Job Description
Job Title:
Retail Officer
Reference:
SUS1457
Salary:
Grade F: £21,321 - £23,864
(dependent on relevant skills and experience)
Hours:
37.5 hours per week
Base:
Sustrans Offices in Bristol
Job Purpose:
To manage and deliver Sustrans retail activity both online and through the
shop area in Cathedral Square.
Place in Organisation:
The Retail Officer reports to the Head of Retail & Mapping Services, line
manages the Retail Administrator role.
Key Relationships:
Internal:
Retail, Fundraising & Mapping Services Director
Head of Retail & Mapping Services
Retail and Fundraising Digital Promotions Officer
Retail & Fundraising team
Press and PR team
Finance Contact
Other Sustrans Staff
External:
General public and Sustrans’ Supporters
Stock publishers and suppliers
Khaos Control Retail Software System
Software contractors (SIFT)
Fulfilment house personnel
Trade distributors
Independent retail outlets
Key Responsibilities:
1.
To ensure the efficient running of all aspects of Sustrans retail, stock,
storage, order fulfilment, CSM, online shop and related functions
2.
To manage the Retail Administrator and potentially volunteer
support. To ensure an excellent level of customer service is delivered
through all aspects of both online and physical shop.
3.
Working with the support of the Retail and Fundraising Digital
Promotions Officer to monitor customer source and behaviour and
enhance the shopper experience online.
4.
Giving direction to the Retail & Fundraising Digital Promotions Officer
with regard to amendments, additions and enhancements to the online
shop.
5.
In consultation with the Head of Retail & Mapping Services to source
a range of merchandise that will deliver agreed profit levels and
enhance the Sustrans brand.
6.
To work with colleagues in Fundraising and Communications to
increase penetration of existing markets and to identify and negotiate
access to new markets through advertising, joint promotions and
customer offers.
7.
To keep accurate and up-to-date records of sales, stock flow and
expenditure, to provide reports as and when required on trading
activity, to monitor income and expenditure against budgets and
provide reports as required.
8.
To ensure that the stock control and order fulfilment systems and online shop are kept up-to-date and operational at all times. Liaising
as necessary with the software contractor to resolve issues.
9.
To ensure that the online shop and telephone ordering service comply
with relevant legislation and best practice guidelines.
10.
To control all aspects of stock, ensuring that both the online shop,
and supply to our trade distributors operate effectively and efficiently.
11.
To support and comply with the organisation's Policy for the
management of Health and Safety.
12.
To work in accordance with the arrangements described in the
organisation's health and safety management system including any
project or department specific requirements.
13.
Any other duties that may be reasonably requested from time to time.
Working conditions
This post will be based in Bristol with very occasional travel.
While this role is primarily located in Bristol the post holder may be required
to work from other locations from time to time in order to undertake
additional or other duties as are reasonably necessary to meet the needs of
the charity.
Special Note:
This job description does not form part of the contract of employment, but
indicates how that contract should be performed. This job description may be
subject to amendment in the light of experience and consultation with the job
holder.
Compiled:
Date:
Fundraising Director
June 2015
Background:
Sustrans’ Retail operation provides the general public with a centralised
source of good quality maps, guides and products relating to the National
Cycle Network and a range of related merchandise. This includes Sustrans'
own publications and those produced by other publishers. Orders are
received via telephone, post and on-line shop. Sustrans uses trade
distributors to place our products in shops and other retail outlets.
Retail Officer (SUS1457)
Person Specification:
Criteria
Qualifications,
education and
training
Essential
Educated to degree level or equivalent or equivalent
relevant previous experience
Experience
Experience in retail
Demonstrable experience of e-commerce
Experience of e-communications and using e-news as a
medium to engage a variety of different audiences
Experience of using CMS
Experience of partnership working
Skills and
abilities
A proven ability to develop key relationships with a range
of suppliers
An ability to identify business and product development
opportunities
A good understanding of the marketing mix necessary to
promote product and income generate
Strong communications skills both written and verbal
Strong interpersonal skills
Ability to negotiate with a variety of partner organisations,
funders and commercial businesses to ensure the best
deal for Sustrans
IT Literate
Ability to plan and prioritise own workload
Knowledge
Familiarity with products sold by Sustrans
Good customer service awareness
An understanding of budgeting and finance
E-communications and e-news
Stock control and order fulfilment systems Digital media
Other
Commitment to the promotion of sustainable transport and
Sustrans’ principles.
Criteria
Desirable
Experience
Experience of new media recruitment and fundraising.
Experience of line management.
Experience of working with volunteers.