ANNE LINEMAN 0422 968 121 PROFILE A high energy marketing professional with over 25 years experience in Australia, Asia, USA and Europe. Held senior positions at Procter & Gamble locally and internationally, including Global Marketing Director. More recently led the Marketing and Sales group in a rapidly growing Australian company. Currently working as a senior consultant with the Marketing Angels group - Recognised for exceptional strategic marketing skills, strong motivational leadership and a drive to make a difference. - Consistently exceeded sales and profit objectives in a wide range of situations and markets. - Created innovative business models and strategic plans backed up by excellence in execution. - Proven strengths across a wide range of marketing skills including developing results driven marketing plans, building new and existing brands, creating powerful communication platforms across a wide range of media(TV, print, digital media), and leading new product development projects both internationally and locally. DETAILED CAREER HISTORY Marketing Angels Pty Ltd Senior Consultant 2011 to Current Currently working as a senior consultant within the Marketing Angels group. Presently working with a wide range of clients (e.g. FMCG, Financial, Travel , Liquor, Entertainment) to help them - Create robust business strategies/plans - Strengthen their branding/positioning - Develop results focused marketing plans, - Co-ordinate and oversee successful implementation and measurement against objectives. The Purist Company Pty Ltd Marketing and Sales Director 2008 up to 2010 Led the Marketing and Sales group at The Purist Company. Responsible for all elements of the marketing mix including advertising, PR and NPD. Led and managed the sales program via a mix of Purist sales staff and a key distributor. Key achievements- Built Alchemy/Akin Skin and Haircare sales despite the economic downturn. -Successfully developed and launched 2 new ranges PureBaby and PureMan. Both comprehensive product ranges were created within a 12 month time frame. -Worked closely with key accounts to profitably grow sales and distribution in major retailers such as Priceline, David Jones and Terry White. Co-founder Entline Pty Ltd 2002 to 2008 Responsible for the creation and management of a company that provides innovative internet services to writers around the world. The company, based on a robust business model, experienced significant consistent growth and delivering strong sales and profits. The key drivers included a strong brand image, consistent delivery of a high quality service to our customers and a constant stream of exciting innovations PROCTER & GAMBLE Procter & Gamble Pty Ltd. Global Marketing Director Olay Cosmetics. London, UK -P&G 2000 to 2002 Responsible for the global sales/profit, global strategy, marketing plans (including advertising), new product development and packaging design. Managed a global marketing/multi-functional team. Key Achievements Based on innovative consumer insights created a single focused global strategy for Olay cosmetics. Quickly focused the business on key strategic segments resulting in effective marketing spending and a stream lined Research & Development program. Sales in core categories were up Increased consumer purchase potential via a targeted cost efficient marketing strategy. In depth strategy development included identifying the target audience, understanding what she thinks/does and pinpointing how to find her. Procter & Gamble Pty Ltd. Global Marketing Director Innovation-Beauty Care. Baltimore, USA. P&G 1999 Created a holistic upstream Beauty Care (Skin, Cleansing and Cosmetics) new product initiative program based on untapped consumer insights. Procter & Gamble Pty Ltd. Asian Regional Marketing Director Olay Skin Care Kobe, Japan. P&G 1996-1999 Responsible for total Asian Regional sales/ profit and setting strategy/ vision for the business. Managed a multi-functional, multi-country team across Asia. Key Achievements Step changed business growth via creating and then capitalizing on a new segment in the Asian Skin Care market. Key elements of the business development program included identifying the segment, understanding consumer barriers to entry and developing integrated marketing plans. Developed the total Asian Regional Olay Skin Care business strategy, embraced by and executed in 7 countries. In China, delivered significant sales and profit growth. Procter & Gamble Pty Ltd. Marketing Director –Cosmetics & Fragrances Australia. P&G 1992-1996 Led the multi-functional team responsible for the acquisition integration of three cosmetic & fragrance companies/brands (Max Factor, Covergirl, Old Spice).This included the single point responsibility for the development of the overall business and marketing strategy, manufacturing/sourcing strategy ,sales force integration and systems integration. Significantly increased profit vs pre acquisition P&L OTHER POSITIONS HELD AT P&G 1987– 92 Marketing Manager-Paper Products & Infant Hygiene (Procter & Gamble)-Aust 1986– 87 Group Brand Manager – Cough Cold & Infant Hygiene Procter & Gamble (Richardson - Vicks)-Aust 1984– 86 Brand Manager – Cough Cold Procter & Gamble (Richardson - Vicks)-Aust 1983– 84 Assistant Brand Manager – Cough Cold Procter & Gamble (Richardson - Vicks)-Aust EDUCATION B.A. (Hons) Sydney University