Toni Koch, Jan Linder Koda, Bernard Baur, Matthew
Moran, Steven Memel, Joe Solo, Mandi Martin, Bobby Borg, Alex DelZoppo, Emily Zuzik, Antoine Carter,
Emiko E. Carlin, Joanne Ledesma, Kevin Day, Steven Leavitt, Elisabeth Howard, Chip Schutzman, Kevin
Day, Susan Rabin, Laurie Anderson, Mildred Lewis, Others TBA
Mentors will sit with an artist or a band for 20 minutes and give you their undivided attention. Let them hear a
bit of your music, ask them specific questions or seek detailed advice about something they may have
brought up during a panel... Mentoring is a HIGHLY EFFECTIVE usage of your time at IMC so take full
advantage of your chance to sit one-on-one with our industry instructors.
Use the Bios at the end of this Agenda to help you choose the industry members you’d like to schedule a
Mentor Session with, then sign up at the Registration Table.
THURSDAY, OCTOBER 20 • Pig 'n Whistle, 6714 Hollywood Boulevard
***************************************************************************************
7:00-10:00pm • IMC KICKOFF PARTY, sponsored by COSMO, Civil Defense Music & ASCAP. An
informal get-together for everyone already in town. Join us for drinks, lots of networking and performances
by awesome IMC artists including The Conlons, Emily Zuzik, J Clark Webber and Lovers and Poets. Meet
us at Pig 'n Whistle, just a few doors down from MI, at 7pm. Bring your business cards!
FRIDAY, OCTOBER 21 • All workshops today will be in Room #201
***************************************************************************************
10:00-12:00 • PERFORMANCE WORKSHOP: Once More With Feeling :: Jan Linder-Koda
In this 2-hour workshop, Jan will teach performers how to use powerful acting techniques to tap into the
deep emotional feelings needed to be a great storyteller. Jan will demonstrate with several artists; if you
would like to participate, please bring instruments, tracks and lyric sheets. You need not be a performer to
benefit from this experience. Jan Linder-Koda is a Grammy nominated singer/songwriter who has worked
with 20 Grammy winners.
=============
12:00-1:00 • SEMINAR: Your Music: Pitch, Pass or Place? What was the Question? :: Toni Koch
Toni leads an intensive interactive seminar on how to promote, market and distribute yourself, and creatively
introduce your music to placement pros. Through her Pitch-A-Song organization, Toni and her fellow
industry members from COSMO have succeeded where many other larger "pitch sessions" have not.
Industry instructors joining Toni will be: Alan Roy Scott - Music Bridges, Aaron Loo Publisher/Composer/Videographer, Mildred Lewis - Lewis/Fox Films (Chapman University), Anne Cecere (BMI.com), Shannon Hurley (Indie Artist/Producer, Lovers & Poets), Steve Scott & Judy Lamppu (COSMO). These pros will share decades of expertise on why some songs are selected and others are not.
What is "broadcast quality" and is "my demo good enough?" Attendees can bring a song on CD or play
acoustically for us to hear and give quick "pitch, pass or place" comments. This workshop includes a handout featuring our faculty of Pitch-A-Song Industry Reps you can contact if your music is viable for "pitching"
and has clearance. Throughout the seminar, attendees will become more confident, be inspired as well as
challenged and encouraged to pursue their dreams.
=============
1:30-2:30 • WORKSHOP: Don't Waste Your Time - The Ugly Truth About Social Media :: Matthew Moran
Facebook, Twitter, YouTube, Foursquare, LinkedIn, and whatever the site of the week is... You are being
told you NEED to engage with fans on Social Media but given the options and limited time, where should
you be putting your efforts. Also, what tools make a real difference in extending your brand and reaching
new listeners. The workshop provides a tangible, no-nonsense, hype-removed approach to the tools
available for engaging on social media and beyond. Provided by a working songwriter and from an artist-toartist perspective, you will learn: A doable 7 Step-Roadmap for Online Presence, 5 Technologies you cannot
do without, How to minimize time but maximize effectiveness of online engagement.Xxxxxx
=============
2:30-3:30 • WORKSHOP: Partnering With the Nonprofit Sector - How to do Successful Benefits that Pay
You Fairly :: Bill Pere
Non-profit does not mean no-profit. Music has great power to move people to act. When effectively
harnessed, an artist can significantly enhance their audience size, reach, cd sales, and income, while also
effecting positive social change. Through selective partnerships with the nonprofit sector, artists can develop
a following of stakeholders and partners in success, in addition to just fans. This workshop presents tried
and true techniques for presenting benefit events which will (a) to expand the reach of your music, (b)
cultivate new and loyal following, (c) increase merchandise sales, and (d) have their music and message
make a difference in some aspect of our society. The techniques presented here have been used by Bill to
raise almost $1,000,000 through his shows.
=============
3:30-4:30 • PANEL: Priorities - Art vs. Commerce :: Noel Ramos (Moderator), Kay Pere, Joe Solo, Steven
Memel, Bobby Borg, Alex DelZoppo, Emily Zuzik, Emiko E. Carlin
Should an artist just make art? Why is it important for a musician to hone their business skills? Just how
valuable are leadership skills, managerial skills, accounting knowledge, time management etc.? This Panel
will discuss these topics as well as ideas and solutions for maintaining a more well-rounded view of your
entrepreneurial efforts.
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4:30-5:30 • WORKSHOP: Independent Music 101 :: Attorney Sindee Levin will teach this important
workshop on business basics from a legal standpoint. How to set up a company for your music, how to craft
a simple band agreement, what should be in writing from the very start, how to avoid legal confusion down
the road, what to do when someone wants you to sign a contract, what to look for in the "fine print,"
copyright concerns, typical legal terms that often cause confusion, what sort of deal should you expect with
Producers, Managers, etc...
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5:30-6:30 • PANEL: Beware Business Bureau :: Noel Ramos (Moderator), Bill Pere, Others TBA We have
all heard too many horror stories about rip-offs and scams in the music business. This Panel will discuss
concerns and solutions, as well as techniques you can use to try to minimize your chances of getting stung.
=============
7:00pm • NIGHTTIME SHOWS! Join us in Room 145 at 7pm for IMC Artist Performances! Special thanks
to Musicians Institute and Mugoto.com for providing backline and sound production!
SATURDAY, OCTOBER 22 • All workshops today will be in Rooms #155 and #160
***************************************************************************************
10:00-11:00 • WORKSHOP: The 8 Keys to Success in the Music Business :: Bill Pere #155
The music industry is first and foremost a people-driven business, Success is based on networking and
personal relationships. In taking a song from creation to realization, there are many roles that must be filled,
and skills which must be brought to bear. Understanding how a person prefers to take in information, make
decisions, and communicate with others gives you an immeasurable advantage in negotiation, selling,
collaborating, and working as part of a group.
=============
11:00-12:00 • WORKSHOP: The Psychology of Producing Hit Songs :: Joe Solo #160
Producer/Songwriter Joe Solo (Macy Gray, Fergie) will discuss the role that production and presentation
play in the perception of a song. He will emphasize the human aspects of music production, illustrated with
before & after examples. Audience members are encouraged to bring their material for an on-the-spot
critique.
=============
12:00-2:00 • PERFORMANCE WORKSHOP: The Science of Switching On :: Steven Memel #155
Steven will teach this incredibly effective and intense 2 hour workshop integrating vocal technique and
performance skills. Bring your onstage performance to a whole new level. Not just for singers! Any performer
can benefit by watching and/or participating in Steven's workshop.
------------1:00-2:00 • PANEL: Crowdfunding, The new Independent Music Business Model? :: Noel Ramos
(Moderator), Vlad Vukicevic, Bernard Baur, Emiko E. Carlin, Antoine Carter) #160
You may have heard of websites like Rockethub.com, where indie artists are raising large sums of money to
fund their careers. Ben Hardt raised $10,000, Kristin Diable raised $15,083 from only 114 backers, and in
only 53 days, Jill Sobule raised a whopping $75,000 through fan donations in order to produce,
manufacture, distribute and promote her recent studio album. Can "fanfunding" work for you too? What does
it take to finance an independent music career in this brave new market? What works and what doesn't work
when trying to raise capital from your fans? Listen to artists who have done it, Managers who have helped
make it happen, and industry people who feel it may be the future of the independent music model. Discuss
your current crowdfunding efforts or find out more about the topic if you plan to try it next year.
=============
2:00-3:00 • PANEL: Indie Artist Development = Bigfoot? :: Jan Linder Koda (Moderator), Mandi Martin,
Matthew Moran, Joe Solo, Ritch Esra, Bernard Baur, Toni Koch, Joanne Ledesma #155
Does the concept even exist? Is there any real artist development in the new independent music market and
if so, what form is it taking? Who is offering it, and how are they succeeding? What should an artist look for,
and look out for in this very uncertain area? This Panel will address these questions and more.
-------------
2:00-3:00 • WORKSHOP: Independent Music Business Plan :: Stephen Scott
#160
Stephen will teach a must-attend workshop on putting together a business plan for your independent music
business. Stephen will explain why a business plan is important, what subjects should be covered and in
what order. He will address some of the common trouble spots and offer solutions. A well crafted business
plan covers subjects such as marketing and financial structure. Stephen will also address aspects of
creating a marketing plan, and we the basic structure and information called for in the financing section of
the plan. This workshop includes a hand-out featuring a course summary and notes section.
=============
3:00-4:00 • WORKSHOP: The Performing Songwriter's Paint Box - Vocal Workshop :: Kay Pere #155
Unlock all the colors of your voice. Techniques to release the unique expressive palate of each song. Tools
to create a vivid experience for your audience no matter what your style. Learn specific vocal and
songwriting techniques which will bring you attention as a Performing Artist. Producers and vocal coaches
working to encourage vocal artistry on stage and in the studio will also find value in the distinctive approach
offered by this workshop. Learn to control the nuances of enunciation and vocal coloration that will make
your songs carry your message most effectively.
=============
4:00-5:00 • PANEL: Producers Panel :: Jan Linder Koda (Moderator), Mandi Martin, Joe Solo, Joanne
Ledesma, Steven Leavitt, Guy Erez, Marty Rifkin #160
Now that there are no big record deals, how do you get your music produced? Pick the brains of these
industry heavyweights in this Q&A session.
------------4:00-5:00 • SEMINAR: Tripling Your Audience with Targeted Songwriting :: Bill Pere
#155
Are you reaching only 30% of your potential audience? The other untapped 70% is only a few key words
away. You do not have to sacrifice artistic integrity to reach a wider fan base. You just need to know some of
the central factors in effective lyrical communication, and then decide how you want to apply them. The
difference between songs that are liked and remembered by broad and diverse audiences as opposed to
those that have a narrow following lies in a few easily applied techniques and an understanding of how
people prefer to give and receive information. This workshop, based on Bill's internationally used
"Songcrafters' Coloring Book," provides practical application of the information presented in The 8 Keys to
Success in the Music Industry" and is an effective followup to that presentation.
=============
5:00-6:00 • WORKSHOP: Your Creative Compass - How to Achieve Sustainable Creativity in a Busy Life ::
Kay Pere #155
We often focus on learning the business of music and craft of songwriting, but it is important not to overlook
the wellspring from which it all comes - our creativity and inspiration. Sometimes it seems difficult to find
inspiration, to try something new, or to just have the time to create amidst the demands of a busy schedule.
This workshop will address these issues and provide practical tools and strategies for insuring that your
creative self never disappears under a heap of day to day demands on your time. You'll learn ways to deal
with writers block, finding subjects to write about, making the time to write and be creative, how to separate
pure creative flow from analytical crafting.
=============
7:00pm • NIGHTTIME SHOWS! Join us in Room 145 at 7pm for IMC Artist Performances! Special thanks
to Musicians Institute and Mugoto.com for providing backline and sound production!
SUNDAY, OCTOBER 23 • All workshops today will be in Rooms #155 and #160
***************************************************************************************
10:00-11:00 • WORKSHOP: Lost Luggage: How Bad Metadata Cost the Industry Suitcases of Cash ::
Laurie Anderson #155
The digital music economy counts revenue in fractions of pennies, which means you'll have to conquer the
metadata monster to make sure every cent gets back to you. Take a peek at the billions of data points - from
who played on what track to who owns the rights - that ultimately determine how much recognition, credit,
and cash ultimately goes to the artist. Learn what we can each do: digital aggregators, distribution services,
artists, copyright holders, and the whole music community, to take on the complex challenges of the
industry's metadata crisis.
=============
11:00-12:00 • PANEL: Do Promoters Really Promote? :: Noel Ramos (Moderator), Toni Koch, Matthew
Moran, Annette Conlon, Antoine Carter, Joanne Ledesma #160
A Panel Discussion about bookers who don't promote the shows they present. How can you draw more fans
to your gigs if you've tried everything you can think of? Instead of thinking "outside the box," realize there is
no box! In this panel, artists and industry will brainstorm ideas and solutions to the ever-more-difficult task of
promotion.
=============
12:00-1:00 • WORKSHOP: Making Money Making Music :: Emiko E. Carlin
#155
This workshop is focused on addressing the balancing act that most artists have to endure when they want
to be profitable in the DIY world. Discussion points include: clear vision and mission statement,
understanding how you come across in business, position yourself effectively and appropriately, assessing
and understanding where you are in your career map (or creating a career map if you don't already have
one), organizing your goals so they have a productive and profitable domino effect, understanding and
highlighting your value as an artist, understanding, accepting, and overcoming certain aspects of the
business side that are "not so pretty," accepting realities of the music industry, how to balance the creative
and commercial effectively, Time management, emotional management and being proud of being able to do
both, putting together the RIGHT team of people, leadership and communication skills, and more!
=============
1:00-2:00 • PANEL: Energy Bonding :: Noel Ramos (Moderator), Toni Koch, Matthew Moran, Steven
Memel, Annette Conlon, Emily Zuzik #160
A Panel Discussion about the relationship between the audience and the artists. Bands get hired to bring the
party, no matter how many people are in the room. But what if you're the type of performer who needs a
crowd to get you going? Is it a case of chicken or the egg? How do you put on the same high energy show
consistently, whether there's 5 people or 500?
=============
2:00-3:00 • PANEL: Myth or Truth - Are Musicians Really Bad Businesspeople? :: Noel Ramos
(Moderator), Matthew Moran, Joe Solo, Bobby Borg, Alex DelZoppo, Emiko E. Carlin, Antoine Carter,
Joanne Ledesma #155
Perhaps surprisingly, many industry members still labor under the misconception that the more talented an
artist is, the less capable they are as a business person. This Panel consists of a group of industry people
who think it's time to do away with this myth once and for all. Both sides of the issue will be examined and
discussed, with a focus on the harm that is created when a stereotype such as this becomes so prevalent.
=============
3:00-4:00 • PERFORMANCE WORKSHOP: How To Be Unforgettable :: Stephen Scott
#160
Stephen will moderate this panel of performance experts, (Elisabeth Howard, Keri Kelsey, Karen Morrow)
and will teach a workshop on improving your live performances, better interacting with an audience and
creating a memorable live show. The instructors are national and internationally recognized vocal and
performance coaches, as well as experts in staging and cabaret/club performance dynamics. This is an
opportunity for songwriter/performers to get some professional tips and techniques that will elevate and
ignite your performance.
=============
4:00-5:00 • WORKSHOP: P.R.O. - What You Need To Know :: Laurie Anderson #155
Are Performance Rights Organizations all the same? What do they do, and do you need one? From basic
principles to advanced knowledge, we'll examine the modern P.R.O.s from a practical perspective.
Interactive and question driven, this workshop will cover need-to-know info on copyright, licensing and
metadata. Listen for special info on the Performance Right Act - a bill in Congress which would finally let you
get paid when your work is played on AM/FM radio.
=============
5:00-6:00 • WORKSHOP: Independent Artists and Marketing in the Digital Age :: Chip Schutzman #160
In this one hour workshop, Chip Schutzman of Miles High Productions will give artists some tips of the trade
of how to be their own marketing and promotions team by using social marketing techniques and providing
tips on how to maximize their website. Artists will learn the basics of digital and social media marketing and
how to harness the internet to their advantage.
=============
IMC2011 - INDUSTRY INSTRUCTOR BIOS
Bernard Baur is an artist crusader and award-winning journalist. For many artists he's been the connection between the
streets and the suites, with almost thirty signings to record labels and publishing companies. He's credited with over 1200
articles in local and national publications, and can be read on a variety of entertainment websites. With over twenty years
in music, media and business affairs, Bernard has worked with superstars and not-yet-stars, as well as record labels and
entertainment companies, including Warner Bros. where he handled marketing for all WB products, from music and
television to animation and films. A former A&R executive, he's currently a Contributing Editor, A&R Reporter and
Features Writer for Music Connection Magazine; and, the Director of Media & Marketing for The Composers Corner, as
well as several record labels. Named one of the "Top Music Business Journalists" in the country by the National
Association of Record Industry Professionals, Bernard is also an instructor for the Music Business Program at the
Musician's Institute in Hollywood.
••••••
Emiko E. Carlin (President, The 6412 Ltd.) has been working with and developing some of the music industry's brightest
new talents for over a decade. The 6412 Ltd. is a boutique artist development and management consulting firm based in
New York City. The firm was originally founded as her vanity publishing company in 1995 but soon found it took on a life
of its own. As a recording artist, Emiko has been signed to SONY/ATV Publishing and is currently with Famous
Records/Universal Music Group and is considered by many to be the truest example of an entrepreneurial artist in today's
music business. In 2008, Emiko was named one of New York's Top 25 Most Successful Entrepreneurial Women in
Business by the publication, "Young Working Women." Balancing her life as an artist, the firm's exclusive roster,
multimedia projects, and speaking/lecturing engagements at various music industry conferences keeps Emiko's schedule
fully loaded. Having a happy marriage between the creative, the commercial, and the corporate aspects of the business
gives Emiko a very unique insight and knowledge base first hand that her clients find invaluable and highly beneficial to
their business growth and development. Emiko is fluent in English, Japanese and German and currently works between
New York, London, and Tokyo.
••••••
Annette Conlon began NetteRadio in 2001, an internet radio show dedicated to promoting unsigned women in music. The
show features women from all genres and includes artists from across the US and over 22 countries internationally. To
further promote NetteRadio artists Annette produces a monthly showcase at the Talking Stick and a monthly slot at the
Cat Club. Her recordings have appeared in several movies. Annette is an Elite member and the Los Angeles Chapter
Head of GoGirlsMusic and a member of Songsalive! and has been endorsed by Daisy Rock guitars since early 2003. She
currently performs with The Conlons.
••••••
Kevin Day founded Rocket Science Records in August 2004. After a 12 year tenure at MCA Records/ Geffen Records/
Universal Music Group, Kevin developed a "new model" based on an accelerating trend of well-known artists being
dropped or leaving the major label system. The concept was founded out of necessity as well as opportunity. Rocket
Science offers accountable, quality outsourced services under one roof - a solution for labels, managers and artists to
release their own content into the global music marketplace.
••••••
Alex Del Zoppo is a singer, songwriter, keyboard player and producer. He is one of the founding members, singer,
keyboard player, and primary songwriter of Sweetwater, the legendary rock band that opened Woodstock and the subject
of VH1's first made-for-TV film "Sweetwater, a True Rock Story." Alex is presently working on his long-awaited CD, to be
available this summer. Also, Alex is a co-founder of www.SongwritersVantage.com, a website that provides inspiration
and information to all songwriters. Find them on Facebook.
••••••
Ritch Esra and Stephen Trumbull run the Music Business Registry which includes The A&R Registry, The Publisher
Registry, The Music Business Attorney Registry, The Record Producer Directory and The Film and Television Music
Guide. Ritch started out as a promotion coordinator for A&M Records in Los Angeles in 1980-81. From 1981-1987, Ritch
was director of West Coast A&R for Arista Records. He signed The Thompson Twins to their US Deal as well as Mara
Getz. He worked extensively with the publishing and songwriting communities for material for Whitney Houston, Aretha
Franklin, Dionne Warwick, Melissa Manchester, Tanya Tucker, Jennifer Warnes and Jermaine Jackson. From 1988-1991,
Ritch worked on various independent projects. From 1987 to the present, Ritch has been an instructor at the Trebas
Institute of Recording Arts in Los Angeles, where he was the chief Instructor as well as at UCLA Extension, USC, SAE
teaching several courses including: A&R The Heartbeat of the Record Company.
••••••
Elisabeth Howard is an internationally known vocal coach in ten countries and 27 cities. She has worked with STING and
was vocal coach to "The Police" for their 2007 Reunion Tour. Liz has been vocal coach to Priscilla Presley and Paige
O'Hara, voice of Belle in the film, "Beauty and the Beast." Elisabeth is the founder of Vocal Power Academy, with majorname clients in music and theatre and teaches her method throughout Europe and the U.S. Past president of National
Teachers of Singing (NATS); she has coached many winners of the Spotlight Award (5) and other awards, several of
whom have garnered scholarships to Julliard, Manhattan Conservatory, Columbia Performing Arts, Berkelee College of
Music. Many of her students join major touring Broadway shows and she’s groomed artists for recording contracts. She is
the author of "Sing," one of the best selling music books since it was published 20 years ago and which is used as a
textbook throughout the U.S. and Europe.
••••••
Shannon Hurley and Ben Eisen are the Lovers & Poets (husband-and-wife team formed in Nashville in 2009). Their
influences range from Zero7, Air, and Morcheeba, to Human League and Duran Duran. Now based in L.A., L+P have
been played on KCRW, Groovera Radio, Adam Carolla's ACE Broadcasting Network (on the Film Vault), and Chillcast
with Anji Bee. Hurley, who writes the songs, also tackles the vocals, synths, and laptop, while Ben holds down the bass
guitar and additional programming. Hurley remotely recorded and mixed most of the album from Saigon, Vietnam (where
she had taken a three-month stint playing lounge piano at a hotel), having had Eisen record his bass parts from Nashville.
They both moved back to Los Angeles to wrap up the record. The song "Life is Strange" will be featured in the upcoming
independent movie "Revenge of the Bimbot Zombie Killers." The debut album, Lovers & Poets, can be found on iTunes,
Amazon, and CD Baby. www.loversandpoetsmusic.com
••••••
Keri Kelsey has appeared in musical theatre and cabaret in New York, Los Angeles, Florida, Nashville, and throughout
the U.S. including the Louisville Children's Theatre. She has headlined at Tavern On The Green, N.Y., Feinstein's
Cinegrill, L.A. and hosts the Open Mic at the well-known Gardenia in Los Angeles. Ms. Kelsey signs ASL (advanced) and
sits on the board of Deaf West Theatre. She loves to "sign" music.
••••••
Toni Koch, the creative force behind Pitch-A-Song, is an industry activist, longtime songwriter who became a pioneer in
the early 1980 s for guerrilla marketing of major label "alternative" bands. In the early 80's, Toni was a record store
manager (Zia Records in Phoenix, AZ) as well as an indie street team coordination for live concerts, (long before online
promotion/branding) and artist development for the Major Labels of that time. (Columbia/Epic/Portrait, RCA/Arista,
Capitol/EMI, Warner Bros, etc.) Toni earned Indie Promoter of the Year by Soundboard Magazine (1985) and the
following year earned a platinum record for club promotion by Columbia Records. She worked as a music buyer
(Gospel/Blues/World Music/Soundtracks/Americana) for Tower Records in the early 90's began booking club shows. Toni
has spent the last decade working with indie artists trying to break out into the mainstream. Toni now offers her expertise
as Marketing/PR Director for COSMO, the Coalition of Songwriters & Music Organizations, www.cosmocoalition.org.
Become Toni's friend online at www.facebook.com/tonikpitchasong.
••••••
Judy Lamppu is the Vice President of COSMO, the Coalition of Songwriter and Music Organizations, and an award
Winning Lyricist, Writer, Jazz Vocalist and Arts Advocate She has been writing lyrics and songs since she was 9 years
old. Her work has been recorded by the Jackson 5, Nancy Wilson and many others; some have been placed in films and
television specials. Also a successful screenwriter, Judy's most notable credit is for a 2-hour season opener "Colombo."
She has written all the English lyrics for Finnish Jazz star, Bianca Morales' latest CDs including the most recent, "When in
Rome" with 13 songs about Rome paying tribute to the great "Roman Holiday." Judy is currently writing a book for young
adults, a one-woman show and also a Sci-Fi Pop-Rock Opera. A long time supporter of many non-profit organizations,
Judy's work within the community is unique in that she has expertise in film, tv, music and business industries. Judy is
often active in social networks and you can become her friend on Facebook under Judy Lamppu.
••••••
Steven Leavitt was born into a legendary movie stunt family but chose to follow his passion for music instead of the family
trade. He has since worked as an independent producer/engineer for groups such as Testing Tomorrow, The Venus
Illuminato, Marina V, and Tom Renaud, to name a few. Steve was also the co-founder of the Don't Call Us Tori series of
concerts which brought together female singer/songwriters for a common audience. www.stevenleavitt.com
••••••
Joanne Ledesma has a wealth of experience in the music business, including several years as a music programmer,
coordinator, planner and interviewer for custom shows that can be heard on airlines, in movie theaters, and more. She's
worked with top talent such as Carlos Santana, Kiss, Tom Petty, Andrea Bocelli, Kenny Loggins, Mana, Joe Walsh, David
Crosby, John Mayall, Holland-Dozier-Holland, Ozomatli, Jo Dee Messina, Toby Keith, and Lee Ann Womak. As a music
publisher, Joanne has placed songs in film and television, with credits on Disney, Cartoon network, ABC, NBC, Bravo,
HBO, etc. She also served 3 years as A&R screener for Taxi Music, the world's largest A&R Company. She authored a
book titled "Prepare Your Music - A practical guide to making your music marketable", produced her own weekly music
business radio show and is an Educator at Citrus College Department of Recording and Performing Technology teaching
"Career Opportunities in the Music Business, History of Rock & Roll and Concert & Event Promotion." She is the Founder
and Editor of San Gabriel Valley Music Magazine (www.SGVmusic.com) and serves the music community as an
independent consultant for artists on the rise.
••••••
Sindee Levin is a veteran entertainment attorney whose credentials include business affairs at major film studios, music
publishing, mechanical collection and extensive private practice. She is a well-respected authority that insures her clients
will be represented and fairly compensated for their creative efforts. "Most lawyers know how to make publishing deals,
but they do not know how to really get their clients paid. I do, "she says. As a consultant to Credit Lyonnais, MGM/UA,
Polygram and Universal Music Group she has a comprehensive view of corporate entertainment enterprises, but exerts
undeniable advocacy for the creator. "As tough as I am, I do care about people," says Levin. In mid-1992 Sindee Levin
Music was launched and is a thriving domestic and international publishing and royalty collection agency. "Our company
has had great success in purchase of and increasing profitability for music clients catalogs," says Levin. "I represent over
10,000 titles, all of the clients I've acquired myself. The personal touch is very important in our business," she observes.
Her catalog includes a span of songs from evergreen hits like "Kung Fu Fighting." and Seventies pop classics like "Oh Me,
Oh My." In 1998, Levin acquired the American Mechanical Rights Agency, Inc. and serves as its President. "I discovered
the company while tracking royalties. At the time I was calling people and saying, 'I have found money for you,'" says
Levin. AMRA handles licensing of copyrights with record companies: issuing licenses, monitoring accounting and
payments; issues synchronization licenses to film, television, radio, and advertising agencies specifying the scope of
permission granted to licensee - term, territory and distribution. In the ever shifting world of global transmission, AMRA
offers expert guidance through all emerging technologies and new media formats: website exploitations, digital
downloading, ring tones and ring backs. Among the client roster are jazz luminaries like Keith Jarrett, Meredith Monk,
Dave Holland and the estate of the legendary vocalist, Nina Simone. Levin, a Hollywood veteran has invaluable contacts,
education and expertise; she is a powerful advocate for songwriters, composers, recording artists, music publishers and
record labels. A noted expert who speaks at conferences, panels and seminars nationwide, she is a well-versed authority
on international as well as domestic business models. "This is a detail-oriented industry." It's also a global business; to
this end, Ms. Levin retains staff members who speak a variety of languages and who are adept in the business protocol of
international cultures. "You can't simply maintain an 'American attitude,'" she notes.
••••••
Mildred Inez Lewis, Writer/Director, Fox Lewis Productions / Chapman University Film Dept. Assoc. Prof. hails from
Harlem, New York City. After graduating from Oberlin College, she began her career as a theater director in New York
City. She was a member of the playwrights' and directors' unit at the Actors Studio and at Circle Repertory LAB. After
serving as a United States representative to the International Theater Festival, she attended the UCLA film school where
she earned an MA and MFA in film. She won a Samuel Goldwyn Creative Writing award for her screenplay, MILES OF
SMILES. Two years later, she won an HBO New Writers Award. She was also in the first class of Bill Cosby's Guy
Alexander Hanks/Marvin Miller writing workshop for black writers in 1995. In addition to her creative work, Mildred has
often served as a consultant. Her clients have included the reality series Nuestra Casa (Univision). Since 2002, she has
been a screenplay judge for the San Francisco Black Film Festival. She has three times served as a juror for both the
CINE Golden Eagle (short subject) and Eastman Kodak's International Film Competition. She has taught film production
and film studies at the Chapman University Dodge College of Film and Media Arts since 2001. She has been a board
member of the Organization of Black Screenwriters and the University Film and Video Association. In late 2004 Mildred
wrote and directed left, a dramatic 16mm short that was screened in 2005 at the Roxbury Film Festival, Reel Rasquache,
University of California Humanities Research Institute, Loyola Marymount University, and San Francisco Black Film
Festival. Her new comedy short Ghettopreneurs is hitting the festival circuit. In 2007, her one hour television drama pilot
7Days earned her a diversity fellowship from the National Association of Television Programming Executives' LATV
Festival. Most recently her one hour television drama pilot Personal Work was accepted for the Producer Guild of
America's 2008 Producing Workshop. In 2009, she co founded the Fox Lewis Project which has shot projects for HBO's
True Blood and the Kardashians. Most recently she directed Rita O'Farrell's Pedestrian at the 2011 Hollywood Fringe
Festival.
••••••
Jan Linder Koda is one of the music industry's best kept secrets. She impresses with her spot-on evaluations of artists,
their performances and their music. She has an uncanny ability to put her finger on exactly what the issue is that keeps
good artists from being great, and then helping them to overcome (or remove) whatever roadblocks stand in their way. To
work with - and receive constructive, practical feedback from - a person as educated and sophisticated as Jan is hugely
valuable for any artist serious about improving his craft. With solid credentials and practical experience in voice, acting
and songwriting, Jan has a rare skill set that is hard to find elsewhere. She’s taken talented young singer/songwriters,
such as Tim Fagan, and helped him polish his performance and craft into something exceptional. After a few sessions
with Jan, Tim quickly hit his stride and in short order won the John Mayer Songwriting Contest and went on to tour with
the GooGoo Dolls, Life House and Colbie Caillat. Jan is an expert at fine-tuning and bringing out the best performances in
artists and musicians. It's no surprise that she counts 17 Grammy winners among her clients and collaborators. Countless
artists have improved immeasurably from her feedback and one-on-one sessions.
••••••
Aaron Loo is a Composer, Producer, Drummer and Publisher. The L.A. Attitude was the first CD of original music that he
composed and produced. He was a voice student of Metropolitan Opera singer Jerome Hines and has sung in the operas
Carmen and Tosca. A member of SAG/AFTRA/AEA, Aaron was an actor on the TV show - Star Trek, and also a detective
on Law and Order, and played the ukulele on Saturday Night Live.He earned a BM (Film Scoring Major) from Berklee
College of Music and also attended the Manhattan School of Music for graduate studies in percussion and composition.
He has composed music for films, tv, theater, dance and singers. He was an arranger for Rapid Media and for songwriters
Don Siegel and Don Armando and a recording engineer for Cheetah Records. You can friend him on Facebook (Loo Ow)
and listen on Myspace.com/papplemusic. (http://web.me.com/papplemusic/MR._LOO/AARON.html)
••••••
Mandi Martin wrote, performed, produced and sold her first record when she was 16 and a senior in high school. She's
been a signed artist with Columbia, Epic & RCA Records and a staff songwriter for several major publishing companies in
Los Angeles & Nashville. A former past president of the Organization of Women In Music and a retired NARAS board
member (10 years), she has worked in the studio with Sam Cooke, Rick Nelson, Johnny Rivers, Oleta Adams, Graham
Nash, Michael McDonald and Ray Charles and many others. Mandi co-produced the highest rated indie CD in Music
Connection Magazine for 2006 on singer/songwriter Amy Kuney, who she also managed for a short time. Even though
she has worn several hats in the music industry, production is Mandi's passion and finding and developing new talent is
her ultimate goal! She's currently producing indie artist/songwriter Nick Daugherty's soonto-be-released 11-song debut
CD, a single on veteran artist/writer/producer/engineer Barry Keenan and a 14-song debut CD on the newly formed group
Layers.
••••••
Steven Memel is an internationally acclaimed vocal technique and performance coach. His clients have won Grammies,
Emmys, and Tony Awards and been nominated for Academy Awards and Golden Globes. His clients have also recorded
on Sony, BMG, Jive, Epic, J Records, DreamWorks, A&M, Atlantic, Warner Bros. and more. Steven has also lectured and
taught at various conferences, including TAXI Road Rally, Independent Music Conference - Philadelphia, Nashville Music
Conference, Bermuda Songwriters Association, West Coast Songwriters Conference, SongsAlive, Musician's Institute,
UCLA, USC and numerous international programs. In addition, he has coached actors for their roles in film and television,
public speakers and worked on presentation skills for business professionals. Notable clients include: Adam Levine (of
Maroon 5), Justin Long (Upcoming Alvin & the Chipmunks), Brittany Murphy (Happy Feet), Taryn Manning (Hustle and
Flow, 8 Mile), Melee, Juliet Simms, Big City Rock, Lauren Bacal, Mariel Hemingway. Isabella Rossellini, John Wood, and
Linda Hopkins
••••••
Matt Moran is a songwriter and has a roots rock band based out of Southern California. He performs locally as well as
across the US at House Concerts and other venues. He is the author of several articles and a book on professional
development that is used in colleges nationwide. He provides free or low-cost workshops for business and for musicians.
His workshops have been hosted and sponsored by, Guitar Center, Sam Ash Music, The Arizona Songwriter's
Association, Pearson Technology, McDonalds, Senator Byron Dorgan, University of Phoenix, and many others. You can
find out more at: http://www.MatthewMoranOnline.com
••••••
Karen Morrow is a multi-award winning actress and singer (EMMY, Drama Critic's Award, 5 Dramalogue Awards, and the
coveted Theatre World Award). She has performed on the Tony Awards, starred in series television, appeared on The
Tonight Show and The Today Show and regularly performs with the Los Angeles Philharmonic and the Metropolitan
Symphony Orchestra. Her Broadway and Cabaret performance are many. To quote the late Jerry Herman, one of the alltime great musical directors, "She'll sing the hell out of it." Karen is on the faculty of AMDA-LA and teaches Master
Classes at universities and conferences throughout the U.S.
••••••
Bill Pere was named one of the Top 50 Innovators and Guiding Lights of the Music Industry by Music Connection
Magazine. He is the author of the internationally acclaimed Songcrafters' Coloring Book: The Essential Guide to Effective
and Successful Songwriting and has released 16 original CDs, and several for other artists. Bill is President of the
Connecticut Songwriters Association, and his benefit concerts have raised almost $1,000,000 for charities.
••••••
Kay Pere is a multi-dimensional music educator, performing songwriter and social activist, whose creative work embodies
a message of hope, healing and humanity. Kay enjoys a wide reputation as one of the premier vocal instructors in the
Northeast. In this capacity, she has presented vocal workshops for the Garde Institute for Creativity, the Connecticut
Songwriting and Performance Conference, the New England Music Expo, Seattle Songwriters Workshop, and IMCs in
Philadelphia, Charleston, and Dallas. She has been the official vocal coach for several multi-state competitions. Kay
delivers fresh piano propelled Folk/Pop with soaring melodies, innovative chordal harmonies, and well-crafted lyrics in
performances across the US and Canada. She is Associate Director of Local United Network to Combat Hunger (LUNCH)
and a Director of the Connecticut Songwriters Association. Kay's CD, "Even Better Than Chocolate", described in the
press as having the "comforting power of a steamy cup of cocoa and cream -- minus the calories, " was recorded in
Nashville with Grammy award winning engineer and producer Michael Hopkins.
••••••
Susan Rabin manages her own firm while also serving Of Counsel to the Beverly Hills firm, Law Advocate Group, LLP.
She represents talent in music and film and television, screenwriters, film producers, production companies, and record
labels. She handled music supervision and production counsel work on feature films and performed consulting work at
Universal Pictures in the post production music department. Susan chaired the Entertainment Law Section of the Beverly
Hills Bar Association and currently serves on the BHBA Board of Directors. She also serves on the Board of Directors
with the Los Angeles Women in Music. She moderates panels on music and entertainment industry for the Beverly Hills
Bar Association Barristers, and serves as a judge for the Recording Academy's (NARAS) Entertainment Law Initiative
writing competition in Los Angeles. In San Francisco, Susan served on the Board of Governors and as 1st Vice President
of NARAS. In addition to her law practice activities, Susan toured internationally as a vocalist with Dan Hicks & the Hot
Licks, and currently works with the Otis Hayes jazz quartet in the Los Angeles area. Susan teaches entertainment and
copyright law at West Los Angeles School of Law, and has taught at Golden Gate University School of Law, University of
San Francisco School of Law, San Francisco State University, and Monterey College of Law. She has been honored as a
"Southern California Super Lawyer" 2006 through 2012.
••••••
Noel Ramos has been a professional Graphic Designer for over 30 years, since the age of 16. He also loves music
equally and has dabbled in singing since his high school days. He recently belonged to an auditioned, semi-professional
singing group called LeVoci as one of 3 basses. LeVoci was invited to perform in Italy - July of '08. The tour was a once in
a lifetime experience and the group performed at such prestigious locations as St Mark's Cathedral and the Vatican.
Noel's love for music led him into what became a long-term adjunct career as a private party and radio DJ/Live Event
Emcee. He also had a brief two-year stint as a televison show host, and his self-produced music/comedy show, "Mixx
Video" won two Viewer's Choice Awards. Determined to combine his two loves of art and music, he began publishing an
arts & entertainment magazine in 1988 with a very heavy focus on "local original bands," now known as indies. The
InterMixx independent music magazine is now the core of an umbrella organization also featuring the IndieGate online
independent music store and the Independent Music Conference. In the early 90s, Noel founded the very first email
discussion group on the internet specifically for independent music, and it continues to this day. You can join the other
2400 IndieList members at groups.yahoo.com/group/IndieList. In addition to running around like crazy, and making
himself available for one-to-one mentor sessions, Noel will also be Moderating most of the panel discussions at IMC2011.
••••••
Robbie Rist has made his way through the entertainment industry from playing Cousin Oliver on The Brady Bunch to the
voice of Michaelangelo on the Teenage Mutant Ninja Turtles, with countless other feature film and television
appearances. Rist has also succeeded as a musician in Wonderboy and the Masticators, as a record producer for KCRW
and Gameface, a video director for Paul Pope as well as a film composer. Rists' woork has been featured in many
successful television shows including Buffy the Vampire Slayer, Dawson's Creek and the feature film, Dirty Laundry. Rist
composed the entire score for Stump The Band and acted as the film's music supervisor as well.
••••••
Chip Schutzman is president and founder of Miles High Productions, an online music marketing and promotion company
founded in 2002. Chip is responsible for all business development and operations and is responsible for communications
with over 25,000 web sites and media outlets internationally. Prior to starting Miles High Productions, Chip was the
Director of Music Programming for House of Blues Entertainment and is credited with the initial content development for
HOB Digital (hob.com). Chip's current clientele include Journey, Heart, Toby Keith, Tuck & Patti, Ramsey Lewis and
Sony Music among others.
••••••
Alan Roy Scott (musicbridges.com) has a powerful vision: to unite a world community bonded by the creation of music.
Alan and his team of creative professionals know how to transform the power and passion of his global ideas into stunning
realities. Under the operating title Music Bridges, he has successfully traversed the globe spreading a doctrine of
universal harmony. Music Bridges is dedicated to the creation and development of international music collaboration
projects and related special events that serve as a vital cultural link between nations and foster better understanding and
growth of the global market that is further nurtured by such interactions. He fostered "Glasnost" by creating "Music Speaks
Louder Than Words," the historic 1988 summit of US and Soviet songwriters which included stateside reps Diane Warren,
Brenda Russell, Cyndi Lauper, Michael Bolton, Desmond Child, Mike Stoller, Barry Mann, Billy Steinberg & Tom Kelly, &
Holly Knight. "Country & Eastern" featured a collaboration of chart-topping "Country" songwriters like Gary Burr, Richard
Leigh, Sonny Curtis, Gary Nicholson, & Angela Kaset paired up with their "Eastern" European counterparts from
Romania, the Czech Republic, & Slovakia. "Pacific Harmony" was a musical songwriting junket to Indonesia with artists
and writers from the islands as well as songwriters from China, Vietnam, Malaysia, Thailand, The Philippines and
Australia joined by the likes of The Scorpions, Styx (Tommy Shaw), Gunnar and Matthew Nelson, Cathy Dennis, jazzmen
Dave Koz, Jeff Lorber and hitsmith Allan Rich. The most challenging and rewarding endeavor to date was Music
Bridges... Over Troubled Waters. This event took place in Havana, Cuba bringing together over 90 American, European,
and Cubanartists and songwriters. The stellar International roster included Burt Bacharach, R.E.M. (Peter Buck), Bonnie
Raitt, actor Woody Harrelson, Joan Osborne, Jimmy Buffet, Stewart Copeland & Andy Summers (The Police), Mick
Fleetwood, Gladys Knight, Don Was, Peter Frampton, Duncan Shiek, & Lisa Loeb. On the Cuban side were such
luminaries as Chucho Valdes, Alberto Tosca, Carlos Varella, Yosvany Terry, and members of the bands Los Van Van,
Sintesis, & NG La Banda.
••••••
Stephen Scott has a extensive background in television production and business affairs, He has worked variously in both
network and cable programming, handling coordination and legal liaison and producing and supervising production. Many
of the shows originated from Las Vegas where he became head of production with full charge of the Aladdin Theatre for
Performing Arts at the Aladdin Hotel. Shows included music & variety with Anthony Newly, Circus of the Americas, NBA
pre-season all stars, Kool & the Gang, The Folie Bergere Dance Troupe and as venue host to three seasons of major
touring Broadway shows and rock acts. Steve also served on the Academy of Variety Arts coordinating the television
licensing for the NBC Las Vegas Entertainment Awards. He is president of COSMO, the Coalition of Songwriter and
Music Organizations. Mr. Scott has consulted and advised various acts and artists as well as producing and supervising
the production of live events and musical television programming for international syndication and cable. Other activities
include TV program Business Affairs consulting, and work with nonprofit music organizations as Board Member and Past
President of Los Angeles Women in Music, and Advisor to G.I.N.A. For the Missing Foundation.
••••••
Jay Warsinske is a 30+ year Industry Veteran, having deep expertise and credits in music and entertainment marketing &
distribution, concert promotion, management and international business of media and entertainment. Currently he his
President & CEO of the worldwide entertainment group Activate Entertainment, IndiePower.com Marketing Firm, and
Harmonious Music Publishing Group. His credits include U2, N.W.A, Metallica, Dr. Dre, The Police, Snoop Dogg, Kiss,
Black Flag, AC/DC, Sex Pistols, Van Halen, REM, Motley Crue, Black Sabbath & hundreds more. He stays on the cutting
edge of music promotion, distribution & marketing at all levels worldwide.
••••••
Emily Zuzik is a prolific singer/songwriter, rocker and sought-after collaborator. Her wide-ranging career has allowed her
to shift fluidly from acoustic folk to electronica and alternative rock. She has toured extensively across the US and UK and
is a featured vocalist on "The Low Hum," off of Moby's album Destroyed as well as the theme to NBC's summer comedy
Love Bites. She released The Wild Joys of Living, in late June to critical praise in AOL Music, the Huffington Post and LA's
Examiner.com.
••••••
Remember, once an IMC registrant, always an IMC artist, so if you need assistance in any of these areas please call us at
203 606 4649, and we’ll continue helping you year round.
You can download InterMixx Primers here: http://www.InterMixx.com/downloads