Appendix 4
Time for Paddington
Report to the Paddington Steering Group/Social & Community Fund
Time for Paddington works with companies in Paddington Waterside and the local surrounding
area to raise their awareness of the local communities of North Westminster particularly Church
Street, Queen’s Park, Westbourne and Harrow Road wards.
A vital resource in securing support for local community groups Time for Paddington:
 provides an external capacity and brokerage service to the companies and employees. This
is crucial as many of the commercial occupiers do not have a dedicated internal co-ordinator
to facilitate local corporate community involvement.
 ensures that the companies continue to consider their local contribution. Many of the
occupiers have company policies on community investment but these are often focused on
national or international organisations.
 is meeting an increasing demand for support to smaller occupiers and smaller businesses in
the Paddington area.
Time for Paddington has been extremely successful over its three years in operation. Since
December 2003, Time for Paddington has
 worked with more than 20 companies, at least 10 on a regular basis
 supported 720 volunteers
 delivered 16 Team Challenges valued at £47,530 of staff time
 brokered donations, gifts and in-kind support from volunteer time valued at more than
£500,000
During 2007/08 Time for Paddington aims to continue its achievements levering local corporate
community involvement to include:
Volunteering - expand the opportunities for both individuals and teams, whilst also recognising
and meeting the needs that have been identified in the local community. This will include skills
support, employability projects, education and longer term partnerships that are flexible and
accessible to employee volunteers. In partnership with Paddington First, a pilot project is being
designed for local jobseekers to learn about careers and development from professionals in the
roles, gain practical help with CV writing, interview skills and presentation. The companies would
provide volunteers to run the programme and provide ongoing mentoring support. This will be
replicated with schools.
Networking & Best Practice – the Occupier Forum and Pride of Place groups will be
amalgamated to provide a regular meeting point for commercial occupiers and community
groups to network, share best practice and find out about local volunteering opportunities and
events.
Monitoring and evaluating – a new evaluation structure is being implemented which will include
an online survey, data management and results analyser. This will ensure that the benefits of
community involvement are easier to assess.
Marketing & communications - all marketing and communication materials are being reviewed.
The website content will be refreshed and new information and case studies will be added to
increase functionality. A new website url www.timeforpaddington.co.uk has been purchased.
New marketing material will be produced aimed at engaging new partners and volunteers.
Events – a week of fundraising activities will be organised in June which will raise money but
also bring different companies together. Ideas include human table football, dragon boat racing,
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Appendix 4
a running event with a new local retailer Apex Sports and Paddington Central and a pub quiz. In
addition the Christmas challenge will be repeated. The corporate governance team at Marks &
Spencer is planning to design and paint a mural at Queen Elizabeth II, a school for pupils with
special needs.
Prize pool - company partners and local businesses will be approached to establish a local prize
pool which will go directly to or be as part of fundraising activities for local community groups. An
annual prize pool will enable a fair and planned distribution of resources amongst the different
community partners and the flexibility to respond to specific needs. It also reduces the volume of
requests made to companies throughout the year, by defining annually in advance the scale and
nature of each company’s input.
Sustainability – the potential of seeking charitable status for the programme is being
investigated. This will ensure that the programme leaves a legacy, demonstrates integrity and
attracts more external funds.
Time for Paddington Achievements during 2006/07
Volunteering
Team Challenges – five company team challenges took place involving over 100 volunteers.
Teams have helped clear garden areas, held parties for local residents and painted and
decorated. Some of the projects have occurred through the development of re-occurring and
longer term partnerships between the company and community group.
Case Study - Visa entered into a longer term partnership with Bayswater Families Centre,
planning a series of challenges, three of which have already been completed. The company
teams have renovated the centre’s clothing store, interview room and taken children on an
outing to the Science Museum. A team at PruHealth shared responsibility for maintaining Lisson
Gardens from May 2005 to November 2006.
Individuals – individuals have registered and been referred to local voluntary organisations as
mentors, trustees, sports coaches, literacy and numeracy partners in schools. In addition
volunteers have helped at various events and fundraising activities.
Events
 Dragon Boat Racing - in June, eight company teams took part in the race along the canal
raising £7,177 for local charities.
 Charity dinner – the 2006 charity dinner and auction raised £20,000 for Bayswater Families
Centre.
 Pub quiz – 10 teams took part in the November pub quiz raising £275 for Queens Park
Gardening club.
 Christmas challenge - the fourth Christmas Challenge continued the success of previous
years, collecting 742 gifts valued at *£5,565 and corporate donations totalling £13,924 for 11
local charities. *suggested spend of between £5 & £10
 Local Corporate Community Involvement (CCI) Awards - The Paddington Waterside CCI
Awards were launched October 2006 to recognise the contributions made by company
partners over the last three years. The entrants were judged on set criteria and winners
selected through the Pride of Place Steering Group. The winners were :
1.
2.
3.
4.
5.
Local partnerships – PaddingtonCentral and Bayswater Families Centre
Local fundraising – Visa Europe
Education – British Waterways
Employability – Marks & Spencer
Volunteering – Visa Europe
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Appendix 4
Donations and gifts
Time for Paddington has facilitated, through fundraising events and company relations, over
£50,000 of monetary donations and gifts of equipment and materials to community groups which
is double that raised in 2005/06. The breakdown of which can be seen in the appendix.
In addition, in-kind support through the value of staff time is estimated at £60,000. It is important
to note that this has been calculated on an average of £30 per hour (including on costs)
Financial summary
Full spend of the £50,000 is forecast for the financial year 2006/07. The breakdown of costs is
as follows:
2006/07
Salaries & recruitment
Marketing & events
Management & accommodation
Total
* Paddington Development Trust
SCF
£37,000
£10,500
£2,500
£50,000
PDT*
£5,000
£5,000
Totals
£37,000
£10,500
£7,500
£55,000
£32,585.70 has been claimed to date, the breakdown of costs is detailed in the following table:
2006/07
Salary & recruitment
Marketing & events
Management & accommodation
Sub Total
Total claimed to date
Quarter
1&2
Quarter 3
£11,586
£9,580
£3,650
£4,020
£3,750
£0.00
£18,986
£13,600
£32,586
Quarter 4
projection
£6,000
£2,830
£3,750
£12,580
Total
£27,166*
£10,500
£7,500
£45,166
* This underspend is the result of the previous postholder working part time for 9 months
The proposed Time for Paddington budget for 2007/08 is as follows:
2007/08
SCF
PWP
Donations Totals
Salaries
£35,000
£2,000
£37,000
Marketing & events
£15,000
£5,000
£2,000
£22,000
Management & accommodation
£5,000
£2,500
£7,500
Total
£55,000
£7,500
£4,000
£66,500
*PWP contribution is in-kind
**A small donations target of £4,000 has been set
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Appendix 4
APPENDIX
Destination of donations and gifts
Following interest at the last meeting of the Paddington Steering Group about destination of
donations, the following table details donation, charity and postcode information for 2006/07.
This summary outlines monetary gifts, fundraising totals and approximate value of donations of
equipment. This does not include the value of in-kind support through the value of staff time.
Charity
Postcode
06/07 Total
Church Army Day Centre
NW1 5NR
£1,300.00
Church St Neighbourhood Centre
NW8 8ET
£500.00
St John’s Hospice
NW8 9NH
£50.00
The Beethoven Centre
W10 4JL
£750.00
Real Action Literacy
W10 4LA
£1,027.00
Beachamp Lodge
W10 4RG
£1,875.60
New Avenues
W10 4RS
£550.00
Meanwhile Gardens
W10 5BN
£1,200.00
St Marylebone Girls School
W1U 5BA
£400.00
Age Concern Westminster
W2 1DS
£1,000.00
Westminster Play Services
W2 1LG
£5,000.00
St Mary’s Hospital
W2 1NY
£9,100.00
Winnicott Foundation
W2 1NY
£660.00
NCH Bayswater Families Centre
W2 5LT
£21,225.00
NCH Space for Change
W2 5LT
£800.00
Kyuyobushin
W2 5TG
£2,775.00
Samba Street Soccor
W2 5UY
£750.00
Queens Park Gardening Club
W9
£275.00
Queens Park Forum
W9
£500.00
Westminster Society for People with Learning
Disabilities
W9 3HL
£2,085.00
Total
£51,822.60
4