TRENDS BOOK, SUMMARY Spring / Summer 2010 Trends
DETAIL MAKES THE DIFFERENCE
Presentation of the “Inspirations” book
Exclusively published by ModAmont for industry players and accessory stylists, this
tool focuses on 8 style themes, an unexpected choice of materials and textures and
a range of colour harmonies that is exclusive to the show. By : Farouk CHEKOUFI
Interpreting S/S 2010 trends in a concept that can be used by the industry, opening
up new avenues for accessory design, the 2L.SA design agency offers a design tool
which is as useful in a design studio as in a factory.
A palette of 24 colours associated with 40 texture close-ups gives a glimpse of
the season in terms of the chromo-materiality of materials and colours.
This deck of cards is divided into 8 trends and 8 colour harmonies. Each of these 8
texture/colour combinations captures the accessories trends of the men’s and
women’s ready-to-wear, casualwear and sportswear sectors.
Cross-cutting and unusual uses, latest trends for each of the ready-to-wear sectors
covered by the ModAmont show, documentary wealth and originality of the approach,
all are inspired by worlds which are rich in creativity.
WOMEN’S TRENDS READY-TO-WEAR
Metallic moirés, cut-outs and
transparency, neons and optical resiliences,
where the name of the game
is chromo-materiality and the natural
artificiality of textures. Ancestral cosmogonies
and futuristic utopias, white
in counterpoint, insolated pastels and
backlit colours immerse us in a “charm
fiction” where light-capturing accessories
are the multi-sensory stimuli.
01Cosmic Outback
Inspirations
Cosmic mirage of an Amazon laced with tribal and futuristic reminiscences, where the
opulence of primitive African arts and solar radiance combine in an original black-out.
Styling highlights
Primary African Art / Metallic moireÅL / Opulent ethnic finery / Fossil ores / Mixed-up big
cat prints / Hammered and tinned copper / FlambeÅL reptilian scales
Colours mood
Meteorite brown
Silica beige
March rose
Trims highlights
Zipped jumpsuits and drawstring harem pant leggings, tribal fasteners and asymmetric
armholes, embroidered votive plastrons and entrelacs in trimmings, oversized belt
buckles, ribbed ribbons and metallic stripy braid, lurex inlays and epaulettes, raw ores
and semi-precious stones, fossils and engraved shells, ethnic prints and Aborigine designs,
multi-strap sandal buckles and totem talons, bronze cork and flambeÅL snake, cuff
bracelets and glass studs, fractal plexi and crushed gold leaf, blackened pink copper and
circuit print jewellery, nylon weave interspersed with metallic strands.
02Nature Experiment
Inspirations
Cellular lace and the microscopy of the living, fluorescence and photosynthesis, cellulose
and vegetal morphogenesis, place the enhanced charm of an artificial nature under
the ultra-violet spotlight.
Styling highlights
Anamorphoses florales / Dentelles non tisseÅLes / Organdis techniques / Inclusions organiques
Micro perles siliconeÅLes / ReÅLsilles moleÅLculaires / Fibres bio-textiles
Colours mood
Toxicolour green
Pistil yellow
Ultra violet
Trims highlights
Cocoon dress and organic guipures, pearls of poisonous nectar and beaded silicon braids,
vegetal structures and honeycombed transparencies, ribbed tulles and embroidered pistils,
embroidered heliotropic flowers and crystalline fluorescence, non-woven iridescent
braids and plastics with mica shades, millefiori buttons and plexi inclusions, invisible
hook and loop fasteners and zips, vegetal fibre weavings and nylon threads, bio-textile
felt and cellulose netting, organic jewels and coral structures, fibre optic interlacing and
blown glass beads, vegetal transfers and anamorphosis, Rhodoid flowers and technical
organdis, millefiori plastic buckles.
03Luna Park
Inspirations
Fairground people of imaginary and the magic of a Commedia Del Arte carousel trail us
in the wake of a fantastic and candid Columbine, casual and mischievous, between virtuality
and dreamlike giddiness.
Styling highlights
Harlequin motifs / Iridescent sequins / Candy stripes / Painted fairground decors / Surreal
transfers / Cascades of flounces / Dusky diamanté
Colours mood
Doll pink
Candid violet
Iced mint
Trims highlights
Eddies of crinoline skirts, oversize satin bows and Harlequin prints, balloon skirts and
cascades of twirling flounces, silky bloomers and smocked blouses, candyfloss style ruffled
tulle, and candy stripe socks crocheted mittens and multicolour bead necklaces,
purse bags with painted and golden stucco decors, beribboned ballet slippers and ballerina
underskirts, hair bands and Colombine braided ruffs, lace fans and carnival
wolves, decorative nails and parade harnesses, acrobat’s umbrellas and tiaras, marshmallow
trinkets and frosted sequins.
MEN’S TRENDS READY-TO-WEAR
Unashamed masculine sensuality
and the image of renewed virility,
sumptuous materials and the fluidity
of a body in movement, attention to
detail and chromatic boldness, sartorial
originality and bespoke tailoring
make the masculine accessory the
object of all desires.
04Terra Incognita
Inspirations
A colourful and exotic journey, vegetal luxuriance and botanic precision, magnificent
colours and sketches of colourful birds, a native vision of a new Eden and trompe l’oeil
panoramas extol the promises of a new idealised world.
Styling highlights
Lithograph engravings / Crumpled linen / Botanic prints / Greased leather / Panoramic
paintings / Exotic wood
Colours mood
Emerald
Paradise yellow
Creeper green
Trims highlights
Gathered waists on crumpled linen trousers, combinations of engraved motifs and nonchalant
shirts, shades of colour on cardigan knits, moireÅL luxuriance on panelled velvet
jackets, jute patchwork for hats, shantung piping and washed poplin bias, horn or exotic
wood buttons, tropical rains and nuanced nylon trenches, richly coloured woven labels
and botanical transfers, washed camouflage prints and tie-dyed canvas, brass bits for
satchels, straps and flaps in saddle leather, wicker fasteners and woven canes for shopping
bags, raw snake and lizard leathers for strappy sandals, monochrome prints of
luxuriant flowers and brightly colours paintings of birds.
05 Gravity Zero
Inspirations
Transparency plays and tracing effects, anatomic jerseys and the anatomy of the body,
kinetic shading and asymmetric graphic scrolls, technical moirés and clinical rigour
construct a minimalist silhouette, android and experimental.
Styling highlights
Layers of nylon / Integrated chips / Kinetic moirés / Solar panels / Anodised aluminium /
Anatomical outlines
Colours mood
Oxygen blue
Stratospheric grey
Neon orange
Trims highlights
Crystal sellotape-style bias and technical organdie, waxed finishes and technical components
in gummed plastics, magnetic and hook-and-loop fasteners, jersey piping and
suedette elbow patches, silicon or invisible zips, aeronautical aircra straps and
buckles, stratosphere shades and pixellated moiré, reflective strips and anodised press
studs, ceramic nets and reinforced nylons, technical fasteners in transparent moulded
plastic and geometric zip pulls, airbag nylon and elastic bands, tarlatan and neoprene
inlays, liquid jersey and laminated gauze, photovoltaic buttons and strips.
06 BuenaVista
Inspirations
Silky micro-jacquards and summery Prince of Wales checks, streamlined trousers and
50s shirt-jackets, tailored details which create Latino chic, the very substance of a dressedup dress code, caliente and blue note.
Styling highlights
Micro jacquards / Prince of Wales / Gleaming jewels / Satin stripes / Damask reliefs /
Glazed leather / Braided silk twill
Colours mood
Blue note
Flamingo pink
Warm pink
Trims highlights
Nightclubbing wear and tailored suits, frayed trousers and tuxedo satin bias, belt strips
and button plackets, silky shirts and micro jacquards, mix of scarf prints, micro dots and
satin stripes, braided pockets and collars - housecoat style, tartans and Prince of Wales
checks, graphic jacquards or damask micro-reliefs, shiny tie-pins and monogrammed
cufflinks, memorabilia badges and label holders, glazed leathers and moccasin pompoms,
metal bits and lacquered steel, chain bracelets and signet rings, grosgrain Panama
and smocking belts.
CASUALWEAR TRENDS
Co-operative cra s and fair trade,
green design and salvage attitude,
committed eco-tourism and respect
for the environment, ecological dyes
and vegetable fibres, ethical fashion
and world fusion are the vectors of
an eco-responsible and meaningful
casualwear.
07 On the Road
Inspirations
Hammocks and cabanias, azuleros and Indian embroideries, coloured wood and turquoise
blue Aztecs, green generation and eco-tourism, shell, " the death feast ", the folk
and mystic pages of a Mexican journey diary.
Styling highlights
Polychrome papier-macheÅL / Folk Indian embroidery / Popular images / Sisal and woven
corn / Aztec turquoise / Glazed terracotta / Mexican macramé
Ambiance couleurs
Terracota
Tequila green
Sisal yellow
Trims highlights
Cotton bias and cross-stitch embroideries, vegetal dyes and sisal macrameÅL, brushed
cotton belts and doily type lace, glazed terracotta beads and Aztec turquoise jewellery,
bleached denim and washed Madras, crochets and frayed fringes, Chiapas embroidery
and leather embroidered with micro-beads, Mexican azuleros and lime paint, coloured
wood and polychrome buttons, eco-tourism transfers and recycled packing bags, Olmec
“Tree of Life” embroideries, sugar paste skull charms, painted votive plaques and papierma^cheÅL skeletons.
SPORTSWEAR TRENDS
The sports bag is the wannabe hitbag,
sneakers become collector’s
items, customisation is a personal
luxury, where designer lines and
trendy concept stores, e-shopping
and the dynamism of sponsorship
make sportswear a strategic development
focus.
08 Flasgship
Inspirations
Fluidity and new, inflated volumes, intense colour blocks and the colour codes of nautical
flags add geometry to clothing in a new performance equation: technological invisibility
and sportswear fashion codes.
Styling highlights
Multicolour blocks / Bleached rubber / Nautical flags / Fibreglass / Cross-cut spinnaker /
Yacht outfitting / Deckchair stripes
Colours mood
Deckchair red
Foamy green
Nautical blue
Trims highlights
Tri-rectangular or cross cut assembly of Spinnaker sails, hooded windcheaters and ultralight
parkas, hot gluing or visible stitching of reinforced Mylar, accessories in carbon
fibre or nautical aluminium, colour block pockets or ribbed polo collars, hem strips and
segments of technical bias, straps and nautical cords, kaleidoscopic motifs, deckchair
or prismatic stripes, stop cords and drawstrings, welded zips and hook-and-loop fasteners,
mesh and technical netting, towelling short jumpsuit and jersey braid, rubber feel
and technical buckles, PVC visors and mask glasses.
LEATHERGOODS & SHOES TRENDS
This season, 4 fashion themes will
highlight the leather goods and
shoes trends
01 Guitare & Tango
A tale of raw art and folk cra s which draws its inspiration from the Southern Mediterranean
or the Andes Cordillera. Ethnic embroideries, brightly coloured stripes,
mantilla lace, exotic wood, light straw, woven leather and precious stones. The colours
are tragic and sensual or joyfully pigmented.
SPIRIT OF THE THEME
Southern Mediterranean.
Fascinated by bullfighting, votives, black magic and card readers.
Silhouettes of dancers in black lace underskirts and tight trousers.
Majestic and voluptuous flowers.
The Andes Cordillera.
In the shade of the full sun, under a light straw Panama hat.
A colourfully striped poncho, a satchel embroidered with crochet flowers, beribboned
espadrilles.
COLOUR ATMOSPHERE
Tragic and sensual colours:
Intense black, smoke black, pure white, ivory, flesh, gold and copper
Ethnic, saturated or condensed pigmentary colours:
Baked red, Indian pink, bright green, deep blue, turquoise
SPIRIT OF MATERIALS AND PRODUCTS DETAILS AND FINISHES
Raw art and folk cra s.
Ethnic embroidered motifs, brightly coloured stripes, kilims, mantilla lace. Hard stones,
raw stones, precious stones. Exotic wood, sombre wood. Light straw, coloured raffia,
large ribbons. Painted flowers, printed flowers, embroidered flowers. Woven leather,
burnt leather, oiled leather, fringes. Worked buckles, blackened metals, hammered
gold, copper.
02 City farmer & garden poet
Bucolic madness or garden-mania for a theme which honours the poetry of everyday
objects, the simplicity of natural materials and which intensifies creativity around
handmade objects and arty or technical cra smanship. Neutrals, blues and acidy or
grating pastels are the stars of the show.
SPIRIT OF THE THEME
Bucolic madness.
Ritualise daily life, revive popular fe^tes.
Discover the poetry of everyday objects.
Garden-mania.
Allotments, balcony gardening. Playing at going back to the farm.
Intensity of creativity in handmade items, arts and cra s, technical cra smanship and
outdoor design.
COLOUR ATMOSPHERE
Neutral and natural colours: beige and grey
Infinite whites: pure white, off-white, ivory
Palette of blues: delicate sky, carbon blue, biro blue
Acid or grating pastels: lilac, cyan, tea rose, fresh green
SPIRIT OF MATERIALS AND PRODUCTS
DETAILS AND FINISHES
Natural materials, as if already worn-in.
Shirt stripes, mattress stripes, tea-towel check. Bleached string and raffia. Natural bleached
wood. Delicateness of flowers and petals, watercolour effects. Openwork, frayed
straw. Recycled materials, organic cotton, netting canvas, tennis shoe canvas. Naive
embroideries, broderie anglaise, rosettes, ribbons. Dri wood, cork, rusty iron.
03 Culture Collage
Street art is invading our lives and influencing fashion. Collages, scribblings, photographs,
cartoons appear in both 2 to 3D. Bright colours and acid pastels are the
channels of energy in a new sporty, technical, graphic and creative fashion.
SPIRIT OF THE THEME
A « street art » vibe is blowing through the cities.
Street art is springing up everywhere and influencing fashion.
Collages, posters, doodles, photographs, cartoons and cartoon characters appear in
both 2D and 3D.
Fashion channels energy.
COLOUR ATMOSPHERE
Bright, fluorescent colours: fireman red, biro blue, navy, hard purple, strident green
Graphic colours: black and white
Acid pastels: salmon, turquoise, violet
SPIRIT OF MATERIALS AND PRODUCTS
DETAILS AND FINISHES
Creative sport technique.
Shiny satin, jersey, micro-perforations, technical nylon, painted canvas, resin buckles,
laminated laces, injected zips, tags, hand drawn, graphic prints, cartoon prints.
04 Double game
A er the war of the sexes, here is their fusion. Boys and girls enjoy swapping wardrobes
and use a new vocabulary, close and androgynous. Scarf-belt, scarf-shoulder
strap, cravat, bow tie, woven chains, lace, mini tailoring designs play duets with
fashion in classic or sexy colour atmospheres.
SPIRIT OF THE THEME
Spiritual and sassy, she likes fashion but isn’t a fashion victim. She borrows her boyfriend’s
jacket, knots his tie to her handbag, dresses to please herself.
He dresses carefully, borrows his girlfriend’s sweaters and brooches and doesn’t care
what other people think.
They enjoy swapping wardrobes and adopt a new vocabulary, intimate and androgynous.
COLOUR ATMOSPHERE
Eternal, sexy colours: black, smoky grey, flesh, ivory
Watercolour pastels: sky blue, lilac, pearl, tea rose
Classic colours: navy blue, bold red, white
SPIRIT OF MATERIALS AND PRODUCTS
DETAILS AND FINISHES
Fashion duos.
Scarf-belt, scarf-shoulder strap, cravat, bow tie. Woven chains, chain bracelet, articulated
watch strap. Moccasin tassels, openwork derby leather, varnished leather. Satin smoking,
light wool crepe, muslin voile, net, lace, swansdown, mini tailoring designs. Transparent
diamanté, pearls, grey pearls, brushed silver.