JOY’S TOYS MISSION STATEMENT
Joy’s Toys produces a wide line of moderately priced educational toys for preschool and young schoolaged children. We service a four-state area surrounding Missouri and sell directly to schools or school
district buying centers. Our first product priority is quality. We would rather lose a sale by being
overpriced than sell low-quality merchandise. We offer quick and accessible service and repair on all
merchandise we sell.
We care about children and view their education as the critical part of our task. Our toys are designed to
enrich the child’s educational experience. All design work is done in-house to assure responsive,
innovative products.
In hiring sales representatives, we seek to attract former primary school teachers who are in tune with the
needs and wants of children and who can identify with the concerns of parents. We exclusively promote
from within.
ANALYSIS OF JOY’S TOYS MISSION STATEMENT
Joy’s Toys produces a wide line of moderately
priced educational toys for preschool and
young school-aged children. We service a
four-state area surrounding Missouri and sell
directly to schools or school district buying
centers.
Our first product priority is quality. We
would rather lose a sale by being overpriced
than sell low-quality merchandise.
THE NATURE OF THE BUSINESS
Identify the industry and product line of the
company
Identify the firm’s position in the distribution
channel
Identify the target market
Identify the primary goals of the firm
We offer quick and accessible service and
repair on all merchandise we sell.
Identify the types of services provided
We care about children and view their
education as the critical part of our task. Our
toys are designed to enrich the child’s
educational experience. All design work is
done in-house to assure responsive, innovative
products.
THE BASIC PHILOSOPHY
Identify an expression of the business’s
management philosophy. The mission should
capture the owner’s basic philosophy of how
business will be conducted.
In hiring sales representatives, we seek to
attract former primary school teachers who are
in tune with the needs and wants of children
and who can identify with the concerns of
parents. We exclusively promote from within.
Also
We would rather lose a sale by being
overpriced than sell low-quality merchandise.
THE REAL WORLD
Identify how the company plans to “walk the
talk”
OTHER SAMPLE MISSION STATEMENTS
Cascade Properties
Cascade Properties provides services for residential and commercial real estate sales. In addition, we
have a property management firm that markets apartments, residential homes, office buildings, and
commercial complexes. We are also involved in the environmental services area.
As the real estate industry continues to change, we will aggressively explore new market opportunities
and continually educate our associates to provide outstanding service to our clients and customers.
Ben & Jerry’s
Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity.
Our mission consists of 3 interrelated parts::
Product Mission
Economic Mission
Social Mission
To make, distribute & sell
To operate the Company on a To operate the company in a
the finest quality all natural sustainable financial basis of way that actively recognizes
ice cream & euphoric
profitable growth, increasing the central role that business
concoctions with a continued value for our stakeholders & plays in society by initiating
commitment to incorporating expanding opportunities for innovative ways to improve
wholesome, natural
development and career
the quality of life locally,
ingredients and promoting
growth for our employees.
nationally & internationally.
business practices that
respect the Earth and the
Environment.
Central To The Mission Of Ben & Jerry’s
is the belief that all three parts must thrive equally in a manner that commands deep respect for
individuals in and outside the company and supports the communities of which they are a part.
Google
To organize the world's information and make it universally accessible and useful.
Yahoo!
Yahoo's mission is to be the most essential global Internet service for consumers and businesses.
The Home Depot
The Home Depot is in the home improvement business and our goal is to provide the highest level of
service, the broadest selection of products and the most competitive prices. We are a values-driven
company and our eight core values include the following:








Excellent customer service
Taking care of our people
Giving back
Doing the "right" thing
Creating shareholder value
Respect for all people
Entrepreneurial spirit
Building strong relationships."
Drafting your mission statement
Nature of the business
______________________________[produces or provides] __________________
(name of Company)
(industry & product line, distribution)
_____________________________________________________________________
(for)_________________________________________________________________
(target market)
_____________________________________________________________________
(Our first priority is)___________________________________________________
(primary goal(s)
_____________________________________________________________________
(We offer)_____________________________________________________________
(types of services)
______________________________________________________________________
The Basic Business Philosophy
(We care, we value)______________________________________________________
(philosophy on how business will be conducted)
_______________________________________________________________________
The “Real World Action”
(We will)______________________________________________________________
(how you will “walk the talk”)
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________